internet librarian 2010 advanced program

20102010

MEDIA SPONSORS

LEARNING PARTNER

™

The Internet Conference and Exhibition for Librarians and Information Managers

ADVANCE PROGRAM

w w w . i n f o t o d a y . c o m / i l 2 0 1 0

October 25–27, 2010Monterey Conference CenterPortola Hotel & Spa | Monterey MarriottMonterey, California

October 25–26

2010 CONFERENCE THEME–

Insights, Imagination, & Info Pros:

Adding Value


Adding Value

Stephen Abram ◗ Gale Cengage Learning

Darlene Fichter ◗ University of Saskatchewan

Megan Fox ◗ Jobs for the Future

Sarah Houghton-Jan ◗ San Jose Public Library

Deb Hunt ◗ Information Edge

Ann Jacobsen ◗ Naval Postgraduate School

Joe Murphy ◗ Yale University

Marydee Ojala ◗ Editor, ONLINE Magazine

Barbara Quint ◗ Editor-in-Chief, Searcher

Donna Scheeder ◗ CRS, Library of Congress

Aaron Schmidt ◗ DC Public Library

Jeff Wisniewski ◗ University of Pittsburgh

ORGANIZING AND REVIEW COMMITTEE

FREE CYBERTOURS!Our popular information-rich cybertours are featured in theExhibit Hall on Tuesday and Wednesday! A wide range of topicswill include: QR Codes & Libraries, Mining public records,Searching for audio, and more. Keep your eye onwww.infotoday.com/il2010 for the schedule.

INTERACTIVE NETWORKING EVENTS!SATURDAY, OCTOBER 23 ◗ 9:30 a.m. – 12:30 p.m.Library Camp Monterey@Monterey Public LibraryFACILITATOR: Amy Buckland, E-Scholarship, E-Publishing, &Digitization Coordinator, McGill University Library

Join us at the Monterey Public Library for an interactivediscussion about using insights and imagination as info pros toadd value in our communities. We’ll talk about people,technology, and libraries, so bring your war stories and yourquestions and be prepared to share—this is definitely not a “sageon the stage” event. (PowerPoints are forbidden!) Thisunstructured conversation may range from web presence to userexperience to info commons to everything in between thataffects all types of libraries.

SUNDAY, OCTOBER 24 ◗ 5:30 p.m. – 7:30 p.m.Gaming & Gadgets Petting ZooWith new areas for iPads, ebook readers, & smartphones!Join our gamers and gadget lovers for an evening of fun andplaying. Bring your latest games and gadgets and try out eachothers. See if you are a guitar hero, winning Wii bowler/golfer, orrank as a dancing DDR expert. Led by gamer/gadget gurusAaron Schmidt, Jenny Levine and Erik Boekesteijn, this eveningis filled with fun, networking, and of course, learning andlaughing. Refreshments included.

Opening ReceptionInformation Today Inc. invites all conference registrants andexhibitors to a special Exhibit Hall opening reception on Monday,October 25th from 5:00 – 6:30 p.m. This is a great time togather with fellow Internet Librarians and suppliers, renewacquaintances, meet new colleagues, sample tasty goodies, andcheck out the latest products and services in a relaxedatmosphere.

Informal Dine AroundsPlan dinner with your colleagues. More information and onlineregistration at www.infotoday.com/il2010.

CONFERENCE BLOG & TAGSWatch for news and updates before and during the conference inthe Internet Librarian Conference Blog at www.libconf.com. Visitthe blog for tips, networking opportunities, and information tomake your stay in Monterey pleasant and productive. The socialmedia “tags” for this year's event: Internet Librarian is #intlib10and for Internet@Schools West is #i@sw2010.

FREE!

20102010October 25–27, 2010Monterey Conference CenterPortola Hotel & Spa | Monterey MarriottMonterey, California


Adding Value


Adding Value

In challenging times we need as many insights and ideas as we canfind to ignite our imaginations and to invent intuitive and importantservices for our communities. Information Today’s 14th annualInternet Librarian, is definitely the place to find those insights andideas for adding value in many ways. This conference emphasizescreative and innovative internet techniques and practices being usedin library and information services to meet today’s challenges. Itencourages the nimbleness and flexibility needed to meet the newissues raised by the internet with creative solutions that will cementour place in our communities for the next 500 years! The conferencehighlights leading edge practices and focuses on exciting newinitiatives and innovations in all types of information enterprises,tools and techniques for enhancing user-friendly digital informationflows, fresh ideas for traditional and emerging roles of informationprofessionals, information discovery and visualization methods fordealing with today’s information overload, building newcommunities and supporting online connections in engaging ways.In other words, the conference presents hundreds of ways to addvalue to the internet for many different communities.

Internet Librarian 2010 caters to all interests and all levels ofknowledge with four simultaneous tracks plus many workshop andnetworking opportunities. Join us at the most comprehensiveconference for library and information professionals. InternetLibrarian 2010 provides attendees with many chances to meet andhear from leading edge information professionals in all types ofenvironments who are using new technologies in creative andexciting ways. This conference encourages you to bring and shareyour ideas and champion new practices—this is where ideas andaction come together, where innovation ignites.

www.infotoday.com/il20102

TABLE OF CONTENTS

Conference At A Glance .............................. 4–5

Preconference Workshops.......................... 6–8

General Conference.................................... 9–18

Internet@Schools West........................... 20–21

Registration Information ................................ 22

Registration Form ............................................ 23

INTERNET CAFEVisit the Internet Cafe in the Exhibit Hall during regular exhibithours to check your email.

EXHIBIT HOURSMonday, October 25 . . . . . . . . . . . . . . . . . . .5:00 p.m. – 6:30 p.m.Tuesday, October 26 . . . . . . . . . . . . . . . . . . .9:45 a.m. – 3:30 p.m.Wednesday, October 27 . . . . . . . . . . . . . . .9:45 a.m. – 1:30 p.m.

EXHIBITIONThe Internet Librarian 2010 exhibition features leading-edgecompanies that offer visitors a choice of products covering allaspects of internet technologies, including content providers,online services, software, document and web delivery systems,search engines, and more. For more information on exhibitspace, sponsorships, or promotional opportunities, contact: David Panara ([email protected]) orMike Zarrello ([email protected]).

TWO DAYS OF WORKSHOPS!Preconference workshops on Saturday afternoon and Sunday,October 23rd & 24th cover a wide range of topics including ourpopular full-day Searchers Academy and Web ManagersAcademy. There are many half-day workshop topics: TechnologyPlanning, Designing Mobile Experiences, WordPress forLibraries, Migrating to Drupal, Planning, Videocasting, ManagingOnline Personas, HTML5, Screencasting, Designing Digital UserSpaces, the new Web Developer’s Boot Camp, and lots more.See pages 6–8 for details.

TUESDAY EVENING SESSIONRip Van Winkle’s Libraries in 2510! ◗7:30 p.m. – 9:00 p.m.Ernie Ingles, University of AlbertaErik Boekesteijn, & Jaap Van de Geer, DOK Library Concept CenterStephen Abram, Gale Cengage Learning

Where are libraries going, not just in 3-5 years, but in 500 years?Join our visionary panel; hear their insights then stretch yourimagination to see if you can predict what info pros will be doingin 500 years, what new and exciting tools we’ll be using,programs and services we’ll be pursuing, relationships we’ll bebuilding, and lots more. Check out the interview that sparkedthis program (http://www.vimeo.com/11440203) and create avideo/or audio track of a song you would like to contribute tothis program. See sidebar for details.

Information Today Inc., a key provider of technologyconferences for over twenty five years, is pleased toannounce the 14th annual Internet Librarian— theONLY conference for information professionals whoare using, developing, and embracing internet,intranet, and web-based strategies in their roles asinformation architects and navigators, webmastersand web managers, content evaluators, developersand integrators, taxonomists, searchers, communitybuilders, information providers, trainers, guides, andmore. This comprehensive conference and exhibitionoffers a wide-ranging program designed to meet theneeds of librarians, information managers, systemsprofessionals, researchers, content managers andinformation specialists.

143 Old Marlton Pike, Medford, NJ 08055Phone: 609-654-6266 • Fax: 609-654-4309Email: [email protected] • Web site: www.infotoday.com

Jane I. Dysart ◗ Dysart & Jones Associates

PROGRAM CHAIR

LIBRARIES IN 2510

CONFERENCE OVERVIEW

Internet Librarian is produced by:

Create your musical YouTube video or podcast illustrating Librariesin 2510 and submit the link to Jane Dysart ([email protected])by September 15th. Top three picked by our panel will be featured inthe Tuesday evening program; others will be posted to the ILwebsite prior to the conference.

MOBILE MONDAY ONLINE

CONTEST

Live from Internet Librarian!Hear about the latest trends and practices from experts in the field.In conjunction with the “handheld librarians,“ Information Today isoffering a virtual conference combining six presentations live fromInternet Librarian in Monterey with enhanced interactive discussionsonline. Hosted by Joe Murphy and Chad Mairn in Monterey, andTom Peters and Lori Bell online, this new and exciting online eventdelves into the mobile technology and mobile devices that are frontand center in our world these days. Libraries have been using andexperimenting with them for years, but now must focus on them ascore strategies and elements of service. Hear about opportunitiesand challenges for libraries in providing relevant services that can beused anywhere, any time. Hear what is working best so far forlibraries and what's at the top of our wish list for the future. Furtherdetails of Internet Librarian presentations are on pages 9-12 andwatch for more on the website, www.infotoday.com/il2010. Toregister for this exclusive event (there are only 100 seats available viaAdobe Connect), see the registration page.

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PRECONFERENCE WORKSHOPS ◗ Saturday, October 23

W1 ◗ Writing for the Wired Web1:30 p.m. – 4:30 p.m.Jeff Wisniewski, Web Services Librarian, University of Pittsburgh

Even with all the podcasts, videos, and Flash tutorials in the world, greatlibrary websites need great written content, and writing for the web pro-vides unique opportunities and challenges. Learn to tailor your materialto the medium by finding out what usability studies reveal about how peo-ple actually read online. This interactive workshop is a must for librarywebsite content contributors and webmasters who want to improve theirsites and online writing style. It covers what research findings show aboutformatting content, writing style, typography, and layout for the web. Prac-tice critiquing and revising sample library webpages, and get new insights.

W2 ◗ Technology Planning for Libraries1:30 p.m. – 4:30 p.m.Michael Sauers, Technology Innovation Librarian & Christa Burns, Special Projects Librarian, Nebraska Library Commission

With more than 25 years of technology training for librarians betweenthem, Sauers and Burns take you through the ins and outs of technologyplanning for your library. Topics include not only the whys of technologyplanning but also the how—from formulating your library’s technologygoals to technologies you should be planning for now. By the end of thisworkshop, attendees will be prepared to return to their libraries and getthe process going in this world of ever-changing tech.

W3 ◗ Designing Mobile Experiences1:30 p.m. – 4:30 p.m.Jason Clark, Head of Digital Access & Web Services, Montana State University Libraries

Continuous access to information is a near reality. Smartphone and mobiledevices are the tools that make it all possible. Providing content to thesetools and devices presents interesting design and development challenges.Lost connections, limited battery power, smaller screens, touch interfaces—these factors create a new way of thinking about web development anddesign. This workshop looks at trends in mobile interfaces, mobile sites vs.mobile apps, emerging conventions for mobile design, best practices formobile development, wizards, tools and code templates for mobile sitedevelopment. Come learn how to start creating mobile sites at your library.

W4 ◗ Using E-Tools to Promote Effective Use of E-Resources

1:30 p.m. – 4:30 p.m.Barbie E. Keiser, President, Barbie E. Keiser, Inc.

Are we using the same methods to promote e-resources as we did in thepast for print materials? Is there a better way to assure that our clients areaware of the e-resources available and are able to make the most of theseproducts? This workshop guides participants through the process of devel-oping realistic and flexible marketing strategies for e-resources utilizingWeb 2.0 technologies and 21st-century approaches. It helps library staffscreate a comprehensive plan of action designed to meet the needs of anylibrary. Keiser includes discussions on mixing and matching marketing

techniques to achieve desired objectives and raising awareness concern-ing new products and services.

W5 ◗ WordPress for Libraries: Blog, CMS, Social Network

1:30 p.m. – 4:30 p.m.Kyle Jones, Ph.D. Student, University of Wisconsin-MadisonPolly-Alida Farrington, Library Technology Consultant & Trainer, PAFarrington Associates

At its core, WordPress is a terrific blogging system—it’s where its roots are.But as WordPress has matured, it’s grown into an excellent choice for a con-tent management system (CMS). WordPress should be a CMS option forany library looking for a dynamic online presence that makes it easy to cre-ate and publish content. With a bit of creative tweaking, WordPress is alsoa wonderful choice for larger, more complex sites and projects, such as learn-ing management systems, social networks, digital archives, and even aninterface for a library catalog. Topics include practical plug-ins, podcasting,theming, content types, social networking integration, site analytics, secu-rity, optimization, and much more.

