1 © 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

2 © 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

10.30 – 10.35 Welcome and introduction: Chris Gow, Government Affairs, Cisco

10.35 – 10.55 Internet of Everything: What’s in it for Europe?

Maria-Jose Sobrini, Director, Country Digitisation Acceleration, Cisco

10.55 – 11.15 Building a data economy: IoT in the context of the Digital Single Market

Michael Hager, Head of Cabinet for Guenther Oettinger, Commissioner for Digital Economy and Society

11.15 – 12.30 Panel Discussion and Q&A: IoT verticals – where to next and how do we get there?

Dirk Slama, Director of Business Development of Bosch Software Innovations

Niels Carsten Bluhme, Director of Administration, Municipality Albertslund, Copenhagen

Kaja Kallas MEP

Felix Bauer, Co-Founder and CEO, Aircloak

Agenda

Internet of Everything: What’s in it for Europe?

Director, Country Digitisation Acceleration, Cisco

Brussels, October 2015

Maria Jose Sobrini

4 © 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

Internet of Everything

Delivering the Right Information to the Right Person (or Machine) at the Right Time

Process

Physical Devices and Objects Connected to the Internet and Each Other for Intelligent Decision Making

Things

Connecting People in

More Relevant, Valuable Ways

People

Leveraging Data into More Useful

Information for Decision Making

Data IoE

Networked Connection of People, Process, Data, Things

5 © 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

Value at Stake

Trillion

Private Sector Includes both industry-specific and horizontal use cases.

•  Customer Experience •  Innovation •  Employee Productivity

•  Supply Chain •  Asset Utilization •  Increased Revenue

•  Reduced Cost •  Employee Productivity

•  Connected Militarized Defense

•  Citizen Experience

Public Sector Includes cities, agencies, and verticals such as healthcare, education, defense

* 2013-2022

IoE Value at Stake in EU

1.4% increase in Annual GDP, 1 million jobs from full IoE implementation in 10 years

1 T= 1 million million, estimates are based on a bottom-up analysis of 61 use cases

6 © 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

EU potential by Vertical and main Areas of Impact

1 B= 1 thousand million

IoE Value at Stake

€3.3T

Improved customer experience: €838B

Supply Chain/ Logistics : €612B

Employee productivity: €572B

Innovation: €680B

Asset utilization: €566B

7 © 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

EU28 IoE Connections: exponential growth IP Traffic & Service Adoption Drivers

More Internet Users

More Video usage

Source: Cisco VNI Global IP Traffic Forecast, 2014–2019

By 2019:

2014 2019 2.6 Billion 4.7 Billion

2014 2019 21.9 Mbps 46.9 Mbps

2014 2019 514 Million 596 Million

2014 2019 58% of Traffic

78% of Traffic

IP Broadband Growth Drivers

More Devices & Connections

Faster Fixed Broadband Speeds

8 © 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

Remote Expertise

Flexible Production

Real-Time Supply Chain

Operations Analytics

Collaborative Product Development

IT and Physical Security

Predictive Maintenance

Mobile Collaboration on

Factory Floor

•  Converged IP factory network •  Sensors (vibration, HVAC, lighting) •  Actuators •  Sensor-to-ERP connectivity •  I/O machines •  Process operation controls •  Product packaging

•  Video analysis of control systems •  Operations dashboards •  Safety tags and signage •  Fleet/logistics systems •  Partner/supplier supply-chain data •  Distribution locations •  IT assets and endpoints

•  Hardened mobile video devices •  Active collaboration rooms •  R&D and production teams •  Engineers and production experts •  Contact center •  B2B e-commerce site

Remote Asset Monitoring

Connections Use Cases

M2M

M2P

P2P

Medical Devices Manufacturer Enabled by IoE Revenue 13.6B €, 51K Employees, 40 Manufacturing Plants

9 © 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

Medical Devices Manufacturer Enabled by IoE Revenue 13.6B €, 51K Employees, 40 Manufacturing Plants

Value Drivers

(1 B = 1 thousand millions)

• €234M Annual Potential Value • 13% Higher Profits gain by 2018

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10 © 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

•  1,870 jobs were created or maintained as a result of 12 smart city programs sponsored by City Council

•  53.7M € of investment made by Barcelona city council in smart projects in 2014

•  0.53 € attracted of additional investment from partners for each euro of municipal budget

What IoE Means to Cities Barcelona – 12 use cases highlights

43M € Realized Benefits 2011-2014

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What IoE Means to Cities Barcelona – 12 use cases highlights

832 M € Benefits Projection 2015-2025

12 © 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

ECONOMIC, SOCIAL and POLITICAL OBJECTIVES

MACROECONOMIC AND STRUCTURAL

SITUATION

NATIONAL DIGITAL

AGENDA 2020

CDA Program Architecture

Research & Education

Business Innovation & Entrepreneur.

Digital Platforms

National Infrastructures

IoE IMPACT

CALL TO ACTION: Country Digital Acceleration An Implementation Framework

Internet of Everything: What’s in it for Europe?

Director, Country Digitisation Acceleration, Cisco

Brussels, October 2015

Maria Jose Sobrini