internet marketing secrets: what you need to know

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INTERNET MARKETING SECRETSWhat You Need to

Know

Photo by Ryan McGuire http://www.gratisography.com/

It’s no secret that Internet marketing is an essential element of the success of a business. In today’s continually-changing, competitive world, an effective marketing strategy that targets an

online audience is necessary for success. It might seem straightforward, but many will find that it is

difficult to make substantial gains due to uncertainty in the marketing field.


So, what are the secrets?


As Aristotle once said, “The whole is greater than the sum of its parts.” With that being said, Internet marketing is

an interdependent strategy. The key to keeping your business competitive is to understand and incorporate each

and every aspect.

SECRET #1A Well-Rounded Strategy is Key.

Regularly providing your audience with fresh, high quality content is essential to your Internet marketing

strategy. One of the best ways to provide fresh content is by blogging on your website. You’ll be able to embed keywords, links, and other valuable sources. Your blog posts should proposal information that is significant to

your industry – a characteristic that Google loves.

SECRET #2Provide Your Audience With Fresh Content.

75% ~17%Of content marketers

release new content daily.

of content marketers

release new content monthly

Statistic From Wyzowl.com


SECRET #3Drive Your Marketing Strategy

With Web Statistics.Acquiring and analyzing web statistics is one of the first

steps your business should take when planning an Internet marketing strategy. Use website analysis tools to determine key metrics, keyword rankings, and how your website measures up to its competitors. This information

will be the building blocks of your marketing strategy.

http://analyzer.webimax.com/start


Lead generation consists of targeting consumers to generate interest in your website’s product or service. This can be done with both direct and

indirect tactics, including e-mail marketing, article marketing, press releases, and guest blogs. Keep in mind that lead generation is only effective if your company follows up on any inquiries they obtain.

SECRET #4Generating Leads is Important.


If your business has a physical storefront, it is necessary to market to a local audience. You can do so by taking advantage of local listings and search apps

that include your business’s NAP (name, address, phone), as well as create webpages for each individual

location. Some popular sites that will help improve your local marketing strategy are Yelp and Google+.

SECRET #5Market Your Business Online Locally.

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Like other search engines, Google is continuously changing their search algorithms. The majority of these changes typically won’t affect your site in a significant way. However, the few major changes that arise will

force you to carefully adjust your SEO campaign. Old tactics might cause your website to rank poorly, so your

company needs to keep track of new standards.

SECRET #6Pay Attention to Google’s Changes.


An effective SEO campaign utilizes both on-site and off-site tactics to improve a website’s traffic. Although SEO

is always evolving, there are a few traditional tactics that continue to yield results. These tactics include:

• Keyword research• Relevant SEO Copywriting

• Meta Tag Optimization• Local SEO

• Strategic Brand Building

SECRET #7Learn How to Rank Higher in Google.


If your company wants to build their brand and attract new viewers, they must be highly visible, relevant, and engaging. This can be achieved through the use of social media profiles

such as Twitter, Instagram, Facebook, and Pinterest. Frequently updating your social media by connecting with your audience and

posting quality, shareable content is essential. Utilizing social media can help you expand your audience dramatically.

SECRET #8Understand The Power of Social Media.


More than 70% of Fortune 500 companies were using Twitter marketing in 2013.


How successful would your Internet marketing strategy be without a great website? Your website’s design will heavily

influence whether or not a user will stay on your website. For example, there will be a slim chance of making a sale if a

landing page has confusing navigation tools. The way your website is designed will determine the foundation of its

optimization, which is significant. In addition, be sure that your website is easily navigable on laptops, smartphones and tablets.

SECRET #9Make Sure Your Website is Responsive, Always.


71% of marketers believe mobile

marketing is core to their business.

Statistic From SalesForce


One of the best ways to enhance user experience and exhibit relationships between pages is with an effective link building

strategy. Link Building helps search engines to determine how well a website should rank and discover new webpages. It is beneficial to link to other pages that your audience might

find to be valuable, as well as provide quality, authoritative content that other sites will want to link to.

SECRET #10Link Building Matters.