international seminar and museum design...
TRANSCRIPT
INTE
RN
ATIO
NA
L SE
MIN
AR
A
ND
MU
SEU
M D
ESIG
N C
OM
PETI
TIO
N
DES
IGN
GU
IDEL
INES
2
PIR
AN
ESI P
RIX
DE
RO
ME_
DES
IGN
GU
IDEL
INES
DES
IGN
GU
IDEL
INES
PIR
AN
ESI P
RIX
DE
RO
ME
AR
CH
ITEC
TUR
AL
DES
IGN
AN
D A
RC
HA
EOLO
GIC
AL
HER
ITA
GE
Intr
oduc
tion
Villa
Adr
iana
is o
ne o
f the
mos
t ext
raor
dina
ry a
rche
olog
ical
real
ities
in th
e w
orld
. A U
nesc
o W
orld
H
erita
ge S
ite s
ince
199
9, it
is a
hig
h po
int i
n th
e cu
ltura
l offe
rings
pre
sent
on
Italia
n so
il. C
omin
g do
wn
to u
s w
ith it
s m
onum
enta
l con
sist
ency
stil
l ver
y pr
esen
t and
vis
ible
, the
Vill
a de
sign
ed b
y th
e E
mpe
ror H
adria
n ha
s be
en a
n ob
ject
of s
tudy
, of v
isita
tion,
and
of a
dmira
tion
for a
t lea
st a
hal
f-m
illen
nium
. Its
arc
hite
cton
ic c
ompo
sitio
n, e
ven
befo
re it
s ru
in, i
s st
ill a
deb
ated
and
ope
n is
sue.
Its
arc
hite
ctur
e is
a u
niqu
e ex
ampl
e in
the
anci
ent w
orld
and
, sin
ce it
s ed
ifi ca
tion,
has
exh
ibite
d a
skel
eton
that
is ty
pica
lly R
oman
ass
ocia
ted
with
a to
tally
new
, if n
ot re
volu
tiona
ry, s
pirit
whi
ch
in a
ny c
ase
is fa
r fro
m th
at o
f the
mos
mai
orum
. It w
as s
omet
hing
new
then
, as
it is
toda
y fo
r th
ose
who
for
the
fi rst
tim
e try
to r
ead
its p
lan
and
unde
rsta
nd th
e pr
esen
ce o
r ab
senc
e of
an
orde
ring
prin
cipl
e; th
e le
x th
at r
evea
ls th
e ra
tio. M
uch
arch
itect
ural
and
arc
heol
ogic
al li
tera
ture
ha
s be
en d
edic
ated
to th
ese
issu
es, s
o as
to c
onst
itute
, in
the
sea
of “
adria
nolo
gy”,
one
of th
e m
ost s
ubst
antia
l cha
pter
s.
For
mor
e te
n ye
ars
now
, st
udie
s on
the
rel
atio
nshi
p be
twee
n ar
chite
ctur
e an
d ar
cheo
logy
ha
ve fo
und,
in th
e In
tern
atio
nal S
emin
ar a
t Vill
a A
dria
na –
Pira
nesi
Prix
de
Rom
e, a
priv
ilege
d ve
nue
for
the
univ
ersi
ty l
evel
com
mun
ity,
whe
re s
tude
nts
and
prof
esso
rs c
omin
g fro
m m
any
coun
tries
con
front
eac
h ot
her w
ith th
e ric
hnes
s of
a s
ite th
at o
ffers
itse
lf as
a la
rge
labo
rato
ry fo
r un
ders
tand
ing
and
expl
orat
ion.
Sin
ce 2
010,
the
Prix
has
bee
n ex
pand
ed to
the
prof
essi
onal
wor
ld, in
clud
ing
sign
ifi ca
nt in
tern
atio
nal
parti
cipa
tion,
with
the
obj
ectiv
e to
dem
onst
rate
the
sta
te o
f th
e ar
t in
the
Eur
opea
n co
ntex
t, re
late
d to
the
arch
itect
ural
des
ign
proj
ect f
or a
rcha
eolo
gica
l her
itage
site
s. T
he r
esul
t of t
hese
co
nsul
tatio
ns h
as b
een
to e
stab
lish
a ge
nera
l fra
mew
ork,
whi
ch h
as a
llow
ed th
e un
ders
tand
ing
of h
ow, i
n ce
rtain
Eur
opea
n co
untri
es, n
amel
y S
pain
, Ger
man
y an
d Fr
ance
, cer
tain
exp
erim
ents
tie
d to
val
oriz
atio
n ha
ve b
een
conc
entra
ted.
The
se c
an b
e ta
ken
as a
n ex
ampl
e al
so in
Ital
y fo
r a
new
des
ign
phas
e w
hich
will
per
mit
the
inte
nsifi
catio
n an
d m
anag
emen
t of t
he c
ultu
ral o
fferin
gs
gene
rate
d by
the
pres
ence
of a
n “a
rche
olog
ical
val
ue” (
bene
) in
a sp
ecifi
c te
rrito
ry.
Obj
ectiv
es o
f the
Com
petit
ion
and
Nor
mat
ive
Req
uire
men
tsTh
is c
ompe
titio
n th
eref
ore
ties
its o
bjec
tives
to a
rticl
e 6,
com
ma
1,2
and
3 of
the
Cod
ice
dei B
eni
Cul
tura
li (in
the
spec
ifi c
case
of o
f the
val
oriz
atio
n of
the
arch
eolo
gica
l site
at V
illa
Adr
iana
) and
re
quire
s an
inte
grat
ed d
esig
n di
rect
ed to
war
d th
e re
aliz
atio
n of
des
igne
d ar
chite
ctur
e ba
sed
on
a su
bsta
ntiv
e re
latio
n w
ith th
e el
emen
t WAT
ER
. Thi
s el
emen
t is
the
reas
on fo
r the
exi
sten
ce o
f th
e Vi
lla it
self,
as
wel
l as
the
poin
t of d
epar
ture
for t
he H
adria
nic
proj
ect i
n th
e be
ginn
ing
of th
e se
cond
cen
tury
AD
.
3
PIR
AN
ESI P
RIX
DE
RO
ME_
DES
IGN
GU
IDEL
INES
Villa
Adr
iana
. Pho
topl
an.
4
PIR
AN
ESI P
RIX
DE
RO
ME_
DES
IGN
GU
IDEL
INES
Wat
er A
rchi
tect
ure
Our
des
ign
expe
rimen
t will
ther
efor
e be
con
cent
rate
d on
two
elem
ents
that
mak
e up
the
imag
e of
Vi
lla A
dria
na: A
rchi
tect
ure
and
wat
er, u
nder
stoo
d in
a c
lose
rela
tion
of c
ompl
imen
tarit
y, w
hich
not
on
ly o
rigin
ated
som
e ke
y ar
chite
ctur
al e
piso
des
of th
e vi
lla, b
ut w
hich
is a
t the
hea
rt of
the
choi
ce
of th
e si
te o
n w
hich
it is
con
stru
cted
, in
addi
toin
to th
e po
sitio
ning
syn
tax
of it
s pa
villi
ons.