W6 ◗ Managing the Info Pipeline: Evaluating & Implementing New Tools

1:30 p.m. – 4:30 p.m.Bobbi Newman, Digital Branch Manager, Chattahoochee Valley LibrariesBuffy Hamilton, Media Specialist–Teacher/Librarian, Creekview High School

The social web has created new ways to branch out and connect withother people. This can be empowering, but the rapid change can also leaveus feeling overwhelmed and lost in a field of information. How do somepeople find the time to swim in this rapid current with strong waves? Inthis interactive workshop, three social media divas provide solid sugges-tions and techniques for moving forward with small changes and build-ing on what you already have and are doing. Speakers have tips and strate-gies to keep up and explore new tools to help you improve library services.

W7 ◗ LibGuides/Campus Guides Interface Customization

1:30 p.m. – 4:30 p.m.Kelly Sattler, Digital Projects Librarian; Jenny Brandon, Web Designer/Reference Librarian; & Christine Tobias, Reference and TechnologyLibrarian, Michigan State University Libraries

LibGuides is a hosted content management system for posting subjectguides, course guides, information portals, etc., to the web. The basicLibGuides display options for colors and styles are limited. This workshopgoes beyond the basic options, and will provide techniques for customiz-ing the LibGuides interface by using CSS and adding custom headers andfooters. Using these techniques, it is possible to customize the interfaceto create a unique look for your LibGuides site. CampusGuides is a simi-lar product and will be used in a hands-on situation. It is expected thatattendees have some experience with HTML and CSS.

W8 ◗ Migrating to Drupal: Open Source Library Intranets

1:30 p.m. – 4:30 p.m.Nina McHale, Web Librarian, University of Colorado–DenverJason Battles, Head, Web Services, University of AlabamaCatherine Baird, Marketing, Communications & Outreach Librarian,McMaster UniversityRachel Vacek, Web Services Coordinator, & Paul Sharpe, University of Houston

Intranets should provide quick and easy access to organizational informa-tion, whether in libraries or corporations. Moreover, the days of top-downcommunication and controlled internal messages are—or should be—behind us. Many libraries have been moving their intranet sites away fromthe traditional HTML design and toward content management systems,notably the open source product Drupal. In this interactive workshop byexperienced web librarians, speakers provide accounts of migrating theirlibraries’ intranets into the Drupal content management system (CMS),sharing best practices and lessons learned.

SPECIAL SATURDAY AM PROGRAMLibrary Camp Monterey@Monterey Public Library9:30 a.m. –12:30 p.m.Amy Buckland, E-Scholarship, E-Publishing, & Digitization Coordinator,McGill University Library

Join us at the Monterey Public Library for an interactive discussionabout using insights and imagination as info pros to add value in ourcommunities. We’ll talk about people, technology, and libraries, sobring your war stories and your questions and be prepared to share—this is definitely not a “sage on the stage” event. (PowerPoints are for-bidden!) This unstructured conversation may range from web pres-ence to user experience to info commons to everything in betweenthat affects all types of libraries.

FREE!

W9 ◗ Searchers Academy: The Web, Social Media & Beyond

9:00 a.m. – 4:30 p.m.Mary Ellen Bates, Owner, Bates Information Services, Inc.Greg Notess, Reference Librarian, Montana State University, & Publisher,Search Engine ShowdownMarcy Phelps, Phelps Research & President, Association of IndependentInformation Professionals (AIIP)Gary Price, Publisher, ResourceShelf Chris Sherman, Executive Editor, Search Engine LandAnne MIntz, Consultant

Want to sharpen your web search skills? Find information in the real-timeand collaborative web? Learn from the experts? Join search veterans,speakers, and authors to learn the latest strategies and techniques forsearching online. This fast-paced, newly updated, day-long event allowsyou to interact with the experts, who share their searching secrets andexpertise as they focus on the most-current practices in the field of webresearch. There’s always something new to be learned from these lead-ing-edge panelists. Participants should have basic experience with websearching, but even searchers with an extensive searching backgroundwill find tips to polish and advance their skills and will come away withnew resources and tools. Academy topics include the following:• Hidden Tools & Features of the Major Search Engines: Learn about the

new and little-known search features of the major search engines.• Searching the Social Web: Learn about what’s new in searching the col-

laborative web, real-time news monitoring, and data-mining the hive mind.• Cost-Effective Searching: Online strategies/practices to get the most

for your search dollar and your time.• How to Search When You Don’t Have a Clue: Find out how to approach

an entirely new area, and how to keep your client’s confidence• Subject Search Round-Up: Hear from experts on the specific tools and

resources for searching in a variety of specialized topics.

W10 ◗ Web Managers Academy: Redesign 2.09:00 a.m. – 4:30 p.m.Darlene Fichter, Research Services Librarian, University of SaskatchewanJeff Wisniewski, Web Services Librarian, University of PittsburghMarshall Breeding, Director for Innovative Technologies and Research,Vanderbilt University & Author, Library Technology GuidesFrank Cervone, Vice Chancellor, Information Services, Purdue UniversityCalumet

Does your library website need to move to the next level? Consider howto do a visual makeover, add social media tools, or new embedded serv-ices. Where do you start? What’s your strategy? See how other librariesare using content management systems (CMS), user-generated content,and database-driven content to provide customized and personalized usercontent. Explore how social software applications, including blogs, wikis,tagging, and RSS, fit into the mix. Learn how to analyze the strengths andweaknesses of your current site using analytic tools and usability studies.Pick up new usability methods that can help you test proposed revisionsearly so that the new design doesn’t just look better but also works bet-ter for users. Pack your toolbox and take home tips, tools, checklists, andnew design techniques that you can immediately put to use. Learn aboutcommon pitfalls and success factors for library redesigns. Put what youlearn into practice. By working in small groups, you will immediately applywhat you learn throughout the day to an ongoing “extreme makeover ofa library website.” Topics and exercises include the redesign process; prac-tical project management; web content management systems; and usabil-ity, engagement, and participation.

W11 ◗ Transforming Planning Into Decisions & Action9:00 a.m. – 12:00 p.m.Rebecca Jones, Dysart & Jones Associates

Planning has gotten a bad rap. Too often, libraries see strategic planningas a series of time-wasting meetings and flipcharts that result in a planthat’s rarely referred to and not implemented. It doesn’t have to be thatway! Using an accelerated planning model, many successful libraries drafttheir plan quickly and with as much staff engagement as possible. Learn

how to adapt this accelerated planning process for your library, and leavewith a draft plan to discuss with your colleagues when you return to work.If your library is working on technology plans, staffing plans, successionplans, or digital service plans, start with this workshop. Whether you workin a public, academic, school, or corporate library, it’s critical to considerthe long-term implications of your library’s future, and to engage staff andstakeholders in those decisions before you design any other plans. Jonesfocuses on the critical elements of strategic planning, determining yourstrategic goals in days (not months!), and, most importantly, how to ensurethese goals are implemented.

W12 ◗ Videocasting Boot Camp9:00 a.m. – 12:00 p.m.David W. Free, Editor-in-Chief, C&RL News, & Marketing & CommunicationsSpecialist, Association of College and Research Libraries (ACRL)David Lee King, Digital Branch & Services Manager, Topeka & ShawneeCounty Public LibraryMichael Porter, Communications Manager, WebJunction

Why is video so much more engaging for clients? What is a video blogand why use one on your library’s website? This in-depth workshop, fea-turing experts in the field of library podcasting and videocasting, answersthese questions and more. Come explore and discuss how libraries areusing videocasts for outreach and learning through a variety of case stud-ies, including tips on what types of content work best for different typesof libraries. Detailed information on what to consider when planning forand implementing videocasting at your library are provided along with anup-close and personal look at a variety of creation tools. Join this activegroup of video experts and have a look at some cameras, focus on theprocess of videocasting, learn how much time is needed for lighting andstoryboarding, and how to create a successful video for your purposes.

W13 ◗ Web Developer’s Boot Camp: Basic Programming Skills for Adding Value to Library Info

9:00 a.m. – 12:00 p.m.Jason Clark, Head of Digital Access & Web Services, Montana StateUniversity LibrariesAmanda Hollister, Web Design Consultant

Are you a solo web developer with an interest in learning basic web script-ing? A newbie thrown into your library web programming role becausenobody else raised their hand? Somebody with a little more experiencebut always looking to improve your programming skills? This workshop isfor you. We’ll work through the basics of web programming, simple-to-useembed code, and highlight resources to continue learning. Our emphasiswill be on mashups and web services as a means to practice these skills.Featured topics include image mashups using JavaScript and Flickr; sim-ple data visualization with the Google Charts API; search suggestions usingthe Yahoo! BOSS API; mapping data with Google Maps; learning howJavaScript (jQuery) and PHP work together to create advanced searchmashups with the Worldcat API; widgets and gadgets that plug/play withWorldcat and other bibliographic services; wizards and tools to simplifymashup and programming processes including Yahoo! Pipes and GoogleCode Playground. Note: Attendees are encouraged to bring a laptop toplay along with the examples and have a familiarity with HTML.

W14 ◗ Managing Online Personas9:00 a.m. – 12:00 p.m.Jennifer Koerber, Acting Branch Manager, Boston Public LibraryMichael Sauers, Technology Innovation Librarian, Nebraska LibraryCommission

In this age of social media information professionals know they need tobe online, but how, and as whom? In this workshop, veteran library train-ers and online social mavens Sauers and Koerber not only discuss theissues surrounding online personas but give you concrete advice and tipson how to present yourself and/or your institution online. Using examplesfrom the business and library worlds, they explore what it means to keepa consistent identity using multiple social media tools, focusing on con-tent and technical elements. They address best practices, ideas, and pro-vide some guidance on the challenges and issues involved in keeping your

PRECONFERENCE WORKSHOPS ◗ Sunday, October 24



PRECONFERENCE WORKSHOPS ◗ Sunday, October 24online personal and professional lives separate (or not ...) as well as beinga single voice representing a larger organization.

W15 ◗ From Media Monitoring to Media Insight9:00 a.m. – 12:00 p.m.Daniel Lee, Research Librarian, Navigator

Media monitoring as we know it is evolving. Learn the latest methods,tools, and techniques used in the world of communications, politics andpublic affairs to extend your existing monitoring service with insight andanalysis for better decision making. This hands-on workshop introducesyou to simple and advanced tools you can use immediately. It includes asurvey of the latest tools and applications and illustrates their use withreal world products and services. This workshop will be of interest to com-petitive intelligence professionals and anyone looking to ramp up theirmedia monitoring service and to impress their customers.

W16 ◗ UX4Lib: Designing Digital Spaces for Positive User Experiences

9:00 a.m. – 12:00 p.m.Sarah Houghton-Jan, Digital Futures Manager, San Jose Public LibraryAaron Schmidt, Digital Initiatives Librarian, District of Columbia Public Library

Learn how and why to create positive user experiences in your interactivedigital spaces. Work with two experts in library web design and user expe-rience design to learn some tips, tricks, and best practices that you canimplement immediately. Discover best practices for designing interactivedigital spaces: websites, catalogs, mobile devices, and even managingweb presences we have little control over (like database interfaces, ebookinterfaces, and social media sites). Come and learn to do the following:improve the overall usability of your digital spaces; design to meet userneeds and goals as well as your own organizational objectives; improvethe elegance and beauty of your designs; reduce the number of steps usersmust take to meet their objectives; reduce excessive features that do notmeet user needs; and create manageable project plans to implement userexperience design at your library.

W17 ◗ Technology Planning: What’s on Your Horizon?1:30 p.m. – 4:30 p.m.Roy Tennant, Senior Program Officer, Research, OCLC

If you want to lead the pack, you need to be planning for lots of differenttechnologies, challenges, and issues. Our leading thinker and practitionerchallenges you to think about building strategies and plans for both near-and long-term technology challenges and opportunities. In this interactiveworkshop, Tennant describes a variety of technologies (e.g., mobile com-puting, electronic books, data visualization, etc.), illustrates how theyimpact libraries, and supplies library examples where they exist. You’llleave not only with some tools for planning for technological change, butalso with a sense of where things are now and where we are headed.

W18 ◗ Screencasting: Tips & Tricks for Fast & Easy Online Tutorials

1:30 p.m. – 4:30 p.m.Greg Notess, Reference Librarian, Montana State University

Online tutorials can be extremely time-intensive to create. Screencastsoffer quicker ways to create informative tutorials that demonstrate online

library resources or anything else on the web or your desktop. New toolsmake it quick and easy to create screencasts and host them online. Exploreusing free and fee software such as Jing, Camtasia Studio, and web-basedservices to quickly create online tutorials for your users. Compare hostingoptions at Screencast.com, YouTube, Blip.TV, or Freescreencast. In addi-tion to gathering proven tips, techniques, and tricks to quick screencastcreation, see examples of advanced editing features such as call outs, tran-sitions, zooming, and highlights. Bring your own laptop to check out sitesthat are discussed. Show and tell the easy way!

