Subject- International Marketing Subject code-RI5

General Instructions: The Student should submit this assignment in the handwritten form (not in the typed format)

The Student should submit this assignment within the time specified by the exam dept

Each Question mentioned in this assignment should be answered within the word limit specified

corresponding to each question.

The student should only use the Rule sheet papers for answering the questions.

The student should attach this assignment paper with the answered papers.

Failure to comply with the above Five instructions would lead to rejection of assignment.

Specific Instructions:

There are six Questions in this assignment. The student should answer all the questions. Marks

allotted 100.

Each Question carries equal marks unless specified explicitly.

The answer should not exceed the world limit of 500 words

1. What do you understand by International Marketing? Why companies try to go

International?

2. Discuss the process of new product development with respect to International

Marketing?

3. Write short notes any two

a) Standardisation Vs Localisation of products.

b) Licensing as a mode of market entry.

c) Channels of distribution for international marketing.

d) International Product life cycle.

4. Discuss the concept of EPRG in International Marketing?

5. How Prices are quoted/arrived at for Exports?

6. What factors are required to be considered before going International?