The
rela
tion
betw
een
arch
itect
ure
and
wat
er is
ther
efor
e, s
till a
gain
afte
r its
orig
inat
ing
act,
the
obje
ct o
f refl
ect
ion
of th
e “a
rchi
tect
of t
he p
rince
”, w
ho s
houl
d re
late
to:
-the
arch
eolo
gica
l and
nat
ural
land
scap
e of
the
Villa
, stru
ctur
ing
new
ele
men
ts o
f the
arc
hite
ctur
e co
ncei
ved
esse
ntia
lly in
thei
r rel
atio
n to
wat
er.
-mne
mon
ic p
lace
s of
Vill
a A
dria
na, w
here
wat
er is
alre
ady
a hi
stor
iciz
ed p
rese
nce
as p
art o
f the
or
igin
al d
esig
n.
With
resp
ect t
o th
e tw
o po
ints
abo
ve, t
he p
roje
ct o
f Wat
er A
rchi
tect
ure
shou
ld a
chie
ve th
e fo
llow
ing
desi
gn o
bjec
tives
:
1.
The
crea
tion
of a
The
rrm
al-E
xpos
ition
Pav
illio
n (B
ath)
follo
win
g, a
nd in
rel
atio
n to
the
expe
rienc
e of
bat
h ar
chite
ctur
e in
Rom
e w
here
arc
hite
ctur
e an
d w
ater
coe
xist
and
sha
re
the
obje
ctiv
e of
a re
solu
tion
of a
n ex
traor
dina
ry a
rchi
tecu
ral i
mag
e.
2.
The
crea
tion
of a
Mon
umen
tal F
ount
ain,
to b
e in
con
tinui
ty w
ith p
arts
of t
he v
illa
inte
nded
to
glo
rify
the
spec
tacl
e of
wat
er c
aptu
red
in a
rchi
tect
ure
(and
arc
heol
ogy)
as
wel
l as,
in
time,
of t
he a
rchi
tect
ure
subj
ecte
d to
the
dest
ruct
iive
aspe
cts
of w
ater
as
natu
ra n
atur
ans.
The
gran
d tra
ditio
n of
the
vill
as a
t Tiv
oli i
s th
e m
ost d
irect
refe
renc
e. T
he e
xpam
ples
of t
he V
illa
Gre
goria
na, V
illa
D’E
ste,
and
nat
ural
ly o
f Vill
a A
dria
na (
with
its
Pia
zza
D’O
ro, T
eatro
Mar
ittim
o,
Can
opo,
Pev
ile,
and
the
bath
com
plex
) ha
ve c
ontri
bute
d to
a p
artic
ular
way
of
conc
eivi
ng
arch
itect
ure
and
the
scen
ogra
phy
of la
ndsc
ape,
be
it na
tura
l or a
rtifi c
ial,
unpa
ralle
led
for i
ts g
reat
be
auty
and
orig
inal
ity.
Reg
ardi
ng t
he f
unct
iona
l pr
ogra
m,
for
both
the
exp
ositi
on h
all
and
bath
, as
wel
l as
for
the
m
onum
enta
l fou
ntai
ns, t
hey
can
acce
pt a
nd b
e ba
ckdr
ops
for
colle
ctio
ns o
f anc
ient
scu
lptu
res,
m
oder
n an
d co
ntem
pora
ry a
rt, p
erfo
rman
ces
and
thea
trica
l rep
rese
ntat
ions
, as
wel
l as
natu
rally
th
e fo
r the
bat
hing
act
ivity
tied
to w
ell-b
eing
and
lies
ure.
The
choi
ce o
f site
or s
ites,
refl e
cts
the
desi
gn s
trate
gy, b
oth
in re
latio
n to
exi
stin
g w
arer
feat
ures
, as
wel
l as
to n
ew d
esig
ns.
For
the
fi rst
tim
e, in
fac
t, th
e pr
ogra
m d
oes
not
defi n
e th
e st
udy
area
a, b
ut it
is th
e in
divi
dual
des
ign
team
s th
at w
ill d
ecid
e on
the
site
s ch
oosi
ng s
peci
fi c a
reas
for
inte
rven
tion
from
the
entir
e ar
cheo
logi
cal s
ite o
f Vill
a A
dria
na.
Tivo
li. V
illa
Gre
goria
na.
5
PIR
AN
ESI P
RIX
DE
RO
ME_
DES
IGN
GU
IDEL
INES
Tivo
li. V
illa
d’E
ste.
Tivo
li. V
illa
d’E
ste.
Exa
mpl
es o
f ar
chite
ctur
al e
lem
ents
in ro
man
tic g
arde
ns.
6
PIR
AN
ESI P
RIX
DE
RO
ME_
DES
IGN
GU
IDEL
INES
Brie
f Int
rodu
ctio
n to
the
Villa
Adr
iana
Site
For
a m
ore
deta
iled
unde
rsta
ndin
g of
the
arch
eolo
gica
l site
of V
illa
Adr
iana
and
the
indi
vidu
al
desi
gn s
ites,
ple
ase
refe
r to
the
bibl
iogr
aphy
ava
ilabl
e in
the
next
sec
tion
and
to th
e si
te v
isits
w
hich
are
par
t of t
he c
ompe
titio
n pr
oced
ure.
In t
his
sect
ion
gene
ral c
hara
cter
istic
s w
ill b
e id
entifi
ed
and
intro
duce
d fo
r th
e sp
ecifi
c de
sign
ar
eas.
The
des
ign
prog
ram
will
be
pres
ente
d in
the
cont
ext o
f the
gen
eral
topo
grap
hy o
f the
Vill
a.
The
nam
es w
ith w
hich
the
mon
umen
ts a
re id
entifi
ed
insi
de th
e Vi
lla c
ompl
ex a
re th
ose
of th
e cl
assi
c Li
goria
n tra
ditio
n pr
esen
t als
o in
the
sign
age
with
in th
e Vi
lla a
nd u
nive
rsal
ly a
ccep
ted.
Villa
Adr
iana
, at l
east
for
mos
t of t
he p
ortio
n th
at is
con
stru
cted
and
kno
wn
to u
s, is
dev
elop
ed
alon
g an
ext
ende
d pl
atea
u, w
hich
from
the
plan
e of
the
Pec
ile, s
et a
t an
elev
atio
n of
88
met
ers
abov
e se
a le
vel,
runs
to th
e A
ltura
, a c
ultiv
ated
pla
teau
that
goe
s fro
m 1
15 to
120
met
ers
abov
e se
a le
vel.
This
cha
nge
in e
leva
tion
of a
bout
30
met
ers
is n
egot
iate
d ov
er a
dis
tanc
e of
abo
ut
nine
hun
dred
met
ers.
