international business strategy lon301bus strategy selection unit: 7 knowledgecast: 1
TRANSCRIPT
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International Business Strategy
LON301BUS
Strategy Selection
Unit: 7 Knowledgecast: 1
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• Demonstrate a sound appreciation of current strategic management concepts
• Integrate and apply strategic approaches to practical situations in various types of organisations
• Resolve management problems in the area of strategic management by evaluating alternative outcomes
Module Learning Outcomes
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Corporate Level Issues
Scope Decisions
Product Diversity
International Diversity
Corporate Parenting Roles
Managing the Portfolio
Value Creation
Adapted from Johnson and Scholes 2008
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The Multi Business Organisation
Corporate Parent
Centres
Divisions
BusinessesAdapted from Johnson and Scholes 2008
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Strategic Directions
• Diversification– Related– Unrelated
• Market Penetration• Consolidation• Product Development• Market Development
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Value Creation and the Corporate Parent
• Value adding– Envisioning strategic intent– Intervening– Provision of central services and resources– Expertise
• Value destroying– Large cost– Diseconomies– Bureaucratic Fog– Financial Safety Net– Focus for managerial ambition
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• Demonstrate a sound appreciation of current strategic management concepts
• There are a range of strategic directions open to MNEs• Integrate and apply strategic approaches to practical situations in
various types of organisations • How might strategy selection differ for MNEs?• Resolve management problems in the area of strategic
management by evaluating alternative outcomes • How might we analyse a business’ strategy with reference to its
structure?
Knowledgecast Summary
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Carlos Ghosn and Renault Nissan: Leading for Global Success
Read the closing case in Cavusgil, Knight and Reisenberger (2008:336-338) of in preparation for the seminar. We will be exploring thenature of Renault Nissan’s international strategy during the seminar.
In the seminar be prepared to respond to the following questions:• 1. Why did Renault Nissan select this strategy?• 2. What challenges have Renault Nissan faced in
implementing this strategy?• 3. Evaluate the alternative strategies Renault Nissan could
have considered?
Seminar
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End of Module Assessment – Evaluating Strategy (ManagementBrief) (Unit 10)
Preparation
In this session your consultancy group is encouraged to discuss thestrategic options open to the case study organisation.
• Market Penetration• Consolidation• Product Development• Market Development• Related Diversification• Unrelated Diversification
Group Activity
AND• Global Strategy• Home Replication Strategy• Transnational Strategy• Multidomestic Strategy