W19 ◗ Handheld Librarians’ Mobile Tech Tutorial1:30 p.m. – 4:30 p.m.Joe Murphy, Science Librarian, Coordinator, Instruction & Technology, Yale UniversityChad Mairn, Information Services Librarian, St. Petersburg College

This interactive and hands-on workshop provides a complete overview ofmobile technologies, discusses the concept of the mobile revolution, andshares the potential applications to libraries. This tailored learning experi-ence includes expert guest speakers presenting ideas originally shared atthe online Handheld Librarian conferences. The workshop outlines themajor mobile technologies available for libraries and exact methods forapplying them with strategies for success. It focuses on interactive dis-cussions enhanced by the mobile tools themselves and features immer-sive hands-on learning and playing to deliver specific take-aways that atten-dees can immediately apply to their libraries. Bring your laptop/notebook/mobile device/tablet!

W20 ◗ HTML5 & CSS3: New Markup & Styles for the Emerging Web

1:30 p.m. – 4:30 p.m.Jason Clark, Head of Digital Access & Web Services, Montana StateUniversity Libraries

HTML5 and CSS3 have been released and are changing the way webdevelopers work with geolocation, native video, offline storage, semanticmarkup elements, canvas elements, drag and drop, opacity, gradients, andmore. With wide support in mobile browsers and the latest browserreleases from Google and Firefox, HTML5 and CSS3 are poised to be thenew technologies to build the next version of the web. Clark, who buildsdigital library applications and sets digital content strategy, looks at someof the possibilities, trends, and enhancements that HTML5 and CSS3enable, talks through specifics of implementation and how you can getstarted using HTML5 and CSS3 in your apps today, suggests ideas forlibrary applications, and shares tips and techniques for using the full powerof these new tools.

W21 ◗ Surfacing Opportunities & Creating New Services

1:30 p.m. – 4:30 p.m.Gayle Gossen, Business Development Manager, Dow Jones

The opportunities for creating new services in any information organiza-tion are not always apparent. By building key relationships and cultivatingcritical information partners, opportunities may be revealed that lead tocreating new and innovative services. Gain strategies and techniques froma sales and marketing professional and librarian who presents case stud-ies and shares secrets for increasing your value in your organization.

SUNDAY EVENING PROGRAM ◗

Gaming & Gadgets Petting Zoo5:30 p.m. –7:30 p.m.

Join our gamers and gadget lovers for an evening of fun and playing.Bring your latest games and gadgets and try out each others. See ifyou are a guitar hero, winning Wii bowler/golfer, or rank as a danc-ing DDR expert. Led by gamer/gadget gurus Aaron Schmidt, JennyLevine and Erik Boekesteijn, this evening is filled with fun, network-ing, and of course, learning and laughing. Refreshments included.

Watch for news and updates before and during theconference in the Internet Librarian Conference Blog atwww.libconf.com. Visit the blog for tips, networkingopportunities, and information to make your stay inMonterey pleasant and productive. The social media “tags”for this year's event: Internet Librarian is #intlib10 and forInternet@Schools West is #i@sw2010.

CONFERENCE BLOGS & TAGS ◗

TRACK A ◗ Information Discovery & SearchThis track not only presents a huge number of tools, tips, and techniquesfor online search from industry experts, it focuses what’s new with searchengines, finding audio online, and new discovery tools. Moderated by Anne Mintz, Consultant

A101 ◗ Search Engine Update10:15 a.m. – 11:00 a.m.Chris Sherman, Executive Editor, Search Engine Land

So what’s happening in search engine land? Sherman examines howthings are changing in the search space and makes predictions of whatwe should be paying attention to in the coming year. He discusses theimplications of the evolving changes for internet librarians and gives ussome insight as to what to expect in the future.

A102 ◗ Super Searcher Tips Spectacular!11:15 a.m. – 12:00 p.m.Mary Ellen Bates, Bates Information Services, Inc.

One of our most popular sessions returns to turbocharge your web research.Our celebrated super searcher and host of Searchers Academy providesan updated-to-the-minute and jam-packed-with-valuable-tips talk aboutsearching the web more effectively. You don’t need to be an expert to usethese techniques, but even long-time researchers will learn from them.

LUNCH BREAK ◗ A Chance to Visit the Exhibits12:00 p.m. – 1:15 p.m.

A103 ◗ Search Discovery Tools1:15 p.m. – 2:00 p.m.Greg Notess, Reference Librarian, Montana State University, & Publisher,Search Engine Showdown

The latest buzz word in metasearching of library resources is "discovery."Many libraries are moving to discovery tools like Summon, Primo, and World-Cat Local to enable easier and more comprehensive searching of libraryresources. Explore the current state of the art in these discovery tools, anddiscover where they work well along with their gaps and search failures.

A104 ◗ Best of Search Engines2:15 p.m. – 3:00 p.m.Gary Price, Publisher, ResourceShelf.comRepresentatives of Search Engine companies

Our experienced searcher and popular publisher Price starts the sessionwith a guided tour of the latest features and benefits as well as the newestsearch engines (SEs). He then interviews representatives of SEs who sharemore secrets and strategies for the future.

A105 ◗ Better than Google Scholar?3:15 p.m. – 4:00 p.m.Karen Keiller, Head, Libraries Electronic Technologies & Services; Lisa O’Hara, Head, Technical Services; Lyle Ford, Off-Campus Librarian;University of ManitobaKerry Keegan, Head, Access Services; Erich Bremer, Associate Director,Medical Informatics; Joseph Balsamo, Assistant Director, LibraryInformation Systems, Stony Brook University

The first talk describes the results of usability testing with students usingthe Summon Discovery Layer, a hosted search service provided by Seri-als Solutions. Summon searches the library catalog, index and abstract-ing databases and full-text journal collections (as well as other targets). Itreports on a comparison of results between Summon and Google Scholar,and how journal usage changed after Summon was implemented. Thesecond presentation explores the use of semantic technology for morerelevant search. It describes the downloading and conversion ofPubMed/Medline records from the given XML to Resource DescriptionFramework (RDF) using the Dublin Core metadata vocabulary, then linkedto a MARC data set. It shares results from the searcher’s perspective anddiscusses the implications for the future of search.

A106 ◗ Next Gen Discovery Systems4:15 p.m. – 5:00 p.m.Frank Cervone, Vice Chancellor, Information Services, Purdue University CalumetMarshall Breeding, Director, Innovative Technology & Research,Vanderbilt UniversityJeff Wisniewski, Web Services Librarian, University of Pittsburgh

What’s the real scoop on next gen interfaces? Come to this session andhear the good, bad, and ugly on how these next gen interfaces work inthe real world. Our implementors pull no punches in evaluating and assess-ing the state of the next gen landscape of discovery system interfaces forfinding what you really want.

TRACK B ◗ Web Presence & ExperienceDeveloping your library’s web presence strategy means keeping an eyeon the data—research, analytics, and competitive data—as well as keep-ing your users front and center. Get tips, ideas, and insights from our speak-ers, who present real case studies and lessons learned. Organized and moderated by Darlene Fichter, University of Saskatchewan

B101 ◗ The Library eBranch: More Than Just a Website

10:15 a.m. – 11:00 a.m.Julie Finklang, eBranch Manager, & Cris Miranda, Webmaster, San Mateo County Library Carine Risley, Atherton & Brisbane Library Branch ManagerKatherine Stevens, Project Manager & Instructional Designer, Isite Design

This session describes the planning process and key decisions in creatingan eBranch — from choosing a CMS, web developer, Drupal themes, itemand event carousels, embedded video, Flickr, social sharing tools, book-lists and, more. Find out how user accounts can simplify access to data-bases, downloadable ebooks/e-audiobooks, and the catalog using auto-login. Learn how to effectively engage staff in content development and


GENERAL CONFERENCE ◗ Monday, October 25

Adding Value to Your CommunityPatricia Martin, CEO, Litlamp Communications, & Author, Renaissance Generation: The Rise of the Cultural Consumer and What ItMeans to Your Business

Patricia Martin, marketing expert and author of the popular book, Renaissance Generation, shares her most current research onwhat we can expect from the coming cycle of re-birth. A sought after strategist, Martin has worked with clients such as DiscoveryChannel, Microsoft and Target. She reveals what lies at the beating heart of the social movements forming the next wave of pros-

perity. Martin understands our challenges and provides solid ideas for how libraries should respond so they are reborn, not left behind. You willlearn how to apply the insights to position your library as a critical asset in your community, whether it's a town, a campus or an organization.

OPENING KEYNOTE ◗ 8:45 a.m. – 9:45 a.m.

DINE AROUNDS ◗

Plan to meet your colleagues for dinner. Find more information and online registration atwww.infotoday.com/il2010.


GENERAL CONFERENCE ◗ Monday, October 25improving the catalog user experience with SOPAC 2.1. Speakers shareinsights and lessons learned in development and rollout of an eBranch.

B102 ◗ Information Architecture & Navigation 11:15 a.m. – 12:00 p.m.Jenny Emanuel, Web Services Librarian, University of Illinois–Urbana-ChampaignJacquelyn Erdman, Web Services Librarian, East Carolina University

Great websites are easy to navigate and find the information you need.Speakers with experience in navigation and findability share insightsinto building a solid website foundation that helps users. Emanuel tack-les the “disorganized” website built by well-intentioned staff with no sig-nificant training on usability, accessibility, or information architecture.She focuses on strategies and practical tools systems staff and librari-ans can use to inform each other about information architecture prac-tices to create and maintain a better website. Erdman takes the viewthat perhaps it’s not in the content but in the delivery that encouragesusers to start with Google and other search engines rather than libraries,which have so much more content. She describes how one librarychanged the way the website is navigated in order to give users moreconfidence in selecting databases and easier access to help if they needadded support. Goodbye lists and links, and hello browseable, sortable,and discovery-based website.


B103 ◗ Dashboards, Data, and Decisions1:15 p.m. – 2:00 p.m.Joseph Balsamo, Assistant Director, Library Information Systems, Stony Brook UniversityCindi Trainor, Coordinator, Library Technology & Data Services, Eastern Kentucky University

In a car, you rely on the dashboard to indicate important data about theoperation of the vehicle. Digital library dashboards give views of the dataand statistics you need to smoothly run your library. Balsamo explains theprocess of creating a digital dashboard that allows users to customizewhich data they see and how it is visualized. He discusses the collectionof disparate data, the design of the instruments, and the final solution thatprovides the data needed by staff anywhere and anytime. Trainor showshow to take your library beyond anecdotes to start putting the data towork and emphasizes the importance of choosing the right indicators foryour dashboard. She explains how one academic library is using readilyavailable statistics to aid in making decisions about library hours, websitedesign, strategic planning, and collection management.

B104 ◗ Managing Your Library’s Online Presence 2:15 p.m. – 3:00 p.m.Jennifer Koerber, Acting Branch Manager, Boston Public Library SuHui Ho, Digital Services Librarian, University of California Colleen Brazil, Content Access Manager Sno-Isle Libraries

As libraries create profiles and mini-sites on social networking platforms,how can they manage their identity across a variety of interfaces and tools?Koerber draws on examples from Blogger, Google, Flickr, Delicious, Library-Thing and Facebook to provide a checklist of steps to create a professional,consistent identity through writing, visual elements, skins, and overlays.Many organizations do not have a web strategy that is in alignment withthe overall organization’s strategy, often resulting in an understaffed weblibrary, the first and primary contact. Ho looks at what is involved in run-ning a web library and its virtual service points (Facebook, Twitter,mashups), and proposes a staff model to make a web library successful.Brazil discusses tools and procedures that can effectively help you man-age your virtual customer interactions (especially complaints), provideimmediate virtual technical assistance and help you use the data collectedto improve services. Employing techniques shared in this session can resultin less staff stress and confusion about responding to customer feedbackand, most importantly, happy customers who are satisfied that their voiceshave been heard.

B105 ◗ Brand Awareness: Lessons for Libraries3:15 p.m. – 4:00 p.m.Michelle Wilde, College of Natural Sciences Liaison Cathy Cranston, Instruction Librarian, & Louise Feldmann, Business Librarian, Colorado State University Libraries Beatrice Pulliam, Library Commons Librarian, Technology & Access,Providence CollegeLaura Kohl, Head, Reference Services, Bryant UniversityTalia Resendes, Digital Services Librarian, Johnson & Wales University

The Colorado State University Libraries team shares the results of test-mar-keting Google AdWords and Facebook advertisements as a method of reach-ing students who will likely never make it to the library homepage. They dis-cuss ways to reach an audience for whom the word “library” is notsynonymous with “information” or “research.” Hear how three Rhode Islandacademic libraries are using QR codes, Jing, XtraNormal, blogs, social net-works, e-branding and more to create informative and eye-catching market-ing campaigns for their communities. Tips from recent books and reports,including Marketing Today’s Academic Library by Brian Mathews and the“2010 Horizon Report,” emphasize their points. Speakers provide many prac-tical take-aways that have little or no cost to start up in your environment.

B106 ◗ Digital Managers Sound Off!4:15 p.m. – 5:00 p.m.David King, Digital Branch & Services Manager, Topeka & Shawnee CountyPublic LibraryBobbi Newman, Digital Branch Manager, Chattahoochee Valley LibrariesSarah Houghton-Jan, Digital Futures Manager, San Jose Public LibraryMatt Hamilton, Library Innovation & Technology Manager, Boulder Public Library

Have you seen jobs listed lately? Digital initiatives librarian? Digital branchmanager? Digital strategies manager? Ever wondered what these peopledo at a library, and why they’re needed? This session introduces you to adigital strategies manager job and a digital branch. Panelists discuss theirunique roles in their libraries, what their day-to-day jobs look like, and theunique challenges they encounter along the way. And more importantly,they provide tips on how you can use this new role in your library and inyour current job.