But
in re
ality
, the
bas
e of
the
Villa
is s
ituat
ed n
ear t
he s
o ca
lled
Pan
tane
llo
– th
e pl
ace
of th
e co
nfl u
ence
of t
he tw
o va
lleys
of R
occa
brun
a an
d A
cqua
Fer
rata
whi
ch d
elim
it te
cton
ical
ly th
e ar
tifi c
ial p
late
au d
escr
ibed
ear
lier –
at a
n el
evat
ion
of 6
0 m
eter
s ab
ove
sea
leve
l w
here
the
re a
re s
ome
impo
rtant
bui
ldin
gs li
ke t
he T
eatro
Nor
d, t
he P
ales
tra a
nd t
he r
uins
of
the
Tem
pio
di V
ener
e C
nidi
a. T
his
seco
nd le
vel c
hang
e, o
f abo
ut 3
0 m
eter
s, is
vis
ible
in a
mor
e im
med
iate
man
ner,
bein
g ne
gotia
ted
over
a d
ista
nce
of o
nly
thre
e hu
ndre
d m
eter
s, b
etw
een
the
Pec
ile a
nd th
e Te
atro
Nor
d. C
ompr
ehen
sive
ly th
e m
ost c
onsi
sten
t par
t of t
he V
illa
is th
eref
ore
loca
ted
betw
een
the
Pan
tane
llo a
nd th
e A
ltura
(cur
rent
ly in
clud
ed in
the
Bul
garin
i pro
perty
) with
a
line
of s
ight
dim
ensi
on o
f abo
ut 1
.2 k
ilom
eter
s be
twee
n Te
atro
Nor
d an
d Te
atro
Sud
, whi
ch
appe
ar a
s ar
chite
ctur
al m
arke
rs o
f the
ove
rall c
ompo
sitio
n. T
he o
vera
ll ele
vatio
n ch
ange
osc
illat
es
inst
ead
betw
een
55 a
nd 6
0 m
eter
s.
Topo
grap
hica
lly, V
illa
Adr
iana
is c
onfi g
ured
as
an a
rchi
tect
ural
com
plex
whi
ch d
eals
with
a v
ery
plas
tic g
roun
d co
nditi
on,
in p
art
due
to t
he o
rogr
aphi
c an
d m
orph
olog
ic c
hara
cter
istic
s of
the
te
rrito
ry in
clud
ed b
etw
een
Via
Tibu
rtina
, the
Riv
er A
nien
e an
d th
e Vi
a P
rene
stin
a, in
par
t due
to
the
trans
form
atio
ns o
f the
gro
und
plan
e as
a re
sult
of th
e co
nstru
ctio
n of
the
Villa
itse
lf.
Obs
ervi
ng th
e si
te p
lan,
it is
pos
sibl
e to
see
how
the
plan
of t
he V
illa
is o
rgan
ized
, fro
m w
hat i
s ev
iden
t tod
ay, i
n fo
ur la
rge
quad
rant
s, a
rran
ged
acco
rdin
g to
its
elev
atio
n, to
whi
ch a
re a
dded
di
vers
e ta
ngen
tial o
r int
erst
itial
real
ities
of n
otew
orth
y con
sist
ency
. The
four
qua
dran
ts, w
hile
hav
ing
a re
lativ
ely
auto
nom
ous
plan
, are
con
nect
ed b
y ce
rtain
poi
nts
of c
onta
ct. T
hese
con
nect
ions
do
not i
mpl
y re
latio
nshi
ps o
f mov
emen
t, th
at is
, the
y ar
e no
t pas
sage
s fro
m o
ne q
uadr
ant t
o an
othe
r. Th
is m
ost i
nter
estin
g fa
ct p
relu
des
the
cons
ider
atio
n th
at it
doe
s no
t see
m e
vide
nt, a
t thi
s st
ate
of
the
exca
vatio
ns, t
hat t
here
exi
sts
a fa
bric
of s
treet
s th
at o
rgan
izes
the
inte
rnal
rout
es in
a c
anon
ic
and
capi
llary
man
ner.
The
exis
ting
rout
es, a
s su
ch, a
re e
ither
und
ergr
ound
or e
xter
nal t
o th
e Vi
lla.
On
the
surfa
ce th
e pr
eval
ence
is th
e pr
inci
ple
of in
tern
al-to
-inte
rnal
con
nect
ions
of t
he la
byrin
th
type
, alte
red
in la
rge
part
from
the
mod
el o
f the
Impe
rial R
oman
For
a.
The
fi rst
qua
dran
t is
loca
ted
in th
e no
rth-e
ast a
nd is
mad
e up
of t
he r
esid
entia
l blo
ck, w
hich
is
com
pose
d of
the
Dom
us w
ith it
s te
rrac
es o
n th
e Va
lle d
i Tem
pe, t
he C
ortil
e de
lle B
iblio
tech
e, th
e Te
rraz
za d
elle
Fon
tane
, the
Hos
pita
lia, t
he T
riclin
io Im
peria
le, t
he P
adig
lione
di T
empe
, and
the
Pia
zza
D’O
ro.
The
seco
nd is
loca
ted
in th
e he
art o
f the
Vill
a an
d is
mad
e up
of t
he c
ompl
ex th
at in
clud
es th
e P
alat
ium
Inve
rnal
e, th
e N
infe
o S
tadi
o, a
nd th
e E
difi c
io c
on T
re E
sedr
e. T
o th
is, b
elon
g al
so th
e P
ecile
and
the
Sal
a de
i Filo
sofi ,
whi
ch fo
llow
the
gene
ral o
rient
atio
n. B
etw
een
this
qua
dran
t and
that
of t
he D
omus
, is
inse
rted,
acc
ordi
ng to
the
logi
c of
inte
rstit
ial s
pace
, the
blo
ck c
ompo
sed
of
the
Teat
ro M
aritt
imo
and
the
Term
e co
n E
lioca
min
us.
The
third
qua
dran
t is
col
loca
ted
on a
fl a
t ar
ea a
nd o
ccup
ies
the
spac
e in
clud
ed b
etw
een
the
Pec
ile a
nd th
e el
evat
ion
chan
ge o
f the
Altu
ra. I
t is
com
pose
d of
a s
erie
s of
bui
ldin
gs a
rran
ged
on
an o
rthog
onal
sch
eme
incl
udin
g th
e ce
ntra
l the
rmal
bat
hs (
Pic
cole
and
Gra
ndi T
erm
e) a
nd th
e G
rand
e Ve
stib
olo
with
its
term
inal
s at
the
Can
opo
and
the
Ant
inoe
ion.
The
fi nal
four
th q
uadr
ant,
know
n as
the
Acc
adem
ia, i
s de
velo
ped
adja
cent
to th
e w
este
rn e
rode
d tu
fa o
utcr
oppi
ng, f
rom
the
Roc
cabr
una
to th
e Te
atro
Sud
.
Ther
e ar
e, in
add
ition
, div
erse
mon
umen
tal e
lem
ents
loca
ted
outs
ide
the
four
mai
n qu
adra
nts,
w
hich
are
con
side
red
perip
hera
l in
the
expl
anat
ion
of t
he f
orm
of
the
Villa
. In
the
nor
th n
ear
the
Pan
tane
llo, a
nd m
ore
prec
isel
y un
der
the
ruin
s of
the
Tem
pio
di V
ener
e, is
the
Pal
estra
, an
enig
mat
ic b
uild
ing
mad
e up
of f
our b
uild
ings
of d
iffer
ent d
imen
sion
s an
d or
ient
atio
n (a
typo
logi
cal
nove
lty).
