TheShoeMoneyToolsOfficialBeginner’sGuideTo

InternetMarketing

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ShoeMoneyToolsOfficialGuide

Withtherecentadvancesintechnology,the“Americandream”hastransformedfromthoughts

ofwhitepicketfencesandawell‐payingninetofivejobintotheideaofhavingalucrative,work‐from‐homeandmake‐money‐while‐you‐sleeptypecareer.Youmakeyourownhoursandhaveyourselfasaboss!That’sthedreamoftoday.

Mostpeoplethinkthatjustbecauseyou’reabletodoitfromhomeandatyourowncomputer

meansit’sgoingtobeeasy.Unfortunately,whileit’scertainlypossibletoearnasubstantialincomefromhome,itrequireshardwork,dedicationandanunyieldingdesiretosucceed…justlikeeveryothersuccessfulendeavor!

AsyoulearnmoreaboutShoeMoneyToolsandtheindustryasawhole,you’llrealizethatthese

toolsareperfectforbothnewcomersandprofessionals.Infact,thesearetheverytoolsIuseeverydayhereatShoeMoneyMediaGrouptodevelopPPCcampaignsandmarketdifferentbusinesses,brandsandproductsacrosstheInternet.Nomatterwhereyou’reatinyour

Internetmarketingcareer,itisbothbeneficialandnecessarytonotonlybuildasolidfoundationofthebasics,butexpounduponthisaswell.Withoutthisfoundation,you’llbelostandconfused.

That’swhereShoeMoneyToolscomesin.Thisguidecontainstheinformationyouneedtobe

knowledgeableabouttheindustrywhilealsolearningthebestwaystouseourtools.Whileyoudon’tneedtobeanexpertinallofthefieldswe’lltalkabout,youwillatleastbecomea“Jackofalltrades”(sokeepthisinmindthroughoutthetraininganddocumentation).

SincetheinitiallaunchofShoeMoneyTools,wehavereceivedmultipleemailsandcomments

fromourloyaluserssuggestingthatalthoughourdocumentationandvideotutorialsweregreat,theywerestillabittooadvancedforsomeonecompletelynewtotheindustry.Andso,inordertomakemytoolstrulyaccessibletoeveryoneofeveryskillandexpertiselevel,Ihavecreated

theShoeMoneyToolsOfficialGuide–aseriesofdocumentsthatintroduceyoutoallofthebasicprinciplesoftheindustrywhilealsowalkingyouthroughhigher‐end,morecomplicatedactions.

Beforewebegin,remembertokeepanopenmindthroughoutthisadventure.Bereadyand

willingtolearnanythingandeverything!Fromtimetotime,certaintopicsmaysoundorseemtoocomplicatedtounderstandatfirst.ButIpromise,allofthesepiecesofknowledgewilleventuallycometogether.IfyouabsorbtheinformationI’mgivingtoyou,youroverallsuccess

inthecrazyworldofInternetmarketingwillbedramaticallyimproved.

Thinkofthisguideasacollectionofsmallpuzzlepieces.Asyoureadsectionbysection,thepieceswillbegintoconnectandbytheend,youwillhaveaclear,completepicture.Doesthat

soundpromising?

Good,thenlet’sgetstarted…

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BasicNecessities:HTML101

Okay,welcometotheveryfirstsectionoftherestofyourInternetmarketingcareer.I’mgoing

totalklessabouthowwhatyou’relearninghereequatestomakingmoney,andmoreabouthowusefulthisinformationwillbeforeyoudowntheroad.

BeforewelookatwhatexactlyHTMLcando,let’sfirstlearnalittlemoreaboutit–HTMLtheprogramminglanguageitself.

HTMLhasbeendescribedmanytimesasthemixtureofawordprocessorandaprogramming

language.Yearsagothiswasusedmuchmorewhenprogramminglanguagesweren’tsocomplex.(Notthatthelanguageisincrediblycomplexnow,butitdoesn’treallyresemblethesimplisticprogramminglanguageitoncewasforsolong).Theupsidetoacomplexlanguage,

however,meansthatthemore“complicated”itis,themorethingsitwillallowyoutodoaswellasofferingseveraldifferentsolutionstoonesingularproblem.

AverybasicHTMLsitecouldeasilybecomprisedofnothingbuttext.Luckily,forprettymucheveryonewhohasundertakenthetaskoflearningHTML,thebasicsofthelanguageare

incrediblyeasytounderstand.Whileyoucancertainlytakeonthetaskoflearningthelanguageaswhole,fromanInternetmarketingperspective,youmustbeabletoidentifythetaskyouneedtheHTMLperform.WithaGoogleorYahoosearch,youshouldbeabletonarrowitdown.

Inordertolearnmore,Ihavelistedmultiplesourcesforverywelldone,basicHTMLtutorials:

• http://www.htmltutorials.ca/

• http://www.echoecho.com/html.htm• http://www.tizag.com/htmlT/• http://www.myhtmltutorials.com/

• http://htmldog.com/guides/htmlbeginner/

Althoughyou’llhavetodabbleinmultiplecomputerprogramminglanguagesoverthecourseoftime,HTMLisbyfartheeasiesttolearnonthefly.Thereisn’tnecessarilyamust‐readbeginner’sguidebutinsteadmanyhigh‐qualityguidesthatcaneasilyprovideyouwithexactly

whatyou’relookingfororneed.

ThegreatthingaboutHTMListhatitcanbecombinedandembeddedinavarietyofotherdifferentcomputerprogramminglanguages.Becauseofthis,itremainsanabsolutehallmarkforanyonelookingtodesignawebsite,whetherit’sanInternetmarketingwebsiteorjusta

personalwebpage.Whiletherearecertainlyotherlanguagesthatwouldbebeneficialforyoutolearnfirst(ifyouwereveryfocusedoncomputerprogramming),learningHTMListhebestplacetostartunderstandingprogramming.

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Someofyoureadingthismaybethetypeofpersonwhodoesbetterwhentoldexactlywhatyouneedtodo.Ifyou’rethistypeofperson,thenhere’swhatyouneedtodo.Makesureyou’re

wellversedinthefollowingareasbeforemovingontothenextsection:

• ThebasicsyntaxandlayoutofHTML.• BasicHTMLcommandsandageneralunderstandingofhowthelanguageworks.• GeneralinformationfoundthroughouttheaforementionedHTMLtutoriallinks

• HowHTMLwillbeincorporatedintoyouroverallInternetmarketingstrategy

Atthispoint,keepyourlearningsimple.Don’tdelveintothecomplicatedaspectsifyoufeelyouaren’tready.Essentially,there’snoneedforyoutodigdeepintothemorebefuddlingsidesofHTMLuntilmuchlaterinyourInternetmarketingcareer.

