AMAL - IMESHA – DILUM - WIJITHA– SAMANTHI – KANCHANA –RAGU Batch 07 Group 4

INTERNATIONAL MARKETING MANAGEMENT

NISSAN LEAF TO DUBAI

• FASTEST GROWING AUTOMOTIVE MARKET

• UAE IS ACCELERATING TOWARDS A MORE SUSTAINABLE

OPTION

• ECO-FRIENDLY CARS TO BECOME MORE POPULAR IN UAE

• ROADS AND TRANSPORT AUTHORITY (RTA) OF DUBAI TO

INTRODUCE HYBRID FLEET

• MORE CONCERN OVER THE DEPLETION OF FOSSIL FUELS

PRODUCES 2.5 MILLION CARS ANUALLY SELLS IN 190 COUNTRIES

USD45.9 BILLIONCOMPANY

RENAULT

THE WORLD'S MOST VALUABLE BRANDS

USD3.65 BILLION ANNUAL PROFIT

PRODUCT

• WORLD’S BEST SELLING ELECTRIC VEHICLE

• 150,000 GLOBAL SALES TO DATE

• TOP SELLING EV TO DATE

• WORLD CAR OF THE YEAR 2011BY WORLD CAR

AWARDS

• synchronous electric - 80 kW powered by a 24 kWh lithium ion battery pack rated to deliver up to 90 kW power.

• Top speed 150 km/h @ 0 to 97 km/h performance has been tested at 9.9 seconds. Automatic Transmission, no tail pipe, less moving parts

• 100 % Automation in warranty claims, part sales, complaints, needs & requirements

• 100,000Km or 8 Year warranty for the battery

PRODUCT

2014 2013 2012 2011 2010

69%76% 76% 77% 78%

31%24% 24% 23% 22%

Male % Female %

GENDER DISTRIBUTION

PROMOTION

PROMOTIONHISTORICAL POPULATION

YEAR POPULATION ±%

1822 1,200 — 1900 10,000 +733.3%1930 20,000 +100.0%1940 38,000 +90.0%1960 40,000 +5.3%1968 58,971 +47.4%1975 183,000 +210.3%1985 370,800 +102.6%1995 674,000 +81.8%2005 1,204,000 +78.6%2014 2,250,000 +86.9%

PROMOTION

PROMOTION

Target Segment • People with – Age between 25 – 45 yrs. Male &

Female• Tax free salaries• More Expatriates than locals• Country with -Very little rain fall• Sunshine all over the year

PROMOTION

SELLING IDEA

PROMOTION

PRICING

AED 79,ooo

AED 79,ooo

AED 79,ooo

AED 79,ooo

AED 79,ooo