international perspective on developments in retailing major impact and implications for india
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International Perspective on Developments in Retailing Major Impact and Implications for India Sue J F Evans. Retailers belong to a place called…. … a population of mastodons … always ready for cannibalism … invading green pastures worldwide … healthier than ever. Wal-Mart. P. Morris. - PowerPoint PPT PresentationTRANSCRIPT
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International Perspectiveon Developments in Retailing
Major Impact and Implications for India
Sue J F Evans
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Retailers belongRetailers belong to a place called… to a place called…
Retailers belongRetailers belong to a place called… to a place called…
3
… a population of mastodons
… always ready for cannibalism
… invading green pastures worldwide
… healthier than ever
4
50
46
39
Nestlé
Unilever
P. Morris73
Suppliers
P&G
Retailers – A population of mastodons: Nine retailers belong to Global Fortune 100
Global Fortune 100- Ranking and 2001 revenues in $bn -Ranking
Wal-Mart
40
41
44
50
54
60
220
62
38100
93
89
83
72
68
56
55
46
38
35
24
1
Home Depot
Ahold
Kroger
Metro
Sears
Target
Albertson's
Carrefour
Retailers
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Retailers: Always ready for cannibalism
Wal-MartWal-Mart
CarrefourCarrefour
CasinoCasino
CBDCBD
AuchanAuchan
ASDAASDA
PromodPromodééssComptoirs ModernesComptoirs Modernes
LaurusLaurus
Jeronimo MartJeronimo Martiins ns (Brazil)(Brazil)
Docks de FranceDocks de France
…… have bought over …have bought over …
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Retailers: Invading green pastures worldwide
International presence of top 20 retailers
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Retailers: Healthier than ever
20%
13%11%
10%
Return On Capital Employed (ROCE)- 2001 -
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Cannibalism will accelerate
Retailers are pushed to look for new "green pastures”
Genetic mutation – retailers succeed in building brands
Major trends
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Cannibalism: Suppliers still have the largest slice of the cake, but retailers will fill the gap rapidly…
Comparison of ROCE among retailers and suppliers2001
Retailers Suppliers
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…And will emulate the concentration that has already taken place amongst suppliers
Leclerc16
L'Oréal41 P&G
25
Coca Cola66
Intermarché12
Private Label13
Unilever 9Unilever
25 Carrefour 12
Pepsi 8
Private Label 7
Henkel 20
Auchan 10
P&G 5
Colgate 10
Système U 6
Colgate 3
Private Label12
Géant 4Cora 3
Other37
Other 8Other13
Other35
Colas Shampoos Detergents
Suppliers Retailers
Market shares in France- 2001 volumes, in % -
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Green Pastures : Retailers have already entered the obvious geographies and reached critical mass
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To help retailers prioritize their expansion plans, A.T. Kearney has recently published the Global Retail Development Index
Based on expert interviews and extensive local data
Covering 180 countries worldwide
Driven by three major questions
• Economic stability
• Political risk
• Debt, credit balance
• …
Is the country economically viable?
• Modern retail area per inhabitant
• Number of international retailers in the country
Is the retail market attractive?
• Modern retail area growth rate compared to GDP growth rate
When do I have to go there?
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India ranks number 6… and is already very seriously on the radar screen of major retailers
GRDI 2002 Index between 0 and 100
70
76
61
62
63
65
69
69
70
61Egypt
Turkey
Chili
Vietnam
India
Morocco
Russia
Hungary
Slovakia
China
On the radar screen
57
61
52
57
56
56
55
55
54
52
Taiwan
Mexico
Romania
Colombia
Bulgaria
Venezuela
Thailand
South Africa
Korea, Rep.
Ukraine
To consider To avoid
51
24
51
50
49
46
46
42
26
Argentina
Poland
Indonesia
CzechRepublic
HongKong
Brazil
Philippines
Israel
Malaysia
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Genetic Mutation: When retailers succeed in building powerful brands
= 100% private label = big results
Part of the Casino Group
Surface : 1,000 sqm
# SKU : 2,800 (mostly food)
ONLY PRIVATE LABEL
Pricing : Nielsen index 90
Assortment : deep
Leader Price Concept
Leader Price
Leader Price
+10%
6%
Results
Sales evolution1st half 2002/2001
(pro forma)
Operating margin%
Global expansion(# stores)
•France (100)•Poland (70)•Thailand•Argentina•Benelux
Other supermarkets3.9%
Other supermarkets4.2%
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Implications for India
Be ready!
… retail mastodons will enter the Indian "green pastures"
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“Organised” retail in India will inevitably grow as income levels and urban concentration increase
0
25
50
75
100
0 2 000 4 000 6 000 8 000 10 000
Indonesia Thailand
China
Brazil
Poland
Malaysia
India0
25
50
75
100
0% 10% 20% 30% 40%
IndonesiaThailand
Poland
Brazil
China
India
Malaysia
By 2007, the Top 10 states in India would have an average per capita GDP c $5,000By 2007, the Top 10 states in India would have an average per capita GDP c $5,000
Organized retail penetration (%)
Organized retail penetration (%)
Per capita GDP ($)
Urban concentration (% of pop. In top 8 cities)
GDP URBANISATION
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Implications for India
Be ready! Be realistic!
…. Small players can flourish in the changing environment if they adapt themselves
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Evidence from other emergent markets shows that traditional outlets will survive
1996 1997 1998 1999 2000
Specialists
Independent grocers
Convenience stores
Discounters
Cooperatives
Hypermarkets
Supermarkets
Source: Euromonitor
CHINARetail structure in number of outlets (absolute numbers)
10,122,000
12,936,000
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Implications for India
Be ready!
Be realistic!
Be resilient!
… Indian retailers can benefit from adopting latest retail management techniques to improve efficiencies
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AND DON'T FORGET…AND DON'T FORGET…
… … dinosaurs sometimes disappear !!dinosaurs sometimes disappear !!