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BasicNecessitiesPart2:CSS101

CSSisacomputerprogramminglanguagethataddsstyletoyoursite,everythingfromdifferent

colors,images,marginsandborders.ThinkofCSSasmake‐upforyourwebsite.Sure,websitescouldexistwithoutmuchstylingorcustomizationbutthentheInternetwouldbeincrediblydull.Don’tassumethatCSSissomethingyou’llneverneed.Trustme,there’snothingworsethan

havingqualitywebsitecontentmaskedbyacrummy,uglylayoutanddesign.

Colors…ColorsarerepresentedintheCSSlanguagethroughdifferentsetsofwhatareknownascolorcodes.Youmaynothaverealizedit,butyouhaveprobablycomeacrossthesecodesatsome

pointinyourInternettravels.Forinstance,toobtaincodesforcertaincolors,takealookatthisCSScolorcodefinder/picker:

• http://www.quackit.com/css/css_color_codes.cfm

Layout…Nowthatyouunderstandthecolors,let’slearnalittlemoreaboutthelayoutstructure.Nextto

HTML,CSSisprobablythenexteasiestlanguagetolearnandunderstand.Inashortperiodoftimeyoucanlearnalargeportionofthelanguage.ThefollowingsitesallfeaturesomewonderfulCSSprimersandintroductionsforbeginners:

• http://www.w3.org/MarkUp/Guide/Style

• http://www.w3.org/Style/Examples/011/firstcss• http://htmldog.com/guides/cssbeginner/• http://www.davesite.com/webstation/css/

• http://www.htmlprimer.com/htmlprimer/css‐beginners• http://themetation.com/2008/12/21/css‐for‐

beginner/http://themetation.com/2008/12/21/css‐for‐beginner/

AftercompletingtheseHTMLandCSStutorials,youwillhaveenoughknowledgetocreatea

websitethatlooksandfunctionsbasicallyasyouwouldlike.Infact,ifyou’reinapositiontotestoutsomecodeonawebsite,doso.ThebestwaytolearnbothHTMLandCSSisbyactuallydoingitinday‐to‐daysituations.Beforeheadingintothenextsection,makesureyou’re

comfortablewiththefollowingaspectsoftheCSSlanguage:

• CSScolorcodes• TheoverallCSSsyntax(layoutstructure)• Thebasicsofheadersandfooters

• HowCSScanbecombinedwithHTMLandthetypesofthingsthatcanbedonewiththecombinations.

Onceyouhaveanice,comfortablegrasponthisinformation,youcanmoveontothenext

section.

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BasicNecessitiesPart3:Programming

Whenitcomestoprogramming,Iadvisethatyousoakinasmuchinformationaspossible.

BesidesHTMLandCSS,youshouldknowthatPHPisoftenoneofthemostpopularanddynamiccomputerlanguages.TherearecertainlyothersthatyoucanlearnanduseeffectivelysuchasJava,PerlandPython,butintheInternetmarketingindustry(atleastontheaffiliateside),you’ll

wanttosticktothebasicsatfirst.Youcanlearnmoreasyouachievegoalsandprogress.

I’veseenmanypeople’sfailuretolearnanewlanguagestemdirectlyfromthefactthattheyjustweren’topentotryingveryhard.It’salmostasthoughoncewehearthewords‘computer’and‘programming’,weimagineanerdsittinginadarkroomstaringatacomputerscreenwith

MS‐DOScodeashepoundsawayathiskeyboard.Thisisn’ttrueofcourse,butmanypeoplelettheirdoubts,inhibitionsandstereotypeskeepthemfromreallyachievingtheirtruepotential.

Listedherearejustafewofthemanyfree,basiconlinetutorialsthatwillhelpyouunderstandprogrammingprinciples,aswellasthePHPlanguagementionedearlier:

• http://www.developertutorials.com/tutorials/php

• http://www.php‐mysql‐tutorial.com/

IfyouthinkofyourInternetmarketingknowledgeasatoolboxthatyoucarefullyplacetoolsinovertime,wouldn’tyouwanttokeepthatboxnearbyorevenopenmostofthetime?DoNOTfallintothetrapofkeepingthattoolboxlockedbecauseyoudon’twanttolearntouseother

toolsyoufeelmaybebeyondyourskilllevel.You’veprobablyhearditathousandtimes,butnothing–includingInternetmarketing‐isimpossibleaslongasyouputyourmindtoit.

Thisismakingmoneyfromhomewe’retalkingaboutpeople!(P.S.Nearlyeverypersonintheworld’sdreamjob!)Ifyoureffortsinthisindustryyoueverbegintofeeltootoughorhard,then

remindyourselfhowmuchyouwouldlovetoworkforyourself,orhowmuchyouhatedyourofficegig.

Youdon’tneedtolearneveryprogramminglanguage–butyouneedtounderstandthebasicsofthemostpopularones.Learnthenamesofthebestonesandthentryandfindoutwhichone

isthebestsuitedforcertaintasks.Onceyouhavecompletedsomevariousprogrammingtutorialsandfeelasthoughyouarebeginningtograspthebasicconcepts,feelfreetomoveontothenextsection.

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BasicNecessitiesPart4:WordPress‐OutoftheBoxSites

WordPress

WhileWordPresshasbeenamajortoolforInternetmarketerssinceitsinception,ithasreallytakenoffasoflatewithitsnumerousupdatesandwidearrayofpluginsthatallowyoutocustomizeandoptimizeyoursite.Althoughyourmarketingtravelsmayhaveyoutryingsome

otherservices,itishighlylikelythatyouwillusetheWordPressplatformatsomepoint.

WordPress,atitscore,isabloggingserviceplatform.However,ithasevolvedintoawebsiteplug‐and‐playproduct.Through“patchtype”layoutscalledthemes,youcanbrowseavarietyofdifferenttemplatesforyourwebsite’soveralllook.Andwithalittlebitofprogramming

knowledge,youcanevencodeyourown.

