international business development maxmara group
TRANSCRIPT
Our story
1850
Marina Rinaldi, grandmother of
the founder, Achille Maramotti,
managed an important atelier in
the center of Reggio Emilia
Everything was done by hand with great
attention to detail and the finishing
touches
1925
Giulia Fontanesi Maramotti, Marina Rinaldi’s grandoughter
started teaching modelling and
publishing a series of books
dedicated to the "theory of cutting“
created the "Maramotti Cutting and
Dressmaking School" to train
artisans and technicians capable of
producing models or garments from
a sketch or fashion plate
1951
Achille Maramotti
fascinated by books, captivated by the hours and nights spent to make a dress
began designing couture clothing in 1947
changed the name “Confezioni Maramotti” into
officially establishing the House of Max Mara in 1951
Over the years MaxMara has grown from
being a small business to an important
international Group with showrooms and flagship
stores Worldwide
Mission & Vision
“With the drawing of this Love and the voice of this Calling
we shall not cease from exploration and the end of all our exploring
will be to arrive where we started and know the place for the first time”
Thomas S. Eliot
MAIN VALUES:
Committment and tradition
Sense of belonging
Entrepreneurship
Managerial skills
Attention to detail
Passion
All this has allowed passion, innovation and creativity in the women's fashion sector to express itself and continuously develop within
precise style identities
MAX MARA IS WORKING FOR YOUNG PEOPLE
Supporting development and growth Max Mara has chosen to invest in young people
ON THE FIELD
Max Mara Group takes part into important partnerships with schools and universities
related with fashion sector
THE IDEA
Transferring the enthusiasm and passion of the Company to youngers providing the opportunity
to be part of Max Mara world through job placement, and project work
1951
For glamour chic women
who enjoy rediscovering a
refined yet dynamic and
practical look in everyday
life. Sartorial tradition,
luxury materials,
experience, international
feeling, modernity and
status: these are the
distinctive features of
MaxMara
1969
Sportmax collection was conceived by Max Mara's creative team as a more practical and eclectic proposal compared to the company's stylistic tradition
characterized by an international feel for women who passionately follow the evolution of style
appreciate the research for new materials and shapes
today it maintains unchanged the dynamic uniqueness feature which marked its debut
1986
a project dedicated to young
women searching for a personal
style made of dresses,
accessories and ideas to be freely
mixed creating new and
transversal languages and codes.
A dynamic, curious, eclectic,
playful and conscious way of
being, where sartorial tradition is
combined with creative and
technological experimentation of
shapes, materials and colors
1987
iBlues is a brand which
proposes a sensual and
feminine look with winning
shapes and colours.
The refined style, attention to
detail and top quality
materials are the ingredients
that make the iBlues brand a
must for women looking for
fun and glamour
1988
Coats, jackets and suits
are a must, to be combined
with easy chic separates:
attractive and easy to wear
proposals for refined,
dynamic and positive
women who wants to like
themselves and be liked
Black Label: elegant and sophisticated
Grey Label: free and casual
Pink Label: ironic and romantic
Three labels that enrich the brand for the woman in every moment of the day
1980
Marina Rinaldi represented a
milestone in costume history
being the first in the world
to propose a collection
of clothes and accessories for curvy
women
Persona targets all young
women with an innovative
and transversal concept.
Competitive prices,
fashionable, refined fabrics
and innovative silhouettes
for a fashion where what
counts is the persona not
the size
MaxMara Fashion Group operates in 105 countries worldwide
Distribution
Stores in 71 countries
(franchisee and owned stores)
Distribution agreements
(Kimaya India since september 2007)
more than 10.000 multibrand stores all over the world
2.258 monobrand stores in the world
Stores in UK
Owned stores in majour UK cities:
Belfast
Bristol
DartFord
Edinburgh
Glasgow
Manchester
Newcastle
4 stores in London and other 6 around London area
“Max Mara's experimentation reaches into the experience within the selling space, conceived as a functional core, representing the products and collections through innovative and technological display concepts, which involve the public through new consumption experiences and knowledge of the product.”
Store concept
Max Mara boutique in Milan, by Architect Duccio Grassi
Interaction
Innovation
Sensorial experience
Group overview
Head Office in Reggio Emilia
Number of companies: 41
Number of employees:
from 4.899 in 2008 to 4.973 in 2009
In spite of the crisis, Max Mara preserved a high level of investment in order to maintain a good brand image
Max Mara got more than 50% of its revenues from abroad
The most profitable countries, besides Italy, are France, Russia and Japan
Financial data
2008 2009 DECREASE
CONSOLIDATED
NET INCOME EUR 83.2 million EUR 55.1 million 33%
GROUP
REVENUES EUR 1.25 billion EUR 1.16 billion 7%
Main values to be perceived:
Elegance
Class
Timeless quality pieces
Dynamic lifestyle
Fun
MAXMARA in United Kingdom
First time: 10 years ago
General perception of MaxMara in UK
GREAT BRAND WELL-KNOWN FOR HISTORY
AND STYLE
RESPECTED
General perception of italian fashion in UK Matchless drive to success Fabulous Fashion Houses
The main shop in Old Bond St. - London
Other department stores:
Harrods Harvey and Nichols Selfridges Fenwick Bond Street House of Fraiser
Main location of MaxMara in
UK