internet marketing ! batra computer centre

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Online Marketing What is Online marketing? -- Marketing of products or services over the internetBenefits of Online marketing -- Lower costs for distribution of information and media to global audience, providing instant response and eliciting responses


Monitor performan

ce & success

Plan Design & develop

Promotion & Publicity

Internet Marketing


Online Marketing & Offline Marketing Online Business -- is that people log on to look for service or product that you can offerOffline Businesses -- have to rely more on push marketing than the pull effect.


Online Marketing Advantages Over Offline Marketing

Long, complex process of marketing a sale vs. instant conversion

Fixed office hour vs. 24 hour store Advertising in print, TV and radio is expensive Unlimited time and space VS. pay for time

spots Cost per incremental customer Targeted approach vs. blanket approach Segmentation Customer Contact Measuring Statistics easily and inexpensively


Online Marketing Disadvantages Over Offline Marketing

Online marketing is not free Slightly over 50% of households shop online Many People prefer the live interaction when they buy Easier to have Outdated information on your site, thus

timing of updates is critical The majority of internet marketers lack customer

service and inquiry response programs It does not build trust instantly. It is a tough competition There are no physical evidences It can leave businessman feeling isolated Hard to tell if people are lying because you can’t see

their face Is your site is Secure


Different ways / Methods of online marketingArticle

MarketingForum

Marketing Search Engine

MarketingPay per click

advertisingLink Exchange Link purchase Affiliate

program Resell Rights

marketing RSS marketingPodcasting

Classified Advertising

Ezine Marketing

Lead purchaseViral MarketingPress ReleasesJoint Ventures Blog

marketing Social

bookmarking Video

marketing Social sites


What is SEM ?

SEM is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of organic optimization, pay per click, Branding and Media Presentation


SEM

SEO

SMO

PPC


Steps Use in SEO1. Website Analysis2. Keyword Analysis and research3. On-page Optimization -- Meta tagging -- Content optimization -- Code optimization --Image optimization -- Broken link Checking and modification --Sitemap creation and submission


4. Verify website using Google web master tool and yahoo site explorer

5. Off-page optimization -- Link building * Directory submission * Link Exchange * Article submission * Blog submission * Forum posting -- Classified add posting -- Business listing in Local Directories --Google local business listing --Submit press Releases


What is PPC PPC is an internet advertising model used on

search engines, advertising networks, and content sites, such as blogs, search engine in which advertisers pay their host only when their ad is clicked

PPC providers: Google adword, yahoo search marketing, Microsoft AdCenter

There are primary models for determining cost per click:1. Flat-rate PPC: In the flat rate model, the advertiser and publisher agree upon a fixed amount that will be paid for each click


2.Bid-based PPC: In the bid-based model, the advertiser signs a

contract that allows them to compete against other advertisers in a private auction hosted by a publisher or, more commonly, an advertising network.


Steps Use in PPC: Pay per click

Managements in Google

-- PPC campaign Analysis -- Ad Copywriting -- Keyword lists -- Landing page design -- AdWords account setup -- AdWords Management -- AdWords Expansion -- AdWords Conversion tracking

Pay Per Click management in yahoo

-- Yahoo account setup -- Yahoo account management -- Yahoo conversion tracking -- Copying AdWords to YSM


What is SMO SMO is a set of methods for generating

publicity through social media, online communities and community websites.

Methods of SMO: Adding RSS feeds, social news buttons, blogging, and incorporating third-party community functionalities like images and videos. Social media optimization is in many ways connected as a technique to viral marketing where word of mouth is created not through friends or family but through the use of networking in social bookmarking, video and photo sharing websites.


6 Rules of conducting social media optimization are:

1. Increase your likability2. Make tagging and bookmarking easy3. Reward inbound links4. Help your content travel5. Encourage the mashup6. Get communities connected


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internet marketing ! batra computer centre

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