TRACK C ◗ Mobile Monday: Trends & PracticesMobile technology and mobile devices are front and center in our worldthese days. Libraries have been using and experimenting with them foryears, but now must focus on them as core strategies and elements of serv-ice. Hear about opportunities and challenges for libraries in providing rele-vant services that can be used anywhere, any time. Hear what is workingbest so far for libraries and what’s at the top of our wish list for the future. Moderated by Joe Murphy, Yale University

C101 ◗ Mobile That Works for Your Library10:15 a.m. – 11:00 a.m.Jeff Wisniewski, Web Services Librarian, University of Pittsburgh

With the recent mobile explosion, it’s becoming increasingly important thatlibraries have a mobile presence. But how best to do it? An app? Which plat-form(s)? What about a mobile website? Is one better than the other? Wis-niewski looks at the options available to libraries to establish a mobile pres-ence, the pros and cons, and provides valuable tips for choosing a mobilestrategy that’s right for your library.

C102 ◗ Designing a Mobile Experience11:15 a.m. – 12:00 p.m.Jason Paul Michel, User Experience Librarian, & Kwabena Sekyere,Electronic Information Services Librarian, Miami University LibrariesDave McLaughlin, Web Services Manager, Harford County Public Library

The first presentation highlights a mobile version of an academic librarywebsite that values accessibility and functionality that was developedusing core features and custom modules of Drupal’s content managementsystem, an open source product. The site is accessed using any mobilebrowser but is optimized for the iPhone and other JavaScript-enabled


mobile devices. Hear about all the features (catalog search, Ebsco’s mobileinterface for journal searching, text, IM, email and voice, hours, GoogleMaps, the library’s Twitter feed, Facebook, and library blog). McLaughlindiscusses the process of building and hosting a web app for the iPhoneusing the jQTouch framework. District of Columbia Public Library releasedits iPhone app at the beginning of 2009 and was the first of a handful oflibraries that currently have apps in the App Store. Without the necessaryprogramming resources in-house or the funds to pay for outside develop-ment, you can rely on existing personnel (web developers) and resources(a web server) to build a polished web app in-house. Open source toolssuch as jQTouch offer a framework for developing a single app that worksacross iPhone, Android, and webOS devices. These apps have the lookand feel of a native iPhone app and can be updated at any moment by thelibrary, rather than on Apple’s timeframe.


C103 ◗ Foursquare, Location-Based Social Networks & Library Apps

1:15 p.m. – 2:00 p.m.Joe Murphy, Science Librarian, Coordinator of Instruction & Technology,Yale UniversityJason Clark, Head of Digital Access & Web Services, Montana StateUniversity Libraries

“Check in” at this program and check out the hot tech trend of location-based tools and games that is sweeping the web and changing the waywe interact with places and with each other via our mobile phones. Learnabout services such as Foursquare, Gowalla, MyTown, and more, andbecome familiar with their uses and functions. Hear all about the tools andconcepts of this trend and its impacts on libraries. This session gives anin depth exploration of possible library applications of these geo-basedmobile/social gaming services, looks at library projects and web applica-tions that make location a primary browse and search point, and discussesimplementation considerations. Participants will learn everything theyneed to know as information professionals about location-based socialnetworks in this interactive session that will employ the technologies them-selves to enhance hands-on learning.

C104 ◗ Mobile Usability2:15 p.m. – 3:00 p.m.Jeff Wisniewski, Web Services Librarian, University of Pittsburgh

As libraries increasing look to develop a mobile presence, it’s importantthat this mobile presence be user-friendly. While usability testing of ourstandard websites is something many libraries have experience with, test-ing and evaluating mobile is new to many. This workshop explores usabil-ity considerations in designing mobile sites, looks at the special consider-ations inherent in testing for mobile, and specific ways to test and gatherfeedback from our mobile users.

C105 ◗ Mobile Content3:15 p.m. – 4:00 p.m.Megan Fox, Director, Knowledge Management & IT, Jobs for the Future

Choosing content and providing access for mobile devices is an excitingchallenge for libraries. Evolving formats, new size considerations, and plat-form choices affect readability, usability, and accessibility. This sessiondiscusses some ways of meeting these challenges to bring content to ourmobile patrons and addresses the shifting roles of content providers in aworld of mobile information.

C106 ◗ Mobile Future4:15 p.m. – 5:00 p.m.Joe Murphy, Science Librarian, Coordinator of Instruction & TechnologyYale UniversityDaniel Lee, Research Librarian, NavigatorChad Mairn, Information Services Librarian, St. Petersburg College

What are some of the mobile programs currently in development? Whatare other organizations doing that libraries can learn from? Hear what our

experienced and forward-thinking panel highlights and what we shouldbe paying attention to in the next year to shape our plans for a mobilefuture. An interactive discussion of topics from the day will be included.

TRACK D ◗ Learning & Training: Tools & Techniques

Learning and training aren’t what they used to be! And they don’t dependon classrooms or large sophisticated learning management systems anylonger. Hear how libraries are creating new learning strategies and envi-ronments, using the many easily available technologies and devices toengage patrons, students, and staff in learning. Moderated by Rebecca Jones, Dysart & Jones Associates

D101 ◗ Faculty & Library Partnership for Learning10:15 a.m. – 11:00 a.m.Jeff Trzeciak, University Librarian, & Carolyn Eyles, Director, iSci Program,McMaster University

Trzeciak and Eyles describes a new 4-year program aimed at high-achiev-ing, high-performing science students through a partnership of librariesand the faculty of science. The partnership combines the elements ofspace, programming and staffing. Program offices, located in the ThodeLibrary of Science and Engineering, include faculty and librarian offices,student workspace, and a state-of-the-art classroom. In addition to newfaculty hires, the library has hired a “scientific fluencies librarian” who isalso integrated into the curriculum. Hear how the program has evolved,learnings so far, and the learning strategies that may be transferred toother environments.

D102 ◗ Libraries in a Transliterate, Technology Fluent World

11:15 a.m. – 12:00 p.m.Bobbi Newman, Digital Branch Manager, Chattahoochee Valley LibrariesColleen Harris, Head of Access Services, University of Tennessee

The skills needed to be an active participant in today’s society are rapidlyevolving. More is needed than the ability to read and write; digital literacy,media literacy, information literacy, 21st-century literacy, and other newliteracies are all included in transliteracy. Newman begins the session,looking at the importance of transliteracy, the roles libraries play in edu-cating patrons. and what we can do to ensure our staff and patrons aretransliterate. Harris discusses the skills library staff must have to adapt torapidly changing technologies and innovative implementations and howlibrary managers can help staff develop and maintain the technical skillslibraries need by using skill evaluation, development planning, peer-to-peertraining, and more.


D103 ◗ Videocasts and Podcasts1:15 p.m. – 2:00 p.m.Ray Bailey, Instructional Technology Librarian; Gina Blunt & Monica Magner, Associate Professors, Morehead State University Krista Godfrey, Liaison Librarian, Catherine Baird, Marketing,Communications & Outreach Librarian, & Shawn McCann, AssociateUniversity Librarian, Library Learning Technologies, McMaster University

Creating professional-looking videocasts and podcasts is much easierand less expensive than ever. The first talk outlines a collaborative video-cast project between faculty and librarians that resulted in creating aseries of videocasts promoting a community health initiative. The sec-ond presentation describes the successful outreach videos created byMcMaster University Library, and highlights the creative process andtechnology behind the creation of online video. They share preliminarydata from a survey of Canadian academic libraries asking: “How can webe sure that the promotional work we are doing is adding value to theonline user experience? How will mobile technology impact the library’suse of online video?”


D104 ◗ Facebook as a Learning Management Tool2:15 p.m. – 3:00 p.m.Beth Gallaway, Information Goddess ConsultingBob Fernekes, Information Services Librarian, Georgia Southern University,& Jean French, Assistant Professor, Computer Science, Coastal CarolinaUniversity

Facebook’s Notes field is perfect for readings, the discussion forum fos-ters conversation, and the Wall is easy for sharing assignments and ques-tions. Gallaway shares the challenges and successes of this twist on theclassic 23 Things challenge. The second team of speakers describe theiruse of Facebook for two courses and offer practical suggestions on usingFacebook as a learning management tool, protecting student personalinformation, and sharing course materials.

D105 ◗ Ninging It3:15 p.m. – 4:00 p.m.Elizabeth Sullivan, Psychology Librarian, Katie Gibson, HumanitiesLibrarian, Arianne Hartsell-Gundy, Humanities Librarian, & Amy Thornley, Education Librarian, Miami University

How do you engage students with information literacy content through-out a 3-credit hour semester course? Six librarians teaching different sec-tions of a course in the Interactive Media Studies department bypassedinstitution-supported course management software. Instead, instructorschose Ning, a free site that allows individuals to create public or privatesocial networks. Content of each network was customized to meet eachsection’s individual learning outcomes. This presentation describes howinstructors engaged students in information literacy concepts utilizingtools such as Twitter, RSS feeds, blogs, and podcasts via Ning. Speakersgive specific examples of how the tools enhanced student learning, thelessons learned, and challenges faced along the way.

D106 ◗ Beyond 23 Things: For Staff & for Patrons 4:15 p.m. – 5:00 p.m.Louise Alcorn, Reference Technology Librarian, West Des Moines (Iowa)Public LibraryChrista Burns, Special Projects Librarian, Nebraska Library Commission (NLC)Jennifer Koerber, Acting Branch Manager, Boston Public Library

By now, the 23 Things concept is familiar to library administrators and staffacross the country. Some have tried it out, some have tried a version of it,and some still have doubts about whether it will work in their library. Burnshas been involved with the NLC’s 23 Things online program, first as a 16 -week program in 2008–2009, and then continued in a slightly differentapproach. At the other end of the spectrum, Alcorn has worked with indi-vidual libraries and regional library support systems across Iowa, offeringtraining on some of the things that encompass Web 2.0 for libraries. Koer-ber presents what “23 Things for Patrons” could look like. She examinesthe possibilities, pitfalls; a variety of organizational tools that can scale toa large, diverse participant base; and presents several models as startingpoints for your own community training project. You’ll come away with rel-evant examples, the latest developments, and a list of resources.



EXHIBIT HALL GRAND OPENING RECEPTION5:00 p.m. – 6:30 p.m.Information Today, Inc. invites all conference registrants andexhibitors to a special Exhibit Hall opening reception on Monday,October 25. This is a great time to gather with fellow Internet Librar-ians and suppliers, renew acquaintances, meet new colleagues,sample tasty goodies, and check out the latest products and serv-ices in a relaxed atmosphere.

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GENERAL CONFERENCE ◗ Tuesday, October 26

TRACK A ◗ Innovation, Risk, & FailureFailure is power. Failure means taking risks and trying something new. Weall fail, especially with technology projects, but we never talk about fail-ures. We laud success, praise perfection, and stoke our egos with all ofthe wonderful things we’ve done. But each of us knows that there was aperfect moment of clarity when we failed — when we learned somethingfrom what didn’t work instead of what did. Join our speakers and learnfrom their failures and share your own so others can learn. Organized and moderated by Sarah Houghton-Jan, Digital FuturesManager, San Jose Public Library

A201 ◗ Fail! Learn! Share!10:45 a.m. – 11:15 a.m.Sarah Houghton-Jan, Digital Futures Manager, San Jose Public LibraryKim Silk, Data Librarian, Martin Prosperity Institute, University of Toronto

This panel features some of the most spectacular failures in the history oflibrarianship and the equally spectacular lessons learned as a result. Hearhow we’ve failed in creating web portals, effecting change in our institu-tions, creating effective staff tools, training, getting staff buy-in, and jump-ing on board with tech trends just a wee bit too early. We are proud thatwe failed, as it means we were pushing the boundaries of the status quo.Learn from our mistakes, hear what we did wrong, and save yourself fromthe same spectacular FAILS!

A202 ◗ Learning From Failure11:30 a.m. – 12:15 p.m.Bobbi Newman, Digital Branch Manager, Chattahoochee Valley LibrariesMatt Hamilton, Library Innovation & Technology Manager, Boulder PublicLibraryChris Freeman, City Librarian, Stockton–San Joaquin County Public Library

Failure: We all do it. Failure comes in many shapes and sizes. What canmake or break you and your projects is how you respond to failure. No onelikes it, but avoiding (or trying to) isn’t the answer either. Taking risks andbeing willing to fail is just as important as your reactions. This session talksabout personal and project failure, reactions, and the lessons you can learn.


