internal marketing • proper coverage • 125th annual session

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INTERNAL MARKETING • PROPER COVERAGE • 125 TH ANNUAL SESSION Award-Winning Journal of the Arkansas State Dental Association Volume 84, Number 2 • Summer 2012 Dr. Miranda Childs-Bebee

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Page 1: Internal MarketIng • proper Coverage • 125th annual sessIon

Internal MarketIng • proper Coverage • 125th annual sessIon

award-Winning Journal of the arkansas state Dental association volume 84, number 2 • summer 2012

Dr. Miranda Childs-Bebee

Page 2: Internal MarketIng • proper Coverage • 125th annual sessIon

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Page 3: Internal MarketIng • proper Coverage • 125th annual sessIon

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© 2012 Regions. Insurance products are not FDIC insured, not a deposit, not an obligation of or guaranteed by Regions Bank, its af�liates, or any government agency, and may lose value.

Page 4: Internal MarketIng • proper Coverage • 125th annual sessIon

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Page 5: Internal MarketIng • proper Coverage • 125th annual sessIon

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Page 6: Internal MarketIng • proper Coverage • 125th annual sessIon

AR

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CONTENTSVo l u m e 8 4 , Nu m b e r 2 • Su m m e r 2 012

FEATURES:

182124

917

Interview with Newly-Elected President Miranda Childs-BebeeBy Terry Fiddler, DDS

Election ProcessBy Ed Choate

Proper Coverage for Property and Income LossesBy Dwight Callaham

Internal Marketing for 2012 and BeyondBy Jordan Cooper, DDS

ASDA Celebrates 125th Annual Session Photos, elections and awards from the annual sessionBy AD Staff

Award-Winning Journal of the Arkansas State Dental Association

Ramblings of a Past PResident by James b. PhilliPs, ms, dds . . 12adveRtiseR ResouRce index . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12fRom the editoR: by teRRy fiddleR, dds . . . . . . . . . . . . . . 13news bRiefs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15volunteeR oPPoRtunities . . . . . . . . . . . . . . . . . . . . . . . . . . 10dental schools . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30distRict dental society news . . . . . . . . . . . . . . . . . . . . . . 32associate news . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 43obituaRies . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 45

coveR Photo by Jon d. Kennedy

DEPARTMENTS:

Cover story

speCialfeatures

arkansas Dentistry, Summer 2012 7

Page 8: Internal MarketIng • proper Coverage • 125th annual sessIon

DelticDevelopments.com(501) 821-5555

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A philosophy based on the environmentally responsible management of nearly 450,000 acres

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convenience and amenities designed to enhance the quality of life.

Solid communities begin with the strength of Deltic Timber. Whether it’s Chenal Valley and

Chenal Downs in Little Rock, or Red Oak Ridge in Hot Springs – Arkansans or those new to

Arkansas know that Deltic will be there to provide a firm and lasting footing to the foundation

of life. For more information about Deltic communities visit DelticDevelopments.com.

H O T S P R I N G S

Deltic Timber Corporation is a natural resources company engaged in the ownership and management of timberland. The Company also develops to its highest and best use residential and commercial properties in Little Rock and Hot Springs, Arkansas, through its subsidiary, Chenal Properties, Inc. Deltic is publicly traded on the New York Stock Exchange under the symbol DEL.

We’ve found theseeds of community grow best when planted in lush environments.

Page 9: Internal MarketIng • proper Coverage • 125th annual sessIon

FroM the

PrESidENTMiranda Childs-Bebee, DDS

Interview with Newly Elected President Miranda Childs-BebeeBy Terry Fiddler, ddS

Arkansas Dentistry (AD): Congratulations on your election as the first female dentist in the 125 history of ASDA, what are your thoughts about this? Childs: I am honored to serve as President. We have been so fortunate to have had so many wonderful Presidents in our past. They have left some mighty big shoes to fill for anyone no matter what sex. I do think that the leadership of ASDA does reflect the changing face of our membership.

AD: Tell our readers about your background and involve-ment in organized dentistry. Childs: I started out early in organized dentistry, in fact the very first meeting I went to I was elected Secretary of the Southwest District. I was too new at that meeting to say no when Dr. Roebuck said I would love to be the Secretary. I went on to hold every posi-tion in my district and serve on the ASDA New Dentist

Committee. I eventually was that committee’s chair and went straight to Executive Council from that position. I did realize early how important it is to be involved in organized dentistry. If we don’t get involved and work to better our profession who will? I saw the need to protect and work to improve my profession as a whole. I really saw how we can work together to the greater good while serving on ArMOM.

AD: You will have the legislative session during your term in 2013, what do you think will be your role?Childs: I feel that I am just the voice of all the members to the legislature. I do not have a personal agenda I will work to protect our profession and speak for dentist of the ASDA. I am not sure if we will have as many issues as last session, but I feel sure there will be many issues that affect dentistry.

AD: What are your plans while you serve as president?Childs: I see the future in dentistry is changing. I know it may not be the same in the next decade as it is now. I do not think anyone knows what may happen. I believe it is my job to help lead the ASDA to be proactive and get a strategic plan in place to help us be ready for whatever changes we may face as organized dentistry. I am hopeful these changes are going to make us a better association and profession so our mem-bers enjoy what they and do and can deliver better care to the patients they serve.

AD: We know you were the original chair of ArMOM, any thoughts as to your original role and where we are today?Childs: I am overwhelmed by what ArMOM is today. I know in the very first meetings

ASdA OFFicerS

PreSidenTMiranda Childs Bebee, DDS

Arkadelphia, Southwest

PreSidenT-elecTRobert Jolly, DDS

Little Rock, Central

Vice PreSidenTDrew Toole, DDS

Pine Bluff, Southeast

SecreTAry/TreASurerMark Muncy, DDS

Clarksville, Northwest

ediTOrTerry Fiddler, DDS

Conway, Central District

ASdA eXecuTiVe cOuncil

ASdA STAFF

eXecuTiVe direcTOrBilly Tarpley

[email protected]

ASSiSTAnT eXecuTiVe direcTOrDrew Ramey

[email protected]

MeMBerShiP SerViceSCheryl Ball

[email protected]

ArKAnSAS STATe BOArd OF denTAl eXAMinerS

PreSidenTH. Warren Whitis, DDS

Osceola (2012)

Vice-PreSidenTDrew W. Toole, DDS

Pine Bluff (2013)

SecreTAry/TreASurerGeorge Martin, DDSFayetteville (2014)

PuBlic MeMBer Sheila Castin

Little Rock (2013)

David Bell, DDSArkadelphia (2016)

Jennifer Lamb, RDHLittle Rock (2016)

Robert Keene, DDSNorth Little Rock (2015)

David E. Walker, DDSPine Bluff (2014)

Paul Winborn, DDSFort Smith, NW (2014)

Alisa Hopper, DDSMonticello, SE (2013)

Susan WamblePine Bluff, SE (2015)

David ColeMagnolia, SW (2015)

Larkin Wilson, DDSEl Dorado, SW (2016)

Jerry FriendLittle Rock, C (2015)

Scott Jolly, DDSNorth Little Rock, C (2017)

Bob Gardner, DDSWalnut Ridge, NE (2014)

Stotts Isbell, DDSMountain View, NE (2017)

Angela Broomfield, DDSSpringdale, NW (2016)

Continues

arkansas Dentistry, Summer 2012 9

Page 10: Internal MarketIng • proper Coverage • 125th annual sessIon

we had about bringing ArMOM to life it was the goal to have it move around the state. We hoped to get a foundation up and running to help fund the work ArMOM does. I feel like a very proud par-ent. We will have moved to every corner after the 2013 ArMOM in Arkadelphia. The ArMOM Foundation is financially sound. I am so happy that the volunteers we asked to join the committee have taken their jobs and run with them. It is truly a group effort. None of the many people we have served could have been treated without the massive efforts of all the volunteers. We knew the dentist of Arkansas already did an amazing amount of free dentistry in their individual offices, but wow the collective amount done by ArMOM is amazing. It only highlights the big hearts of our volunteers.

