2 0 1 5 P O S T C A M P A I G N R E P O R T

The Objectives:

Provide wine & gastronomy profesionals whom we have empowered with knowledge throughout the years with a reason to promote Sherry Wines to their customers & clients.

Connect the international #Sherrywines community, by activating them to participate in simultaneous events world-wide and share their celebrations through social media.

Re-inforce that Sherry is a food wine.

Target Audience: Register Events

Hospitality & Trade Primary

•  Restaurants•  Bars•  Distributors

Professionals & Retail Secondary

•  Retail •  Wine Clubs •  Wine professionals & Sherry Educators

The Strategy

Provide the hospitality industry & Sherry distributors with the tools and support via an online platform to promote Sherry Wines to their clients and customers.

Why register an event?

•  Free registration providing participants with the ability to Share & Promote the event to their database

•  Free promotion of events on the global Sherry Wines social media platforms

•  Free marketing materials for download: Posters, Tasting mats, Logos

International Sherry Week 2015 Results

#

1,517 Events across 25 Countries

isherryweek.com

49,004 page impressions

17,682 unique visitors

Source : Google Analytics, Twitter Analytics, Iconosquare & Hashtagyify

#sherryweek a worldwide trending topic

7000+ posts via Twitter, Facebook, Instagram worldwide

5,058 Tweets

1,405 posts on Instagram

632 Tweets per day

20,112,813 impressions worldwide

8,694,039 unique impressions

Source; Twitter analytics, Iconosquare Analytics, Hashtagify.me Analtyics

isherryweek.com

1,049Downloads

Logos, Posters, Tasting Matsand the Sherry Selfie

Source : Google Analytics

Sherry Educators – The Key to Success The industry’s most effective promoters resulting in

Multiple events | Staff Education | Media Coverage

Event Types

Sherry Pairing Menus

Sherry Tastings

Sherry Education

Sherry Cocktails

Sherry Retail

Sherry Tours

Sherry & Flamenco

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C A M P A I G N D E S I G N E D & M A N A G E D B Y E S O E S D I G I T A L S O L U T I O N S 2 0 1 5