A203 ◗ Failcamp1:30 p.m. – 2:30 p.m.FACILITATOR: Amy Buckland, E-scholarship, E-publishing & Digitization

Coordinator, McGill University LibraryKrista Godfrey, Liaison Librarian, McMaster UniversityJan Dawson, Project Coordinator & VR Librarian, Ask OntarioChar Booth, E-Learning Librarian, University of California at Berkeley

This interactive session focuses on things that we’ve tried that have failed,and what we’ve learned from the experience. We don’t often discuss ourfailures in libraryland, and frequently end up repeating the mistakes of ourneighbors. Godfrey and Buckland discuss Second Life failures in academiclibraries, Dawson talks about the failures of VoIP, and Booth looks at her

experiences of using video as a chat reference tool. Bring your stories andshare so that our lessons-learned knowledgebase grows!

NETWORKING BREAK ◗ A Chance to Visit the Exhibits2:30 p.m. – 3:30 p.m.

A204 ◗ Augmented Reality & Libraries3:30 p.m. – 4:15 p.m.Jaap Van de Geer, Head, Innovation Department, & Erik Boekesteijn, Science and Innovation Department, DOK Library ConceptCenterSarah Houghton-Jan, Digital Futures Manager, San Jose Public Library

What is it and how can it be used in the information world? The Shanachiesdiscuss what it is and illustrate some uses. Houghton-Jan describes anoriginal SJPL project using augmented reality and other mobile location-based tools to connect San Jose residents and visitors to rare and origi-nal local history materials. The library is creating walking tours of signifi-cant, high-foot-traffic areas of San Jose and connecting these sites withrelated rare photographs, directories, artifacts, original building plans, andoral histories. By going where the users are, the library has been able togreatly increase the access to and visibility of rare San Jose history mate-rials and to bring history alive.

A205 ◗ Videocasting, Innovating, & Creating New Ideas

4:30 p.m. – 5:15 p.m.Loida Garcia-Febo, Assistant Coordinator, Queens Public LibraryMichael Porter, Communications Manager, WebjunctionDavid Lee King, Digital Branch & Services Manager, Topeka & ShawneeCounty Public LibraryJaap Van de Geer, Head, Innovation Department, & Erik Boekesteijn, Science and Innovation Department, DOK Library Concept Center

This panel talks about the most powerful communication tool: video. Theydiscuss how videos can help libraries and information professionals toexpand their consumer audience, e.g., fellow colleagues and library cus-tomers; how people turn to online video-sharing websites such as YouTube,Vimeo, and Ustream to stay current about their favorite topics, send video-resumes and analyze hot issues. During the last year, info pros (and oth-ers according to Pew reports) have increased their use of video-sharingwebsites to discuss the latest innovation trends, library-world news, librarytours, advocacy campaigns, educational series about financial literacy,and more. Speakers highlight some powerful examples such as the “AngryLibrarian,” developed to make a point about good public services; “TheAdventures of Super Librarian,” about the many tasks and responsibilitiesof a public librarian; and Library 101, a video about librarianship in gen-eral. They talk about developing video channels and provide tips for inno-vating through videocasting.

Adding Value: CIO InsightsMike Ridley, CIO & Chief Librarian, University of GuelphDonna Scheeder, Deputy CIO, Congressional Research Service, Library of CongressChris Tonjes, CIO, District of Columbia Public Library

Technology and the ever-changing web have enabled librarians and information professionals to transform their environments and services.But what does the future hold? Hear from a panel of chief information officers who have a long history with libraries in the public and academicsectors. Gain insights, stretch your imagination, and spark innovative ideas for adding even more value in your environment.

KEYNOTE ◗ 9:00 a.m. – 9:45 a.m.

COFFEE BREAK ◗ A Chance to Visit the Exhibits9:45 a.m. – 10:45 a.m.

CHECKwww.infotoday.com/il2010 for conference updates.


GENERAL CONFERENCE ◗ Tuesday, October 26TRACK B ◗ User ExperienceWhether you know it or not you're a designer. You can make better deci-sions and improve library services by embracing this fact. This track startswith some basics of design thinking and continues deeper. It is filled withideas that will help you create easier to use and more interesting onlineuser experiences.Moderated by Aaron Schmidt, District of Columbia Public Library

B201 ◗ User-Centered Website Design10:45 a.m. – 11:15 a.m.Susan Teague-Rector, Web Design Project Librarian, & Angie Ballard, Web Services Librarian, North Carolina State University Joe Marquez, Web Services Librarian, Sonoma State University Library

The first presentation provides practical advice for how to run a websiteredesign in a short time frame and using user-centered methods. It cov-ers how to create goals for the project, scope the project, develop a proj-ect plan, ensure that everyone is on board with user research, as well ashow to base decisions on research findings rather than opinion. Marquezdiscusses creating a new look and feel that was distinct from the previ-ous site, implementing Blacklight, a relatively new discovery layer toolmaking the OPAC more alive and functional. He shares learnings from theredesign process using visual examples of wireframes and notes.

B202 ◗ Customer Analysis: Developing Patron Personas

11:30 a.m. – 12:15 p.m.Jennifer Koerber, Acting Branch Manager, Boston Public Library

Any marketer or web designer will tell you that creating user personas isa great way to target your services, but just how do you do that? What arethe steps involved, and how can we narrow the wide variety of people weserve down to 10 or so “types”? Through examples of step-by-step brain-storming and analysis, Koerber walks you through distilling anecdotal andobjective information about your users into an appropriate number ofpatron personas. Utilize your own experience and understanding of yourpatrons to make tools to help you develop new programs, focus a market-ing campaign, or redesign your website.


B203 ◗ Applying User Experience (UX) Design 1:30 p.m. – 2:30 p.m.John Blyberg, Assistant Director, Innovation & UX, Darien LibraryCindi Trainor, Coordinator, Library Technology, Eastern Kentucky University

UX is for everyone. Hear how a public and an academic library are chang-ing the way they relate to their patrons through this user-centric designperspective. Trainer discusses how a mid-size academic library is combin-ing UX principles and cross-division collaboration to make its web pres-ence pop. By bringing best practices to LibGuides and soliciting regularusability feedback, the libraries’ UX team has redesigned the OPAC, SFXmenu, and the library website itself in anticipation of the university’s moveto Drupal. Blyberg’s public library UX department constantly strives tomaintain a digital strategy that is right for “right now” while anticipatingfuture needs and trends. It “embeds” itself in all aspects of library activity,making departmental boundaries irrelevant.


B204 ◗ Content Strategy and Writing for the Web3:30 p.m. – 4:15 p.m.Aaron Schmidt, Digital Initiatives Librarian, District of Columbia PublicLibrary

The process of how content and features make their way to and get removedfrom websites impacts their usability and usefulness. This session intro-duces concepts from the emerging field of content strategy and proposes

a plan for assessing what's on your site. Gain insights and ideas for reorgan-izing your web efforts and communicating more clearly on the web.

B205 ◗ How to Use Design Thinking to EnableInnovation in Your Workplace

4:30 p.m. – 5:15 p.m.Kim Silk, Data Librarian, Rotman School of Management, University of TorontoJeffrey Veffer, Partner, Brandsential

Innovation and creativity are things we all want to apply in our lives, our jobsand our workplaces. But how do you translate high-level creative thinkingand principles of innovation into a tactical action plan that makes a real dif-ference? Join our speakers for a pragmatic session on how to apply theprinciples of design thinking to enable measurable improvements in cus-tomer service and information service delivery. Through the use of scenar-ios, they provide examples of how harnessing our passion for our work cantranslate into innovations in our jobs, all in the name of demonstrating clearlythe value you and your information centre bring to your organization.

TRACK C ◗ Content ManagementThe morning looks at personal content management and cloud comput-ing strategies while the afternoon focuses on ebooks. Join the conversa-tion and find out how libraries are dealing with the challenges.Moderated by Richard Hulser, Chief Librarian, Natural History Museum ofLos Angeles County

C201 ◗ Personal Content Management10:45 a.m. – 11:15 a.m.Gary Price, Publisher, ResourceShelf.com

Not only are our organizations challenged in managing their content, butwe are too. As information professionals we love to gather and often keeplots of information and content. This session covers some new tools andstrategies for digital preservation on an individual scale—something use-ful for us, but also for our clients!

C202 ◗ Cloud Computing: Trend Watch for Libraries11:30 a.m. – 12:15 p.m.Marshall Breeding, Director, Technology & Research, Vanderbilt University

One of the major transitions in technology involves increased adoption ofcomputing models that involve use of hardware and software outside thelibrary. It’s a seminal technology change as important as the shift frommainframes to client/server architectures. We’re hearing more about appli-cation service providers, software-as-a-service, storage-as-a-service, andplatform-as-a-service. How does OCLC’s global WorldCat platform fit intothe mix? What is the difference between public and private clouds? Whatare the issues for libraries in the deployment of cloud computing in termsof cost, efficiency, privacy, control, and security? Marshall Breeding clari-fies the concepts of cloud computing with examples of interest to libraries.


C203 ◗ Think Mobile: Ebook Collections1:30 p.m. – 2:30 p.m.Lisa Carlucci Thomas, Digital Services Librarian, Southern ConnecticutState UniversityHolly Tomren, Head of Monograph, Electronic Resources & MetadataCataloging, University of California, Irvine Libraries

The exploding popularity of handheld devices challenges librarians to incor-porate mobile perspectives and think differently about existing practices.Likewise, the mainstream adoption of ebooks presents new opportunitiesfor libraries to refresh established routines and update collections withmobile in mind. This talk takes a closer look at ebook considerations in themobile environment and delivers recommendations for developing andmanaging mobile ebook collections. Topics include selection, formats,devices, and mobile platforms; acquisition models and workflows; cata-loging best practices for mobile ebooks, access, management, and more.


C204 ◗ Patron-Driven Ebook Acquisition3:30 p.m. – 4:15 p.m.Lisa Sibert, Electronic Resources Acquisitions Librarian, John Novak, Research Librarian; Keith Powell, Head, Acquisitions; Holly Tomren, Head, Monograph, Electronic Resources & MetadataCataloging, University of California Irvine

UC Irvine Libraries set about to develop a pilot project for patron-drivenacquisition (PDA) of ebooks with the goal of saving money in the collec-tions budget. The pilot was intended to allow ebooks to be purchased forcurrent-year imprints as a means of replacing a portion of the traditionalprint approval plan acquisitions. As the various e-book provider modelswere investigated, and as we developed the framework within which thepilot needed to operate, we were met with seemingly insurmountable obsta-cles at every turn: from the publishers’ reluctance to release print and elec-tronic books simultaneously — or at least within a specified embargo period— to the difficulty of integrating a PDA program with the print approval planto avoid purchasing content in duplicate formats. We would like to shareour experiences in the hopes that other libraries will join our efforts to con-vince e-book publishers and providers to make a patron-driven acquisitionof ebooks program more viable for libraries which wish to replace their tra-ditional print approval plans and better serve their user population.

C205 ◗ Libraries, Ebooks & Econtent: Conversations 4:30 p.m. – 5:15 p.m.FACILITATOR: Chad Mairn, Information Services Librarian,

St. Petersburg CollegeBilly Hoya, Program Coordinator, & Christina H. Gola, Interim Head ofInstruction, University of Houston Libraries

This session starts with a short report on an experiment with and compar-ison of e-readers. The project compared the Amazon Kindle, Sony ReaderTouch Edition, and e-reader Apps on the Apple iTouch and experimentedwith NetLibrary ebooks and Springer ebooks. A facilitated discussion fol-lows and looks at the issues, challenges, and real-world solutions out theretoday and speculates on what might happen in the next few years.

TRACK D ◗ Digital ServicesLibraries continue to push the boundaries designing and delivering inno-vative services using technologies and every kind of application imagina-ble—from open source to commercial to legacy. Moderated by Richard Geiger, News & Information Consultant

D201 ◗ Cloud Computing’s Impact on Services 10:45 a.m. – 11:15 a.m.Roy Tennant, Senior Program Officer, OCLC Programs and Research

This session looks at the impact cloud computing technologies and serv-ices are having — and will have — on library services, staff, and users. FromAmazon’s EC2 service to web services and linked data provided by andfor libraries, this presentation provides an overview of technologies andtechniques that are enabling entirely new ways of creating and usinglibrary services.

D202 ◗ Designing Mobile Service Experiences11:30 a.m. – 12:15 p.m.Jason Clark, Digital Access & Web Services, Montana State University

Smartphone and mobile devices are tools that make constant access pos-sible, but providing content to these tools presents interesting design anddevelopment challenges. Clark looks at trends in mobile interfaces andthen focuses on how MSU Libraries use Apple’s iTunes to distribute allkinds of media files, including PDFs. Learn how this cross-platform andfree software helps deliver media-rich services, including universityresearch content, library media landing pages, and content to patrons, innew and engaging ways.


D203 ◗ Genie or Agile? Innovation, iPhones, & Paging!1:30 p.m. – 2:30 p.m.May Chang, University of Maryland, Baltimore County John Blyberg, Assistant Director for Innovation and UX, Darien Library

University of Maryland has been using the Agile software developmentapproach to rapidly develop and deploy a variety of innovative IT applica-tions in the library. Chang describes projects that include the Wiimoteinteractive whiteboard, Flash-based applications and websites, mobilecomputing, and virtual worlds. Blyberg describes Darien’s newest opensource and freely available patron notification system that lets users pagelibrarians with a single tap of a touch screen. Pages can be configured tocome in on staff PCs, iPhones, iPad touches, iPads, or anything that runsa Growl client, ensuring that someone will answer the call.


