internet marketing
Post on 23-Sep-2014
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We Create Online Success Stories and we would love your business to be next! - Display Advertising - SEO - Pay per Click Advertising - Social Media - Email MarketingTRANSCRIPT
We Create Online Success Stories and we would love your business to be next!
Prepared For:
TABLE OF CONTENTS CONT’D
5 ABOUT BYTES
6 PROPOSAL OBJECTIVE
7 PROPOSAL SCOPE
8 INTRODUCTION TO INTERNET MARKETING
18 ADVANTAGES OF ONLINE MARKETING
36 OUR INTERNET MARKETING OFFERINGS
TABLE OF CONTENTS
99 OUR ONLINE MARKETING ACCREDITATIONS
104 OUR HAPPY CLIENTS
110 GUARANTEED SUCCESS
115 COSTING & NAIRA PAYMENT
121 CONTACTS
ABOUT Bytes
Bytes is an full-fledged ICT
consultancy agency that specializes in
identifying the right technology and
strategy that will place your business
above others.
With a robust team of experts in the
field of business research, data
solutions and ICT, Bytes is positioned
to deliver only the best services
tailored to improve your business ROI.Page #5
PROPOSAL OBJECTIVEThe objective of this proposal is to introduce you to the
most advanced and potent Online Advertising
procedures as well as the advantages it would avail to
your brand, business and online coverage as a whole.
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PROPOSAL SCOPEThis scope of this proposal includes:
Internet Marketing
The Advantages of Internet Marketing
Our Track Record and Success Rate
Costing
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Page #5
INTRODUCTION TO INTERNET MARKETING
1SECTION
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INTRODUCTION TO INTERNET MARKETING
Internet marketing, or online marketing, refers to advertising and marketing efforts that use the
Web and e-mail to drive direct sales or create awareness
INTRODUCTION TO INTERNET MARKETING
Consumers get promotional marketing messages via the Internet through various
channels such as:
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INTRODUCTION TO INTERNET MARKETING
Email Marketing
From the name itself, this is a marketing process that involves reaching out to your
customers via email.
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INTRODUCTION TO INTERNET MARKETING
Social Media Marketing
Promotion through various social networks like Facebook, Twitter, Google+,
LinkedIn, Pinterest and more.
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INTRODUCTION TO INTERNET MARKETING
Display/Web Banner Advertising
Graphical advertising on the Internet that appears next to content on web pages, IM
applications, email, etc.
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INTRODUCTION TO INTERNET MARKETING
Display/Web Banner Advertising
These ads, often referred to as banners, come in standardized ad sizes, and can include text, logos, pictures, or more recently, rich media.
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INTRODUCTION TO INTERNET MARKETING
Mobile Advertising
Advertisement delivered through wireless mobile devices such as smart phones, feature phones,
or tablet computers.
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INTRODUCTION TO INTERNET MARKETING
Video Advertising
This encompasses online display advertisements such as rich media that have video within them.
It is a generally accepted form of online advertising that occurs on Internet television. It
is served before, during and/or after a video stream on the internet.
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INTRODUCTION TO INTERNET MARKETING
Search Advertising
This is a form of marketing that promotes a business through paid advertisement that appears on search engine result pages.
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ADVANTAGES OF ONLINE MARKETING
2SECTION
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ADVANTAGES OF ONLINE MARKETING
The Internet has the power to connect millions of people from around the world. Thus, it also has the capabilities to bring your business
to millions of your target market worldwide.
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ADVANTAGES OF ONLINE MARKETING
The number of the World Wide Web users is always on the rise worldwide and the
internet is being used by people of all age and at all times of the day.
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ADVANTAGES OF ONLINE MARKETING
Internet has become one of the major medium for communication, entertainment and is indeed
in the process of replacing traditional entertainment, promo products, and informative
medias.
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ADVANTAGES OF ONLINE MARKETING
In addition, the effectiveness of your campaign can be easily measured using web analytics and
cost-volume-profit analysis tools.
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ADVANTAGES OF ONLINE MARKETING
10 Advantages of Online Advertising when compared with the
traditional offline advertising
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ADVANTAGES OF ONLINE MARKETING
Affordable Cost
A main benefit of online advertising is that it has a much affordable price when compared with
the traditional advertising costs. On the internet, you can advertise at a way more inexpensive
cost for a much wider audience.