Beh
ind
this
com
plex
, in
addi
tion
to th
e al
veo
of th
e A
cqua
Fer
rata
torr
ent (
as s
een
in
the
prev
ious
sec
tion)
, all
the
hist
oric
al c
arto
grap
hy s
how
s th
e pl
an o
f a th
eate
r bu
ildin
g w
ith a
ce
rtain
ty o
f det
ails
that
is e
vide
ntly
des
crip
tive,
esp
ecia
lly s
ince
it is
like
ly th
at th
is b
uild
ing
neve
r ex
iste
d, o
r at l
east
not
in th
e co
nfi g
urat
ion
repr
esen
ted
in th
e pl
an. R
isin
g in
ele
vatio
n, a
bui
ldin
g th
at a
ppea
rs a
s a
mon
ade
set b
etw
een
the
Cor
tile
dei P
ilast
ri D
oric
i, th
e S
ala
del T
rono
and
the
Cor
tile
con
Pes
chie
ra o
f the
Pal
atiu
m In
vern
ale,
is th
e so
cal
led
Cas
erm
a de
i Vig
ili. F
urth
er s
outh
, en
terin
g m
ore
fully
into
the
park
, it i
s po
ssib
le to
enc
ount
er th
e To
mba
a T
holo
s, th
e P
luto
niom
, th
e In
feri,
the
Qua
drila
tero
and
, as
the
last
bui
lt-up
are
a be
fore
the
open
fi el
d, th
e Li
ceo,
who
se
doub
le p
ortic
o is
set
as
the
sout
h te
rmin
us a
nd is
cor
resp
onde
nt to
the
Pec
ile to
the
north
. Man
y of
thes
e la
st e
lem
ents
are
incl
uded
in th
e pr
ivat
e pr
oper
ty o
f the
Bul
garin
i and
Lol
li fa
mili
es.
The
Villa
, bei
ng v
ery
larg
e - s
urel
y m
uch
larg
er th
an it
app
ears
toda
y - h
ad v
ario
us p
oint
s of
ent
ry
refe
rrin
g m
ostly
to th
e tw
o ex
trem
ities
: the
are
a of
the
Pan
tane
llo to
the
north
, and
the
area
of t
he
Col
li di
San
to S
tefa
no to
the
sout
h. F
or s
ure
thou
gh, o
ne c
an s
ay th
at p
aved
road
s ex
ist,
runn
ing
from
the
area
of t
he P
anta
nello
in th
e pr
oxim
ity o
f the
div
erge
nt in
ters
ectio
n w
ith V
ia P
rene
stin
a di
rect
ly to
the
Pia
zza
D’O
ro a
nd th
e G
rand
Ves
tibol
o, c
reat
ing
ther
efor
e a
dire
ct c
onne
ctio
n on
on
e si
de w
ith th
e D
omus
– p
rivat
e an
d re
side
ntia
l qua
dran
t of t
he V
illa
– an
d on
the
othe
r with
the
mon
umen
tal c
entra
l qua
dran
t des
tined
for p
ublic
and
offi
cial
func
tions
.
The
com
posi
tiona
l str
uctu
re o
f Vill
a A
dria
na
The
stru
ctur
e of
the
com
posi
tion
of V
illa
Adr
iana
is b
ased
on
a po
lar s
yste
m d
efi n
ed a
s m
ulti-
axia
l, ra
dial
, hyp
otac
tic, i
e ba
sed
on a
ser
ies
of c
ritic
poi
nts
plac
ed in
con
nect
ion
betw
een
them
selv
es b
y ge
nera
tors
axe
s. S
uch
pola
r sys
tem
is b
ased
on
a lim
ited
num
ber o
f cen
tralit
y, n
amel
y ar
chite
ctur
es
who
se s
hape
is d
ue to
a c
ircle
, or i
n an
y ca
se to
a c
entra
l pla
nt, f
rom
whi
ch a
re d
evel
opin
g va
rious
se
ries
of ra
dial
axe
s w
hich
, in
turn
, con
nect
hie
rarc
hica
lly o
ther
cen
tralit
y.Th
ese
cent
ralit
ies
are
iden
tifi e
d in
the
Qua
trefo
iled
Hal
l of
Pia
zza
d’O
ro,
in t
he T
holo
s of
the
Te
mpl
e of
Ven
us o
f Cni
dus,
in th
e tw
o Th
eate
rs (
the
so-c
alle
d G
reek
, to
the
north
and
the
so-
calle
d R
oman
to th
e so
uth)
, in
the
Mar
itim
e Th
eatre
, and
in B
uild
ing
with
Thr
ee E
xedr
as a
nd in
th
e A
ntin
oeio
n. T
he fo
undi
ng c
ente
r of
the
mai
n co
mpo
sitio
nal s
truct
ure
of th
e Vi
lla is
the
one
corr
espo
ndin
g to
the
Qua
trefo
iled
Hal
l of P
iazz
a d’
Oro
.Th
is m
aste
r pl
an is
stru
ctur
ing
the
entir
e sh
ape
of H
adria
n’s
Villa
, inc
ludi
ng th
e po
sitio
n of
the
perip
hera
l pav
ilion
s, th
roug
h a
syst
em o
f rel
atio
ns v
ery
artic
ulat
ed a
nd c
ompl
ex. C
ompl
exity
that
,
7
PIR
AN
ESI P
RIX
DE
RO
ME_
DES
IGN
GU
IDEL
INES
amon
g ot
her t
hing
s, h
as m
ade
this
mod
el p
ract
ical
ly d
evoi
d of
furth
er a
pplic
atio
ns ti
ll to
mod
ern
times
, m
akin
g th
e co
mpo
sitio
n of
Had
rian’
s Vi
lla a
s a
fact
in it
self
rem
aine
d un
ique
. It
shou
ld
how
ever
be
mad
e ex
plic
it th
at b
efor
e th
e ap
plic
atio
n of
Had
rian’
s Vi
lla,
the
pola
r sy
stem
has
be
en u
sed
in o
ther
em
blem
atic
cas
es, a
lway
s re
late
d to
hol
y ar
chite
ctur
al c
ompl
exes
: the
Ath
ens
Acr
opol
is, t
he T
empl
e of
Isis
at P
hyla
e in
Egy
pt a
nd th
e A
crop
olis
of P
erga
mon
. All
sacr
ed p
lace
s an
d al
l “ha
dria
nean
” pla
ces.
An
aspe
ct, t
his,
whi
ch o
f cou
rse
cann
ot b
e co
nsid
ered
acc
iden
tal.
Des
ign
Intr
oduc
tion
The
new
inte
rven
tion
is to
be
clas
sifi e
d as
: new
con
stru
ctio
n, m
usea
lizat
ion
and
inte
rior-
exte
rior
desi
gn o
f the
mon
umen
ts th
at a
re th
e ob
ject
s of
the
com
petit
ion
brie
f.
For n
ew c
onst
ruct
ion
we
mea
n ne
w b
uild
ings
of a
con
tem
pora
ry c
once
pt to
be
built
nea
r and
/or
on e
xist
ing
arch
eolo
gy, o
r in
harm
ony
with
it. T
he p
hysi
cal r
elat
ions
hip
with
the
exis
ting
shou
ld b
e co
mpl
etel
y re
vers
ible
in s
afeg
uard
to th
e ar
cheo
logi
cal a
rtifa
ct.