D204 ◗ Mobile Reference in a Changing Library 3:30 p.m. – 4:15 p.m.Ann Owens, Information Services Librarian, Sacramento Public LibraryThomas Schmidt, Librarian

Launched July 16, 2009, as a pilot text reference project, today InfoQuestis going strong, as patrons of more than 50 libraries from all over the U.S.are able to text a question on their mobile phones to a real, live librarian. Itis the first collaborative text messaging service, sponsored by AllianceLibrary System of East Peoria, Illinois, and Web Clarity Software runningon the SMS reference software Altarama provides and Gmail. Hear the les-sons they’ve learned with this service during the past 2 years.

D205 ◗ Learning Commons: Service as a Space4:30 p.m. – 5:15 p.m.Andy Peterson, Head of Library IT, Western Washington University Libraries

In 2008/2009, Western Washington University Libraries created an onlinelearning space using Drupal for students, faculty, and staff to gather, dis-cuss ideas, and share and discuss their creative work. The result has beena unique and lively online space named Viking Village. It has been readilyadopted by students, but not by faculty and staff. Peterson discusses theproject, the results of a recent assessment, and the place of this space intheir service offerings.


GENERAL CONFERENCE ◗ Tuesday, October 26

Rip Van Winkle’s Libraries in 2510! ◗Ernie Ingles, Vice-Provost & Chief Librarian, University of Alberta; Erik Boekesteijn, Science & Innovation Department, & Jaap Van de Geer, Head, Innovation Department, DOK Library Concept Center; Stephen Abram, VP, Gale Cengage Learning

Where are libraries going, not just in 3-5 years, but in 500 years? Join our visionary panel; hear their insights then stretch your imagination tosee if you can predict what info pros will be doing in 500 years, what new and exciting tools we’ll be using, programs and services we’ll bepursuing, relationships we’ll be building, and lots more. Check out the interview that sparked this program (http://www.vimeo.com/11440203)and create a video/or audio track of a song you would like to contribute to this program.

TUESDAY EVENING SESSION ◗ 7:30 p.m. – 9:00 p.m.


GENERAL CONFERENCE ◗ Wednesday, October 27

TRACK A ◗ Engaging Customers & CommunitiesWhether you are a retail store or a library, it’s all about engaging your cus-tomers and the community around you. Hear how libraries are creatingpartnerships, finding external advocates, and using new technologies likeTwitter and video to engage their communities.Moderated by Ann Jacobsen, Naval Postgraduate School

A301 ◗ Creating Partnerships That Engage Your Community

10:30 a.m. – 11:15 a.m.Samuel Davis, Applications Solution Architect, Columbus MetropolitanLibrary

What would it look like if the stories of the communities that you servewere told by the members and residents of the community? How can alibrary provide support and leadership for bringing forward an online cen-terpiece that inspires community residents and workers to explore, share,and connect with what people express as meaningful about our commu-nities? Columbus Metropolitan Library achieved this vision through valu-able partnership with collaborator and sponsor WOSU Public Media.Columbus Metropolitan Library and WOSU Public Media developed andprovide Columbus, Ohio, with a web portal at www.columbusneighborhoods.org that encourages people to contribute images, share video, tellstories, and categorize this content by neighborhood areas. ColumbusMetropolitan Library is pleased to present this project and the insightslearned in an effort to connect friends, coworkers, customers, communitycontacts, and anyone who has interest in the change within the Colum-bus communities!

A302 ◗ Engaging Customers With Twitter 11:30 a.m. – 12:15 p.m.Emily Carr, Legal Reference Specialist, Public Services Division, Law Libraryof Congress

This session highlights the use of Twitter to enrich customer experienceand engage them in further activities. Carr shares how Twitter informs thepolitical community, how it is perceived by customers, and more.

LUNCH RECEPTION ◗ In the Exhibit Hall12:15 p.m. – 1:30 p.m.

A303 ◗ Engaging Evangelists & External Advocates for Library Support

1:30 p.m. – 2:30 p.m.Aspen Walker, Executive Assistant to the Director, Douglas County Libraries

Colorado libraries are facing shrinking budgets, failed elections, and three2010 ballot initiatives that will slash public service funding by an addi-tional 10-25% statewide. Dire times call for a big, hairy, audacious goal(or a “BHAG,” if you will). The BHAG Public Library Advocacy Initiative(bhagColorado.blogspot.com) seeks to spark conversation and awarenessabout the transformative power of public libraries while generating sup-port for public library funding in every Colorado community. Learn howthe BHAGers recruited, trained, and deployed external library advocates(folks who love libraries but don’t collect a paycheck from the library)

across 114 library systems. Their inspiration: OCLC’s “From Awareness toFunding.” Their tools: cloud computing, blogging, YouTube, social media,good old-fashioned storytelling, and pure audacity. Get some insights andideas about ways to engage supporters within your community.

A304 ◗ The Community: Most Important Part of Our Collection

2:45 p.m. – 3:30 p.m.Erik Boekesteijn, Science & Innovation Department, & Jaap Van de Geer, Head, Innovation Department, DOK Library ConceptCenter

The mission of DOK is to become and remain the most advanced libraryin the world. Hear how this visionary library partners and collaboratesusing imagination, creativity, technical innovation, and advancing scien-tific understanding, to be an indispensable source of inspiration for itsmembers, visitors, and partners in the city of Delft, in the Netherlands, andin the world.

TRACK B ◗ Cool ToolsTools are our stock and trade. This track focuses on tools for webmasters,for underfunded libraries, for enhancing learning and sparking participa-tion in communities, and for dealing with content in new and different ways.Moderated by Deb Hunt, Information Edge

B301 ◗ Cool Tools for Webmasters10:30 a.m. – 11:15 a.m.Frank Cervone, Vice Chancellor, Information Services, Purdue UniversityCalumetDarlene Fichter, Research Services Librarian, University of Saskatchewan

Our popular speakers are back with new tools to make creating and man-aging your library’s web presence easier, including open source tools andcloud computing resources. Hop on board for a tour of some great newtools for measuring website use, and the impact of a library’s social mediaefforts, and more. Check out some of the amazing new data visualizationtools to make your website content and reports pop. Speakers highlighttools for people who are just starting out with web publishing and popu-lating social media profiles as well as some advanced applications for web-masters who like to dig their teeth into a bit of code.

B302 ◗ Internet Tools & Services to EnhanceLearning & Inspire Participation

11:30 a.m. – 12:15 p.m.Chad Mairn, Information Services Librarian, St. Petersburg College

Web 2.0 tools and services clearly have matured and are nearing ubiquityfor most 21st-century computer users. They present technologies accom-panied by an ever-increasing wave of information, leaving many of us over-whelmed. So, how can libraries add measurable value to what is consumedvia the internet while enhancing lifelong learning and inspiring involve-ment in our new and fascinating “Age of Participation?” Mairn demon-strates interactively a variety of internet tools and services that can beincorporated anywhere online and/or in physical library spaces and high-lights strategies to help provide more visibility to library resources. He dis-

Planning & Designing for AttentionJody Turner, Trend & Innovation Specialist, Founder, Culture of Future

As an innovation advocate, creative culture researcher and connector, Turner has worked inside the walls of Nike, Starbucks, andThe Gap, as well as with companies such as Apple, IDEO and CEOs for Cities. Her focal point is in mapping strategic pictures oftoday’s changing world interjecting compelling solution-driven content and anecdotes of success. In today’s interactive online envi-ronment there are many opportunities to influence decision making, grab attention and add value. Learn about strategies that willwork in library environments and have a positive impact on your community.

KEYNOTE ◗ 9:00 a.m. – 9:45 a.m.

COFFEE BREAK ◗ A Chance to Visit the Exhibits9:45 a.m. – 10:30 a.m.

cusses ways to help generate practical ideas for adding value, includingcreating useful Twitter backchannels to inspire participation before, dur-ing, and after a presentation; starting Google Waves to communicate andshare ideas; having actual voice conversations with groups in social net-works; sharing your desktop screen so that you can show off your library’sonline tools over the internet; hosting live music concerts, gaming activi-ties, and other library events; affixing QR (Quick Response) codes to bookspines, ID badges, and doors to help guide mobile library users in yourphysical spaces to come visit your digital library space; and more.


B303 ◗ Best Free Web Stuff for Broke Libraries1:30 p.m. – 2:30 p.m.Sarah Houghton-Jan, Digital Futures Manager, San Jose Public Library

Many libraries don’t have dedicated IT staff on site. We all get by as resi-dent technology experts. This session is for those libraries struggling toprovide innovative web and technology services with little resources todevote to staff, software, or hardware. The buzz about groundbreakinglibrary technology can sometimes seem impossible to implement insmaller, poorer, and under-technology-staffed libraries. But we too canoffer excellent online services to our users! Take advantage of the quickand free services that any library can add to its website, mobile services,and public and staff computers with minimal time or expertise. This ses-sion covers up-to-the-moment easy steps that libraries can take to improvetheir websites with ease. If your library has no money for services, lessstaff time than you did last year, and still wants to have a substantial tech-nology presence for your customers, then this is the session for you!

B304 ◗ Are Text Analytics in Our Future?2:45 p.m. – 3:30 p.m.Tom Reamy, Chief Knowledge Architect, KAPS Group

Librarians have been adding value to search, content management, andother information technology applications for a long time through the devel-opment and adaptation of traditional library classification schemas and/ortaxonomies. In recent years, however, the development of text analytic soft-ware with its core capabilities of categorization, entity and fact extraction,and summarization has been opening up new and greater possibilities forenhancing a whole range of information applications. Hear about the toolsavailable, their implications for libraries, and using the lessons learned fromtwo recent projects. Reamy covers the range of issues and techniques thatlibrarians need to learn if they are going to successfully adapt their tradi-tional librarians’ skills to the new world of text analytics.

TRACK C ◗ Enterprise Trends & PracticesHear how organizations are using social computing tools, new technolo-gies, and processes as well as new strategies to build relationships andservices that enhance the bottom line.Moderated by Stephen Abram, Gale Cengage Learning

C301 ◗ Using Social Computing Tools to Build Customer Relationships

10:30 a.m. – 11:15 a.m.Melanie Browne, Manager, Information Services, Maple Leaf FoodsBee Bornheimer, Librarian, Qualcomm Inc.

The first presentation describes the use of social media platforms toenforce effective change management and increase the use of informa-tion across the organization. Browne discusses how collaboration toolscan improve employee productivity, what types of tools are best suited fordifferent institutions, and shares examples from the ThinkFOOD! Informa-tion Café, which supports knowledge sharing and cross-business unit col-laboration in her organization. When positioning the larger Qualcommlibrary within the organization, Bornheimer, our second speaker, focusesless on a laundry list of our content and services and more on how thegroups and divisions within the organization are actually using the serv-ices. The wealth of new tech tools allows her to parse library usage datawith more granularity and serve that same data back to clients in innova-tive ways. Hear about her efforts to use wikis, blogs, microblogging andother collaborative tools as vehicles for sharing data with clients, and howthis has benefited libraries and their clientele.

C302 ◗ Value-Added Research 11:30 a.m. – 12:15 p.m.Amy Affelt, Director, Database Research, Compass LexeconDaniel Lee, Research Librarian, NavigatorQin Zhu, Information Developer, HP Labs

Many corporate librarians use specialized clipping and alerting services todeliver value through a tangible, pragmatic information product. Daily infor-mation alerts that are tailored to individual requestors’ interests delight con-stituents on a daily basis, meeting their needs by playing an active, consis-tent role in their success. Affelt details how e-book readers such as theAmazon Kindle and the iPhone can help librarians quickly and easily lookfor, clip, and archive critical information, explore techniques for streamlin-ing and organizing information through the use of these devices so that itcan be delivered to requestors when and where it is needed and explainsthe process of integrating content from librarians’ e-book readers torequestors’ smartphones. Lee discusses going beyond media monitoringto provide insight and analysis. Zhu discusses discovery tools and processesused to put information into context.



GENERAL CONFERENCE ◗ Wednesday, October 27

HAVE YOU GONE MOBILE? ◗

Have you been playing with Foursquare, Gowalla orQRcodes? If not, get practicing as we will have somecompetitions involving these and possibly otherapplications at Internet Librarian 2010. Watch thewebiste, www.infotoday.com/il2010 for more details.

You will also find lots of conference sessions focusedon mobile topics this year -- certainly the MobileMonday track (which for the first time will beavailable separately as an online conference), butthere are also sessions dealing with ebooks (C203-205), designing mobile service experiencesand mobile reference services (D202-204) andaugmented reality (A204). Join us to learn about thelatest practices of libraries going mobile!

RESERVE YOUR SPACE TODAY! ◗

The Internet Librarian 2010 exhibition features leading-edgecompanies that offer visitors a choice of products coveringall aspects of internet technologies, including contentproviders, online services, software, document and webdelivery systems, search engines, and more.

