Internet como fonte de paciente para o consultório

Gustavo AlonsoFaculdade de Medicina do ABC

MBA in Business and Marketing

cancer de pele

http://www.pewinternet.org/2013/01/15/health-online-2013/

81%

http://www.pewinternet.org/2013/01/15/health-online-2013/

59%

46%

Paciente busca informação antes, médico depois.

King RH. The totally wired doctor. Kindle Edition. Denver, 2012

Conteúdo Propaganda Mobile Rede Social

Rate your doctor

Conteúdo

• Qualidade• Confiável• Fácil acesso

Bupa health pulse 2012 - PATIENT power - Why better informed patients are good for themselves, doctors and health systems. bupa.com/healthpulse

KISS

• Keep It Simple and Short

Nielsen Normam - www.useit.com

Outros recursos

• Imagens• Vídeos

WSI. Digital Minds: 12 things every business needs to know about digital marketing. Kindle Edition, London, 2013.

SEO

Google Ads

Google

Usuário Anúncio

https://www.youtube.com/watch?v=lDpri8pzSeA

Quality Score

• CTR• Relevance• Landing page

https://www.youtube.com/watch?v=lDpri8pzSeA

Google Auction

Anúncio Bid Quality Score Ad Rank Ranking

A U$ 1,00 8 8 2º

B U$ 2,00 6 12 1º

C U$ 3,00 2 6 3º

D U$ 4,00 1 4 4º

https://www.youtube.com/watch?v=lDpri8pzSeA

WSI. Digital Minds: 12 things every business needs to know about digital marketing. Kindle Edition, London, 2013.

http://pewinternet.org/Reports/2012/Mobile-Health.aspx

53%52%

19%9%

http://www.pewinternet.org/2014/03/11/digital-life-in-2025/

Social Medial

http://www.pewinternet.org/2013/12/30/social-media-update-2013/

King RH. The totally wired doctor. Kindle Edition. Denver, 2012

• 100% positivo

• Primeira impressão

https://credibility.stanford.edu/publications.html

Consumidor “On line”

• Maior escolaridade• Maior renda• Melhor prognóstico• Melhor relacionamento com o médico• Mais satisfeito

1. http://www.pewinternet.org/2013/01/15/health-online-2013/2. Bupa health pulse 2012 - PATIENT power - Why better informed patients are good for themselves,

doctors and health systems. bupa.com/healthpulse

contato@gustavoalonso.com.br

gustavoalonso.pereira

@cancerdepele

gustavoalonsopereira