WhenyoufirststartoutonyourInternetmarketingendeavors,itishighlyrecommendedthatyoubeginaprojectusingWordPress,especiallysincethisplatformallowsyoutodosomanydifferentthings.Forstarters,familiarizeyourselfwiththeplatformsothatyou’recomfortable

whenitcomestimeforyoutoseriouslyuseit.

Headonovertohttp://WordPress.com/signup/andthinkofasite–anysite.Itdoesn’tnecessarilyhavetobesomethingfocusedonmakingmoneyyet,butifyou’recomfortablewithanofferononeoftheaffiliatenetworksthenbyallmeansgetpracticingwiththat!

Yourmaingoalistogetyourfeetwetwiththeinsandoutsofthesystemandseewhatcooland

possibleusefulthingsyoucando.Forinstance,trygettingsomeplug‐instohelpbolsteryoursiteinoneofdozensofcategories.OrevenbravethethemeworldandoutfityournewWordPressbloginitsowncustomizedskin.Itdoesn’tmatterwhatyoudo,justaslongasyoudo

itonWordPress.Simpleenough,right?

Iftheaforementionedtasksseemabittooeasy,tryandfindsomethingthatWordPresscan’thelpyouaccomplish.Thatshouldbeabitmoredifficult!

Afterthissection,ifyou’vecompletedeverythingupuntilnow,youshouldhaveaprettyfirmunderstandingofHTML,CSS,whatittakestosucceedintheindustry(andnowWordPress–the

specialsaucethattieseverythingtogether)!

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BasicNecessitiesPart5:Other‐OutoftheBoxSites

Contrarytopopularbelief,therearesomeothergreatout‐of‐the‐boxsitesavailablebesides

WordPress.We’regoingtobefocusingonVBulletin,Drupal,PostNukeandPHP‐Nukeinthissection(althoughtherearecertainlymanyothersthatworkjustaswell).Thefouraforementionedsiteseachofferadifferentsetoftoolsforyoutouse.Let’sbeginwith

VBulletin!

VBulletin…VBulletinisanout‐of‐the‐boxsiteservicethatallowsyoutoeasilyandeffectivelymanageyourveryowncustomizedmessageboard.Whiletherearemanyothermessageboardservices,

VBulletinisgenerallyregardedasoneofthetop–ifnotTHEbest!Itsimplifiesthewholeprocessofrunningamessageboard,fromthecustomizationofthesite’slookandlayout,allthewaytokeepingtabsonnewmembersandanyoneyou’vedeemedanadmin.We’llgetintohowa

messageboardwouldbeaneffectivemoneymakingtoollateron,butinthemeantime,IsuggestlookingatsomeofthemessageboardsthatutilizeVBulletin.

Drupal…Drupal.orgisthehometoanopensourcecontentmanagement.Itcomesequippedwithalarge

andpowerfulmixtureoffeaturesanditsupportsavarietyofdifferentwebsitesrangingfrompersonalweblogstolargecommunity‐basedwebpages.YoumaybeaskingyourselfwhyDrupalisevenworthalookwiththewondersthatmakeupthephenomenonknownasWordPress.

Well,itboilsdowntothefactthatsomepeoplesimplylikevarietyandoptions.Atitscore,Drupalisahigh‐qualityalternativetoWordPressforcreatingandmanagingcontent‐basedwebsites.

PostNuke…

PostNuke,isalsoanopensourcecontentmanagementsystem.Forstarters,thesetypesofsystemsarealsoknownas‘nukes’(whichshouldhelpexplaintheservice’suniquename).PostNuke’sprimarygoalistoconstantlyprovidethemostopendevelopmentenvironment.This

serviceisdefinitelyanoptionyoumaywanttopursueonceyou’rereallyupandrunning.Don’tthinkthatbecauseImentionedWordPressasthepremiercontentmanagementsystemthatthisistheonlysystemoutthere.BothPostNukeandDrupalwouldmakeworthyprimarycontent

systemsforanyInternetmarketeranytimeoftheyear.

PHP‐Nuke…PHP‐Nukeisalsoaweb‐basedautomatednewspublishingservice.Asyoumayhaveguessed,it’sbasedinPHPandMySQLandthesystemiscontrolledusingaweb‐baseduserinterface.Unless

youalreadyhavepreviousPHPand/orMySQLexperience,youmightnotbeabletojumpintoPHP‐Nukerightaway.Itshould,however,beplacedonyourradarasitisincrediblypowerful

anduser‐friendly.

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Nowthatyou’vegottenabriefprimerabouttheothertypesofcontentandwebbasedservicesavailable,it’suptoyoutotrythemout.Atthispoint,simplybrowsethewebsitesforthese

services.Signupforanaccountandfamiliarizeyourselfwiththelayoutsandavailableoptions.

Theremainingsectionsofthisguideexplainexactlyhowyoucanapplyeverythingyou’relearningtoyourInternetmarketingendeavors.Ifyou’vebeenstudyingupanddoingthesuggestedassignments,youshouldhavenoproblemapplyingyournewskillstotheremaining

assignments…andhopefullyearninganincomefromhome.Congrats!

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Whattypeofsitedoyouhave?

Perhapsyoualreadyhaveawebsiteandknowexactlyitspurposeandyourintentionswithit.Or

maybeyouhaveagreatideabutaretryingtodeterminethebestvenuetodrivetrafficandrevenue.Inthissection,wewilldiscussthedifferenttypesofwebsitesthatyoucandevelopaswellastheirbestuses.

Determiningyoursite:News/BlogWebsites

Perhapsthemostwell‐knownoutofallthedifferenttypesofsites,newsandblogwebsitesarecreatednearlyeverysecondbypeopleallovertheworld–thankstotechnology.Inthe“out‐of‐the‐boxsection”wetalkedaboutservicessuchasDrupal,PostNukeandWordPresswhohave

madeiteasytosetupanewsorblogwebsiteinthesameamountoftimeitwouldtaketomakeasandwich.

Beforecreatingasite,chooseanichethatyouwanttheblogtobeabout.Technically,youcouldtechnicallyhaveasiteforjustaboutanythingandeverything.However,fromanInternet

marketingstandpointthatprobablywouldn’tbeverysuccessful.Youhavetozeroinonsometypeofnicheortopicthatwillallowyoutocompetefortheattentionofallthepeoplewhoarelookingforsitesjustlikeyours.