AD: Do you have any further thoughts as you begin your term? Childs: I realize we are all juggling family, work, church, and volunteer activities, but I want to encourage all our members to get involved. We are facing so many changes. We may not like some of the changes, but some may be great. No one really knows at this stage what is going to evolve for dentistry. The only thing for sure I do know is without everyone get-ting involved the changes will be dictated to us and our voice will not be heard. I feel passionately we must be involved so we have a voice and a seat at the table for any and all discussions about oral health. We are the experts about oral health. No think tank or governmental agency has the knowledge that we as practicing dentists do about oral health. I encourage any member to please let us know what you think. It is going to take a group effort to solve some of the problems being dis-cussed at the state and national level about oral health care. Our future is exciting if we chose to embrace the changes and help be a model of what organized dentistry can do to take charge of our future. AD

PRESIDENTContinued from page 9 volunteer

OPPOrTuNiTiES

Harmony Clinic201 East Roosevelt RoadLittle Rock, AR 72206Contact: Eddie Pannell 501-375-4400Hours: day and evening clinics,Monday – Saturdaywww.hamonyclinicar.org

Interfaith Health Clinic514 West FaulknerEl Dorado, AR 71730Contact: Charlotte Ellen, 870-864-8010Hours: 8:00 a.m. – 5:00 p.m., Monday through Friday

Northwest Arkansas Free Health Center10 South College AvenueFayetteville, AR 72701Contact: Monika Fischer-Massie, 479-444-7548 or [email protected]: Thursdays start between 4:00 and 5:30 p.m. for about 2.5 hours;Fridays start between 8:30 and 9:00 a.m. for about 2.5 hoursClinic makes accommodations for the volunteer dentists’ schedules.

Jonesboro Church Health Center Dental Clinic200 West Matthews Ave.Jonesboro, AR 72401870-972-4777

Shepherd’s Hope Clinic2404 S. TylerLittle Rock, AR 72204Contact: Pam Ferguson 501-614-9523Hours: 6:00 p.m. – 9:00 p.m. every Tuesdaywww.shepherdshopelr.org

River City Ministries1321 East Washington Ave.No. Little Rock, AR Contact: Carol Ezell 501-376-6694Hours: 8:30 a.m. – 4:30 p.m., seven days a weekwww.rivercityministries.org

Christian Community Care Clinic2200 W. South St., Benton, AR 72015Contact: Kae Wissler at Dr. Richard Phelan 501-778-7129Hours: The 2nd and 4th Tuesday of every month 6:00 p.m. – 8:00 p.m.www.bentoncareclinic.com

Charitable Christian Medical Clinic133 Arbor St.Hot Springs, AR 71901Contact: Millie Lopez, 501-318-1153

Arkansas Health Care AccessLittle Rock, AR

Arkansas Donated Dental ServicesLittle Rock, AR

EDitor’S NotE: if you know of clinics anywhere in Arkansas that need to be included please contact the editor at [email protected] or 501-327-7778.

Volunteer Opportunities – A Chance to Give BackWhy not volunteer your dental services once or twice a year in the

community that provides your livelihood? Volunteer dentists, hygienists, assistants and staff are needed.

Some of the volunteer dental clinics in central Arkansas and their times of operation are listed below. A contact person is included to answer questions and set up a time to volunteer.

10 Summer 2012, arkansas Dentistry

Page 11: Internal MarketIng • proper Coverage • 125th annual sessIon

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Page 12: Internal MarketIng • proper Coverage • 125th annual sessIon

raMblIngs oF a

PAST PrESidENTJames Phillips, DDS

After passing the gavel to the 2012-2013 ASDA president, I took time to reflect on my year as president. Not on what was accomplished (although there was much of which I am proud), but on what it means in my professional life.

ASDA is first and foremost – the members. Although we come from different backgrounds, training, experience, etc., we primarily share the goal of quality health care at a fair price. From this base, we support staff, we donate to charities, we support our churches, we buy car/trucks, we join the country club, we are on school boards, we plan for college and support our families at a level unknown in most countries.

All this comes from that first class I amalgam in dental school.

We are leaders in our communities. Our opinions are respected. And all because of dentistry. This is our common foundation that supports all that we do and have.

Therefore, I am surprised with the apparent apathy that sometimes is apparent toward organized dentistry. In Arkansas, we are blessed to have a significant number of our dentist members of ADA and ASDA. The numbers that are willing to participate in supporting ASDA activities and in leadership is not so significant. I can take the Oral and Maxillofacial Surgeons as an example. We currently have 44 OMFS members of ASDA and at our annual meeting, maybe ten will attend. Why are we not more involved? Are we okay with letting non-surgeons make the rules that we must follow?

When I attended the various district meetings, one thing was apparent; lots of folks stayed away. I will bet that if you were required to attend these meetings to retain your license to practice dentistry, then we would have to send out for additional seating! The fact is, if we continue to separate ourselves from organized dentistry, your license to practice dentistry may be in danger. Not from a loss per se, but from encroachment of other health care providers into dentistry. There is another side to this coin. We have a bounty of leaders ready to move ASDA forward. All they need is commitment from the members.

So, this is what I have learned about dentistry and my professional life – it is about our “togetherness”. It is people willing to give back: the John Pitts, the Jordan Coopers, the Drew Rameys, the Scott Schoens, the Executive Council, the ASBDE, etc. The list could go on and on. I have had a chance to see the commitment of our members first hand from border to border. It is a humbling experience and one that I will treasure. Being a member of a proud medical profession that is much larger than one’s self is the most fulfilling thing in my professional life. Thank everyone, from the bottom of my heart, for letting me serve as your ASDA president, 2011-2012.

Jim Phillips, DDSASDA Past President

aftCo .............................................. 37

Arkansas Dentristy ............................ 41

arkansas Diamond plan ................... 29

arvest ................................................ 11

Chenal properties ................................ 8

Delta Dental plan of arkansas .............................................................Back cover

Dental international lab ..................4-5

edmonds prosthetic lab ................... 19

Green Dental lab ........................................inside front cover, inside back cover

Henry schein .................................... 16

Massco Dental ................................... 31

National practice transitions ............ 35

ocean Dental .................................... 33

paragon Dental practice solutions .... 42

patterson Dental supply, inc. ............ 14

practice image Builders ..................... 23

r-Dent Dental laboratory, inc. ........... 6

regions insurance ............................... 3

senior Dental Care, llC ................... 20

this publication was made possible with the support of these advertisers. they support the dental industry by enabling ASDA to provide this publication to its members, prosepective members, elected officials and the business community at large. they deserve your consideration and patronage when making your corporate purchasing decisions.

Please visit arkansasdentristy.org to see the digital version of Arkansas Dentistry with live links to advertisers’ websites.

Advertiser resource index

12 Summer 2012, arkansas Dentistry

Page 13: Internal MarketIng • proper Coverage • 125th annual sessIon

Arkansas Dentistry is owned by the Arkansas State Dental Association and published three times a year by Matthews Publishing Group. For subscription information, please contact ASDA at 501-834-7650.

