international marketing plan product rice country bhutan
TRANSCRIPT
PRESENTATION
ON
INTERNATIONALMARKETING PLAN
PRODUCT: SWEATER
MARKETED COUNTRY: BHUTAN
PRESENTED TO: MR. KAMRAN SAEED
PRESENTED BY: GROUP LEADER
o ANSAR RIAZ (3251)
GROUP MEMBERS
o MIRZA ARFAN SHARIF
(3250)o FARUKH RASOOL (3266)
o REHAN TARIQ (3277)
o SABA SAJAD (----)
SECTION: MBA EXT.
SEMESTER: 6TH
PRESENTATION DATE: 29 – 01 – 2014
MAIN CAMPUS HAJVERY UNIVERSITY LAHORE PAKISTAN
INTERNATIONAL MARKETING PLAN
INTRODUCTION OF PRODUCT
RICE
COUNTRY IN WHICH PRODUCT IS MARKETED
BHUTAN
FLAG OF BHUTAN
ABOUT BHUTAN
This kingdom, in the midst of the Eastern Himalayas is in many ways the world's most exclusive travel destination.
Bhutan perched high up on the snow-capped mountains of the Himalayan range. Its 552,996 (2005) people with a colorful culture, tradition, unique architecture, peace
and tranquility live in this unpolluted habitat. This makes the kingdom a unique Travel destination.
Bhutan is also the Last bastion of Mahayana Buddhism. It is not merely the religion but the way the people live their daily lives.
Bhutan opened to the outside world in 1974 and the government adopted a cautious tourism policy from the beginning to avoid the negative impacts that mass tourism.
Television and Internet was introduced for the first time in 1999. Bhutan took a momentous step in 2008 and made the transition from a hundred year old
monarchy to parliamentary democracy. Bhutan has the world's recognition as one of the Top 10 Global Hot Spots. As Bhutan steps into the 21st century, it is determined to keep its heritage, its spirit and
its culture alive in a fast homogenizing world
GEOGRAPHICAL SETTINGS OF BHUTAN
LOCATION
Continent Asia
Subregion South Asia
Geographic coordinates 27°30′N 90°30′E
Area - Total - Water
Ranked 136th38,394 km2 (14,824.0 sq mi)0 km2 (0 sq mi) (landlocked)
Coastline 0 km (0 mi)
Land boundaries 1,075 km (668 mi)
Countries borderedChina 470 km (292 mi),India 605 km (376 mi)
Highest point GangkharPuensum, 7,570 m (24,836 ft)
Lowest point DrangmeChhu, 97 m (318 ft)
Land Use - Arable land - Permanent crops - Other
2.3%0.43%97.27% (2005 est.)
Irrigated Land 400 km2 (154.4 sq mi) (2003)
Climate:varies; tropical in southern plains; cool winters and hot summers in central valleys; severe winters and cool summers in Himalayas
Natural resources timber, hydropower, gypsum, calcium carbonate
Natural hazardsviolent storms from the Himalayas are the source of the country's name, which translates as Land of the Thunder Dragon; frequent landslides during the rainy season
Environmental issues soil erosion; limited access to potable water
POLITICAL GEOGRAPHY
Bhutan is divided into 20 dzongkhags (districts), and further into 205 gewogs (village blocks).
RELEGIONS
Religions of Bhutan (Pew Research)[90]
religion percentBuddhist 75%Hindu 22%Folk 2%Other 1%
CLIMATE OF BHUTAN
POPULATION & DEMOGRAPHICS
TOTALPOPULATION SIZE
DISTRIBUTION OF POPULATION BY AGE, SEX, RACE & ETHNICITIES
0-14 years: 27.8% (male 102,991/female 98,730) 15-24 years: 20.6% (male 76,202/female 73,273) 25-54 years: 39.9% (male 155,216/female 134,363) 55-64 years: 5.7% (male 22,295/female 19,285) 65 years and over: 5.9% (male 22,546/female 20,395)
GROWTH RATE, BIRTH RATE
Birth rate18.43 births/1,000 population (2013 est.)
