internet marketing for lund boat dealers
TRANSCRIPT
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www.verticalmeasures.com
HOW TO WIN AT SEARCH, SOCIAL &
CONTENT MARKETING
Arnie Kuenn, President, Vertical Measures
@ArnieK
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FIRST A FEW QUESTION…
• How many of you could use some more business?
• How many spend money TV, radio or print?
• How many of you already do pay per click (PPC)?
• How many of you already do social media?
• How many of you have heard of SEO?
• How many of you have a blog on your website?
• How many of you believe the Internet can help you grow your business?
• How many of you researched something on Google in the last few days?
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PAY PER CLICK ADVERTISING
Only 5 to 10%
of people click
here – but can
still pay off.
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HOW SEARCH ENGINES WORK
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SEARCH OPTIMIZATION ELEMENTS
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SEARCH RESULTS – WEB PAGE CONNECTION
Webpage File NameWebpage Title Tag
Meta Description
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HOW IMPORTANT IS SEO AND SEARCH?
More than 90%
of people click
here!
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MUST INCREASE YOUR FOCUS ON YOUR SITES
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“CONTENT MARKETING”
Google Trends
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CONTENT MARKETING - THE TOP PRIORITY
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WHAT IS CONTENT MARKETING?
• Content marketing is the art of providing relevant,
useful content to your customers without selling or
interrupting them.
• Instead of pitching your products or services, you are
delivering information that makes your prospects
more informed before they buy.
• If you deliver consistent, valuable information to your
prospects, they ultimately reward you
with their business and loyalty.
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THIS IS NOT A 30 DAY R.O.I.
BUT THE LONG-TERM PAYOFFS
CAN BE HUGE
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A HUGE OPPORTUNITY TO BEAT THE COMPETITION
Google’s Free Adwords Keyword Tool
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THINK LIKE A PUBLISHER!
Image: Google Image Search
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START YOUR RESEARCH HERE!
Image: Erwin Marine
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MORE KEYWORD RESEARCH TOOLS
Google Keyword Suggest
Relate Searches
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More than 4,900
questions about
“fishing boat” (exact
match).
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More than 980
questions about
“bass boat” (exact
match).
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LIST ALL CONTENT IDEAS IN A SPREADSHEET
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ADDRESS PRICING / COST
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LISTS – PEOPLE STILL LOVE THEM
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INTERVIEWS –MAKE YOU THE EXPERT
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VIDEOS! – THEY ARE NOT THAT HARD
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BENEFITS OF A BLOG
• Gives you a vehicle to post new content
• Keeps the search engines coming back – have 434% more indexed pages*
• Have 2X as many backlinks*
• Your site gets 55% more traffic*
• You have 79% more Twitter followers*
Source: *Hubspot
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Image: athgo.org
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DO YOU HAVE A GOOGLE+ BUSINESS PAGE?
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+1 BUTTON: OPPORTUNITY FOR BUSINESSES
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Buyers need information that helps
them make an informed decision.
Dealers that provide the content
those people are searching for -
will win.
IN SUMMARY…
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More Traffic. More Leads. More Business.
www.VerticalMeasures.com
THANK YOU VERY MUCH!