PuBliSherJennifer Matthews Kidd

Matthews Publishing Group [email protected]

ArT direcTOrJon D. Kennedy

The Freelance Co. [email protected]

cOMMunicATiOnS direcTOr & MAnAging ediTOr

Kelly Cargill [email protected]

ediTOrTerry Fiddler, DDS

MAnAging ediTOrBilly Tarpley

cOPy ediTOrJoyce Fiddler

AdVerTiSing QueSTiOnS?For advertising information, please contact Jennifer Matthews Kidd at 501-907-6776 or by e-mail at [email protected].

The Fine PrinT:The Arkansas State Dental Association and Arkansas Dentistry disclaim and are wholly free from responsibility for the opinions, statements of alleged facts, or views therein expressed by contributors to the publication unless such statements have been adopted by the Association. Manuscripts and news items of interest to ASDA are invited. All communications intended for publication should be electronically mailed to Billy Tarpley at [email protected]. We prefer that the article be an attachment in Microsoft Word, rich text format.The editor reserves the right to edit all contributions and to reject or delete material which may be deemed unsuitable for publication.

hOw TO cOnTAcT uS:Arkansas Dentistryc/o Arkansas State Dental Association7480 Highway 107Sherwood, AR 72120Telephone: 501-834-7650Facsimile: 501-834-7657

FroM the

EdiTOrAmazing!

The good news, the old news. Our Arkansas Mission of Mercy in Jonesboro this year was the larg-est Mission of Mercy ever held in the USA. Now that is old news as we became the second largest last month when Wisconsin surpassed our statistics. That is really not bad news, as Wisconsin has consider-ably more dentists than Arkansas and a much greater population. Our great volunteers including 170 dentists saw 2408 patients in our two-day event which was an average of 179 patients per hour.

This is the first year ArMOM has offered full arch dentures as well as acrylic partials. By any standard, it was a success. All of us attempt to make our event more patient-friendly every year. The actual numbers of patients may be down for any given year, but the quality and caring always exists.

Kudos to the Northeast Dental District which was responsible for the event’s success. Many of their members spent countless hours in the preparation as well as during the clinic. Delta Dental, a major sponsor of our mission, had a tremendous number of its employees to volunteer. Delta along with the Walmart Foundation has made it possible to purchase our equipment and supplies as needed. The Ronald McDonald Foundation and McDonald’s restaurants have been long-term partners. We had 32 groups to donate products or services.

We had dental volunteers including hygienists and assistants from throughout the state. There were dentists observing from Wisconsin, Virginia, California, Mississippi and Oklahoma. Patients came from at least four states.

Congratulations to everyone. It was a job well done.

Terry Fiddler, DDS

Terry Fiddler, DDSEditor, Arkansas Dentistry

[email protected]

arkansas Dentistry, Summer 2012 13

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Page 15: Internal MarketIng • proper Coverage • 125th annual sessIon

ADA New Dentist ConferenceThe ADA New Dentist Conference

was held in Washington, D.C., June 22-24. Nine Arkansas dentists who have been in practice less than ten years attended the conference along with Drew Ramey, assistant to the head of ASDA. At the awards banquet, our dentists received the Outstanding New Dentist Committee of 2012. Arkansas also presented at the Network Idea Exchange. Drs. Laressa Woods and Cheryl Clements of Arkansas graced the cover of the conference program.

neWs

briEfS

ASDA New Dentist Chair Dr. Jordan Cooper accepts the award from Dr. Michael LeBlank, the NDC District 12 representative and Dr. Danielle Ruskin, NDC chair

Conference program cover with Drs. Laressa Woods and Cheryl Clements

Drs. Andy Orr, Matt Carlisle, Garrett Taylor, Jordan Cooper, Stacey Swilling, Cynthia Baker, Beth Bowen, Ashley Mc Donald and Michelle Rose attended the New Dentist Conference.

arkansas Dentistry, Summer 2012 15

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2010Series ADsV3_Arkansas 10/20/10 3:19 PM Page 1

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By ed chOATe Guest Writer

Over the past several months, Delta Dental of Arkansas has been communicat-ing with our providers about our plans to affiliate with seven other Delta Dental member companies, collectively known as Renaissance Health Service Corporation (Renaissance). After several weeks of discussions and meeting with providers across the state, we asked for your vote to amend our Articles of Incorporation to allow Renaissance to be our sole corporate member in order to meet the legal require-ments of the affiliation. On Thursday, May 17, during a Special Membership Meeting, the results of this vote were announced: 233 for and 124 against.

Delta Dental received your approval to successfully amend our Articles of Incorporation with a favorable vote from 65 percent of providers responding. Thank You! This would not have been possible without the invaluable trust and confidence you placed in us and belief in our on-going commitment to you.

With the approval of the affilia-tion, Delta Dental will honor our pledge to you to add another dentist director to our board of directors this year. As promised, we have formed a Nomination Committee with five dentists from our Dental Advisory Committee who represent each District Dental Society. Your dentist representatives serving on this committee are Dr. Mark Bailey, Dr. Kim Kosmitis, Dr. Stotts Isbell, Dr. Ryan Hanry and Dr. Tina Nichols. The committee also includes

five consumers from our board: Weldon Johnson (chairman); Bob Gladden; Ron Ownbey; Susie Smith and Harold Perrin. We would like to express our gratitude to these individuals for committing their time to this election process.

The Nomination Committee accepted recommendations for the 2012 dentist director position, and has started the process of interviewing selected nominees to determine the final candidate. The chosen dentist will be recommended to the Delta Dental of Arkansas and Renaissance boards of directors for approval, subject to ratification by participating dentists. Following this approval, ballots will be mailed to participating providers. If voting results in a majority in favor of the candidate, the dentist will become a member of the Delta Dental of Arkansas board of directors. If a majority of the votes oppose the candidate, the process will be repeated until the participating dentists approve a candidate by a majority vote.

It is our intent to have the new direc-tor elected and serving by September 2012. We will repeat this process again next year to fill another dentist director position by

July 2013. This process will occur during the initial selection of a dentist director. Once a dentist is elected to the board, he or she will remain on it as long as the board considers them to be a valued member, until they resign or term limits are reached.

We invite you to become a part of this election process by providing your vote once a recommended candidate has been chosen. This is your opportunity to elect a representative, and we hope you will take advantage of this occa-sion. We will also open up nominations for the 2013 position early next year.

Thank you, again, for the confi-dence you have placed in Delta Dental of Arkansas. We look forward to adding new dentist directors to our board and work-ing with the directors you have chosen. We are excited about our future and the opportunities the Renaissance affiliation will provide to Delta Dental of Arkansas, our providers and our customers. AD

Ed Choate is president of Delta Dental of Arkansas.

Election Process

Ed Choate

Delta Dental received your approval

to successfully amend our Articles of

Incorporation with a favorable vote from 65

percent of providers responding. Thank You!

arkansas Dentistry, Summer 2012 17

Page 18: Internal MarketIng • proper Coverage • 125th annual sessIon

Proper Coverage for Property and Income Losses

Dwight Callaham, CiC

By dwighT cAllAhAM, cicGuest Writer

Before I begin my official article, I want to express what an honor it was to serve with the other hundreds of servants at the Arkansas Mission of Mercy event in Jonesboro. While my duties as sanitation engineer aka “The Trash Man” were humbling, I received so many blessings seeing how we rolled up our sleeves to help those less fortunate. Their voices and hugs of thanks after their treatment were truly genuine.

Well, my last article discussed an alternative way to fund for long term care expenses and as a result, it created a significant amount of inquiries. Many of you that received answers to those inquiries probably have placed them aside still waiting to take action. Let me challenge you to act. Those of you over the age of 50 have to address the fact that incurring long term care expenses is highly likely. Either you totally self-fund (generally doing nothing) and hope you have enough money to address the issue, or you plan by either committing to a con-ventional long term care insurance policy or the alternative policy I informed you about. Enough on that subject for now!