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ADVANTAGES OF ONLINE MARKETING
Wider Geographical Reach
Online advertising gives your campaigns global coverage, which helps your online campaigns
reach more audiences. This will definitely help you achieve superior results via your online advertising strategy.
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ADVANTAGES OF ONLINE MARKETING
Targeted Audiences
In comparison with traditional advertising, online advertising helps you to easily reach the targeted audience, which leads to your
campaign’s success.
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ADVANTAGES OF ONLINE MARKETING
Easy To Measure Results
Measurability and easiness to track the conversion makes online advertising miles
ahead on the traditional advertising methods.
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ADVANTAGES OF ONLINE MARKETING
Easy To Measure Results
A lot of effective analytics tools are available to measure online advertising campaigns which
helps in more improvisation of the ads.
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ADVANTAGES OF ONLINE MARKETING
Speed Of Deployment
Online advertising is much faster than offline advertising and you can start sending out your ads to a wider audience instantly, the moment
you start your advertising campaign.
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ADVANTAGES OF ONLINE MARKETING
Informative
In online advertising, the advertiser is able to convey more details about the advertisement to the audience and that too at relatively low cost.
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ADVANTAGES OF ONLINE MARKETING
Informative
Most of the online advertising campaigns are composed of a clickable link to a specific landing page, where users get more information about
the product mentioned in the advert.
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ADVANTAGES OF ONLINE MARKETING
Flexible Payment
Payment flexibility is another added advantage of online advertising and marketing. In offline advertising you need to pay the full amount to
the advertising agency irrespective of the results. But in online advertising there is the flexibility of paying for only qualified leads,
clicks or impressions.
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ADVANTAGES OF ONLINE MARKETING
Better ROI
Since online advertising is mainly focused on performance based payment, you ROI is sure to
be far better when compared with offline advertising.
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ADVANTAGES OF ONLINE MARKETING
Easy Audience Engagement
Online advertisement makes is easy for the audience to engage with your ads or products. As an advertiser we would be able to get more
feedback from the audience and thereby improve the quality of our ads going forward.
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ADVANTAGES OF ONLINE MARKETING
Better Branding
Any form of advertising helps in improving the branding and online advertising stands a notch
high in improving the branding of your company, service or product.
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OUR INTERNET MARKETING OFFERINGS
3SECTION
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OUR INTERNET MARKETING OFFERINGS
Our services are customized for your goals. We get to know your business
inside and out and then draw on our vast experience in digital media to create the right
mix of online marketing services for you.
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OUR INTERNET MARKETING OFFERINGS
The following Internet Marketing solutions are what we bring to the table:
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OUR INTERNET MARKETING OFFERINGS
Display Advertising
Intelligent Display Advertising, managed by professionals
Display advertising is the online equivalent of a magazine or newspaper advertisement, but with all
the power, control and intelligence you’d expect from a digital medium.
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OUR INTERNET MARKETING OFFERINGS
How it Works
Below is a typical process on how we set up a display advertising campaign below.
Display Advertising
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OUR INTERNET MARKETING OFFERINGS
Display Advertising
Re-Targeting
Re-Targeting is a highly-effective display advertising feature that lets you reach people
who have previously visited your site, and show them relevant ads when they visit other sites
online.
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OUR INTERNET MARKETING OFFERINGS
Display Advertising
Behavioural Targeting
Using online display ads we can advertise to relevant internet users based on interest
categories and online activities conducted such as searches, websites visited, content read and
videos viewed.
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OUR INTERNET MARKETING OFFERINGS
Display Advertising
Media Buying
We can handle the entire digital media buying process. We offer a completely managed digital media buying and planning service to ensure that your digital marketing budget is spent as
efficiently and effectively as possible.
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Display Advertising
OUR INTERNET MARKETING OFFERINGS
Ad Design
Catching the attention of your audience is key to a successful display advertising campaign.Each display network (e.g. Google Display
Network) has a range of ad sizes and technical requirements for your ads.
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Display Advertising
OUR INTERNET MARKETING OFFERINGS
Ad Design
Our designers are experts at producing ads that meet these criteria perfectly.
