internet marketing strategies: psychology of buying, iran, january 2012

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Psychology of Buying Presented by Erik Vermeulen. Internet Marketing Strategies, Tehran 2012

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Global business expert Erik Vermeulen presented on the Psychology of buying and how to attra

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Page 1: Internet Marketing Strategies: Psychology of Buying, Iran, January 2012

Psychology of Buying

Presented by Erik Vermeulen.

Internet Marketing Strategies, Tehran 2012

Page 2: Internet Marketing Strategies: Psychology of Buying, Iran, January 2012
Page 3: Internet Marketing Strategies: Psychology of Buying, Iran, January 2012
Page 4: Internet Marketing Strategies: Psychology of Buying, Iran, January 2012

1. Feel free to be YOU – it’s YOUR CHOICE

2. Go Big or Go Home!!

3. If it is to be, it’s up to me!

Mind Space

Page 5: Internet Marketing Strategies: Psychology of Buying, Iran, January 2012

1970’s

Commodity Economy

People = Tools to get job done

Repetition

Focus on Consumers

Page 6: Internet Marketing Strategies: Psychology of Buying, Iran, January 2012

1980’s

Financial Economy

Money = Power

“Yuppies”

People used to create wealth for others

Power Dressing

Page 7: Internet Marketing Strategies: Psychology of Buying, Iran, January 2012

1990’s

Knowledge Economy

Knowledge = Power

Hoard it

Sell it

Consumers develop conscience

Page 8: Internet Marketing Strategies: Psychology of Buying, Iran, January 2012

2000’s

Experience Economy

Relationships = Power

Different & Unique

High Tech = High TouchMore

Ever-changing

Page 9: Internet Marketing Strategies: Psychology of Buying, Iran, January 2012
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Explain in 3 minutes to a 10 year-old why your business is so exciting, and why your company makes all the difference to people’s daily living.

Page 11: Internet Marketing Strategies: Psychology of Buying, Iran, January 2012

What?StrapColourShapeNumbers

Why?

Page 12: Internet Marketing Strategies: Psychology of Buying, Iran, January 2012

Reasons For Losing Customers

• 1% Die• 3% Move• 5% Buy from friends• 9% Prefer a different product• 14% Unresolved service problems• 68% Because they feel that

employees are disinterested in giving service

Page 13: Internet Marketing Strategies: Psychology of Buying, Iran, January 2012

Top 7 Customer Expectations

• Be Accessible• Treat me courteously• Be responsive to what I need and want• Do what I ask promptly• Don’t make me deal with poorly trained

employees• Meet your commitments• Do it right the first time

Page 14: Internet Marketing Strategies: Psychology of Buying, Iran, January 2012

Service = Experience - Expect

The Service Equation

Page 15: Internet Marketing Strategies: Psychology of Buying, Iran, January 2012

The Service EquationPeople expect only two things1. That you know they are there2. That they made the right choice by coming to you to satisfy their need

Page 16: Internet Marketing Strategies: Psychology of Buying, Iran, January 2012

Lesson #1

Service aboveeverything else

Page 17: Internet Marketing Strategies: Psychology of Buying, Iran, January 2012

There are many ways to skin a cat…..

Page 18: Internet Marketing Strategies: Psychology of Buying, Iran, January 2012
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Page 20: Internet Marketing Strategies: Psychology of Buying, Iran, January 2012

Lesson #2

Advocacy beatsSelling

Page 21: Internet Marketing Strategies: Psychology of Buying, Iran, January 2012
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Lesson #3Understand that

consumers areirrational

Page 24: Internet Marketing Strategies: Psychology of Buying, Iran, January 2012

X9 Factor

Trinitron

Page 25: Internet Marketing Strategies: Psychology of Buying, Iran, January 2012

Lesson #4

Create Mystery

Page 26: Internet Marketing Strategies: Psychology of Buying, Iran, January 2012
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Lesson #5

Ruthlessly give away free

information

Page 31: Internet Marketing Strategies: Psychology of Buying, Iran, January 2012
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Lesson #6

Be authentic and congruent

Page 33: Internet Marketing Strategies: Psychology of Buying, Iran, January 2012

Follow me on Facebook: Erik VermeulenFollow me on Twitter: ErikMVermeulenE-mail: [email protected]: www.erikvermeulen.com

Psychology of Buying