Let me move on to a couple of other areas of insurance I would like to discuss with you. They are: 1) Properly insuring your dental practice in the event of loss of property or loss of income and 2) Properly insuring your income if you are unable to practice.

While the law of averages is on your

side when it comes to your dental practice to be totally destroyed by a fire or tornado, it certainly does happen. Talk to your den-tist peers in Waldron, Batesville or Clinton, Arkansas and they will tell you it does happen. My advice to you is to insure your dental practice in case of a total loss. Aside from doing a complete inventory of your practice and then determining the amount it would cost to replace, let me give you some minimum guidelines I use to assist in determining the amount of insurance you should consider on your dental practice. For an average 4 operatory dental practice, one should have a minimum of $200,000 in business personal property limits. A good average is $50,000 per operatory, not including equipment such as cone beam CT and ceramic reconstruc-tion type equipment. These items should be added in addition to the $50,000 per operatory. Remember, this average includes all of your business property, including the paper clips to the cone beam CT.

A large part of your dental equipment is electronic today from your phone system to your digital x-ray. It is most important that your insurance policy include coverage that will also repair or replace electronic equipment that is damaged due to an unknown electrical disturbance. Your poli-cy should also include equipment breakage protection. An accidental drop of your camera and/or the lens from your other dental equipment could be costly to you.

Another area that gets overlooked within some insurance policies I have reviewed is employee dishonesty coverage. I have been involved in several claims

ending in losses in the triple digits. Do not think this will not happen to you because of the trust you have in your office manager. Their needs or, even more so, the needs of their family may cause them to make poor choices and it could cost you tens of thousands of dollars.

It is not uncommon for a relatively small property loss, such as an office break room fire that is repaired for a few thou-sand dollars, to end up costing you several thousand dollars in lost income because your practice is shut down due to smoke damage. Most dental practice policies will pay for the loss of business income during the period of restoration, but it could be weeks before you see any of that money due to the complexity of adjusting a business income loss. One solution is to pre-establish a loss of daily income limit that will immediately be paid to you. If that amount is still not enough, then after you have the time, you can request any upward adjustments to be made. However, you will have to submit financial state-ments so that amount can be determined.

Another coverage feature that should be included within your insurance policy is loss of income due to utility interrup-tion. Ice storms can cause power outages for days at a time. It would be good to have coverage that would pay for your loss of income during that time period.

Most of you have purchased a dis-ability income insurance policy most likely right out of dental school or shortly afterwards. That is good but is it enough now? Those of you who are 10 years out of

Continues on page 22

18 Summer 2012, arkansas Dentistry

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Page 21: Internal MarketIng • proper Coverage • 125th annual sessIon

By JOrdAn cOOPer, ddSThe most powerful way to grow your

practice has always been through internal marketing. The way you and your team communicate with patients while they’re in the practice is an important part of building their trust and creating a great experience that they’ll share with others. Although times have changed and communication patterns and advertising have evolved, most of your patients are still going to come from satisfied patient referrals. Once you have identified your most satisfied patients, the goal becomes getting them to bring more patients like themselves into your office. Here are a few ideas that have worked exceptionally well in our practice.

Obviously, happy patients must be walking out the door before they can tell others about their excellent dental experience. The first step for you is get-ting to know them. At our offices, we have a personal information sheets in the charts so that I can keep track of their families and interests. This is the key to knowing what’s relevant and important in their lives as years go by. As you build your patients’ trust, it becomes natural for them to share their experiences and refer their friends and family. This quickly leads to a more profitable practice.

Secondly, your patient needs to have a holistically positive experience. This starts at the front desk when checking in, where they should be greeted properly by friendly, smiling faces and encouraged or rewarded for checking in on Facebook with their smart phone as well. (This posts a message to their friends which indicates they are,

for example, at Cooper Family Dentistry). Also of particular importance, your office should appeal to all the senses. The three most important are sight, sound and smell - In that order. The office décor should be appealing and the waiting room and operatories neat and organized. The music should be calming. You might consider aro-matherapy candles (or even more sophis-ticated scent delivery systems) to create a pleasant “signature scent”, as studies indi-cate that smells actually play the strongest role in recalling memories. Perhaps most importantly, you and your ancillary staff should appear presentable, knowledgeable and well spoken. You should be busy, but not hurried. Remember that perception is everything when it comes to making an impression. You want to imprint these important things on their subconscious mind so that when they share about your office, all of the associations are positive.

Never overlook the fact that the younger generation will make posts on Facebook and other social media sites while they are in the waiting room. I notice all the time that they are doing it from the dental chair—sometimes while I am working! Regardless of when they do it, they are going to speak their minds about their experience at some point during their visit to hundreds or thousands of people, so all parts of the experience become crucial. This is how social media works. Knowing this and using it to your benefit is powerful.

Traditionally, when a patient leaves your practice after having a positive experience, he or she would not call all

their friends to rave about you or shout your name out into the street as the best dentist in town. I’m sorry. That just doesn’t happen. Or didn’t. Mrs. Carmichael would have to run into her best friend Ms. Bell at the grocery store. She would start talking about what she had done that day and then somehow, if your practice came up, she might give you the review you are looking for. At present, if you are using social media correctly, Mrs. Carmichael has already given you a glowing review on Facebook, where she is a “fan” of your practice and not only Mrs. Bell, but all of her “friends” have been exposed to this information. So, basically, the odds of a positive review from Mrs. Carmichael reaching a potential patient have multi-plied by the number of friends she has on Facebook. I like those odds much better.

Let’s take the online presence one step further. Before the golden age of web media, if Mrs. Bell was new to town, she would have to mingle with some neigh-bors and then she would ask the one she trusted the most, “who do you use for your dental work?” She would have to ask Mrs. Carmichael in order to get your name over the other dentists in town that her neighbors might see. But, let’s assume she doesn’t. She sees that Mrs. Carmichael had a good experience at your office on Facebook and then she watches a Youtube video about your practice. She went to your website and saw where you have your “FB Like Box” to see who “likes” you. She then reads dialogue there about your practice. She reads all her neighbors’

Internal Marketing for 2012 and Beyond

Continues on page 22

Jordan Cooper, DDS

arkansas Dentistry, Summer 2012 21

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reviews on Yelp, checks out Google +1 or several other places where she can get a positive consensus about your practice, if you have created the opportunity for your practice to shine. It is also a deal-killer if the web experience is negative for your prospective patient. Thus, your web pres-ence is now extremely critical as patients seek out reviews and “meet you” online.

Personally, the internet has been good to our practice. My father is not on Facebook, but his patients are. As we have worked together the last five years, I have developed our online presence to connect with his 38 year old patient base. With thousands of patients out there to connect with, hundreds have placed positive reviews of my dad and myself. My wife just had our first child in April 2012 and a seemingly countless number of our patients have been following her pregnancy online. Dad has patients ask him every day about how she is doing and tell him that they like the pictures that she posts. You can’t place a value on this type of relationship builder,

but even more, it makes the workday more enjoyable as patients feel more like family.

I have heard Facebook being touted as the solution to marketing in dentistry. Although I consult for a business that helps dentists with Facebook and Web development, I consider Facebook as only a catalyst to your current internal marketing strategy. If the foundation of a good practice and pleasant experience is not there, then Facebook can do more harm than good. In other words, your patients have to be talking positively about you or it doesn’t work so well. (So let me be clear: You are on Facebook and reviewed online, whether you have a webpage and Facebook page or not!) You have to have an acceptable internet presence to convert these potential patients once interest is generated. If you are getting glowing results on Facebook and your website is outdated or ineffec-tive, then you will lose those potential patients that you had on the hook. Your website should not only be current, but personable. The second most viewed page of a website (second to the home page) is the “meet the doctors” page. It should have pictures that reflect the personal

image of yourself that current patients love and future patients can embrace.