Thankstoaggregators(alsoknownasRSSfeeds),browsingdozensofdifferentsitesquicklyisa

breeze.Thedownsidetothisisthatsometimesgoodandrelevantsitesandarticlesareoverlooked.Toavoidthis,makesureyouarewritingcatchyposttitlesandintroparagraphs.Withyournewsorblogwebsite–youcouldrealisticallybecomeanauthorityonANYsingle

topicyoucouldpossiblyimagine–andthedemandisthere!Whiletheremaynotbealotofpeoplealwayssearchingforunderwaterglowinthedarkwatches,youcanbetthattheydoexist–andwhynotbecomethego‐toresourceforthem?Ifyouwantedto,itwouldbepossible!

Takeyourtimewhenresearchingniches.Thenichethatyouchoosecanoftenbethedecision

thatmakesorbreakswhetheryou’retrulysuccessful.Thisdoesn’tmeanthatthereare“incorrect”nichesbuttheonlypersonthat’sgoingtoknowhowyou’llmarketandmoldthesiteisyou.Ifyou’renotplanningonputtingalotofworkintothesiteandyouchooseanultra‐

competitiveniche,guesswhat’sgoingtohappen?That’sright;you’regoingtogetblownoffthemap!

Yourassignmentforthissectionofourtutorialistostartresearchingsomenichesforwhichyoumayliketocreatesites.Intheend,youwantthenichetoeitherrelatetoaproductyoucan

pushorhavesomeothertypeofmonetizationvalue,butwe’lltalkaboutmoreofthatlater.Justfocusonchoosinganice,solid,semi‐specificnichethatyoucouldtailoryournewsorblogsitearound.

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DeterminingYourSite:ContentWebsites

Whentalkingaboutcontentwebsites,theterm“contentsite”describesasitethatoffers

differenttypesofcontentsuchasvideos,songsandphotos(NOTtext–we’lltalkaboutthatinthenextsection).

ThinkabouthowoftenyougotothesearchengineslookingfordifferentvideosorsongstoplayontheInternet.Wow!Now,switchintoInternetmarketingthink‐modeandcomeupwithsome

ideaswhyyouwouldwanttocreateasitelikethis.Goaheadandtakeafewminutes…

Comeupwithanything?Well,let’ssee–there’saconstantsupplyanddemandaslongasyoudon’tlasertargetaspecificvideo,song,orYouTubeniche.There’salsoverylittleworkinvolvedinputtingupthecontentsinceyoubasicallyjusthavetolinkorintegrateitintoyoursite.Unlike

atext/blogsite,youwon’tbetypingupanythingorhiringotherstowritearticles.Instead,you’llclickafewtimesonyourmouse,maybetypeinafixedwidthandheightandboom–instantcontentforyourwebsite.Easyaspie!

Ifyougoevendeeperonapsychologicallevel,theaudiencesofpeoplethatusuallyviewthese

websiteshavequickattentionspansandareusuallymoresusceptibletoclickingondifferenttypesofadvertisementsthanothertypesofusers.AmediacontentwebsitecontainingYouTubecontent,songsorvideosisalsoagreatfirstprojectforyoutoundertakebecauseit’sso

incrediblysimple.Thedesignandcustomizationisfastsoyoucantestallsortsofdifferentthingsbothquicklyandeasilyuntilyoudiscoverwhatworks.

Thereareplentyofwaysforyoutomonetizethesetypesofwebsitesandwe’llgetintothatmorelateron.Mysuggestionisforyoutogoandlookatsomedifferenttypesofmediacontent.

Then,brainstormasiteyoucouldmakeandwhereyouwouldgotogetthecontent.Onceyou’vecomeupwithanideaforacontenttypewebsite,youcanmoveontothenextsection.

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DeterminingYourSite:CommunityWebsites

Communitybasedwebsitesconsistofforum/messageboardsorsocialnetworkstyledsitesthat

aimtogetvisitorstobecomeengaged,frequentlyreturningusers.Whendevelopingacommunity,focusonaparticularniche.Theoddsofgettingpeopletojoinandstayatyourcommunitywebsitearealothigherifthenichecommunityyouhaveforthemisnotavailablein

manyotherplacesontheInternet.Thisisn’ttosaythatyouneedtocreateacommunityforpeoplewholiketocreateartbythrowingpaintontoawallbutyou’regoingtoneedtodosometypeofresearchtoeasetheintroductoryphaseofyoursite.

Themessageboardadminsystem,VBulletin,whichwetalkedaboutintheBasicNecessities

section,isperfectifyouwanttostartaforum‐basedcommunity.Allyouneedtogetstartedisadomainname,hostingandanideaforwhattypeofnicheyouwanttotarget.Thenyou’rereadytoroll!SocialnetworkingsitesareabithardertostartthananInternetforum.Butdon’tletthat

stopyou.Infact,becomingthetypeofpersonwhocreatesasocialnetworkingwebsitebecauseofthatveryreasonwoulddowondersforyourInternetmarketingcareer.Therewardsinvolvedinfinallyovercomingyourobstaclesareincrediblyrewarding–bothmentallyandmonetarily–

sodon’teverletadifficultsituationturnyouoff.

Evenifyouaren’tplanningoncreatingacommunitysiteanytimesoon,yourassignmentforthissectionistomakeasitemapasifyouweretocreateone.Mapoutwhatdomainsyouwouldtrytobuy,howyouwouldadvertiseyourcommunity,yourend‐goalsofthesiteandhowyou

wouldgoaboutobtainingthem.Inthenextsection,wewillfocusonmoregeneral“brochure”websites.

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DeterminingYourWebsite:Brochure&ServiceOrientedSites

Sometimesthemostsimplisticyetfocusedapproachisthebestoneintermsofmarketingon

theInternet.Abrochuresiteisaverybasicwebsitemostoftenusedbycompaniesandorganizationstomaintainanattractiveonlinepresencewhileprovidingcompanyand/orproductinformation.Itisreferredtoasbrochurewebsitebecauseessentially,itisthesametype

ofgeneralinformationfoundinacompanybrochure.Dependingonthelevelofcustomizeddesign,brochurewebsitescanrangefromcheap$100templatestocustomizeddesignsover$8,000.

Serviceorientedwebsites,asI’msureyou’vealreadybeenabletogather,helpvisitorswitha

particularservice.Anexampleofthiswouldbeifyoucreatedawebsitethatofferedadownloadofaprogramthatscannedyourcomputerforadwareandviruses.Youcouldchargeforthisonlineserviceifitwasaqualityservice.Evenifyouofferedthedownloadforfree,youcouldstill

makemoneybyofferingandincorporatingotherelementsandfeaturesintothedownloadandinstall.

