internet marketing statistics you can't ignore
DESCRIPTION
When the average person is exposed to 3,000 advertising messages a day, you want to make sure that your advertising vehicle will get you to the target that you want. The Internet’s ease of access has created a large search gateway for customer’s needing your product or service. Upon balancing the prices of Internet advertising with its benefits, it’s easy to see why this is not a market to ignore.TRANSCRIPT
THE RAPIDLY GROWING DIGITAL ADVERTISING MARKETNEWSPAPERS
MAGAZINES
TELEVISION
RADIO
CINEMA
OUTDOOR
INTERNET
THE RAPIDLY GROWING DIGITAL ADVERTISING MARKET
NEWSPAPERS
MAGAZINES
TELEVISION
RADIO
CINEMA
OUTDOOR
INTERNET
TRADITIONAL ADVERTISING WOES DIGITAL ADVERTISING WHOA’S
HYPERCLUTTER
85%
24h
78.6%
TELEVISION
NEWSPAPERS
MAGAZINES
RADIO
OUTDOOR / BILLBOARDS
SEO
MOBILE
CHINA1.344 BILLION 1.11 BILLION 313.9 MILLION
FACEBOOK USA
IN 2014, 1 OF 4 AD DOLLARS BEING SPENTGLOBALLY WILL BE ON THE INTERNET
SOCIAL MEDIA
SOCIAL MEDIA GROWTH FROM 2006 - 2012
YEAR
2006
2007
2008
2009
2010
2011
20122012
GAGR 109.00 507.47 71.00 120.43 248.03 344.44 4.900.00
12,000,000
50,000,000
100,000,000
350,000,000
600,000,000
800,000,000
1,000,000,0001,000,000,000
1,000
750,000
5,000,000
75,000,000
145,000,000
300,000,000
500,250,000500,250,000
8,000,000
15,000,000
33,000,000
50,000,000
75,000,000
135,000,000
200,000,000200,000,000
600,000
2,000,000
4,300,000
8,000,000
11,100,000
50,000,000
60,000,00060,000,000
0
170,000
1,000,000
2,000,000
7,000,000
38,000,000
86,000,00086,000,000
0
0
0
0
0
90,000,000
400,000,000400,000,000
0
0
0
0
10,000
11,700,000
25,000,00025,000,000
FACEBOOK TWITTER LINKEDIN WORDPRESS TUMBLR GOOGLE+ PINTEREST
OR RISK LOSING SHARE OF VOICE IN THE SOCIAL/MOBILE MARKETING ERA!AND IF THAT DIDN’T CONVINCE YOU… THIS IS WHAT HAPPENS WHEN YOU IGNORE THE INTERNET
RISKS TAKEN WHEN YOU IGNORE DIGITAL MARKETING
SURVEY ON THE AMOUNT MARKETERS WILL INCREASE/DECREASE THEIR BUDGETING IN THESE FORMS OF ADVERTISEMENT
INCREASE
STANDARD DISPLAY ADVERTISING
CONNECTED TV / IPTV
RICH MEDIA ADVERTISING
VIDEO ADVERTISING
SOCIAL MEDIA ADVERTISING
MOBILE ADVERTISING
STAY ABOUT THE SAME DECREASE DONT USE
WIDE REACH!The internet has broken all geographic restrictions.
TARGET ORIENTED!Advertise on websites that are specific to your niche.
QUICK CONVERSION!Customers can purchase your product/service then and Customers can purchase your product/service then and there.
MEASURABLE!Easily measure the effectiveness of your advertising with tracking systems.
HIGHLY INFORMATIVE!All the details of your offering can be easily accessible.
COST-EFFECTIVE!Through pay per click advertising, a marketer is actuallypaying only when the potential customer visits hiswebsite or looks through the product that is being sold.
EASY TO USE!EASY TO USE!Even a business which is just a day old can advertise its products and services online, by starting its own website.
SO WHY INVEST MORE IN INTERNET ADVERTISING?
SOURCES: NIELSON, STATE OF THE MEDIA, INTRAMEDIA, MARKETING CHARTS, EMARKETER