internet market in serbia and growth opportunities

Internet market in Serbia and growth

opportunities

Jasna Matić

Minister of Telecommunicationsand Information Society

Government of the Republic Serbia - Ministry for Telecommunications and Information Society

Brought World fame and fortune to a number of entrepreneurs and small technology teams.

Influenced Serbian entrepreneurs and young professionals to start numerous Web and Mobile projects based on positive experiences of successful start-ups.


Web 2.0 Worldwide trend

A growing number of maturing Web projects that will sooner or later attract attention of international companies and investors (infostud.com, putovanja.info, naslovi.net, vukajlija.com, karike.com, etc…).

At this stage, Web projects are mostly intended for Serbian citizens or Serbian speaking population.

Insufficient number of projects which ease every day life.


Current stage of the Internet Market

A growing number of Internet users in Serbia as a crucial factor for development of Internet industry in our country.

* including 3G subscribers


Current stage of the Internet Market

2005 2006 2007 2008

Number of subscribers

758,680 1,005,200 1,268,506 1,629,400*

Serbia has experienced an outstanding ICT growth in 2007 IT sector > 37% Telecom market revenue > 13% Internet market revenue > 122% Broadband users penetration > 380% Mobile users penetration > 27%


Outstanding ICT Growth

Importance of projects:which target International end-userswhich apply World trends to local market

Significance of high-quality business plans for both internationally and regionally targeted projects.

Shift towards Mobile based projects.


Need to change the focus of Serbian Internet Market

Most visited sites in Serbia

Serbian Web sites

b92.net (news) blic.rs (news) krstarica.com (search) infostud.com (job search) naslovi.net (news)

International Web sites

google.com (search) facebook.com (soc.net.) youtube.com (video sharing) yahoo.com (search) live.com (search)


The list shows place for growth of the Internet industry in Serbia.

The most visited sites cover only four categories:News, Search, Social networking, and Video

sharing,where our sites map to only two: news and search


Most visited sites in Serbia

Fully implemented law on Electronic Signature. Accredited the first Issuer of Qualified Electronic

Certificate. By the end of 2009 more than 20,000 companies will

have qualified electronic certificates and citizens will be able to use the certificates on their ID cards.

E-document legislation is pending adoption in the parliament.

Broadband strategy is due by end of June.


E-Signature and E-document Legislation

The Ministry offered support to eBay/PayPal in facilitating communication with other state institutions and removal of barriers for market entry.

In response, PayPal stated that Serbia is already in their expansion plan for 2010.

The Ministry will initiate drafting a national strategy for E-Commerce (due by December 2009, laws and bylaws due by December 2010)

Importance of transforming traditional business models in order to encapsulate Internet market (comtradeshop.com, pakom.com, etc…).


E-commerce

For entrepreneurs:Low start-up costs and developmentNurtures entrepreneurial environment

For government:Open source policy in public institutionsOptimization of ICT equipment and software

public procurements through planning


Importance of technology planning, open standards, and re-use

Crucial for the growth of Internet market Advantages of using of Internet in everyday life Child Safety on Internet

www.kliknibezbedno.rs


Raising Internet Awareness

Thank you!


internet market in serbia and growth opportunities

Technology