internet & mobile empowerment for entrepreneurs. toni matlock creative entrepreneur artist...
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Internet & Mobile Empowerment for Entrepreneurs
toni matlockCreative Entrepreneur
Artist
Arts advocate
Filmmaker & App designersalty snack studios
Founder of Geek Puff!Empowering women and girls to know and apply technology for good.
What’s the plan today?Internet Presence for the Entrepreneur.
Websites faster, cheaper and better.
Social Network basics.
Mobility.
Key advantages of Internet tech
• DIY – Do it yourself.
• Reach a larger audience.
• Flexibility to adapt your message.
#1 Challenge: Being Found
What are other challenges?
Keeping people’s interest.
Getting people to come back.
Getting people to take action.
Questions:How many of you already
have websites?
Notes: What do you have?What do you want?What can you improve?
Successful Websites (Static)
What are the basics?
Does anyone see my website?
How do I get people to visit my website?
Website BasicsA collection of pages, images or
videos or other digital assets hosted on one web server and accessible via the Internet.
Who, What, When and Where
Successful Website Examples
US Aid Entrepreneurial
solutions to poverty.See “Results & Data” See “Where we work”
Products of Slavery
How do you measure traffic?
Does anyone go to your website?
Web Analytic ToolsMeasure, collect, analyze your Internet
data.
Google Analytics
Many paid and free versions. See Yahoo, Optimizely, Clicky, Mint, and more.
How do you direct traffic to your website?
Search Engine Optimization
(SEO)Search Engine OptimizationMaximizing the number of visitors to a Web
siteby ensuring that the site remains high on the
list of results returned by search engines.
Modification of a website for the purpose of improving its natural Rank on Search Engine Results Pages.
SEO = Content is KingSearch Engine Watch Current
information and strategies.
Online courses, SEO companies, etc.
Partnerships helpCisco See Grameen, Inveneo, One Global Economy, and more.
Video EngagementEngage audience immediately
Buyers who watch a product in a video are more likely to buy than viewing text and images alone.
Videos also drive SEO
See Soul PancakeYouTube channel embedded into site
Successful Interactive Websites
The Users create the material that makes the site.KivaVeecusCambodia, Camaroon, India,
Guatemala ZidishaInteract with the entrepreneurs
Lend for Peace 2 Jews & 2 Palestinians
Online Marketplaces: Virtual booths or storefronts from
separate merchants within the site
Etsy
What is a Blog?Contraction of the term
“weblog.”
A website with pages and posts.
Reverse-chronological order.
Usually individual.
Allows interactions with visitors.
Why Blog?Interest Every post is another
chance to get people to your website.
Updates keep fans current.
Dialogue.
Website alternative.
Seemicrofinance blog examples.
Vlogging
Blogging with Video,
“Video Log.”WATCH Natalie Tran
What Internet presence do I want?
What’s your budget?
What do you need?
Website or Blog?
What are the options?
Website vs. (CMS) Content Management SystemWebsite: Collection of Pages built
with code.
CMS: On-line tools provided by web hosting companies for people to build and publish their website without learning the technical aspects of web page production.
Types of Blog Hosts or CMSBlogger: Fast and Cheap.Wordpress: Easy and Affordable.Drupal, and others.
Pay attention to sites you like.Demo ‘themes’. Determine your comfort level.Built-in Analytics in all of them.
Mini-Blog
More Creative & Networked
Super fast and cheap
See Grumpy Cat & Laughing Squid
Internet Marketing Tools
What is Social Media?
Users create the experience.
Use Social Media to Be Found & Interact with your ‘audience’
Social Media OutletsFacebook
Social / PersonalPages and Analytics
Linked InProfessional
TwitterContent Driven
Tumblr all of the above + creative
Customer Relationship Management (CRM)
systems
Sales Force
How can Mobile Tech help Entrepreneurs?
What is a Mobile Application?Software on a mobile device that will allow the device to perform specific tasks that are typically restricted to a desktop computer.
Works like aDesktop Applicationsoftware
installed on a single computer (laptop or a desktop) and used to perform specific tasks
EX: Photoshop, GIMP & Word
Short Message Service SMS Applications
(Texting)
Transmit short text messages to and from a mobile phone, fax machine or IP address.
Messages no longer than 160 alpha-numeric characters.
No images or graphics.
Text Groups• SMS Platform• Group communication via
text message.• Text Message to teams,
groups, events, etc.
SMS ApplicationsM-PesaMobile Money
Transfer Service
Tropo: Platform for
building SMS communication
MyANumberFamily-focused
Use a web developer to create your own
QR Code ReadersRedLaser
How do I go viral?Search Engine
Optimization.
Engaging Content.
Social Networking.
Successful Viral CampaignIt Gets Better
Goes viral by Social networks, etc.
Celebrities join campaign.
Change.org Petition to SF Giants team
Giants Team makes a Video
Message reaches new audiences until it reaches the mainstream.