All these things are a new model of internal marketing. They use existing satisfied patients to generate new patients – without them having to physically see each other or verbally communicate. As before, you must deliver a spectacular appointment experience that focuses on relationships to drive referrals back to your practice. But now more than ever, you can capitalize on that investment by making that experience viral. I encourage you navigate these waters carefully and strategically, but as you utilize these new tools, you will be able to bring more quality patients into your office.

***Derek Champagne of Practice Image Builders, is a featured speaker for the ASDA fall event. I would encourage you to come learn from his Dental Marketing 101 course that he will be teaching, which will include some social media advice. He is currently based in Fayetteville, Arkansas and teaches some marketing courses at the University of Arkansas. AD

Editor’s Note: Dr. Cooper has been in practice in Jacksonville since 2007.

dental school are experiencing an income level that you only dreamed of while in dental school. You work extremely hard to achieve this high standard of living, and you know how easily it could come to a halt. Minor problems to some are major problems to you. For example, a chronic disc problem would not drastically affect my ability to sell insurance but it would drastically affect your ability to practice dentistry. Many of you right now have a health problem that is affecting your ability to practice dentistry affectively, but are “forced” to continue because you cannot afford to stop. However, if your disability income insurance plan had been kept up to date, perhaps you could.

Most of you who have bought dis-ability income insurance have bought one that is known as an own occupation type

plan. Not all own occupation plans are the same. The better ones will continue to pay the full benefits if you are unable to do the material and substantial duties of dentistry, even if you are working in another occupation. Some protect your own occupation only if you do not work outside of your occupation as a dentist. Once you are employed outside den-tistry then benefits could stop all together. Maybe that is fine with you, but I would want a plan that would pay the full benefits and allow me to maybe make up the dif-ference (if I desire to), by perhaps selling dental supplies or teaching dentistry.

Lastly, be sure to buy a disability income policy that will pay no matter what your income level may be at the time of a claim. Recently, I assisted a dentist in filing a claim with another well known disability income insurance company many of you have your disability income policy with, and found out that he made

too little money to qualify to receive the benefits of his policy. Basically, at the time of the claim the insurance company determined his total benefits with his other disability income insurance companies and if it exceeded a defined percentage of his earned income, the benefits were reduced or not paid at all. In this case there was no payment, even though he had been making full premium payments.

Needless to say, understanding insurance is hard enough for a person like me who has been involved in the profession for 37 years, so I know it is challenging to those of you who are less experienced. Therefore, it is vital that you establish yourself with a qualified and experienced insurance counselor. Maybe even someone like me. AD

Dwight Callaham is vice president of regions insurance, ASDA’s endorsed insurance broker.

CALLAHAMContinued from page 18

COOPERContinued from page 21

We connect your practice with new

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22 Summer 2012, arkansas Dentistry

Page 23: Internal MarketIng • proper Coverage • 125th annual sessIon

We connect your practice with new

and existing patients through brand

development, premium websites, social

media development and management,

and strategic marketing campaigns.

• Comprehensive Brand in a Box

• Social Media Made Simple

• Premium Websites

• Fan Base Management

• Marketing Campaigns

Build Your Practice

practiceimagebuilders.compracticeimagebuilderspracticeimage800-672-4995

CONNECT WITH USE N D O R S E D B Y

Page 24: Internal MarketIng • proper Coverage • 125th annual sessIon

ASDA Awards Presented at the 125th State Meeting

DR. DAvID J. BeLL

Distinguished Service Award

Dr. David J. Bell is a native of Arkadelphia, Ark., where he prac-tices general dentistry. He completed his undergraduate work at Henderson State University, and earned his DDS at the University of Tennessee in 1978. Dr. Bell has served organized dentistry in many capacities. He completed a five-year term on the ASDA Executive Council in 1995, and served as ASDA president from 1997-98. On the ADA level, Dr. Bell served on the Council on Membership from 1999-2002, and later returned as an officer for ASDA to serve as secretary/treasurer from 2002-2005. He was elected to serve as a delegate to the ADA in 2004 to complete Dr. Frank Grammar’s term, and is currently serving in his second term. Dr. Bell was also appointed by Governor Mike Beebe to serve on the Arkansas State Board of

Dental Examiners as a representative of the Southwest District. He is currently on the Delta Dental Advisory Council. He is a member of the ICD and ACD, and is a former coach for Little League and Babe Ruth baseball in Arkadelphia. David and his wife, Anita, live in Arkadelphia. They have two children Julee and Evan. Julee is married to Matt Turner and they have a daughter, Preslee. Evan and daughter-in-law Rachel have a son, Seth.

DR. SuSAN WAMBLe

Jack Logan Humanitarian AwardDr. Susan Wamble is a native of

Memphis, Tenn. She earned her under-graduate degree from the University of Tennessee - Knoxville in 1980, and worked in the Immunology Department at St. Jude Children’s Research Hospital in Memphis before starting dental school in 1985. She graduated from the University of Tennessee (UT) College of Dentistry in 1989 and completed her Pediatric Dentistry residen-cy at UT in 1991. Dr. Wamble purchased the practice of the late Norwood Brown in February, 1992 and has been in private practice in Pine Bluff since then. She is a member of Omicron Kappa Upsilon, Pierre

Fauchard Academy, International College of Dentists and the American Academy of Pediatric Dentistry. She also has served in various local and district capacities. Dr. Wamble is a past member of the Arkansas Board of Dental Examiners 1998-2003, having served as president from 2002-2003. She has served on ten medical/dental mission trips to Honduras since 2002. She has served as co-leader for pediatrics for Mission of Mercy for its entire six years in Arkansas. She and her husband, Sam, have one daughter, Caitlyn, who is a junior at Ouachita Baptist University.

DR. JORDAN COOpeR

New Dentist AwardDr. Jordan Cooper is from

Jacksonville, Ark. His father is Dr. James Cooper, a Jonesboro, Ark. native and prac-ticing dentist of 39 years and his mother, Tracy Cooper is a dental hygienist from Little Rock. He married Hannah Proffitt in 2007 and they have a new son, River Grayson. Dr. Cooper graduated high school from Central Arkansas Christian, after which he matriculated at the University of Arkansas as a Chancellor’s Scholar in

ASDA Annual Session Celebrates 125 Years of Organization

CooperWamble

Bell

24 Summer 2012, arkansas Dentistry

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Continues

1998 with a Bachelor of Arts in Spanish. Dr. Cooper graduated from University of Tennessee College of Dentistry in 2006. After dental school, Dr. Cooper joined his father in practice in Jacksonville. Dr. Cooper has been active in the ADA, and ASDA, where he is chairman of the New

Dentist Committee. He is a member of the Jacksonville Rotary Club and of the Board of Directors of the Jacksonville Chamber of Commerce. He is active in his church and various mission organizations, with experi-ence providing dentistry and health care to several countries in Central America.

A GAthEriNG of PASt PrESiDENtS of ASDAfront: Frank Grammar, Ray Colclasure, George Morlegdge, Tim Chase, executive Director Billy Tarpley, David Bell, Terry FiddlerBack row: Ronald Gore, Don perkins, Joe Thomas, Steve Whitaker, Bob Skinner, Gene Jines

New ASDA President Miranda Childs-Bebee presents out-going Jim phillips with a gavel.