Sex ratio at birth: 1.05 male(s)/female 0-14 years: 1.04 male(s)/female 15-24 years: 1.04 male(s)/female 25-54 years: 1.16 male(s)/female 55-64 years: 1.16 male(s)/female 65 years and over: 1.11 male(s)/female
Death rate 6.88 deaths/1,000 population (2013 est.)
GEOGRAPHICAL LOCATION (URBAN, RURAL)
Urbanizationurban population: 35.6% of total population rate of urbanization: 3.65% annual rate of change (2010-15 est.)
Major cities – population THIMPHU (capital) 99,000
Net migration rate0 migrant(s)/1,000 population (2013 est.)
POPULATION GROWTH RATE OF BHUTN
Population growth rate1.15% (2013 est.)
ECONOMIC STATISTICS ANDDESCRIPTIONS
ECONOMY OF BHUTAN
Rank : 169th
Currency : ngultrum (BTN); Indian rupee (INR) Fiscal year : 1 July - 30 June Trade organizations:SAFTA GDP : $5.036 billion (2012 est.) GDP growth : 9.7% (2012 est.) Population below poverty line : 31.7% (2003) Labor force by occupation : agriculture: 63%, industry: 6%, services: 31% Unemployment : 2.5%
AVERAGE INCOME PER CAPITA
GDP per capita : $6,800 (2012 est.) GDP by sector: agriculture: 22.3%, industry: 37.9%, services: 39.8% (2006)
INFLATION RATE
Inflation (CPI): 4.9% (2007 est.)
PRINCIPLE INDUSTRIES
Main industries : cement, wood products, processed fruits, alcoholic beverages, calcium carbide, tourism
INTERNATIONAL TRADE STATISTICS
Exports : $350 million f.o.b. (2006) Export goods : electricity (to India), cardamom, gypsum, timber, handicrafts,
cement, fruit, precious stones, spices Main export partners : India 58.6%, Hong Kong 30.1%, Bangladesh7.3% Imports : $320 million c.i.f. Import goods : fuel and lubricants, grain, aircraft, machinery and parts, vehicles,
fabrics, rice Main import partners : India 74.5%, Japan 7.4%, Sweden 3.2%
TRANSPORTATION
AIR: Only one Air Port in Paro
Railway: No Railway
Bus: Available
Personal Transport
PUBLIC FINACES
Public debt : $713.3 million (2006) Revenues : $272 million (2005) Expenses : $350 million (India finances 3/5 of Bhutan's expenditures) (2005) Economic aid : $90.02 million (India) (2005)
CURRENCY STRENGTH AND STABILITY AND CURRENT RATE OF EXCHANGE OF BHUTAN
GBP BTN
103.32478 Pounds to Bhutan Ngultrum
EUR BTN
85.02907 Euros to Bhutan Ngultrum
NZD BTN
51.35554New Zealand Dollars to Bhutan Ngultrum
USD BTN
62.11027 Dollars to Bhutan Ngultrum
BTN AUD
0.01849 Bhutan Ngultrum to Australian Dollars
BTN GBP
0.00968 Bhutan Ngultrum to Pounds
BTN CAD
0.01793 Bhutan Ngultrum to Canadian Dollars
BTN CNY
0.09738 Bhutan Ngultrum to Yuan
BTN EUR
0.01176 Bhutan Ngultrum to Euros
BTN HKD
0.12498 Bhutan Ngultrum to Hong Kong Dollars
BTN INR
0.99948 Bhutan Ngultrum to Rupees
BTN JPY
1.666 Bhutan Ngultrum to Yen
BTN NZD
0.01947 Bhutan Ngultrum to New Zealand Dollars
BTN ZAR
0.17689 Bhutan Ngultrum to South African Rands
BTN CHF
0.01445 Bhutan Ngultrum to Swiss Francs
BTN TRY
0.03693 Bhutan Ngultrum to Lira
BTN USD
0.0161 Bhutan Ngultrum to Dollars
BTN AED
0.05909 Bhutan Ngultrum to Dirhams
LANGUAGE
OFFICIAL LANGUAGE
Dzongkha
OTHER LANGUAGE
Bumthang Kurtöp Dzala Khampa Tibetan Lakha
Nyenkha 'Olekha (Monpa) Brokkat Chocangacakha
Chali Dakpa Brokpa Nepali Lepcha Lhokpu
Kheng Gongduk Tshangla (Sharchopkha)
MALE/ FEMALEROLE IN SOCIETY
As the education rate is very low in BHUTAN but the male & female both participate in earning for meet basic necessity of lives.
