international growth strategies
Post on 15-Sep-2014
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DESCRIPTION
With the current economic turmoil, there is a great need for startups, especially in Europe, to learn how to expand their global reach so they can diversify their markets and their risk. We'll cover the international strategy through these bases: media strategy, local investor strategy and key influcenrs. I will show students how to locate them, how to interact and influence the 'influencers'. The goal of the workshop is for startups to start thinking about going international from day one and that they start building their strategy towards world dominiation with an inexpensive budget.TRANSCRIPT
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International
Alex Barrera (@abarrera)
Growth Strategies
Berlin, November 2012
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Pool Mansion
2007
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2012
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Local isn’t enough
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ShowMeThe
Money
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Changeour
mentality
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Local market = comfort zone
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VERY
Expensive
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Start local
Then global
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Back to reality
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Language
Barriers
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Content
VS
Interface
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“No one is a prophet in their own land”
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The grass is always greener on the other side
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LONG sales cycles
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Try it in Southern EU...
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Keep waiting...
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hold it... no, keep waiting...
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Faster
More money&
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Size matters?
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Going DOWN
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Going DOWN
No Gov
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Going DOWN
No Gov
GDP -1.1%
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Going DOWN
No Gov
Neutral
GDP -1.1%
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Going DOWN
No Gov
Neutral Music?
GDP -1.1%
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Going DOWN
No Gov
Neutral Music?
Poor neighbors
GDP -1.1%
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Going DOWN
No Gov
Neutral Music?
Poor neighbors
VodkaGDP -1.1%
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Once local, always local
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Oh my! Scary countries!
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Going global
Strategy(GGS)
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Mentality shift
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EnglishFIRST
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My province
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My province
My country
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Step 1: Grow your international network
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Engage
with
visitors
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Loca
te y
our h
ub
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Engage with international orgs
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Engage with people that live in planes
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#wheelsUp #touchdown
Engage with global connectors
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Step 2: Where next?
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Who is your customer?
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Socio-Economical analysis
Tech analysis
How about homework?
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Narrow your scope
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Limited resources
WE ARE STARTUPS
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3X
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Step 3: Learn the culture
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Culture MATTERS
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Culture is EVERYTHING
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NO, you just think you know
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Meet the locals...
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Step 4: Deploy the strategy
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Strategy IS
information
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Become known in the ecosystem
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Eventbrite, FB, Twitter, Digest, Plancast, Upcoming
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Find the orgs
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Efficient networking
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NYC VCTNW
Venture Village
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Ping them WAY before
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Be a speaker
Startup competition
Help the locals
Engage with the
community
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Give before you take
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Don’t WASTE time
FOCUS
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Find key players
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Build relationships
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ROI?
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Define the tactic & execute
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Who?
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Where?
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What?
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Sandwich technique
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Rinse & repeat
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Step 4: Scaling out
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Define hard trend strategy
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Use the force
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Cross sell across global orgs
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Be READY
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Keep FOCUSED
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Kayak / Hipmunk / Fly scanner
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Free lunch
speakers, customers, mentoring
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Redbull
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Fly on the wings of love...
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Coffee is expensive!
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Conclusion
Keep it simple, one at a timeGrow your international footprintDo your homework: Culture mattersEngage with the localsPartner with localsDeploy tactic and measureKeep the focus on the global strategy
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THANKS!
Alex Barrera (@abarrera)[email protected]