New
con
stru
ctio
n ca
n be
und
erst
ood
as a
n ic
onic
and
evo
cativ
e re
stor
atio
n or
as
a fo
rmal
ly
auto
nom
ous
and
self-
refe
rent
ial a
rtifa
ct. B
oth
form
al g
oals
mus
t be
achi
eved
in a
har
mon
ious
m
anne
r w
ith th
e ar
cheo
logi
cal a
nd la
ndsc
ape
cont
ext a
nd a
cord
ing
to p
rinci
ples
of i
nteg
ratio
n w
ith th
e gr
ound
and
with
the
arch
itect
ural
/land
scap
e se
ctio
ns o
f the
vill
a.
Reg
ardi
ng th
e “m
usea
lizat
ion”
and
the
“org
aniz
atio
n” it
is d
eem
ed h
elpf
ul to
offe
r som
e in
terp
retiv
e di
rect
ives
.
“Mus
ealiz
atio
n” is
inte
nded
to m
ean
an in
tegr
ated
des
ign
incl
udin
g so
lutio
ns o
f con
solid
atio
n of
th
e al
read
y ex
istin
g, c
onst
ruct
ing
new
par
ts a
nd th
e in
tegr
atio
n of
exi
stin
g on
es, r
emov
al o
f the
ar
chite
ctur
al b
arrie
rs, a
nd c
omm
unic
atio
n to
all
the
cate
gorie
s of
usa
ge, h
avin
g as
a g
oal t
he
acce
ssib
ility
, usa
ge, l
egib
ility
, und
erst
andi
ng, a
nd in
gen
eral
, the
enj
oym
ent o
f an
asse
t, in
our
ca
se a
n ar
cheo
logi
cal a
sset
.
Mus
ealiz
atio
n th
eref
ore
unde
rsco
res,
in fa
ct c
ompr
ehen
ds, t
he “o
rgan
izat
ion”
(acc
omm
odat
ion)
, in
trodu
cing
the
idea
of a
des
ign
resp
onse
cap
able
of s
atis
fyin
g th
e re
ques
t for
the
usag
e an
d co
ntem
plat
ion
of a
n as
set b
y th
e pu
blic
.
On
that
issu
e, a
nd in
mor
e de
tail,
the
“org
aniz
atio
n” fo
rese
es:
- th
e re
aliz
atio
n of
sel
ectiv
e ro
utes
inte
rnal
to th
e ar
tifac
t and
org
aniz
ed, i
f nec
essa
ry, o
n ex
pose
d w
alkw
ays,
- th
e re
aliz
atio
n of
spa
ces
for r
est a
nd c
onte
mpl
atio
n,-
the
rede
fi niti
on o
f sur
face
s an
d vo
lum
es o
f pre
-exi
stin
g el
emen
ts th
at a
re n
ot le
gibl
e,-
the
parti
al o
r com
plet
e co
verin
g fo
r the
pro
tect
ion
of th
e an
cien
t ele
men
ts a
nd th
e de
licat
e su
rface
s,-
the
crea
tion
at s
peci
fi c p
oint
s of
obs
erva
tion,
of “
win
dow
s” fo
r re
adin
g th
e ar
tifac
ts a
nd
thei
r det
ail,
- th
e re
aliz
atio
n of
a sy
stem
of v
isua
l com
mun
icat
ion
rela
tive
to id
entif
ying
sign
age,
topo
nym
y,
and
narr
ativ
e ro
utes
.
Mus
ealiz
atio
n pr
ojec
t of A
lmoi
na s
ite in
Val
enci
a. E
xter
nal a
nd in
tern
al v
iew
s.
8
PIR
AN
ESI P
RIX
DE
RO
ME_
DES
IGN
GU
IDEL
INES
Frin
ge a
reas
. Up.
Rio
of R
occa
brun
a. D
own.
Rio
of A
cqua
Fer
rata
.
In k
eepi
ng w
ith th
is, d
esig
ns m
ust a
dher
e to
the
follo
win
g ge
nera
l prin
cipl
es:
- Res
pect
for t
he a
rche
olog
ical
site
in it
s ov
eral
l ge
nera
litie
s, b
y w
ay o
f a
desi
gn t
hat
is c
aref
ul
with
the
dim
ensi
onal
rel
atio
nshi
p be
twee
n th
e ex
istin
g an
d th
e ne
w in
terv
entio
ns.
- Rev
ersi
bilit
y of
the
inte
rven
tions
, und
erst
ood
not
as a
tem
pora
ry so
lutio
n to
an
emer
genc
y situ
atio
n,
but a
s sp
ecifi
c ca
re w
ith c
onst
ruct
ion
deta
ils th
at
shou
ld p
erm
it a
hypo
thet
ical
dis
asse
mbl
age,
and
at
the
sam
e tim
e th
e ne
eded
dur
abili
ty o
ver t
ime
of th
e bu
ilt s
truct
ure.
- War
rant
y of
legi
bilit
y of
the
exis
ting
artif
acts
on
the
part
of th
e ne
w in
terv
entio
n.-
Eco
nom
ic f
easi
bilit
y of
the
int
erve
ntio
ns a
nd
non-
inva
sive
cha
ract
er o
f the
se.
- R
emov
al o
f th
e ar
chite
ctur
al b
arrie
rs a
nd t
he
verifi
cat
ion
of a
cces
sibi
lity
with
out l
imits
.
Proj
ect A
reas
and
Des
ign
Issu
es
The
stud
y ar
eas
are
to b
e fo
und
in th
e vi
lla in
its
entir
ely.
Eac
h gr
oup
will
sel
ect
whe
re t
o lo
cate
its
des
ign
proj
ect b
ased
on
the
indi
catio
ns w
ithin
th
is d
ocum
ent a
nd th
ose
give
n by
the
teac
hing
st
aff.
Rea
grdi
ng
the
new
co
nstru
ctio
n,
that
is
th
e Th
erm
al-E
spos
ition
Pav
ilion
, th
is c
ould
be
best
si
tuat
ed a
t the
edg
es o
f the
vill
a, a
long
the
cliff
s of
tufo
on
whi
ch it
is c
onst
ruct
ed, b
ut a
lso
inte
rnal
to
the
cen
tral
sect
ors
of t
he v
illa
in i
nter
stiti
al
posi
tions
bet
wee
n ex
istin
g pa
vilio
ns.
Reg
ardi
ng
the
mon
umen
tal
foun
tain
s an
d th
e re
stru
ctur
ed
orga
niza
tion
of
the
exis
ting
arch
eolo
gica
l ele
men
ts in
the
orig
inal
pla
ces
of
wat
er in
the
vill
a, t
hese
are
loca
ted
esse
ntia
lly
in th
e he
art o
f the
vill
a an
d ar
e to
be
unde
rsto
od
as
inte
rven
tion
on
arch
eolo
gy
and
insi
de
arch
eolo
gy.