For more information on exhibit space, sponsorships, orpromotional opportunities at Internet Librarian or any of theITI conferences contact:

PHONE ◗ 609-654-6266 FAX ◗ 609-654-4309WEBSITE ◗ www.infotoday.com

DAVID PANARA ◗ [email protected]

MIKE ZARRELLO ◗[email protected]


GENERAL CONFERENCE ◗ Wednesday, October 27C303 ◗ Developing Critical Thinking

Skills for Research1:30 p.m. – 2:30 p.m.Kendra Smith, Library Program Manager & Kevan Huston, Research Librarian & Program Manager, Microsoft

Search engines offer a starting point for the initial phase of research andare an effective tool for both librarians and consumers. However, patronsoften believe the search engine box is an information oracle and trust the“magical” blue links that appear as authoritative sources. This interview-style session discusses a wide variety of new search tools that are avail-able to help patrons develop applicable critical thinking skills. Using real-world examples from their enterprise, speakers provide tips on how to besteducate patrons to identify credible search results and dangerous pitfalls,ways to promote a “healthy skepticism” approach to web research, and thebenefits to providing patrons with a set of search engine best practices.

C304 ◗ Digital Librarianship: Open Access & Web 2.02:45 p.m. – 3:30 p.m.Edwin Henneken, Senior IT Specialist, Smithsonian/NASA AstrophysicsData System (ADS), & Donna Thompson, Library Specialist, SmithsonianAstrophysical Observatory (SAO)Jeremie LeBlanc, Web 2.0 Librarian, Natural Resources Canada

The Smithsonian/NASA ADS is one of the pioneers of open access bibli-ographic databases. Operated under a NASA grant, it has grown from anindexing/abstracting database into a sophisticated, highly customizabledigital library available worldwide. Since the advent of online editions ofjournals, abstracts are loaded into the ADS on or before the publicationdate of articles, with the full journal text available to subscribers. Olderarticles and microfilm have been scanned and made available. Speakersshare their challenges, solutions, and lessons learned for others strugglingwith digital collections. LeBlanc discusses a departmental wiki and howit is evolving with other tools like blogs, discussion forums, and a videosharing tool. He shares tips and tricks on the adoption and training ofthese tools and others like Twitter and RSS. He highlights the library’s posi-tioning as a key player in a organization who is implementing social mediato become a more collaborative and knowledge sharing organization.

TRACK D ◗ Planning & ManagingThis track ranges from discussions on shifting organizational structuresto deal with shifting work environments, to getting senior managementsupport, to managing digital resources, to spreading ideas and innovation.Join us, hear from experienced practitioners, and get lots of ideas to tryin your environment.Moderated by Rebecca Jones, Dysart & Jones Associates

D301 ◗ Shifting Organizations10:30 a.m. – 11:15 a.m.Jeff Trzeciak, University Librarian, McMaster UniversityRebecca Jones, Partner, Dysart & Jones Associates

McMaster University Library was the first Canadian university library toreceive the Association of College and Research Libraries’ Excellence inAcademic Libraries Award in 2008. Achieving excellence and moving intothe digital, collaborative environment has, and will continue, to demandsignificant changes in how library staff work with students, faculty, and

each other. Jones has worked with a number of public libraries in dealingwith the changes in how they are working with stakeholders and the com-munity. Some of the “shifts” that libraries are making in how they are organ-ized is seismic, but the organization charts of today and tomorrow mustbe significantly different than the organizational designs of yesterday. Heartop tips and strategies for making changes in academic and public libraryenvironments to organize and shift the focus to work demanded for tomor-row’s success.

D302 ◗ Tips, Tricks, & Workflows for Managing Digital Resources

11:30 a.m. – 12:15 p.m.Anna Creech, Electronic Resources Librarian, & Chris Kemp, Head, Digital Initiatives, University of RichmondEmily McElroy, Head, Collection Development & Scholarly Communication,Oregon Health & Science University

Digital resources, whether they are licensed from publishers or generatedlocally, have many quirks. As these resources increase in library collec-tions, librarians must adapt their workflows accordingly. Creech and McEl-roy address the staff training needs, and provide workflow tips and toolsfor licensed digital resources from the perspective of academic librariesworking alone and as a part of purchasing consortia. Kemp discusses thesame for locally created digital collections.


D303 ◗ Getting to Yes With Decision-Makers1:30 p.m. – 2:30 p.m.Frank Cervone, Vice Chancellor, Information Services, Purdue UniversityCalumetRebecca Jones, Partner, Dysart & Jones Associates

Crafting an effective library strategy isn’t just about the points in your plan.In the competitive environment of our institutions, you need to know whatsenior administrators value and expect in order to get your plans imple-mented. In this presentation, learn how senior administrators look at libraryissues and hear some strategies for making a compelling case.

D304 ◗ SPLAT: Spreading Innovation & Ideas2:45 p.m. – 3:30 p.m.Memo Cordova & Amy Vecchione, Librarians, Boise State University

Libraries are never short on innovation, especially when budgets are lean.How can staff stay on top of the latest library trends, and empower indi-viduals to think “lean and mean” when times demand creativity? One solu-tion, developed in Idaho during a summit on developing services for dig-ital natives, was to create a Special Projects Library Action Team (SPLAT).SPLAT members act in the crow’s nest capacity of technological change.They search and share innovative ideas, leads on projects, and experimentin social media statewide; vet ideas; and bring ideas back to the local level.Supported by the Idaho Commission for Libraries (ICFL), the group has astatewide focus, and members hold a wide range of perspectives andlibrary experiences. Two SPLAT members present methods you can bringback to your communities to encourage collaboration, innovation, and cre-ativity that will benefit your greater community.

CLOSING KEYNOTE ◗ 3:45 p.m. – 4:30 p.m.Adding Value Through VisualizationElizabeth Lane Lawley, Director, RIT Lab for Social Computing, Rochester Institute of Technology

We have always said that a picture is worth a thousand words, and when we can represent information with visual illustrationswe immediately understand the context and absorb the ideas. The ability to transfer insights and knowledge more quickly cer-tainly adds value to information professionals. Lawley discusses visualization tools and techniques that will definitely add valueto your environment.

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IL/I@S OPENING KEYNOTE ◗Adding Value to Your Community8:45 a.m. – 9:45 a.m.Patricia Martin, CEO, Litlamp Communications, & Author, RenaissanceGeneration

Patricia Martin, marketing expert and author of the popular book, Renais-sance Generation, shares her most current research on what we canexpect from the coming cycle of re-birth. A sought after strategist, Martinhas worked with clients such as Discovery Channel, Microsoft and Target.She reveals what lies at the beating heart of the social movements form-ing the next wave of prosperity. Martin understands our challenges andprovides solid ideas for how libraries should respond so they are reborn,not left behind. You will learn how to apply the insights to position yourlibrary as a critical asset in your community, whether it's a town, a cam-pus or an organization.

COFFEE BREAK ◗ 9:45 a.m. – 10:15 a.m.

S101 ◗ WordPress Websites: They’re Not Just for Blogging!

10:15 a.m. – 11:00 a.m.Polly-Alida Farrington, Library Consultant and Technology Trainer, PAFarrington Associates, Albany, NYBuffy Hamilton, School Librarian, Creekview High School, Canton, GAKyle Jones, PhD Student and Instructional Consultant, University ofWisconsin-Madison

WordPress is a very popular blogging tool, which is exactly what it wasdesigned for back in 2003. And it's still a terrific choice for blogging, butit's oh so much more: It's a robust CMS (content management system)that can be used to power your whole website, whether you want to blogor not. Designing and maintaining an attractive, dynamic and useful web-site has always been a time consuming challenge. WordPress to the res-cue! With its pre-designed themes, web-based editing, and built in widg-ets that let you add dynamic content, you'll have a web presence that willbe easy for your students to use and easy for you and your staff to main-tain. In this session, you'll learn from library pros about hosting your ownversion of WordPress to take full advantage of all its features.

S102 ◗ Marketing Strategies for Your Library—Create a Brand and Control Your Image

11:15 a.m. – 12:00 p.m.Susan Geiger, Librarian, & Anne Arriaga, Librarian, Moreau Catholic HighSchool, Hayward, Calif.

Learn the four cornerstones to a successful marketing strategy for yourschool library, including how to create your unique brand, determine yourtarget audience, recognize your strengths, and mold your image. Geigerand Arriaga will share the techniques they use to target the different seg-ments of their patron base, including faculty, students, and administra-tion. Learn how marketing strengthened their library’s role in the curricu-lar life of the school and demonstrated their value to administrators.

LUNCH BREAK ◗ 12:00 p.m. – 1:15 p.m.

S103 ◗ “Cryptic Love Letters”—Digital Primary Sources1:15 p.m. – 2:00 p.m.Kay Hones, Librarian/computer teacher, Stevenson School, San FranciscoUnified School District

“Maps encourage boldness. They’re like cryptic love letters. They makeanything seem possible” (Mark Jenkins, To Timbuktu). Learn about maps

and other digital primary resources for all students to investigate and inter-pret in this session by Kay Hones. She’ll cover resources; yearlyevents/dates for information literacy online activities; and her top fivesources for new links, blogs, and more!

S104 ◗ Kids Doing Research Right2:15 p.m. – 3:00 p.m.Tasha Bergson-Michleson, Founder/Research Skills Trainer, To The PointResearch, San Carlos, Calif.

What actually happens in a student’s mind during online research? Howis it different from an adult’s experience of the same process? Whatinduces a young learner to adopt better research methods? Research skillstrainer Tasha Bergson-Michelson uses case studies from her work with2nd to 8th graders in public and independent schools to illustrate the sur-prising things we can discover by listening to how students talk abouttheir own online and offline research experiences. She uncovers elementsof literacy that are unique to online environments—and sometimes con-trary to traditional methods of literacy learning—and demonstrates arefined set of research teaching methods focused on identification, visu-alization, iteration, and pursuit. She illustrates how these methods helpstudents (and even adults) develop new forms of reading that transformtheir confidence, competence, and engagement when undertakingresearch, both online and off.

S105 ◗ Rebuilding Context: Reinventing ElectronicInformation Discovery

3:15 p.m. – 4:00 p.m.Lauri Vaughan, Upper School Campus Librarian, & Sue Smith, Library Director, The Harker School, San Jose, Calif.

Electronic information discovery tends to subtract traditional contextualclues. Digital natives can easily gather tremendous quantities of resourceswithout any real understanding of a particular topic. As such, youngresearchers are left drowning in information, which too often producessuperficial synthesis at best. On the other end of the spectrum lie grosslyoverdue assignments and plagiarized material. As information profession-als, we should put the lack of context on the educational radar. We needto recognize when our students are trying to navigate without it. We needto teach them to recognize the absence and strategies to build it back in.Join Sue Smith and Lauri Vaughan in an exploration of what University ofKansas anthropologist Michael Wesch coined the “collapse of context”and how to address it in the classroom.

S106 ◗ What Do Kids Really Know About Technology?4:15 p.m. – 5:00 p.m.Mary Ann Bell, Sam Houston State University, Huntsville, Texas

If you want to learn about technology, ask a digital native, someone whohas grown up with computers. So goes the conventional wisdom, any-way. We can indeed learn from our students, but, according to presenterMary Ann Bell, adults need to be careful not to attribute more expertiseand understanding to youngsters than is justified. In this session, Bell willshare results of online surveys she conducted that reveal gaps in whatkids really know, and she’ll discuss how to address these areas, whichinclude information ethics, website evaluation, smart and safe searching,and other topics.

EXHIBIT HALL GRAND OPENING RECEPTION ◗5:00 p.m. – 6:30 p.m.

MONDAY, OCTOBER 25

www.infotoday.com/internet@schools

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TUESDAY, OCTOBER 26

Internet@Schools West 2010

TUESDAY EVENING SESSION ◗

7:30 p.m. – 9:00 p.m.Rip Van Winkle’s Libraries in 2510! ◗Ernie Ingles, University of AlbertaErik Boekesteijn & Jaap Van de Geer, DOK Library Concept CenterStephen Abram, Gale Cengage Learning

Where are libraries going, not just in 3-5 years, but in 500 years? Joinour visionary panel; hear their insights then stretch your imaginationto see if you can predict what info pros will be doing in 500 years,what new and exciting tools we’ll be using, programs and serviceswe’ll be pursuing, relationships we’ll be building, and lots more. Checkout the interview that sparked this program (http://www.vimeo.com/11440203) and create a video/or audio track of a song you wouldlike to contribute to this program.

IL/I@S KEYNOTE ◗Adding Value: CIO Insights9:00 a.m. – 9:45 a.m.Mike Ridley, CIO, University of GuelphDonna Scheeder, Deputy CIO, Congressional Research Service, Library ofCongressChris Tonjes, CIO, District of Columbia Public Library

Technology and the ever-changing web have enabled librarians and infor-mation professionals to transform their environments and services. Butwhat does the future hold? Hear from a panel of chief information officerswho have a long history with libraries in the public and academic sectors.Gain insights, stretch your imagination, and spark innovative ideas foradding even more value in your environment.

COFFEE BREAK ◗ 9:45 a.m. – 10:30 a.m.