Asyou’veseenoverthecourseofthis‘DeterminingYourWebsite’section,youcandevelopjustaboutanytypeofwebsitetofulfilljustaboutanytypeofneed.Themorethingsyoucantryand

test,thegreateryourchancesofachievingInternetmarketingsuccessandultimately,yourendgoaloffinallyearningalivingfromhome.

Congratulationsongettingthisfar.You’vecertainlycomealongwayandintroducedyourselftoplentyofnewmaterial.Nowthatyou’veloadedyourselfupwithinformationaboutthetypesof

languages,servicesandwebsitesthatyou’llneedtoknowaboutinordertosucceed,it’stimetogetintothespecificsofhowtomonetizetheseventures.

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WaysToMonetizeYourWebsite

Well,hereweare.You’vefinallymadeittotherealgoodstuff–howtomakesomecashfrom

yourwebsite.Therearejustasmanywaystomonetizeyourwebsiteastherearewaystobuildawebsite.Dependingonwhatyou’resellingorplanningtooffer,you’llneedtounderstandthedifferentwaystomakemoneyandthebesttimesandsituationstousethem.Inthissectionwe

willfocusoncontextualadvertising,affiliateprograms,subscriptionrevenue,productssalesandfinally,advertising.

ContextualAdvertising…Contextualadvertisingisoneoftheeasiestandmostpopularwaystomonetizeyourwebsite.

ExamplesofthisincludeAdSense,TextLinkAdsandtheYahooPublishingNetwork.WithAdsense,adsareplacedonyourwebsiteandaredirectlyrelatedtoyoursite’scontent.Ifyoursiteisaboutfishandswimming,thenyoumayhaveanadvertisementforascubadiving

companyforinstance.WithTextLinkAds,individualwordsthatareinyourwebsitecontentaretargetedsowhoeverisreadingitcanclickiftheywouldlikemoreinformationaboutthatparticularword.

Throughcontextualadvertising,you’repaidwheneversomeoneactuallyclicksthe

advertisementortextlink.Dependingonthetopicoftheadvertisement,theexactamountyou’llbepaidwillvary.Advertisementsdealingwithpersonallyinjurylawyersandthelikearegoingtopaymoreperclickthananadforachessset.Sowhileyoucertainlycan’tdotoomuch

aboutwhatkindofadsareshownoverall,youcanmakesureyoudon’tfocusonanyunprofitableindustry.

AffiliatePrograms…Forthosewhodon’tknow,affiliatemarketingatitscoreisdefinedasfollows:

AffiliatemarketingisanInternet‐basedmarketingpracticeinwhichabusinessrewardsoneor

moreaffiliatesforeachvisitororcustomerbroughtaboutbytheaffiliate'smarketingefforts.

AffiliatemarketingisalsothenameoftheindustrywhereanumberofdifferenttypesofcompaniesandindividualsareperformingthisformofInternetmarketing,includingaffiliatenetworks,affiliatemanagementcompanies,andin‐houseaffiliatemanagers,specializedthird

partyvendors,andvarioustypesofaffiliates/publisherswhopromotetheproductsandservicesoftheirpartners.

AffiliatemarketingoverlapswithotherInternetmarketingmethodstosomedegree,becauseaffiliatesoftenuseregularadvertisingmethods.Thosemethodsincludeorganicsearchengine

optimization,paidsearchenginemarketing,e‐mailmarketing,andinsomesensedisplayadvertising.Ontheotherhand,affiliatessometimesuselessorthodoxtechniques,suchas

publishingreviewsofproductsorservicesofferedbyapartner.

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Affiliatemarketing—usingonewebsitetodrivetraffictoanother—isaformofonlinemarketing,whichisfrequentlyoverlookedbyadvertisers.Whilesearchengines,e‐mail,andwebsite

syndicationcapturemuchoftheattentionofonlineretailers,affiliatemarketingcarriesamuchlowerprofile.Still,affiliatescontinuetoplayasignificantroleine‐retailers'marketingstrategies.(Source:Wikipedia)

Tobeginyouraffiliatemarketingventures,firstbeginbyresearchingaffiliatecompanies.There

areatonofaffiliatemarketingcompanies,butsomeofthemostwellknownandpopularinclude:Azoogle,Affiliate.com,MarketLeverage,Pepperjam,Convert2Media,Ads4Dough,NeverBlue,andCopeac.Registerwiththecompaniesyoufeelmostcomfortablewith.Thenyou

canreviewtheoffersprovidedoneachnetwork.Dependingonthecompanyandtheoffer,youmaygetpaidperleadorproductpurchased.Whatagreatwayforyoutostartgeneratingrevenue!

Thetypesofoffersoneachnetworkvarygreatlyandwillfullyputtouseyourcreativeskills.The

aforementionednetworksdoagoodjobofdescribingeachofferindetailandinformingyouofeachadvertiser’srequirements.Ateachnetwork,you’llalsogetwhatiscalledanaffiliatemanagerwhowillguideyouthroughtheprocess,giveyoutipsandprovidespecialoffersifyou

turnouttobeagoodaffiliate.

Subscription…Offeringasubscriptionforyourserviceisanotherwaytoeffectivelymonetizeyourwebsite.Whileearlyonyoumayhavetotweakyoursubscriptionpricepoints,eventuallyyou’llarriveat

apricethatusersdeemacceptable(aslongasyourproductisofhighquality).Subscriptionsitesarealsoagreatwaytogetalistofe‐mailsforwhichyoucouldsendoute‐mailoffers.

Runningasubscriptiontypesitedoescomewithsomedrawbacks,however,asyou’llhavetobe

fullypreparedtodealwithanyandallcustomerserviceinquiriesfromyourcustomers–andthatincludescancellations.Thisshoulddefinitelybeafactorthatyou’reawareofbeforestartingasubscription‐basedsite.

Donations…

Donationsareanotherwaytoearnrevenuefromyoursite,especiallyifyouhavefrequentvisitorswhoappreciateyourhardworkandeffort.Thegoodthingaboutdonationsisthatyouneverknowwhenthey’llpopupandyouneverknowjusthowgeneroussomeoneisgoingtobe.

Justthinkaboutit–whatifamillionairestumbleduponyoursiteandwasinaverygivingmood?What’sthis?Athousanddollardonation!