Mar
gin
Are
as
The
mar
gin
area
s ar
e th
ose
gene
rate
d hi
stor
ical
ly
from
the
ero
sion
of
the
two
wat
er c
ours
es t
hat
have
cut
the
tufo
pla
teau
on
whi
ch th
e vi
lla w
as
9
PIR
AN
ESI P
RIX
DE
RO
ME_
DES
IGN
GU
IDEL
INES
then
con
stru
cted
: th
e R
io d
ell’A
cqua
Fer
rata
to
the
wes
t and
the
Rio
di R
occa
brun
a to
the
east
. Th
e fi r
st h
as c
reat
ed, w
ith a
ccom
plic
e he
lp fr
om
the
rede
fi niti
on o
f the
clif
fs b
y th
e ar
chite
cts
of th
e vi
lla, t
he s
o ca
lled
Valle
di T
empe
, a lo
ng c
ut o
f re
gula
r for
m th
at s
epar
ates
the
villa
from
the
Col
li Ti
butin
i mou
ntai
ns. F
acin
g th
e Va
lle d
i Tem
pe a
re
the
terr
aces
of t
he k
ey p
avili
ons
that
est
ablis
h th
e w
este
rn p
rofi l
e of
the
villa
, tha
t are
in s
eque
nce,
il
Pad
ignl
ion
di T
empe
, with
its
Tric
linio
Impe
riale
, th
e D
omus
, and
the
Pia
zza
D’O
ro, w
ith r
elat
ive
sub
stru
ctur
ed w
alls
.O
n th
e Va
lle d
i R
occa
brun
a, m
ore
exte
nded
an
d w
ide
than
the
pre
cedi
ng o
ne,
ther
e fa
ce
two
impo
rtant
ter
race
s, t
hat
of t
he A
ccad
emia
an
d th
at o
f th
e P
ecile
. B
etw
een
thes
e th
ere
is
inse
rted
a w
edge
of i
nter
stiti
al tu
fo in
clud
ing
the
thol
os o
f Roc
cabr
una
and
the
ope
ning
in fr
ont
of t
he P
ecile
with
the
inla
id r
ise
of t
he G
rand
e Ve
sibu
le a
nd th
e he
art o
f the
Vill
a.A
poin
t of
con
fl uen
ce o
f th
e tw
o an
cien
t w
ater
co
urse
s is t
he so
calle
d P
anta
nello
, in
the
north
ern
mos
t are
a of
the
Villa
. Thi
s ar
ea c
hara
cter
ized
by
the
pres
ence
of a
sur
face
geo
logi
cal f
old
and
by
a m
ost i
mpo
rtant
seq
uenc
e of
bui
ldin
gs: I
l Tea
tro
Nor
d, l
e P
ales
tre,
and
the
Tem
pio
di V
ener
e C
nidi
a.A
long
th
ese
edge
s th
e de
sign
gr
oups
m
ay
posi
tion
thei
r ne
w c
onst
ruct
ion
inte
rven
tion
as
wel
l as
natu
rally
, als
o th
e la
ndsc
ape
inte
rven
tion
for w
ater
sce
nogr
aphy
.
Inte
rnal
are
as
Thes
e ar
e th
e ar
eas
incl
uded
be
twee
n th
e te
rrac
es o
f Tem
pe a
nd R
occa
brun
a an
d in
clud
e no
t on
ly t
he m
onum
enta
l pav
ilion
s of
the
Vill
a,
but
also
the
int
erst
itial
are
as a
ttach
ed t
o th
e pa
vilio
ns t
hem
selv
es,
appa
rent
ly n
ot b
uilt.
The
de
fi niti
on o
f the
pro
ject
site
s in
the
inte
rnal
par
ts
of th
e Vi
lla s
houl
d be
bas
ed o
n th
e us
e of
a m
ap
basi
cally
com
pose
d of
the
Pla
tes
II.I,
II.II,
IV.
I, IV
.II a
nd V
III.I
of th
e Tr
acta
tus
Logi
co S
inta
ttico
, pr
esen
t in
the
app
endi
x of
thi
s do
cum
ent.
In
parti
cula
r and
as
an e
xam
ple
if on
e co
nsid
ers
the
axis
R_1
. R_2
. R_3
, R_4
and
R_5
of t
he P
late
II.
I it i
s po
ssib
le to
imag
ine
the
Pia
zza
d’O
ro a
s
Inte
rnal
are
as o
f Vill
a A
dria
na. I
n th
e fo
regr
ound
the
Teat
ro M
aritt
imo
10
PIR
AN
ESI P
RIX
DE
RO
ME_
DES
IGN
GU
IDEL
INES
a ce
nter
and
dis
tribu
tive
gene
rativ
e el
emen
t of w
ater
that
is d
istri
bute
d al
ong
thes
e di
rect
ives
, st
artin
g fro
m th
e ni
nfeo
of t
he S
ala
Qua
drilo
bata
to th
e te
rmin
al o
f the
Pan
tane
llo (w
ith th
e Te
eatro
N
ord,
use
d fo
r the
wat
er s
how
s, a
nd th
e te
mpi
o di
Ven
ere
Cni
dia)
, of t
he D
omus
(in
the
gard
en
of th
e B
iblio
tech
e), o
f the
Edi
fi cio
con
le tr
e E
sedr
e an
d th
e G
rand
i Ter
me.
By
usin
g ot
her P
late
s as
refe
renc
e m
aps
it is
pos
sibl
e to
imag
ine
othe
r wat
er c
ours
es th
at in
ters
ect p
avili
ons
a th
oloi
, pu
tting
into
rela
tions
oth
er a
net
wor
k of
wat
er p
lace
s an
d se
lect
ing
in th
ese
the
poin
ts o
f for
mal
ac
cum
ulat
ion
of w
ater
and
con
stru
ctio
n m
ater
ial.
natu
rally
, the
des
ign
grou
ps c
an u
se th
e ot
her
Pla
tes
of th
e Tr
acta
tus,
if th
ey fi
nd it
use
ful t
o th
eir d
esig
n ob
ject
ives
.
The
Ther
mal
-Exp
ositi
on P
avili
on
It sh
ould
be
cons
ider
ed a
n A
rche
o-S
pa (
Sal
us p
er a
quam
) in
clus
ive
of c
olle
ctio
ns o
f ar
te o
r ar
cheo
logy
, org
aniz
ed in
its
inte
rior a
nd e
xter
ior s
pace
s, e
stab
lishi
ng a
targ
et a
udie
nce
and
inte
nt
on c
ultu
ral c
omm
unic
atio
n w
hich
is a
t the
bas
e of
the
spec
ial d
esig
n ob
ject
ive,
to a
ttach
to a
n ar
cheo
logi
cal s
ite lik
e Vi
lla A
dria
na th
e in
frast
ruct
ure
and
faci
litie
s fo
r wel
l-bei
ng a
nd c
onte
mpl
atio
n in
sup
port
of th
e pr
oces
s of
val
oriz
atio
n.Th
e Th
erm
al-E
xpo
Pav
ilion
(TE
P)
will
hav
e a
surfa
ce a
rea
cove
red
and
inte
rior
of 1
000
sq. m
. w
ith a
max
imum
hei
ght a
bove
gro
und
of 4
.5 m
. and
can
incl
ude
exte
rior s
pace
s fo
r an
addi
tiona
l 50
0 m
.W
e w
ill n
ot in
dica
te h
ere
quan
titat
ive
mea
sure
s of
eac
h in
divi
dual
sec
tion,
leav
ing
this
to th
e de
sign
gr
oup.