David Bell gathers with his family before his award,

W. L. Crabtree celebrates 50 years of dentistry in ASDA.

Dr. phillips receives the past-president award from ADA President Bill Calnon.

ASDA President Jim phillips and ADA president Calnon showing the bond

between our two presidents

Dr. Joe pinney of Sherwood received the Donated Dental Services Award.

President Jim phillips toasts ASDA’s 125th

arkansas Dentistry, Summer 2012 25

Page 26: Internal MarketIng • proper Coverage • 125th annual sessIon

Drew W. Toole, DDSvICe pReSIDeNT

Drew Toole was born in Warren, Ark. to Dr. and Mrs. Stacey L. Toole, Jr. His father, Stacey, practiced dentistry in Warren his entire

career. Drew played high school football for the Warren Lumberjacks which eventually led him to be recruited by the Arkansas Razorbacks and Coach Frank Broyles. He was the punter for the Razorbacks from 1970 until 1973.He is a lifetime member of the Razorback letterman’s club. After graduating from the University of Arkansas with a degree in chemistry, Toole went on to dental school at the University of Tennessee (UT) College of Dentistry in Memphis, Tenn.

Toole established his private practice in October 1978 in Pine Bluff where he has served his community since. He has served on the Executive Council for the ASDA and is a fellow of the International College of Dentists, and the Pierre Fauchard Society. He was appointed to the Arkansas State Board of Dental Examiners by Governor Mike Beebe where he currently serves as vice president. Toole was appointed to the UT College of Dentistry Alumni Board of Trustees and is an active member of the Southern Regional Testing Agency where he currently sits on the Board of Directors.

Toole and his wife, Kay, have three

children: Katherine; Daniel and Emily. Katherine and her husband, Nate Behrents, are both endodontists in a private practice in Fayetteville. Daniel and his wife, April, also live in Rogers. Emily, following in her father’s footsteps, is beginning her second year of dental school at the University of Tennessee in Memphis.

Toole has been an actively involved member of Watson Chapel Baptist Church for 34 years. His hobbies include traveling, hunting, attending Razorback football games and spending time with his family. He also enjoys mission work and has been on three medical mission trips to Guatemala as well as helping with the Mission of Mercy and numerous other charitable causes.

Scott Jolly, DDSexeCuTIve COuNCIL, CeNTRAL DISTRICT

Dr. Scott Jolly practices general den-tistry in North Little Rock, Ark. He graduated from the University of Arkansas and the University Of

Tennessee College Of Dentistry in 1998. He is past president of the Central District Dental Society. He is a member of The American Orthodontic Society and Pierre Fauchard Academy. He enjoys coaching, playing golf and going to Lake Ouachita. He is married to Sumi and they have two children, Scotty, 9, and Caroline, 7.

Stotts Isbell, DDSexeCuTIve COuNCIL, NORTHeAST DISTRICT

Dr. Stotts Isbell is a second-gener-ation dentist from Mountain View, Ark. After growing up in Mountain View, he graduated cum laude from the University of Arkansas with a B.S. in chemical

engineering in 1995. He then graduated from the University of Tennessee College of Dentistry in 1999 with high honors. He has been in practice with his father, Tom, since 1999. Active in the American Dental Association, the Arkansas State Dental Association and the Academy of General Dentistry, he was honored with the Arkansas New Dentist Award in 2003. He was inducted into the Pierre Fauchard Academy in 2004 and is past-president of the NE AR District Dental Society.

Isbell married the former Lori Scroggins in July 1994. They have two sons and a daughter: John T., Evan and Aubrey. He has been active in numerous youth organizations with his children having coached basketball, baseball, softball and swim team. He is an active member of Flatwoods Baptist Church and has taken several medical/dental mission trips to foreign fields. His hob-bies include hunting, golf and anything involving his family and children.

New Elections to Arkansas State Dental Association for 2012

26 Summer 2012, arkansas Dentistry

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Hygiene Table Clinic Awards Given at the 125th Session

1st place — STAMp AppROvALRebekah Hinkle, Leah Beckum, Teri West

2nd place — OBeSITY AND BARIATRIC SuRGeRY eFFeCTS ON THe ORAL CAvITYJessica Ray, Kristen Ferguson, Joy Calef, Stephanie Bounds(Editor’s Note: the research paper for this project will be published in the ADhA magazine)

3rd place — STeM CeLLS IN DeNTISTRY AND TOOTH ReGeNeRATIONHaley Owens, Brittany Wilson, Christina Bryson

former ASDA President and ADA trustee

Frank Grammar with wife, Sandy, attending ASDA’s

125th birthday

Birthday cake for 125 years of ASDA

President Jim phillips and Grace Almanza celebrate his last day at the

ASDA meeting,

one of the ASDA’s oldest sponsors, Green Dental Lab, with Richard Nordskog explaining a product to an annual session attendee

Continues

arkansas Dentistry, Summer 2012 27

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By TOM SMiTh, ddSLeader of the Arkansas Section of Academy

The April 20, 2012 annual meeting of the Arkansas Section of the Pierre Fauchard Academy in conjunction with the 125th annual session of the Arkansas State Dental Association was well attended and a successful meeting. The meeting was held at the Peabody Hotel at the Statehouse Convention Center in Little Rock, Ark. More than 40 fellows and guests enjoyed a reception of wine and cheese and light hors d’oeuvres.

A warm welcome and opening comments were delivered by Chairman Dr. Tom Smith who also served as Master of Ceremonies over the evening’s program. The

program began with the induction of three new fellows presented to the group by Co-chairman Dr. Mark Murphy who also administered the induction pledge. Those individuals inducted were Dr.

William T. (Bill) Harris, Dr. Robert Jolly, Jr. and Dr. Gary Weisbly.

There were several special awards given by the section. Certificates of Appreciation were presented to

several individuals who contributed signif-icant amounts of time, resources and expertise during the Arkansas Mission of Mercy, a dental outreach project supported by the Arkansas Section. Recipients included Mr. Ray Oswalt, who has been is in charge of planning and providing

breakfast and lunch to thousands of ArMOM patients through the Arkansas Baptist relief organization over the last

several years. Also recog-nized were Dr. Mark and Candy Murphy for their roles in chairing vol-unteer registra-tion, signup,and database devel-

opment for the two-day event. Another individual recognized was Mrs. Deanna

Davis who has been in charge of the instrument sterilization area for the past five years.

The final award presented was the Arkansas Section Distinguished Dentist Award presented to Dr. Don Perkins, D.D.S. Perkins is a general dentist who has practiced dentistry in Forrest City, Ark. for over 34 years. A 1966 graduate of the University of Tennessee College of Dentistry, he has enjoyed a long and active career during which he has served his patients, his community and the profession of dentistry faithfully and with excellence. He is an outstanding indi-

vidual who is well respected by his fam-ily, peers and colleagues.

A report was given by Dr. Smith to the group on some continu-

ing education fundraising efforts of the Arkansas Section which, if successful,

has the potential to extend our charitable out-reach within the state. This was the final program note on the ninety minute event after which the group adjourned. AD

Pierre Fauchard Awards Ceremony at the ASDA Annual Session

pIeRRe FAuCHARD ACADeMY INDuCTeeSDr. William T. (Bill) HarrisDr. Robert Jolly, Jr.Dr. Gary Weisbly

pIeRRe FAuCHARD ACADeMY AWARD ReCIpIeNTSDr. Don perkins presented Distinguished Service Award by Dr. Tom SmithDr. Mark MurphyCandy MurphyDeanna Davis and Dr. Mark Murphy

Harris Oswalt and perkins

perkins and Smith

Davis and Murphy

Murphy

Mark and Candy Murphy

Weisbly

28 Summer 2012, arkansas Dentistry

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Supplemental retirement plan for Medicaid providers!

