INTERNATIONAL MARKETING ENVIRONMENT

MARKET ENTRY STRATEGIES Amarket entry strategyis the planned method of deliveringgoodsorservices to atarget marketand distributing them there. Whenimportingorexportingservices, it refers to establishing and managing contracts in a foreign country.An organization willing to go international faces 3 major issues. Marketing which countries, which segments, how to manage, how to enter, with what information. Sourcing whether to obtain products, make or buy. Investment & Control Joint Venture, global partner, acquisition.STRATEGIES Exporting Licensing Franchising Joint venturing Contract manufacturing Mergers & Acquisitions Fully owned manufacturing facilities Counter trade Turnkey contracts Third country location