Eac
h gr
oup
can
in fa
ct e
valu
ate
the
func
tions
list
ed b
elow
in te
rms
of q
uant
ity a
nd lo
catio
n.
In g
ener
al a
nd w
ith th
e po
ssib
ility
of e
ach
grou
p to
mak
e in
terp
reta
tions
and
ass
imila
tions
, eac
h TE
P sh
ould
incl
ude:
- A
n In
tern
al b
ath
- A
n E
xter
nal b
ath
- A
Cen
ter f
or W
ell-b
eing
- A
perm
anen
t col
lect
ion
of a
rt
The
inte
rnal
bat
h ar
ea s
hall
be c
ompo
sed
of a
nd e
ntry
-rec
eptio
n ar
ea, w
hich
org
aniz
es fi
ve o
ther
zo
nes:
one
for l
ocke
rs a
nd to
ilets
, one
for t
he th
erm
al p
ools
with
diff
eren
tiate
d w
ater
tem
pera
ture
s,
a re
lax
zone
, one
for c
ultu
ral a
ctiv
ity a
nd a
bar
-res
taur
ant.
The
exte
rnal
bat
h ar
ea w
ill b
e co
mpo
sed
of o
ne o
r tw
o po
ols
(one
hea
ted)
, by
an e
xter
ior s
pace
re
late
d to
the
bar-
rest
aura
nt, a
nd o
ther
terr
aces
for t
he e
xhib
it of
scu
lptu
re c
olle
ctio
ns.
The
cent
er fo
r Wel
l-bei
ng w
ill in
clud
e a
serie
s of
sm
alle
r spa
ces
for s
auna
s, T
urki
sh b
aths
, kne
ipp
bath
s, m
assa
ge ro
oms,
wat
er m
assa
ge a
reas
and
mud
bat
hing
.
Qua
litat
ive
Sug
gest
ions
- th
e vo
lum
e of
the
TEP
shou
ld n
ot h
ave
a co
nsta
nt p
rofi l
e. It
sho
uld
be d
iffer
entia
ted
and
artic
ulat
ed v
olum
etric
ally
als
o in
the
inte
rior t
o ca
ptur
e lig
ht fr
om a
bove
.-
The
cove
ring
of th
e vo
lum
e ab
ove
grou
nd c
an b
e 50
% fl
at s
urfa
ce a
nd 5
0% a
rticu
late
d w
ith fo
lds
and
skyl
ight
s. F
olds
abo
ve 3
o de
gree
s ar
e no
t per
mitt
ed.
- Th
e pl
ane
surfa
ces
of th
e co
verin
g sh
ould
be
for t
he m
ost p
art u
seab
le a
nd d
esig
ned
for
exhi
bits
, the
y sh
ould
be
fi nis
hed
with
a n
atur
al m
ater
ial –
woo
d or
sto
ne –
and
can
als
o be
co
vere
d in
wat
er, f
or a
t lea
st 5
0% o
f the
thei
r sur
face
.-
The
cove
ring
of th
e vo
lum
e ab
ove
grou
nd s
houl
d ha
ve a
t lea
st 2
5% g
laze
d su
rface
with
pa
nora
mic
pos
sibi
litie
s.
Up
and
dow
n. R
econ
stru
ctio
n of
the
Term
e of
Dio
clez
iano
.
Dow
n. T
erm
al a
tmos
pher
e in
pai
ntin
g of
Alm
a Ta
dem
a.
Dow
n. T
erm
al c
olle
ctio
n, A
ugus
to a
s pr
ayer
ful.
11
PIR
AN
ESI P
RIX
DE
RO
ME_
DES
IGN
GU
IDEL
INES
Up
and
dow
n. V
als
Spa
. Int
erna
l vie
ws.
Dow
n. B
arce
llona
Spa
. Int
erna
l vie
w.
Up.
Car
lo S
carp
a, T
omba
Brio
n.
D
own.
Mie
r Van
der
Roh
e, P
adig
lione
di B
arce
llona
12
PIR
AN
ESI P
RIX
DE
RO
ME_
DES
IGN
GU
IDEL
INES
The
Mon
umen
tal F
ount
ain
For
the
Mon
umen
tal f
ount
ain
we
inte
nd e
ssen
tially
a w
ork
of a
rt ar
ticul
ated
with
a s
culp
tura
l ar
chite
ctur
al la
ngua
ge, i
nten
t on
com
mun
icat
ing
one
of th
e m
ost p
rese
nt s
ymbo
lic e
lem
ents
of
the
Villa
: Wat
er.
The
foun
tain
can
be
orie
nted
to a
cla
ssic
refe
renc
e, w
here
wat
er is
cap
ture
d, d
omes
ticat
ed a
nd
dist
ribut
ed b
y ar
chite
ctur
e or
in a
refe
renc
e to
the
rom
antic
gar
den,
whe
re th
e w
ater
is a
free
and
po
wer
ful,
mor
e al
ive
expr
essi
on o
f the
nat
ura
natra
ns.
The
mon
umen
tal f
ount
ain
is c
ompo
sed
of c
anal
s, a
qued
ucts
, tu
bs a
nd c
olum
ns.
The
cana
ls
are
wat
er c
olle
ctor
s lo
cate
d at
gro
und
leve
l and
rel
ated
to it
by
way
of t
he in
clin
atio
ns a
nd th
e ar
chite
ctur
al s
urfa
ce d
efi n
ition
. Aqu
educ
ts a
re c
olle
ctor
s of
wat
er th
at tr
avel
abo
ve th
e gr
ound
us
ually
abo
ve th
e he
ight
of a
man
and
that
are
usu
ally
stru
ctur
ed a
rchi
tect
ural
ly. T
ubs
are
basi
ns
that
hol
d te
nden
tially
slo
w m
ovin
g w
ater
that
cre
ate
mirr
or s
urfa
ces
depe
ndin
g on
how
the
wat
er
is m
oved
. Col
umns
are
ver
tical
aar
chite
ctur
alvo
lum
es th
at a
re lo
cate
d in
side
the
tub
or b
etw
een
tubs
and
or c
anal
s.Th
ese
elem
ents
is s
eem
in a
cla
ssic
al li
ght a
re fi
gura
tivel
y ar
chite
ctur
al, i
f see
n ro
man
tical
ly th
ey
are
fi gur
ativ
ely
natu
ralis
tic.
The
desi
gn g
roup
s ca
n de
sign
foun
tain
s ne
ar w
ater
are
as a
lread
y pr
esen
t in
the
villa
, or
they
ca
n de
sign
new
wat
er c
ours
es in
oth
er a
reas
. The
prin
cipl
e ro
utes
sho
uld
mak
e re
fere
nce
to th
e al
read
y m
entio
ned
Pla
tes
of th
e Tr
acta
tus.