Women are in government also with the 10% ratio.
POPULAR AVAILABLE FOODS& MEAT/ VEGITABLE CONSUMPTION RATES
Food expenditures represent 40% of the total expenditures.
The poorest quintile spends 62% of their total expenditures on food.
The most important food category in expenditure terms are cereals as 20% of the food budget.
Second are the dairy products which account for almost 17% of total food expenditures.
Other foods’ (including food taken outside the house, noodles, confectionery, biscuits, tobacco and doma) represent 15%.
Further come fish and meat (11%), vegetables (11%), beverages (8%), spices (7%), cooking oil (5%) and fruits (4%).
TYPE OF HOUSING AVAILABLE (SINGLE-FAMILY, MULTI-FAMILY, ETC)
Single Family
Multi Family
Mobile Homes
IMPACT OF TECHNOLOGY
Cardamom, gypsum, timber, handicrafts, , fruit, precious stones, spices
Cement
Latest Wind Electricity Producer (Export Electricity to India)
AVAILABILITY & IMPACT OF MEDIA
Media in Bhutan modern society began in the mid 1980s, with the establishment of the first Bhutanese newspaper, Kuensel and the Bhutan Broadcasting Station.
Forms – print, broadcast, film, music and internet. Today, there are 11 newspapers (7 in English and 4 in Dzongkha) Five radio stations. Television has only been introduced since 1999. The BBS launched its satellite television
service in February 2006 and is now available in more than 40 Asian countries – from Turkey in the West to Indonesia in South East Asia.
Cable television services are available in Bhutan. While the film industry is still in its infancy. In recent years, blogging, visiting popular social networking sites like Facebook and
twitter for news and information, interaction, and discussion among others.
RICE RETAILERS
Organic
Organic Brown Jasmine Rice Organic Brown Mekong Flower Organic Carnaroli Rice Organic Forbidden Rice® Organic Jade Pearl Rice™ Organic Jasmine Rice Organic Madagascar Pink Rice™ Organic Mekong Flower Rice™ Organic Volcano Rice™
Whole Grain
Bhutan Red Rice Forbidden Rice® Organic Brown Jasmine Rice Organic Brown Mekong Flower Organic Forbidden Rice® Organic Volcano Rice™
More Crop Per Drop™ Rice
Organic Brown Jasmine Rice Organic Brown Mekong Flower Organic Jasmine Rice Organic Madagascar Pink Rice™ Organic Mekong Flower Rice™ Organic Volcano Rice™
Rice Ramen
Forbidden Rice® Ramenwith Miso Soup
Jade Pearl Rice™ Ramenwith Miso Soup
Millet & Brown Rice Ramenwith Miso Soup
Organic Forbidden Rice® Ramen (4 Ramen Cakes) Organic Jade Pearl Rice™ Ramen (4 Ramen Cakes) Organic Millet & Brown Rice Ramen (4 Ramen Cakes)
Heat & Eat Bowls
Forbidden Rice® Organic Brown Jasmine Rice Organic Volcano Rice™
Rice Cookers
Stainless Steel Rice CookerGifts & Samplers
Bestsellers Bestsellers w/ Rice Cooker More Crop Per Drop™ More Crop Per Drop™ w/ Book World Rice World Rice w/ Cookbook Lotus Rice Sampler
Cookbooks
Gluten-Free Recipes for the Conscious Cook Gluten-Free Throughout the Year The New Whole Grains Cookbook Whole Grains Every Day, Every Way Cookbook Whole Grains for Busy People
RICE WHOLE SELLERS
Masoo Agricultural Products (Dalian) Co., Ltd.
White parboild Roosted paerboild China Dalian
MIN AYEYAR CO LTD
ORGANIC RICE WHOLE SELLERS
TOP WHOLESALE ORGANIC RICE DEALERS
REASONABLE PRICE WHOLESELLERS
RELIABLE QUALITY WHOLESELLERS
ESOH CONSULTING