BesidesofferingadonationbuttonwherepeoplecanprovideyouwithaPayPalpayment,whydon’tyoucreateanAmazonWishList?Makethisavailableonyoursite,andnow,peoplethat

appreciateyourcontentandworkcanpersonalizetheirgiftforyou.Ratherthana$3donation,youmayreceivea$50bookorpieceofequipmentyoucouldreallyuse.

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ProductSales…PeopleuninvolvedintheindustryassumethisisallInternetmarketersdo–hawkproducts.

Whileit’struethatmanypeopledosellitemsonline,we’vecertainlyshowedyoumanyotherwaystoearnanincome.YoucouldeithercreateaproducttosellonyourwebsiteorstrikeadealwithacompanylikeeBaytoadvertisetheirauctions.Amazonalsohasanaffiliateprogram

thatallowsyoutosellpracticallyanythingyouwantonyoursite.

Likewitheverythingelsewe’vediscussed,there’satonofdifferentwaystotackletheproductsaleswayofdoingthingssoalwayskeepyourmindopen.

Advertising…Ifandwhenyourwebsitebecomespopular,youcanselladvertisingspacetoothercompanies

whowanttogettheexposurethatyoursiteoffers.Usuallythetypesofsiteswhoeventuallyobtaintheabilitytodothisareblogsthatareupdatedconstantlyandhavealargeandstrongreadership.

Youdon’tnecessarilyhavetowaituntilyou’reahugelypopularwebsitesinceyoucanputcost‐

per‐impressionadvertisementsonyourwebsite.Howevertheseareincrediblyhardtogainaseriousamountofmoneyonandwhenyoursitegetstothepointwhenyou’reearningenoughmoneyonthemtosatisfyyourselfthenyouprobablyshouldbetakingthemdownandlooking

forpeoplewhowanttopayyoutoadvertise.It’saviciouscircleintheendbutit’ssimpletounderstandhowtobesuccessfulwithadvertisingtomakemoneyonline.

Whilefocusingononeofthesewaystomonetizeyourwebsitecannetyouplentyofmoney,thebestapproachistouseaconstantmixtureofallofthemoverthecourseofseveralwebsitesand

campaigns.Internetmarketingisallabouttesting,testingandtestingsomemoretoseewhatworks.Whenitdoeswork,yougunitto115andletitrideuntilthegasrunsout.

YourboxofInternetmarketingtoolsisnearlyfull.Congratulationsongettingthisfar!Nextup,

we’regoingtobetakingalookathowtodrivetraffictoyourwebsite,regardlessofwhatkindofsiteitisorwhatyou’retryingtoachievemonetarily.

17

WaystoGetTraffic:Part1

Youcouldknowhowtocreateeverytypeofwebsiteandeverywaytomonetizeit,butit

wouldn’tbeverybeneficialifyoucouldn’tgetanyonetocometothesite,right?Whilefactorslikeyoursalesapproacharejustasimportant,youcouldmakeacasethattheprocessofdrivingtraffictoyourwebsiteisthesinglemostimportantelementofInternetmarketing.Whatgoodis

anythingyou’vemadeorlearnedwithoutsomeonetomakethewheelturn?

Luckily,thereareplentyofwaysyoucangettrafficandwe’regoingtotalkabouteachandthat’swhatwe’llbetalkingabouthere,everythingfromPPC(Payperclick)traffic,SEO(SearchEngineOptimization)traffic,organictrafficandsocialmediatraffic.Let’sgetstarted.

PayPerClickTraffic…

Payperclickmarketingisoneofthemostpopularwaystogettrafficbecauseithasquickresults.Inbasicterms,PayPerClick(PPC)marketingisanInternetadvertisingmodelusedonsearchengines,advertisingnetworks,andcontentsites,suchasblogs,inwhichadvertiserspay

theirhostonlywhentheiradisclicked.Withsearchengines,advertiserstypicallybidonkeywordphrasesrelevanttotheirtargetmarket.Contentsitescommonlychargeafixedpriceperclickratherthanuseabiddingsystem.

WebsitesthatutilizePPCadswilldisplayanadvertisementwhenakeywordquerymatchesan

advertiser'skeywordlist,orwhenacontentsitedisplaysrelevantcontent.Suchadvertisementsarecalledsponsoredlinksorsponsoredads,andappearadjacenttooraboveorganicresultsonsearchengineresultspages,oranywhereawebdeveloperchoosesonacontentsite.

AlthoughmanyPPCprovidersexist,GoogleAdWords,Yahoo!SearchMarketing,andMicrosoft

adCenterarethethreelargestnetworkoperators,andallthreeoperateunderabid‐basedmodel.Costperclick(CPC),variesdependingonthesearchengineandthelevelofcompetitionforaparticularkeyword.(Source:Wikipedia)

Let’ssayyousellapples.YoumaysetyourGoogleAdWordsbidat$.50perclick.Thismeans

thatwhensomeonegoestoGoogleandsearchesfor“apples”,youradvertisementmaybeshown(dependinguponyourbid)totheuserwithinthesponsoredresultsportionofthepage.

Andnow,ifauserdoesclickonyouradvertisementandgotoyourwebsite,youwillpayupto$.50forthattraffic.Thepricethatyouactuallypayperclickisdependentontheimportance

and/orcompetitionofthekeyword.It’stheoppositeofGoogleAdSense.Insteadofgettingpaidwhensomeoneclicksonanad,you’llbeontheothersidepayingforpeopletocometoyou.

ThekeytoPPCsuccessisnotonlygoodadcopy,butalsoexcellentkeywordresearch,qualitytrackingandseparationofkeywordsintodifferentadgroups.Ifyoudon’thaveeachelement

justright,PPCcangetveryexpensiveveryquickly.BysplittingupadgroupsandusingservicessuchasTrackingandProsper202,yourresultswillimproveasyou’llbeabletoviewindetail

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exactlywhichkeywordsareconverting.Byanalyzingthis,youradcopyandyourCTR(clickthruratio),youcanlasertargettheadsandkeywordsthatworkbestforthatparticularniche.

Onceyouhavethisinformation,youcantrimthefatbyrunningonlythekeywordsandads

proventobesuccessful.Bydoingso,you’llalsogetabetterqualityscore(alltheengineshavethem).AhigherqualityscoreisawayofrewardingpeoplewithgoodadcopyandCTRpercentagesbyloweringtheirCPC.Althoughthismaysoundconfusing,afteryourfirstfew

campaigns,youwillbecompletelycomfortable.Afterawhileitliterallybecomessecondnatureandyou’llbeimprovingupontheprocesswithlittletweaksalongtheway.