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OUR INTERNET MARKETING OFFERINGS
Pay-per-click Advertising
Save up to 50% by leaving it to our Google/Bing qualified professionals
Virtually no other advertising platform is as dynamic and fast and, when managed correctly,
it can yield a fantastic return on investment.
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Pay-per-click Advertising
OUR INTERNET MARKETING OFFERINGS
How it Works
This is the basic process of setting up a new PPC advertising campaign on either Google AdWords
or Bing Ads.
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Pay-per-click Advertising
OUR INTERNET MARKETING OFFERINGS
Landing Pages
To ensure your PPC campaigns work as effectively as possible it is important to consider
the use of custom-built “landing page”.
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Pay-per-click Advertising
OUR INTERNET MARKETING OFFERINGS
Call Tracking
The often missing metric, can now be tracked to ensure a PPC campaign’s performance is
monitored effectively.
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OUR INTERNET MARKETING OFFERINGS
Search Engine
OptimizationSEO done properly, by real experts with an
outstanding track-record.
Search Engine Optimization (SEO) is the process of optimizing your website to achieve high
natural listings within Google, Bing and Yahoo.
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Search Engine Optimization
OUR INTERNET MARKETING OFFERINGS
Our SEO Process
No two campaigns are the same, but while we work out every individual strategy to best meet
the specific needs of each client, our process always includes elements of the following.
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Search Engine Optimization
OUR INTERNET MARKETING OFFERINGS
Guest Posting
It is currently more important than ever to build relationships with sites in your industry,
ensuring relevant traffic and high quality, natural backlinks to your site. A great way to do
this is through guest posting on authoritative blogs in your niche.
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Search Engine Optimization
OUR INTERNET MARKETING OFFERINGS
Content Marketing
Content Marketing as a process is as old as marketing itself. It may have gone under different names down the years but its effectiveness has been proven by big and small brands in every
industry.
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Search Engine Optimization
OUR INTERNET MARKETING OFFERINGS
Local SEO
In recent times Local SEO and Google Places optimization have gradually become more and
more important.
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OUR INTERNET MARKETING OFFERINGS
Social MediaSocialize with your audience
Internet users spend more time on social networks than anywhere else.
It’s time your business engaged with them.
Twitter facebook LinkedIn Pinterest
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Social Media
OUR INTERNET MARKETING OFFERINGS
What is Social Media?
Social Media describes the technologies, platforms and methods in which users share
content online.
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Social Media
OUR INTERNET MARKETING OFFERINGS
We can utilize the power of Twitter™ to connect with customers and drive sales. We typically
user Twitter in the following ways:
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Social Media
OUR INTERNET MARKETING OFFERINGS
Twitter Profile Build
Get your Twitter profile in-line with your brand. It sounds simple but your Twitter profile should
match your brand and website to ensure continuity.
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Social Media
OUR INTERNET MARKETING OFFERINGS
Twitter Advertising
Twitter advertising is a great way to promote your brand, product, service or cause on one of the biggest and most interactive sites on the web. We employ the following:
• Promoted Tweets• Promoted Trends• Promoted Accounts
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Social Media
OUR INTERNET MARKETING OFFERINGS
Twitter Competitions
The perfect way to build a following. A great way to generate followers, encourage audience
interaction & create a buzz around your presence on Twitter is to run a Twitter
competition.
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Social Media
OUR INTERNET MARKETING OFFERINGS
Twitter Management
We can help take the hassle and stress out of managing your Twitter profile. If you don’t have the time to manage your own Twitter account, then we
can tailor-make a perfect Twitter management service for you.
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Social Media
OUR INTERNET MARKETING OFFERINGS
Sample Twitter Accounts
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Social Media
OUR INTERNET MARKETING OFFERINGS
Sample Twitter Accounts
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Social Media
OUR INTERNET MARKETING OFFERINGS
Sample Twitter Accounts
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Social Media
OUR INTERNET MARKETING OFFERINGS
We can utilize the power of Facebook™ to connect with customers and drive sales. We typically use Facebook in the following ways:
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Social Media
OUR INTERNET MARKETING OFFERINGS
Facebook Pages
Build a presence for your business within Facebook. A Facebook Page is a customizable presence for an
organization, product or public personality and allows businesses to build a community on Facebook, giving relevant users the opportunity to interact with your company and immerse themselves in your brand.
