international deck - pepsi
DESCRIPTION
International Deck - PepsiTRANSCRIPT
International Capabilities
TPG Rewards –Introduction• TPG Rewards is a U.S based company with
offices in New York, Los Angeles, Toronto, Athens and Warsaw
• We develop promotional incentives that enable marketers to reward consumers with promotional rewards that motivate.
• The following slides will provide you with an overview of our capabilities/programs.
• Much of our business has been built by listening to our clients, understanding their marketing challenges and developing promotional programs that address those challenges.
Program ExecutionsTPG Rewards offers marketing tools that can be used as rewards within an overall marketing campaigns Types of marketing campaigns where TPG’s rewards have been implemented include:
• In-pack rewards• Mail-in with multiple proofs of purchase• Sweepstakes rewards• Loyalty rewards• Hand-out gift with purchase• Employee incentives• Trade promotions
Marketing objectives clients have achieved via use of TPG promotional rewards:
• Increase sales via multiple proof-of-purchase requirement• Improve retailer shelf space via trade rewards• Sampling incentive to increase trial• Reward loyal consumers• Internal sales incentive
TPG ProgramsTPG Programs
WANTS
NEEDS
“THEMED” PROGRAMS
Great Ideas Come From Great Great Ideas Come From Great ClientsClients
Cinema Cash Rewards Program
Cinema Cash Rewards Program
It’s a classic story of excitement and sales! The Cinema. It has universal appeal. It entertains, transports, and offers a quick escape like no other. Regardless of what people like to see at the cinema, there’s no denying how much people love to go to the cinema. So why not create the perfect tie-in?With the Cinema Cash Rewards Program you can offer your customers a pre-paid cash card good at virtually every cinema in your region. And Cinema Cash has great flex appeal! You pay only for those cards consumers redeem. You can offer it on-pack, or as a mail-in; you can text it to mobiles phone, or have your customers download and print it at home. And you set the value. All that’s left is watching your sales soar when consumers spot this exciting promotion in the marketplace.
PROGRAM BENEFITS:PROGRAM BENEFITS:• Widespread appeal for consumers• Great entertainment opportunity• High perceived value• Reinforces brand loyalty while building new base• Cost-efficient: You can choose to pay only for those cards consumers redeem
Diet Pepsi Box Office Bucks
• Challenge:Challenge:– Diet Pepsi’s consumers love entertainment. Anywhere from
Music, Movies and Games. – Diet Pepsi wanted to leverage the power of movies to
communicate with their consumers and reward them with an incentive that was meaningful.
• Concept:Concept:– During the promotional period, Diet Pepsi packages/bottles
contained Diet Pepsi box-office bucks codes. – Customer collected points, and redeemed their points toward a
free Cinema movie. – Consumer were able to see any movie of their choice at virtually
any theater. • Execution:Execution:
– The promotion was featured on over 1 billion packages during the promotion period.
Everyday Cash Rewards Program
Everyday Cash Rewards Program
Nothing prompts a purchase more than the promise of cash back. It’s simple. It’s inviting. It’s motivating. And in our current economic climate, cash back could give your brand an edge over the competition. With the Everyday Cash Rewards Program you’re giving your customers more than cash. You’re giving them freedom – freedom to make the future purchase of their choice. Regardless of the cash amount you select for your pre-paid card, Everyday Cash has a high-perceived value in the marketplace.You’re certain to keep current customers, and earn new ones during the run of this program. Best of all, this program is an efficient use of your marketing budget, since you pay only for those cards consumers redeem. PROGRAM BENEFITS: • High-perceived value to consumers • Timely program for a tough economy • Reinforces brand loyalty while building new base • Cost-efficient: You can choose to pay only for those cards consumers redeem • Pre-set cost fits into your budget
• High Perceived ValueHigh Perceived Value – consumers hold onto their cards – it’s like having a billboard in your consumers wallet!
