Internet and it’s Utility

Project Presented ByAnindita Basu

Introduction to Internet Internet is a mode of

Modern Communication

E-mail, Chat, Internet Telephony helps in communication

It is the source of updated News and information

The big Question It is estimated

that 25 Million people is communicating on Internet

Should Internet then be considered as a Mass Medium ?

Introduction to Project Mission : To bring in front how Internet

brings a difference in people’s life and claims to be considered as a mode of mass media.

Way : Working in an IT company (IntraSoft Technologies Pvt. Limited) to help understand the utility of Internet.

Project Rationale

Keeping in touch with long distance pals over Internet

A relatively new and unexplored form of media

Difference between traditional and Modern Media

Project Aims Gaining knowledge about Internet Learning about tools in Internet like

blogs, chat software, Instant messengers, mail services and Internet Telephony as modern way of communication

Exploring services like News sites, Online Ticket booking, Auctions and banking over Internet

Project Objective

Exploring Internet as a medium to the fullest and make others aware about the same

Utilities of Internet Active Agent Has a social utility Decision Maker Networking System Fast and rapid Medium Peer to Peer Interaction Easily Upgradeable E-Commerce friendly Leads to Media

Convergence

Social Utility of Internet

NGO sites : Charity, News and Collections

Blogs: Rapid awareness e.g.. Tsunami blogs

Internet as a Mass Medium One to one –

emails, chat Many to Many –

forums, conversations

Synchronous - Mixed

Asynchronous – Access Websites

Internet and Interpersonal Communication

It is more recently applied to all new media.

It is the best way to bring about interactivity.

It helps in inquriy and bring about the degree of responsiveness.

Traditional Media vs Modern Media

Currently 65% of Internet population report to use internet as a source of news, in comparison to magazines(58%), radio (67%) and approaching network TV (89%)

31% of news media users surveyed use the internet for the news and information, more than newspaper (23%) and radio (17%)

As the Internet medium matures, more people are trying online news services.

Over 4 in 5 internet users(81%) have tried at least at least one of the major online news services like ABC News, CNBC. CNN, Fox News, Zee News, NDTV, BBC etc.

The majority of internet users (58%) are regular consumers of a least one online new service, with an average of 1.4 user regularly.

Thus we can conclude that internet will cover up all the traditional media, as it gaining popularity and will lead to

Media Convergence.

Survey Results Maximum usage to gain knowledge Maximum access from cybercafés Speed : Medium Maximum own a PC Maximum agree that Internet changed life Next best alternative is Television Maximum years of Internet usage 3 to 5 years Most prefer Internet Access in Universal English Advertisement is necessary in Internet existence Internet brings Social development

Refer Survey Results

Conclusion of Survey

Internet acts as a medium to communicate

It is gaining importance in people’s life

Digitalized lifestyle made a difference to society

Summary Internet thus is an important aspect

in present scenario consisting of social, economical and political sphere. Acting as a mode faster and wider way of communicating with each other; truly judges Internet as a mode of mass communication.

Thanking You

Anindita Basu