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Social Media
OUR INTERNET MARKETING OFFERINGS
Facebook Advertising
Advertise to millions of Facebook users.
Facebook is by far the biggest social network in the world and Facebook Advertising is the perfect tool to
allow advertisers to connect with their users.
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Social Media
OUR INTERNET MARKETING OFFERINGS
Facebook Competitions
The perfect way to build a following.
A really effective way of generating awareness and driving traffic to your social presences,
particularly on Facebook, is to run a competition.
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Social Media
OUR INTERNET MARKETING OFFERINGS
Facebook Management
We can manage your Facebook page for you.
Keeping your business Facebook page up to date is a challenge. We can help with our Facebook
management services.
Our social media experts can be on-hand to write updates, reply to customers and seek to grow your
following.Page #69
Social Media
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OUR INTERNET MARKETING OFFERINGS
Sample Facebook Accounts
Social Media
OUR INTERNET MARKETING OFFERINGS
Sample Facebook Accounts
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Social Media
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OUR INTERNET MARKETING OFFERINGS
Sample Facebook Accounts
Social Media
OUR INTERNET MARKETING OFFERINGS
We can utilize the power of LinkedIn™ to connect with customers and drive sales. We
typically user LinkedIn™ in the following ways:
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Social Media
OUR INTERNET MARKETING OFFERINGS
LinkedIn Profiles
Build a presence for your business within LinkedIn.
LinkedIn company profiles have been around for a few years, but they’ve changed dramatically
since their inception, with loads of new features & functionality to help promote your company
and feature your products and services.
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Social Media
OUR INTERNET MARKETING OFFERINGS
LinkedIn Advertising
Advertise to millions of LinkedIn users.
LinkedIn advertising allows for effective B2B Marketing. Using the latest profile-based targeting technology you
can gain qualified leads, reaching decision making professionals. Advertise to your exact target
demographic with highly relevant ads and minimal wastage.
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Social Media
OUR INTERNET MARKETING OFFERINGS
LinkedIn Recruitment
The perfect way to find your next team member.
LinkedIn is a fantastic tool for promoting your open vacancies. With the cost of recruitment agencies so high it may be worth considering
our LinkedIn recruitment services.
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Social Media
OUR INTERNET MARKETING OFFERINGS
LinkedIn Management
We can manage your LinkedIn presence for you.Keeping your business LinkedIn page up to date
is a challenge. We can help with our comprehensive LinkedIn management services.
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Social Media
OUR INTERNET MARKETING OFFERINGS
Sample LinkedIn Account
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Social Media
OUR INTERNET MARKETING OFFERINGS
Sample LinkedIn Account
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Social Media
OUR INTERNET MARKETING OFFERINGS
We can utilize the power of Pinterest™ to connect with customers and drive sales. We typically user Pinterest in the following ways:
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Social Media
OUR INTERNET MARKETING OFFERINGS
Pinterest Profiles
Build a presence for your business within Pinterest.
Pinterest is one of the fastest growing social networks in the world. Your business can utilize its power by building its own profile and linking it to
your products or services.
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Social Media
OUR INTERNET MARKETING OFFERINGS
Pinterest Competitions
Run a competition on Pinterest.The new social media site; Pinterest, has given
growth to a new kind of social competition, which have affectionately come to be known as
“Pin it to Win it” competitions.
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Social Media
OUR INTERNET MARKETING OFFERINGS
Pinterest Management
We can manage your Pinterest page for you.Keeping your business Pinterest page up to date
is a challenge. We can help with our Pinterest management services.
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Social Media
OUR INTERNET MARKETING OFFERINGS
Sample Pinterest Accounts
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OUR INTERNET MARKETING OFFERINGS
Email Marketing
Directly approach your potential customers with targeted email campaigns
Email has been around for years, but not like this it hasn’t!
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Email Marketing
OUR INTERNET MARKETING OFFERINGS
Data Capture
Automated & Manual Data Capture.Ethical data capture through opt-in online forms.
Email marketing works best when you target individuals who have chosen to keep in touch with you.
We, like you, don’t like unsolicited emails and the chances are you completely ignore them when you
receive them anyway!
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Email Marketing
OUR INTERNET MARKETING OFFERINGS
Template Design
Beautiful designs that match your brand!To maximize your response rates your emails
need to look the part!