S201 ◗ Cyber Savvy—Providing Effective Internet Safety Education

10:30 a.m. – 11:15 a.m.Nancy Willard, Director, Center for Safe and Responsible Internet Use,Eugene, Or.

Under a provision added to CIPA, schools are now required to provide stu-dents with education about internet safety. Providing inaccurate, fear-basedinformation, which unfortunately is all too common, will not effectively pro-tect younger students or empower teens to make good choices. Such infor-mation will also create challenges in implementing Web 2.0 technologiesfor instruction. In this session, Nancy Willard will provide research-basedinformation on the actual online risks and make recommendations for howto effectively educate students and parents about these risks.

S202 ◗ Mind your P’s and Qs— Etiquette for the Digital Age

11:30 a.m. – 12:15 p.m.Andrew Carlos, Library Clerk, The Harker School, San Jose, Calif. Brooke Ahrens, Instructional Technology Coordinator, Notre Dame HighSchool, San Jose, Calif.

Most students are digital natives, having grown up in a world that hasalways included, email, texting and other forms of digital communication.Most teachers are digital immigrants, with established rules on how com-munication between student and teacher should occur. Andrew and Brookewill discuss how to introduce digital etiquette with students to ensure thatcommunication lines remain open and accessible!

LUNCH BREAK ◗ 12:15 p.m. – 1:30 p.m.

S203 ◗ Crowdsourcing Your Library Challenges1:30 p.m. – 2:30 p.m.Elisabeth Abarbanel, School Librarian, Brentwood School, Los Angeles, Calif.Buffy Hamilton, School Librarian, Creekview High School, Canton, Ga.Michelle Fromme, Head Librarian, Wildwood Middle and Upper School, LosAngeles, Calif.Andrew Shuping, Learning Commons/Emerging Technologies/InterlibraryLoan Librarian, Jack Tarver Library, Mercer University, Macon, Ga.Brian Hulsey, Electronic Resources Cataloging Senior Associate, SimonSchwob Memorial Library, Columbus State University, Columbus, Ga.

In this session, a panel of librarian leaders from public school and inde-pendent school libraries, academic libraries, and public libraries will modeland engage in collaborative problem-solving and participatory librarian-ship by hosting a panel discussion in which participants will be invited to

share challenges they are facing in their library settings. They will createconversations around these challenges and use the “wisdom of thecrowd”—that’s YOU—to help explore creative solutions to challenges. Notonly will they tap into the energies of participants who are physically pres-ent, but they’ll also invite virtual participation from the library communityat large who may not be in physical attendance to help contribute to theseconversations. They will utilize face to face dialogue as well as virtual meansincluding Poll Everywhere, Skype, Twitter, and other cloud computing appli-cations to expand the “room” and the wisdom that can be gained throughpersonal learning networks.

NETWORKING BREAK in the exhibit hall ◗ 2:30 p.m. – 3:30 p.m.

S204 ◗ The Collaboration Puzzle: No Piece Left Behind3:30 p.m. – 4:15 p.m.Nancy Watson, Instructional Technology Specialist, Lisa Thibodeaux, Curriculum Coordinator, Secondary English-Language Arts,& Carol Deviney, Librarian/Media Specialist, Plano, Texas, IndependentSchool District

How do you get effective technology instruction and meaningful researchlessons successfully integrated into a districtwide curriculum? A curricu-lum coordinator, a librarian, and a district technology specialist each hada piece of this puzzle. It took teamwork and determination to fit the piecestogether to transform a districtwide curriculum to achieve 21st-centurystandards. Learn how a school district’s intranet social networking toolallows consistency and better vertical alignment across 67 campuses andhow that technology became the key piece in the collaboration puzzle.Come learn practical and exciting ways to use open source technologiesto achieve similar results in your district.

S205 ◗ Diigo—Your Outboard Brain4:30 p.m. – 5:15 p.m.Kathleen Johnson, Librarian, Seattle Academy, Seattle, Wash.

The tools we use amplify our abilities and extend our memories. As one of thebest web-based tools for organizing, highlighting, and sharing information,Diigo deserves to be considered as a cornerstone of everyone’s personal learn-ing network. In this session, Kathy Johnson will demonstrate its features andfunctions and show how you can customize the tool to fit your specific needsand learning styles. Additionally, using the educators desktop, she’ll show youhow to set up collaborative learning environments for your students andenhance their abilities to keep all their information organized.

The Challenge of Change continues to affect all those in K-12 education this year! Change in the form of new school reform ideas,new state and national curriculum standards, new technologies and new iterations of existing technologies, new understanding ofwhat our students need to be capable of, continuing downward pressure on school and library budgets, and more. Join us at Internet@Schools West for help in meeting this challenge! You’ll be able to network face-to-face with presenters andattendees addressing all these vital issues, even while you blog, twitter, or text with colleagues far afield. We’ve got anotherinformation-packed 2-day event for you in Monterey, with an opening keynote plus tracks and sessions on the latest school libraryinformation and technology trends, tools, and issues.

Organized and moderated by conference co-chairs David Hoffman, MultiMedia & Internet@Schools and Information Today, Inc., and Susan Geiger, Moreau Catholic High School, Hayward, Calif.

DISCOUNTSOrganizations sending more than one registrant canbenefit greatly from the following rates for fullconference registrations only: first person @ $489;second person and all additional registrants @ $309.After October 1, 2010, add $20 to each level. Allregistrations for group discounts must be sent toInformation Today, Inc. under one cover. (Many networksand regional library cooperatives are offering specialdiscount rates. Contact your network director for furtherdetails.) Discounts are not available for preconferenceworkshops.

HOTEL INFORMATIONThe Internet Librarian conference has arranged for roomblocks at the Monterey Marriott and the Portola Hotel &Spa. The Monterey Marriott and the Portola Hotel & Spaare offering a discounted rate of $199. These rates areonly given to conference attendees who bookreservations before Friday, October 1, 2010. Rememberto identify yourself as part of the Internet Librarian groupwhen making your reservation. Room blocks are subjectto availability, and therefore are not guaranteed. So, please book early!

Reservations should be made via the web at:https://resweb.passkey.com/go/ITI2010

Monterey Marriott350 Calle Principal, Monterey, CA 93940

Portola Hotel & SpaTwo Portola Plaza, Monterey, CA 93940

CANCELLATIONS ANDSUBSTITUTIONSCancellations will be accepted if received in writing nolater than October 8, 2010. Full refunds minus a $50processing fee will be issued. No refunds will be givenafter this date. Substitutions for the same amount of feesmay be made until 1:00 p.m. on October 8, 2010. Pleaseindicate the name and the title of the person who will bereplacing the original registrant. After this date, allchanges must be made at the conference.

143 Old Marlton Pike, Medford, NJ 08055Phone: 609-654-6266 • Fax: 609-654-4309E-mail: [email protected] • Web site: www.infotoday.com

Delegates to Internet Librarian 2010 may register for anynumber of days, each of which are comprised of four tracks.

The fee includes:• Participation in any conference track for each day booked.

(Delegates may switch between tracks as they choose.)• Admission to the Exhibit Hall• Conference packet• Exhibitors’ reception on Monday night• Morning and afternoon refreshments• All 4 keynote presentations• All evening & networking events

Delegates are responsible for their own travel arrangementsand hotel accommodations.

REGISTRATION DESK HOURS

EXHIBIT HOURS

CHECKwww.infotoday.com/il2010 for conference updates.

Saturday, October 2312:30 p.m. – 4:30 p.m.

Sunday, October 248:00 a.m. – 4:30 p.m.

Monday, October 258:00 a.m. – 6:30 p.m.

Tuesday, October 268:00 a.m. – 5:00 p.m.

Wednesday, October 278:00 a.m. – 3:00 p.m.

Monday, October 25 . . . . . . . . . .5:00 p.m. – 6:30 p.m.

Tuesday, October 26 . . . . . . . . . .9:45 a.m. – 3:30 p.m.

Wednesday, October 27 . . . . . . .9:45 a.m. – 1:30 p.m.

Internet Librarian is produced by:

20102010October 25–27, 2010Monterey Conference CenterPortola Hotel & Spa | Monterey MarriottMonterey, California


Adding Value


Adding Value

4 EASY WAYS TO REGISTERGO TO ◗www.infotoday.com/il2010When registering on the website, pleaserefer to the priority code above yourname on your mailing address label.

PHONE ◗(800) 300-9868 or(609) 654-6266

FAX ◗registration form with credit card # to:

(609) 654-4309

MAIL ◗registration form with payment to:

Information Today, Inc.143 Old Marlton PikeMedford, NJ 08055

PERSONAL INFORMATION

Name __________________________________________

Job Title ________________________________________

Organization ____________________________________

Street __________________________________________

City ____________________________________________

State, Zip ______________________________________

Phone __________________________________________

Fax ____________________________________________

Email __________________________________________

YOUR TYPE OF LIBRARY: (Check One)1 ❏ College/University 6 ❏ Government2 ❏ Law 7 ❏ Medical3 ❏ Corporate/Business 8 ❏ Public4 ❏ K–125 ❏ Other (please specify) ______________________

YOUR JOB FUNCTION: (Check One)1 ❏ Systems Librarian 6 ❏ Researcher2 ❏ Acquisitions Librarian 7 ❏ Director3 ❏ Reference Librarian 8 ❏ Web Master4 ❏ Corporate Librarian 9 ❏ Administrator5 ❏ Other (please specify) ______________________

Preconference WorkshopsSaturday, October 23PM ❏1 ❏2 ❏3 ❏4 ❏5 ❏6 ❏7 ❏8 . . . . . . . . . . . . . . . .

Sunday, October 24 (includes lunch)

FULL ❏9 ❏10 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

AM ❏11 ❏12 ❏13 ❏14 ❏15 ❏16 . . . . . . . . . . . . . . . . . .

PM ❏17 ❏18❏19 ❏20 ❏21 . . . . . . . . . . . . . . . . . . . . . . . .

Full 3-Day ConferenceDoes not include workshops

❏ Full 3-day, October 25–27 . . . . . . . . . . . . . . . . . . . . . . . . . .

I select the following day only:❏ Monday, October 25 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

❏ Tuesday, October 26 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

❏ Wednesday, October 27 . . . . . . . . . . . . . . . . . . . . . . . . . . . .

❏ Mobile Monday Online . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Internet@Schools West 2010 ❏ Internet@Schools West 2010

2-day conference, Oct. 25–26 . . . . . . . . . . . . . . . . . . . . .

❏ Internet@Schools West 20102-day conference + Full 3-day IL 2010 . . . . . . . . . . . .

❏ Exhibition Only . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

TOTAL

$159

$249

$159

$159

$489

$249

$249

$249

$99

$199

$489

FREE

$169

$259

$169

$169

$509

$259

$259

$259

$109

$209

$509

FREE

Payment must accompany advanced registration and be received by October18, 2010. (After this date register at the conference.) Check or money ordershould be made payable to: Information Today, Inc.

❏ Check or money order enclosed for the amount of $_________________

Charge to: ❏ Visa ❏ MasterCard ❏ AMEX ❏ DISCOVER

Credit Card #__________________________________ Exp. Date ________

Signature ____________________________________________________________

NOTE: The sponsors and management of Internet Librarian 2010 reserve the right to makenecessary changes in this program. Every effort will be made to keep presentations and speakersas represented. However, unforeseen circumstances may result in substitution of a presentationtopic and/or speaker. Information Today, Inc. assumes no liability for the acts of their suppliers norfor the safety of any Internet Librarian 2010 participant while in transit to or from this event. Thetotal liability during the precise hours of the meeting will be limited to a refund of the delegate fee.

❏ YES, I want to subscribe to ITI NewsLink, the information andlibrary professional's FREE email newsletter highlighting theinformation that both users and producers of informationproducts and services need.

PAYMENT METHOD

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REGISTRATION INFORMATION

20102010

PRESORTEDSTANDARD

US POSTAGE PAIDPERMIT NO. 16

NEW RICHMOND, WI 54017143 Old Marlton Pike, Medford, NJ 08055

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KEYNOTEPRESENTATIONSAdding Value to Your Community ◗Patricia Martin, CEO, LitlampCommunications, & Author,Renaissance Generation: The Rise of the CulturalConsumer and What It Means to Your Business

Adding Value: CIO Insights ◗Mike Ridley, CIO, University of GuelphDonna Scheeder, Deputy CIO,Congressional Research Service,Library of CongressChris Tonjes, CIO, District ofColumbia Public Library

Planning & Designingfor Attention ◗Jody Turner, Trend & InnovationSpecialist, Founder, Culture ofFuture

Adding Value Through Visualization ◗Elizabeth Lane Lawley,Director, RIT Lab for SocialComputing, Rochester Instituteof Technology

20102010

REGISTER NOW AND SAVE!

October 25–27, 2010Monterey Conference CenterPortola Hotel & Spa | Monterey MarriottMonterey, California

◗ Over 100 speakers

◗ 4 simultaneous tracks

◗ 21 workshops & an unstructured Library Camp Monterey

◗ Internet@Schools West

◗ Free cybertours

◗ More than 100 in-depth sessions

internet librarian 2010 advanced program

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