• Re-loadable Re-loadable – cards can be instantly loaded with additional value on an ongoing basis.
• Filterable Filterable – programs can be filtered so that the card can only be used within a certain retail environment.
Rewards Cards ProgramsRewards Cards Programs
Yamaha Cash Rewards• Challenge:Challenge:
– Maintain the integrity of the Yamaha brand – Motivate consumers to make a purchase of Yamaha Jet
skis without discounting the product. • Concept:Concept:
– During the course of the promotion period, consumers who purchase the promoted Yamaha Jet Ski’s mailed in their proof of purchase and received a $400 Pre-loaded debit card.
• Execution:Execution: – The promotion was supported by local media. – Dealership traffic increase 68% during the promotion
period
Virtual Card Rewards Program
Virtual Card Rewards Program
Keep them thinking of you as they shop online. Today more and more people are shopping online. It’s convenient. It’s fun. It’s a time-saver. And now there’s a way for your brand to be top-of-mind while online shoppers shop. You can treat them to free spending! The Virtual Cash Rewards Program gives your customers a free pre-paid cash card – good toward any online purchase – simply for buying your brand. You can choose to present Virtual Cash on-pack or as a mail-in. You can choose the value of your Virtual Cash. You can even choose to pay only for those cards consumers redeem. Whatever you choose, you’re certain to increase brand awareness and customer loyalty. So keep your customers thinking of you, even when they’re online. Put Virtual Cash to work for your brand today.
PROGRAM BENEFITS: PROGRAM BENEFITS: • High perceived value • Current tie-in to online shopping trends • Freedom of choice for you and your customers • Reinforces brand loyalty while building new base • Cost-efficient: You can choose to pay only for those cards consumers redeem
LG – Virtual Card Program• ChallengeChallenge:
– LG wanted to create a unique promotional program for Back to School that safely and securely utilized the internet as a means of consumer participation.
– It was important that the incentive is flexible and has a high value to motivate consumers.
• Concept: Concept: – TPG created the LG to School Cash Promotion – Consumers received a code and went to the program
redemption website to redeem. – A winner was selected every 10 minutes. Winners received
either a $25, $50 or a $100 down loaded virtual Visa Card. – The Virtual Visa Cards can be used for purchases online.
• Execution: Execution: – The promotion was executed nationally and supported by
radio and magazine advertising.
Insurance Based Program
Insurance Based ProgramsThey guess the score – you increase sales. Talk about a crowd pleaser! Nothing generates more interest, more excitement or more involvement than a big sporting event – whether it’s The World Cup, European or League Championship, or an Olympic showdown. People watch. People cheer. People unite. Now you can harness that excitement to build brand sales. How? With the Know-the-Score Rewards Program. This program invites consumers to get in on the thrill of an upcoming sporting event by predicting teams, players, scores, and more. Not only will fans love to weigh in on the big game, they’ll be doing so for a chance at an exciting jackpot. Cash, travel, rebates – you choose the game; you choose the jackpot prize. And remember, because the jackpot prize is insurance based, you don’t need to worry about breaking your budget. You’re responsible only for a pre-set amount, which is just a fraction of the jackpot prize. Consider your target market. Then consider revving them up with the Know-the-Score Rewards PROGRAM BENEFITS: • Huge appeal of major sporting events • High excitement for fans everywhere • Great flexibility – choose the big game that best suits your market • High value offer • Pre-set cost fits into your budget
Challenge: • Chrysler wanted to execute a unique promotional campaign that was fun and that leveraged the excitement of the upcoming World Cup Football competition. • At the same time, Chrysler wanted to increase awareness of their products and drive sales during the promotional period. Concept: • During the promotional period, consumers who purchased Chrysler Jeeps were given the opportunity to predict the Semi-Finalists, Finalists and the World Cup champion. • If their prediction came true – They WON the Jeep free!!! • The JEEP was awarded to each winner.
Chrysler World Cup Promotion