Medicaid providers can defer Medicaid income on a pre-tax basis into the State of Arkansas Deferred Compensation Plan, commonly referred to as the Arkansas Diamond Plan. Providers practicing in group settings, as well as individual private practice, are eligible to participate.

Medicaid deferrals may be made in addition to any contributions you are making to your current retirement plan established by your professional group or individual practice. Medicaid providers enrolled in the Plan can defer up to $17,000 of Medicaid income for calendar year 2012. Medicaid providers that are age 50 or older in 2012 can defer up to $22,500 of Medicaid income for calendar year 2012.

Over the past few years, hundreds of Medicaid providers have enrolled in the Arkansas Diamond Plan to take advantage of the opportunity to defer a portion of their Medicaid income. The Plan has been available for more than 30 years.

For additional information regarding participation in the Arkansas Diamond Plan contact Robert Jones of Stephens Inc. at 501-377-8112.

The program is brought to you through a partnership between Arkansas Diamond Plan and the Arkansas State Dental Association.

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LSU School of DentistryBy henry A. greMilliOn, ddS, MAgdDean

OuR LeGACY

Through the collective efforts of several individuals, the first-ever Dean’s Report was recently released to share our accomplishments and activities during

fiscal year 2011. The report serves as an opportunity to gather and synthesize infor-mation to communicate why the LSUHSC School of Dentistry (LSUSD) matters.

Because our faculty and students are engaged in so many activities, the process forced us to select the most important areas to highlight. Through the report, I hope our alumni and friends will gain a clearer understand-ing of our impact and how we improve the quality of life for so many people.

Personally, I think the most impor-tant topic covered in the report relates to our students and residents. They are our legacy—the reason we exist in the first place. Every spring, we have the opportu-nity to celebrate a new group of graduates. And every spring, I have the same proud feeling. Helping a group of talented young people finally reach their goals provides me with a deep level of satisfaction and joy.

Fifty-nine (59) dentists, 34 dental hygienists and nine dental laboratory technologists received their degrees in May. The following month,

43 advanced education students com-pleted their specialty programs.

Among the DDS graduates were four Arkansas residents: Drs. Zachary Bulmanski; Thomas Holman; Cole Johnson and Richard Keech. Bulmanski will join the oral and maxillofacial surgery residency at the University of Tennessee; Holman will enter private practice in northwest Arkansas; Johnson will enter the Advanced Education in General Dentistry program at the University of

Alabama, Birmingham; and Keech is planning to enter private practice in either Little Rock or Fayetteville, Ark.

Although acceptance into our DDS program has become increasingly competi-tive, the quality of Arkansas applicants is exceptionally strong. For the incoming class of 2011-12, we received 60 applica-tions from Arkansas residents. The average

Dental

SChOOlS

Dr. Robert Dew of Delta Dental presented the Delta Dental Student Leadership Award Cole Johnson. the recognition comes with a $2,500 cash award. Johnson, from fort Smith, Ark., received a total of nine awards at the recognition ceremony.

Mairi C. Noverr, PhD, associate professor, recognized Zachary Bulmanski for completing the LSUSD honors in research Program. the program, comprised of 150 hours of research, challenges exceptional students with independent research that encompasses basic and/or clinical sciences. Bulmanski, from Batesville, Ark., received a total of four awards at the recognition ceremony.

30 Summer 2012, arkansas Dentistry

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GPA of those interviewed was 3.56, with an average Dental Admissions Test score of 19.

During graduation ceremonies, I often reflect on the many students who have passed through our doors since the early 1970s. As a 1977 graduate of LSUSD, I have been afforded a rewarding and meaningful life because of my educa-tion. In addition to having a wonderful dental practice, I’ve had the privilege and honor to serve in academia for nearly three decades. No doubt, school was tough. However, I can honestly say that the payoff has been great.

I hope our Arkansas alumni stay involved and connected. It has been an honor to educate the talented young men and women who come to LSUSD from Arkansas. Our common experi-ences create a special bond that cannot be duplicated elsewhere. We represent a field of health care that is respected, valued and essential to the well-being of all people. We truly are privileged.

In closing, I am pleased to announce that Delta Dental of Arkansas generously

committed $600,000 to support the expan-sion and renovation of our preclinical simulation laboratories. We have cur-rently raised in excess of $2 million for the project with an end goal of $5.3 million. However, the renovation of the first labora-tory will begin once $3.2 million is com-mitted in cash and pledges. It is difficult to express how much we appreciate the strong support of Delta Dental during these challenging economic times. Their support is crucial in helping us to reach our goal.

To view the FY 2011 Dean’s Report, please visit our website at www.lsusd.lsuh-sc.edu.

UT College of Dentistry UpdateBy TiMOThy l. hOTTel, d.d.S., M.S., M.B.A.Dean hottel

On May 25, 2012, the following Arkansas residents graduated from the University of Tennessee College of Dentistry:

Megan Elizabeth Bright of MaumelleBrittany Gelene Carpenter of ConwayNathaniel David Denson of MonticelloWilliam Kyle Dixon of RussellvilleTaylor Donald Everett of CamdenJonathan William Franklin of HindsvilleNicholas Paul Grote of Fort SmithRonnie James Holland of CabotDavid Keith Jones of MarionEmily Marie Kimes of BoonevilleMichael Gregory Kitchens of RussellvilleMatthew Brennan McShane of RussellvilleKathryn Michelle Morrison of MonticelloDouglas Dwain Rinehart of JonesboroJordan Anthony Tortorich of Little RockMichael Ryan Wainscott of JessievilleGarrett Harley Webb of Jonesboro

Congratulations! The college is proud of these graduates and our association with the State of Arkansas. Thanks to all of our alumni and friends in Arkansas who help make the UT College of Dentistry better. AD

arkansas Dentistry, Summer 2012 31

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Central District NewsBY wArren Schneider, ddS

The Central District Dental Society held two meetings since our last publica-tion. At the March meeting, about 60 members attended. Dr.

Sarah Michelle Rose, who graduated from the University of Tennessee Dental School in 2011 and is practicing in Hot Springs, was introduced as a new member to CDDS. It was also announced that Dr. Jack Porter of Hot Springs was retiring after 38 years in practice. Dr. Scott Jolly presented Dr. Niki Carter with a plaque for her years of ser-vice on the Executive Council representing the Central District. Ms. Holly Barron with Arkansas Children’s Hospital spoke about their 100 year celebration and encouraged CDDS to stay involved with them. Mr. Scott Fritz from Henry Schein also talked to the group. At the May CDDS meeting, approximately 35 members attended. New members added to the Central District were Drs. Clint Conner and Steven Taylor. Steve practiced in Little Rock several years ago then relocated to Colorado and now has moved back. Michael Anders PhD from UAMS gave a very informative presentation on “Dentistry’s Role in Smoking Cessation”.