Sinceyou’llbejuststartingoutinthePPCworld,mostofthePPCadnetworkshavecouponvoucherssoyoucantrytheservicewithoutriskingactualmoney.Lookaroundforsomeofthese

offerssoyoucangetyourfeetwetwithoutlosingyourshirt–alwaysagoodthing!

SEO…SearchEngineOptimization(SEO)istheoppositeofPPC.Youcanutilizebothtactics,butsincetheyaresodifferent,it’shardtosayyoudon’tpreferonemethod.

SearchengineoptimizationisjustaseffectiveasPPCbutittakesamuchlongertoreapits

benefits.Althoughitmaytakelongertoseetherewards,youmustrememberthatallofthetrafficyoureceivethroughSEOis“free”becauseit’sorganic(you’re“naturally”partofthesearchresults,notapayingadvertiser).Aslongasyoumaintainthesiteandmanagethe

optimizationaspects,youcanachievegreatorganicsearchrankingsforalongperiodoftime.

AlthoughPPCisaneasywaytoreceivequickresultsandSEOmaytakelonger,thereisstillvalueinlearningmoreaboutSEO.Todoso,thereareplentyofwebsitesavailableforlearningthetricksoftheSEOtrade.Andifyouknowwhatyou’redoing,withindaysyoucanrankonthefirst

pageforcertainkeywords.

UsuallythekeytoSEOisgettingyoursitetogainanauthoritythroughlinkssentandreceivedfromotherwebsiteswhoareequallyormoreimportantauthoritiesinthespace.Whileyou’re

tryingtogainlinks,youcanbegintoinsertthekeywordsyouwanttorankforintoyourwebsiteandcustomizethehtmltitletagsamongavarietyofotherdifferentthingsto“pleasethesearchengines”.WordPressoffersamightyfinesetofSEOpluginsthatwilldomostoftheworkbehind

thescenesforyou.Allyoureallyneedtodoiswriteyourcontentandkeepyoureyeonwhatyounameyourpostingtitlesanddescriptions.Thesearejustafewtips,butthereareplentyofresourcesonlinetohelpyouunderstandtheartofSEOmuchbetter.

Thistechniquecanbeafairlycomplicatedyetartfullygracefulskillsetattimes.Ifyou’renot

surewhatyou’regoingtodowhenthetutorialisoversinceyou’llhavesomanyideas,IwouldsuggestatleastfocusingoneprojectonsomethingdealinginSEO.

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WaystoGetTraffic:Part2

Organic…

AsImentionedbefore,“organic”rankingmeansthatyounaturallyrankforcertainkeywords.UnlikeSEO,purelyorganictrafficmeansthatyouarenottryingATALLtogetthetraffic.Forexample,let’ssaythatforsomecrazyreasonyouboughtMichaelJordan.com(hadtheInternet

existedbackwhenhewasafreshmanincollege).Afterawhile,somanypeoplesearchedforinformationabouthimthatyourwebsitewouldautomaticallyappearintherankingsduetothedomainname.Completelyorganictrafficrightthere–youdidn’treallydoathingtogetthemto

cometoyoubutyoustillgotthetraffic.It’scertainlyagreattypeoftraffictohavebutacquiringasubstantialamountoforganictrafficusuallyreliesonhowwellyoucanplanoutyourwebsitebeforehand.

Howwellyouresearchandpredicttopicsandtrendsthataren’tnecessarilybigrightnowbut

willbecomebigshortlyisanotherfactor.Youmustlearntobearealtrendspotterifyouwanttogainorganictraffic.Successfullypredictingatrendorfadbeforeithappenswillhaveyoubelowtheradarduringthebuildupfollowedbyyoursitegettingarushoforganiccontentnotlong

after.Abitdifficultyes,butdefinitelynotimpossible.

SocialMedia…Socialmediahashittheroadrunninganddoesn’tappeartobeslowingdownanytimesoon.FirstitwasMySpace,followednotlongafterbyFacebook(whoisarguablythesocialmediaking

rightnow).Intheshadowofsuchbigandbustlingsocialmedianetworks,othersmallerandmoretargetednichesocialmediasiteshavepoppedup.InsteadoftryingtocompeteagainstaMicrosoft,wouldn’tyouwanttoinsteadgivethe25‐30yearoldmaledemographicyour

undividedattentionbecauseyou’dfocussolelyonthem?That’swhatmostofthesesmallernichesocialmediawebsitesaretryingtodo.

Regardlessofwhichsocialmedianetworkyouuse,theimportantthingisthatyouhavetheabilitytomarkettoandnetworkwithhundredsofthousandsofpeople,ifnotmillions!While

theyprobablywon’ttaketookindlytoblatantspammingiftheyhavenoideawhoyouare,theycertainlywouldn’tmindalinkortwoinyourprofile.Youcanevensuggestoneofyourwebsitesinaconversationthatisclosetothetopic.

Thekeytogettingtrafficfromsocialmediaisn’treallyhowyouplasteryourprofilepagewith

ads;it’showyoubefriendcompletestrangersovertheInternettofurtherbuildyourlistoffriendsandconnectionsandthus,theamountofpeoplewhocouldviewyouradsatanygiventime.Thankstothenichesocialmediasites,youcouldprobablyfindasocialwebsitetailoredto

whatyouoffer.

Animportantthingtorealizeandrememberisthatsocialmediaisbeingusedbyjustabouteveryone–tweenstograndparents.Whileitstartedasasocialmediawebsiteforcollege

studentstonetworkwithoneanother,Facebookhasevolvedintoanentirelydifferentanimal,

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capableofrisingtonearGooglelikeheightswiththemanydifferentfrontsofproductsandservicesthattheycanoffer.

Thosearethemostbasicwaysforyoutodriveuserstoyourwebsite.Hopefullyyou’velearneda

lotofnewthingsandnowhavesomeinterestingnewideas.Allofthisinformationmaynothaveclickedyet,butitwill.Thisis,ofcourse,assumingyoudidthemajorityofthedifferentassignmentsyouweregiven.You’veonlycheatedyourselfifyouchosenottodoanything

becausenow,there’sagoodchanceyoumaybestuckattheendofthiswholethingwithabsolutelynoideahowtoputitalltogether.Ifthisisindeedthecase,Isuggestyougoback,writetheassignmentsdownanddoasmanyasyoucan.Theyaren’tpartofsomeabsolutely

guaranteedwaytomakeyouanInternetguru–buttheywillworkwondersinhelpingyouunderstandthevastarrayoftopicswe’vecoveredandmoreimportantly,howtoputthemalltogetherinthetoolboxthatwillbetheammoofyourcampaigns.

