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International Marketing Research Project

Company: Henkel (cleaning products), GermanyTask: To determine how to sell several of Henkels cleaning products to low income consumers in the Egyptian market.

Team: FH Joanneum, AustriaBIMTECH- 12 students

Timeline:October 2014 to early January 2015 (the timeline is designed considering examination at BIMTECH)

Mentors: Professors from BIMTECH and FH JoanneumMarketing manager of Egyptian Branch of Henkel

Proposed Benefits: All students are expected to benefit from the proposed project.

Complexities of Time All students are responsible for working and coordinating activities across a 4.5 hour time difference.

Complexities of Culture All students are responsible for working and coordinating activities in light of cultural differences.

Learning about Collaboration Technologies All students will use and become familiar with advanced collaboration technologies used to work in virtual teams.

Knowledge/ skill improvementSystems Conception, Design, Development, and Implementation across borderImprove leadership and decision making Improve intercultural competence

Application Form

1. Personal Informationa) Name:b) Program & section:c) Specializationd) Batch:e) Roll number:f) BIMTECH Email id:g) Mobile no.:

2. Work Experience (In reverse chronological order)

Project DurationOrganizationDesignation

FromTo

3. Academic Profile (In reverse chronological order)

DegreeYear of passing% MarksInstitutionBoard/ University

4. Co-curricular Activities / Achievements

5. Extra-curricular Activities

6. Project Undertaken (in graduation and masters)

7. IT Proficiency

Basic ModerateProficientLast Version Used

MS Word

MS Excel

MS Power Point

SPSS

Internet

Other(s)

Oracle - PL/SQL

Lotus script

HTML-

8. Personal Statement Why should you be selected for this Project(Not be more than 500 words in times new roman with 12 font size. We expect you to write about your intellectual fitment towards a research based project )