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Email Marketing
OUR INTERNET MARKETING OFFERINGS
Sample E-mail Template Design
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OUR INTERNET MARKETING OFFERINGS
Video Advertising
Video ads drive results
Video ads drive results. Bring more people to your website, create awareness and most importantly,
increase sales!
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Video Advertising
OUR INTERNET MARKETING OFFERINGS
Why It Works
Video advertising is cost effective and incredibly accurate. Whatever your budget, video advertising can work for your business. Millions of advertisers are beginning to see the benefits of engaging with online video advertising and the influence it can
have over your potential customers.
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Video Advertising
OUR INTERNET MARKETING OFFERINGS
Our Service
Our experts know exactly what it takes to get ROI for your video advertising.
We are here to design, deploy, optimize and report on the progress of each of your campaigns, ensuring
your goals are met.
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Video Advertising
OUR INTERNET MARKETING OFFERINGS
Reporting
Statistical monitoring TV can only dream of!As you would expect, we can report on almost every aspect of your campaigns, from numbers
of views to full ROI data.
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Video Advertising
OUR INTERNET MARKETING OFFERINGS
Video Ad Types
Video Ads come in all shapes and sizes to suit your campaign goals. Different video platforms such as YouTube and Vimeo all have different “Ad Types”
which are available for advertisers to use. The following are the Ad Types we support:
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Video Advertising
OUR INTERNET MARKETING OFFERINGS
Before Video Ads Sample
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Video Advertising
OUR INTERNET MARKETING OFFERINGS
Beside Video Ads Sample
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Video Advertising
OUR INTERNET MARKETING OFFERINGS
Search Video Ads Sample
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Video Advertising
OUR INTERNET MARKETING OFFERINGS
Display Ads Sample
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Video Advertising
OUR INTERNET MARKETING OFFERINGS
Takeover/Masthead Ads Sample
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OUR ONLINE MARKETING ACCREDITATIONS
4SECTION
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OUR ONLINE MARKETING ACCREDITATIONS
Some of our valuable accreditations that we are very proud of and places us high among our
peers in the industry…
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OUR ONLINE MARKETING ACCREDITATIONS
Google AdWords Qualified
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OUR ONLINE MARKETING ACCREDITATIONS
Bing Qualified Company
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OUR ONLINE MARKETING ACCREDITATIONS
Carbon Neutral Website
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OUR HAPPY CLIENTS
5SECTION
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OUR HAPPY CLIENTS
Over 30 Excited and Satisfied Clients
including...
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OUR HAPPY CLIENTS
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OUR HAPPY CLIENTS
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OUR HAPPY CLIENTS
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and counting…
OUR HAPPY CLIENTS
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GUARANTEED SUCCESS
6SECTION
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GUARANTEED SUCCESS
Our online advertising solutions are only as good as the success it brings our clients..
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GUARANTEED SUCCESS
With a long list of successful advertisers on our platform, we continue to be a leading supplier of high quality and effective
online advertising solutions.
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GUARANTEED SUCCESS
Whether you're looking to generate awareness, grow revenue, increase efficiency or just drive net profit, our analytical approach will give you
measurable results.
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GUARANTEED SUCCESS
95% of our clients work with us more than once and 99% of our active clients have told us that they would happily recommend us to others.
We are immensely proud of those facts, and we believe it is down to our unique set of values
that we always stick to.
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COSTING & NAIRA PAYMENT
7SECTION
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COSTING & NAIRA PAYMENT
We Are Not As Expensive As You Might Think
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COSTING & NAIRA PAYMENT
To come up with a tentative costing, try to tell as much as possible about your project. Our team
will try to answer any technical queries you might have.
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COSTING & NAIRA PAYMENT
Our media buying & planning costs vary depending on campaign budgets and the
methods of delivery agreed upon.
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COSTING & NAIRA PAYMENT
We know we are not the cheapest, but we are quite happy about that! We do things properly and our team take great care to ensure your
online campaign is perfect in every way. We believe in value for money.
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Join the winning team and have your Internet Marketing Campaign succeed from the start to the
finish by using our tailor-made solutions designed for your growth and upward progress…
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Contact : David NkpokuTel: +2348055540336, +2348170334996Email: [email protected]: www.bytes.com.ng