Ifyoudidasyouwereaskedthencongratulations!Inthefinalsectionofthisbook,wewilltalk

aboutthe‘ToolsoftheTrade’.Thiswillreallywrapeverythingtogetherforyou.Kickback,relax,patyourselfonthebackandgetreadytolearnthetoolsofthetrade!

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ToolsoftheTrade

Inadditiontoallofthethingsthatwe’vetalkedaboutthusfar,thereareevenmoretools

availabletohelpyouconvertusers,monetizeyoursitesandachieveyougoals.Whilethereisahugeamountoftoolsyoucanuse,inthisfinalsectionwe’llbefocusingonGoogleAnalytics,CrazyEgg,ClicktaleandGoogleWebsiteOptimizer.

GoogleAnalytics…

Justbecauseyouhaveyoursiteupandrunningwithasteadyflowoftrafficcomingindoesn’tmeanyoucan’tstepupyourgame.UseGoogleAnalytics,oneofthebestwaystomonitorandtracktheactionsofyourusers.GoogleAnalyticsisanallinclusivetoolthatprovidesyouwitha

massiveamountofinformationincludingthewaypeoplegettoyourwebsiteandhowtheyinteractwithitoncethere.(GoogleAdWordsactuallygoeshand‐in‐handwithGoogleAnalyticssoyoucanhypertargetyourPPCcampaignsandkeeptrackofwhatthevisitorisdoingafter

theyclick.Thiswilleventuallyprovetobeinvaluableinformation!)

ThebestpartisthatGoogleAnalyticsisfreeandnotverycomplicated.Ifyou’vebeensavvyenoughtosetupanInternetmarketingcampaign,you’lleasilyunderstandGoogleAnalytics.Startusingthistooltoday.

CrazyEgg…

CrazyEggisthetypeoftoolthatmakesyourjawdroponceyouseeitspower.Byutilizingthelatestintrackingtechnology,CrazyEgggivesyounearlyeveryconceivablepieceofinformationconcerningwhatlinksyourwebsurfersareclicking,listsuponlistsofrawclickdataandthebest

part–aheatmapofsortsthatshowsyouwhichpartsofyourwebsiteare“hot”intermsofmousearrowhoveringandwhichotherpartsare“cold”.

Basically,CrazyEggislikea“bigbrother”programthatallowsyoutomonitortheactionsofthepeoplebrowsingyoursite.WithCrazyEgg,youcanalsotrytodecodeerrorswhentheyhappen

withmultiplebrowsers.Talkabouttroubleshooting!

AtfirstyourCrazyEggdatamayseemoverwhelming,butonceyousitdownandstudythestats,you’llstartredesigningpartsofyoursitetotrulyoptimizeitslayout.Andyouruserexperiencewillimproveexponentially.

ClickTale…

ClickTaleisverysimilartotheCrazyEgganalyticalservice…exceptforoneincredibletwist.

ClickTaleallowsitsuserstorecordacertainamountofawebbrowser’sbrowsingcontentsoyoucanseeEXACTLYwhattheyweredoingwhentheywereonyoursite–literally!

ClickTalehasareputationforbeingafavoritetoolforseveralhighprofilebusinesses.Actually,

it’samazingsomepeopledon’tknowaboutityet!Theservicehasalsobeennamed“Oneofthe100MostPromisingCompaniesDrivingtheFutureofTechnology”byTheRedHerringinEurope.

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Justasitsnameimplies,ClickTaleliterallytellsyouanactualtale,orstory–withsomepartsofthattaleactuallyvisibletoyourowneyes!Notonlyistheservicefun,butalsothedatayou

compilecouldmeantheworldforyourconversionspercentage.

It’ssimplyamazingtherateatwhichthesetypesofservicesandtoolshavebeenadvancing.Becauseoftherateatwhichtechnologychanges,it’sextremelyimportantthatyoukeepyourmindopentonewtoolsandmethodologies.YouneverknowwhensomethinglikeClickTaleor

CrazyEggisgoingtocomealong,andthesooneryoucanfinditbeforeyourcompetitors,thebetter!

GoogleWebsiteOptimizer…

TheGoogleWebsiteOptimizerfactorsdirectlyintolandingpageoptimization,ormakingyourlandingpageasuserfriendlyandprofitableaspossible.EssentiallytheGoogleWebsite

Optimizergivesyoutheabilitytotest,test,testandtestsomemore.Youcanfindoutwhatworks,ceasedoingthingsthatfailanddecidewiththerestofthereportedinformationwhichotherelementstofocusoninhopesinordertogainmoreconversions.

Inrecentyears,therehasbeenamassiveinfluxofnewmarketers(withvaryingeducation

levels)providingvariousaffiliatetypeoffers,drivingconversionratesdownandadvertisementratesup.Thismeansyouhavetostayonyourtoesinregardstoanynichechanges,trendfluctuationsandfindingouteverybitofinformationaboutyourvisitorsandtheiractions.That’s

whereGoogleWebsiteOptimizercomesin.

Thetruthofthematteris,beingintheInternetmarketingindustrycertainlyisn’teasywork.Whiletimesaregreatforsomepeople,theycanbetemporarilyroughforothersandwhatyouneedtogetthroughthosetoughtimesisathickskinandanunyieldingdesiretobustthrough

andsucceed.Ifyoukeeptryingandtryingandtestingandtestingandresearchingandresearchingandyoustillaren’tseeinganyconversionsormonetarygain–whatdoyoudo?

Exactly!Fallbackontheknowledgeyou’vegainedinthistutorialandthensighinreliefwhen

yourememberthe532otherideasyouhadrunninginyourheadthatyouwantedtotrybutneverhadthetimeto.

ShoeMoneyTools…Andfinally,themostimportanttoolofthetrade–ShoeMoneyTools!Withtoolsthatwillhelp

yououtinallaspectsofyouronlinemarketingventures(LinkBuilding,SocialMediaTools,PPCTools,andSEOTools)–youwillseebigresultsoneachofyourInternetsitesandmarketingefforts.

Congratulationsoncompletingthetutorial!NowstartusingShoeMoneyTools!