international congress and convention association iccaworld.com everything you wanted to know about...
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International Congress and Convention Association iccaworld.com What is overseas representation and why would anyone bother?TRANSCRIPT
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International Congress and Convention Association
iccaworld.com
Everything You Wanted to Know About Overseas
Representation But Were Afraid to Ask
44th ICCA Congress & Exhibition Monday 7 November
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International Congress and Convention Association
iccaworld.com
Moderator & Question MasterPieter van der Hoeven
Adelaide Convention Centre, Australia
Michel CouturierMarketing Challenges International
Inc., USA
Tom Hulton International Meeting Venues, UK
Martin Kinna Convention Partnership Ltd., UK
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International Congress and Convention Association
iccaworld.com
What is overseas representation and why would anyone bother?
![Page 4: International Congress and Convention Association iccaworld.com Everything You Wanted to Know About Overseas Representation But Were Afraid to Ask 44th](https://reader035.vdocuments.us/reader035/viewer/2022081507/5a4d1b087f8b9ab059989373/html5/thumbnails/4.jpg)
International Congress and Convention Association
iccaworld.com
What different models exist for overseas representation?
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International Congress and Convention Association
iccaworld.com
What are the most important things you should look for in an
overseas representative?
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International Congress and Convention Association
iccaworld.com
What does an overseas representative look for in
a client?
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International Congress and Convention Association
iccaworld.com
How can you avoid conflicts of interest?
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International Congress and Convention Association
iccaworld.com
What activities are better done by the client and
not by the rep?
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International Congress and Convention Association
iccaworld.com
How can you evaluate the performance of an
overseas representative?
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International Congress and Convention Association
iccaworld.com
Are there differences in long-haul vs short-haul or
in Europe vs USA?
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International Congress and Convention Association
iccaworld.com
How can overseas representation
complement other marketing such as global
alliances?
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International Congress and Convention Association
iccaworld.com
What can overseas representation not do for
you?
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International Congress and Convention Association
iccaworld.com
Are there any advantages of working with an ICCA
member overseas representative?
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International Congress and Convention Association
iccaworld.com
For how long do clients typically invest in
overseas representation?
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International Congress and Convention Association
iccaworld.com
What are the typical annual costs of overseas
representation?
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International Congress and Convention Association
iccaworld.com
How much business can a representation company really deliver, and when might representation not
lead to business?