Up.
Tre
vi fo
ntai
n
D
own.
Fon
tain
of t
he R
eggi
a di
Cas
erta
Tada
o A
ndo.
Wat
er te
mpl
e
C
arlo
Sca
rpa,
Tom
ba B
rion.
13
PIR
AN
ESI P
RIX
DE
RO
ME_
DES
IGN
GU
IDEL
INES
Gra
phic
Des
ign
and
Com
mun
icat
ion
Com
pete
nce
in g
raph
ic d
esig
n an
d co
mm
unic
atio
n in
bra
ndin
g cu
lture
is
also
req
uest
ed o
f th
e pa
rtici
pant
s fo
r a
desi
gn p
ropo
sal r
elat
ive
to th
e sy
stem
of v
isua
l com
mun
icat
ion
rela
ted
in
gene
ral t
o th
e ar
cheo
logi
cal s
ite o
f Vill
a A
dria
na a
nd in
par
ticul
ar to
the
new
The
rmal
-Exp
ositi
on
Pav
ilion
.Th
e co
mpe
titor
s m
ust t
here
fore
ela
bora
te a
des
ign
for g
raph
ic c
omm
unic
atio
n an
d co
ordi
nate
d im
agin
g re
late
d to
:
-Iden
tity
grap
hics
-inte
rnal
sig
nage
-web
des
ign
and
grap
hics
and
mer
chan
disi
ng
The
iden
tity-
rela
ted
grap
hic
desi
gn p
roje
ct in
clud
es:
-The
cre
atio
n of
a p
icto
gram
that
refe
rs, i
deal
ly b
y w
ay o
f ass
ocia
tion
and
codi
fi cat
ion
proc
esse
s,
to th
e co
re id
entit
y th
at is
the
idea
l and
sym
bolic
ker
nel o
f the
cul
tura
l ins
titut
ion
-The
iden
tifi c
atio
n an
d se
lect
ion
or c
reat
ion
of a
type
font
with
whi
ch to
writ
e th
e in
stitu
tiona
l log
o an
d le
tterin
g.-T
he s
elec
tion
of a
chr
omat
ic r
ange
and
set
of c
ombi
natio
ns b
ased
on
gest
alt p
rinci
ples
of t
he
diffe
renc
e be
twee
n fo
rm a
nd b
ackg
roun
d, to
be
asso
ciat
ed w
ith th
e pi
ctog
ram
logo
and
font
.O
nce
defi n
ed,
thes
e ba
se e
lem
ents
of
the
grap
hic
com
posi
tion
and
thei
r sy
ntax
sho
uld
be
desi
gned
to b
e fi x
ed o
n su
ppor
ts c
alle
d fo
rmat
s. T
hese
sup
ports
, mat
eria
l or i
mm
ater
ial,
toge
ther
w
ith th
e di
stin
ctiv
e gr
aphi
c el
emen
ts c
onst
itute
the
com
plex
org
anis
m o
f the
coo
rdin
ated
imag
ery
or c
orpo
rate
iden
tity.
Dec
linat
ion
and
Form
atTh
e gr
aphi
c el
emen
ts th
us o
rgan
ized
, defi
ne
a fl o
w o
f com
mun
icat
ion
on a
vas
t sca
le th
at a
ttem
pts
to o
ccup
y th
e sp
aces
of t
he v
isua
l per
cept
ion
of th
e pu
blic
.W
hat i
s m
eant
by
decl
inat
ion
is th
e ap
plic
atio
n of
the
grap
hic
elem
ents
ont
o th
e di
vers
e su
ppor
ts,
aim
ing
to re
ach
dive
rse
com
mun
icat
ion
targ
ets.
In th
is in
stan
ce it
is e
noug
h to
men
tion
the
mos
t im
porta
nt:
-har
d co
pies
for s
cien
tifi c
div
ulga
tion
and
tool
s fo
r the
pub
lic (c
atal
ogue
s, p
ublic
atio
ns in
gen
eral
, gu
ides
, han
dout
s, m
aps)
;-g
ift s
hop
obje
cts
in p
last
ic,
met
al,
fabr
ic,
glas
s, n
amel
y: p
rodu
cts
for
mer
chan
disi
ng (
from
t-
shirt
s, c
ups,
offi
ce s
uppl
ies,
to d
esig
ner o
bjec
ts, r
epro
duct
ions
of w
orks
pre
sent
in th
e co
llect
ions
, to
pac
kagi
ng it
self
for t
he a
rtifa
cts
sold
.-m
etal
, pla
stic
, or w
oode
n su
ppor
ts fo
r the
sig
nage
(rou
tes,
topo
nym
y, in
stitu
tiona
l and
pro
mot
iona
l (s
tand
ards
, ban
ners
, etc
.)) a
nd fo
r nar
rativ
e gr
aphi
cs (s
o ca
lled
expl
anat
ory
grap
hics
pan
els)
-uni
form
s an
d pe
rson
nel a
ttire
;-g
raph
ics
for t
he e
cout
rem
ents
of t
he b
ar re
stau
rant
,-m
ultim
edia
sup
port
and
I.T. (
offi c
ial w
eb s
ite d
esig
n an
d D
VD
)
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liogr
aphy
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200
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14
PIR
AN
ESI P
RIX
DE
RO
ME_
DES
IGN
GU
IDEL
INES
Boa
rds
from
P. F
. Cal
iari,
Tra
ctat
us lo
gico
sin
tatti
co. L
a fo
rma
Tras
pare
nte
di V
illa
Adr
iana
, Qua
sar,
Rom
a, 2
012
The
four
mai
n gi
acitu
re o
f Vill
a A
dria
na
15
PIR
AN
ESI P
RIX
DE
RO
ME_
DES
IGN
GU
IDEL
INES
Cen
tralit
y of
Sal
a Q
uadr
iloba
ta d
ella
Pia
zza
d’O
ro.
16
PIR
AN
ESI P
RIX
DE
RO
ME_
DES
IGN
GU
IDEL
INES
Cen
tralit
y of
Sal
a Q
uadr
iloba
ta d
ella
Pia
zza
d’O
ro e
cro
cera
del
Pal
atiu
m Im
peria
le.
17
PIR
AN
ESI P
RIX
DE
RO
ME_
DES
IGN
GU
IDEL
INES
Cen
tralit
y of
(fi rs
t) de
lla T
holo
s de
l Tem
pio
di V
ener
e C
nidi
a.
18
PIR
AN
ESI P
RIX
DE
RO
ME_
DES
IGN
GU
IDEL
INES
Cen
tralit
y of
Tem
pio
di V
ener
e C
nidi
a_Te
atro
Nor
d
19
PIR
AN
ESI P
RIX
DE
RO
ME_
DES
IGN
GU
IDEL
INES
Cen
tralit
y of
Tre
Ese
dre
ed A
ntin
oeio
n
20
PIR
AN
ESI P
RIX
DE
RO
ME_
DES
IGN
GU
IDEL
INES
Cen
tralit
y of
Gra
nde
Vest
ibol
o ed
effe
tti s
ulla
Dom
us Im
peria
le.