Dr. Fred Church, a Periodontist from Little Rock, recently participated in a mis-sion trip to Haiti. March 10-17, 2012, Fred along with three other dentists and about ten college aged volunteers traveled from

South Carolina to Croix des Bouquet, Haiti which is east of Port au Prince. The group was led by another Periodontist and class-mate of Fred’s, Dr. Jeanne Fourrier of Myrtle Beach, S.C. The group traveled to several small villages in the mountains around Croix des Bouquet and extracted a lot of teeth. Fred states that Dr. Fourrier was encouraged by the fluoride program that she started several years ago. It was noted by all of the dentists that the number of children seen for cavities and/or tooth removal was way down for this trip.

edmund and Jessica Howe

Dr. Lawrence Howe from Sherwood is proud to announce the recent marriage of his son. Edmund Howe married Jessica Gallimore on January 14, 2012 at St. Peter’s Catholic Church in Memphis, Tenn. Jessica

is from Puryear, Tennessee and she and Edmund met as students while attending Christian Brothers University in Memphis. Edmund graduated in 2010 with a degree in civil engineering and is currently employed by the U.S. Army Corps of Engineers in Memphis. Jessica graduated in 2009 with a degree in Marketing and just entered her senior year as a dental hygiene student at the University of Tennessee Dental School. Lawrence added a special part to his son and daughter in law’s wed-ding. Just as he had done for his own wed-ding, Lawrence made wedding bands for Edmund and Jessica using gold from his late wife Karen and father’s wedding bands.

Dr. Cynthia CaCeres-Baker of North Little Rock recently competed in her first ever marathon event. She and husband Lawson Baker ran in the Country Music City Marathon in Nashville, Tennessee on April 28, 2012. Each ran in the half mara-thon (his first as well) with Cynthia finish-ing in 2 hours, 28 minutes and 29 seconds and Lawson finishing in 1 hour 48 minutes and 9 seconds. Cynthia’s only frustration was she trained for eight weeks for the event while Lawson trained for about two days. At any rate, congratulations to both for completing the run as well as celebrat-ing their one-year wedding anniversary on June 4, 2012. Also, Cynthia, Dr. Andy Orr of Lonoke, and Dr. Jordan Cooper of Jacksonville represented the Central District at the ADA’s Young Dentist Dental Conference in Washington, D.C., June 22-24, 2012.

Dr. Richard Meyer, an Orthodontist Continues

DIstrICt Dental

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32 Summer 2012, arkansas Dentistry

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Page 34: Internal MarketIng • proper Coverage • 125th annual sessIon

from Little Rock, and his staff are saddened to announce the passing of a former employee. Lola Edwards, 71, of Conway, Ark. passed away on April 30, 2012. Many of us from the Central District knew and remembered Lola as the receptionist in Richard’s office for 37 years. Those of us in the Central District pass along our sympa-thies to Lola’s family as well as Richard and his staff.

Lots of graduation news from mem-bers in Central District. Dr. John Daniel, an Orthodontist from Little Rock, and his wife Amy are proud to announce the graduation of their only daughter. Regan Daniel gradu-ated with honors from Little Rock Christian High School on May 25, 2012. Regan also played soccer for the LRCH soccer team that lost only 1 game all sea-son. Unfortunately, that loss came in the state championship finals in their division. She also gained All State soccer honors and was invited to play in the state All Star soc-cer game. Regan will attend the U of A this

fall and possibly major in pre-Dentistry. Dr. Jerry Friend, a pedodontist from

central Arkansas, and his wife, Betty, are proud to announce the graduation of their youngest son. Joseph Friend graduated from Catholic High School on May 27, 2012. Joseph will attend the University of Dallas/Holy Trinity Seminary School in

Dallas this fall to obtain a divinity degree and eventually enter the priesthood. Jerry and Betty’s oldest son, Patrick, has decided to do the same. Patrick, who graduated Westminster College last spring, will attend St. Meinrad Seminary School in St. Meinrad, Ind. Having already obtained an undergrad degree, Patrick’s road to the priesthood will take six years, whereas Joseph’s will take eight years. Also, Betty continues her tough and courageous battle against cancer and all of us in Central District continue to keep her, Jerry, and their family in our prayers.

Dr. Danny Lieblong of Little Rock and his wife, Louise, are proud to announce the graduation of their daughter. Olivia Lieblong graduated from the University of Arkansas Medical Sciences Hygiene School on May 19, 2012. Olivia graduated from UCA with a degree in Marketing and worked in that field for a few years before returning back to hygiene

Louise, Olivia, and Danny Lieblong

Tony Tortorich as earth approaches

Continues

34 Summer 2012, arkansas Dentistry

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Page 36: Internal MarketIng • proper Coverage • 125th annual sessIon

school. She started working at her father’s office on June 4, 2012 and Danny plans to utilize her marketing skills as well. Danny wanted to recognize his former hygienist, Sherry Wells, who worked for him for sev-eral years and put off her retirement for one more year in order for Olivia to com-plete her training and join the practice.

Danny, Louise, Olivia and grandson, Jackson, recently made a trip to Mons, Belgium to visit their son/brother. Matthew Lieblong works as a civilian contractor for NATO and is scheduled to work there for three more years. Danny and family made their first trip to see Matthew and hope to do many more. During the visit, they toured Brussels, Paris, and numerous cas-tles, forts and other historical sites.

Dr. Tony Tortorich, an Oral Surgeon from Little Rock, had a very busy month of May for graduations. Tony’s son, Jordon, graduated with highest honors from the University of Tennessee College of Dentistry. He will be doing an oral surgery internship at the University of Iowa beginning in July 2012. Tony’s youngest son, AC, also graduated from Lyon College in Batesville with a degree in Mathematics. AC played four years for the Lyon Scots soccer team where he was a team captain for his last two seasons. Joseph, Tony’s oldest, will be starting an otolaryngology residency in St. Louis this summer. Tony sponsored a CE program

at his office on February 21, 2012 cover-ing the restoration of Nobel Biocare platform switching implants. Tony also attended a two day CE course on general anesthesia sponsored by the American Dental Society of Anesthesiology in Las Vegas, Nevada in late April. While in Las Vegas, Tony jumped out of a plane, completing a tandem skydiving experience from 15,000 feet. Tony’s stepson, Austin, who lives in Vegas, also completed a tandem jump. This was quite an experi-ence with 45-60 seconds of freefall.

Dr. John Cloud of Little Rock and his wife Valerie are proud to announce the graduation of their oldest daughter. Lauren Wiegel graduated from the University of Arkansas Medical Sciences School of Nursing on May 19, 2012. Lauren graduat-ed with a Bachelor of Science in Nursing (BSN) and will work in the Renal Unit at UAMS Hospital. Her husband, Dr. Michah Weigel, continues his OB-GYN residency at UAMS. John and Valerie are also proud to announce that Lauren and Michah are also expecting their first child in October of this year and will be John and Valerie’s first grandchild as well. All of us in the Central District certainly congratulate all of the recent grads and wish them the best of luck in the future.

Speaking of babies, the stork has been busy in the Central District as well. Dr. Jordan Cooper of Jacksonville and his wife Hannah are proud to announce the birth of their son. River Grayson Cooper was born April 5, 2012 weighing 8 lbs. and 21 inches long. River is Jordan and Hannah’s first child and although it’s been a very hectic first months, he’s been an awesome child that they are very proud to have. Jordan is already bringing River into the fold, having attended his first dental meeting when dad received The New Dentist Award for 2012 at the President’s luncheon during the state dental meeting.

Dr. Samaria Mascagni of Little Rock and her husband Jeff are proud to announce the birth of their daughter. Avery Lee Mascagni was born on May 29, 2012 weighing 10 lbs., 4 ozs., and 21 inches long. Avery is Samaria and Jeff’s second child and joins older brother Paxton. Mom

and dad say that Paxton just loves his baby sister and is ready to share his toys with her.

Dr. Shirley Reid of Little Rock is about to become a grandmother for the second time. Emily Greenwood, Shirley’s middle daughter, and her husband Matt are expecting a baby boy in late June. Emily is an Occupational Therapist at the University of North Carolina. Shirley also has some exciting news about her youngest as well. Caitlin Reid has been accepted into the LSU School of Dentistry in New Orleans, Louisiana and will start in July of this year. Caitlin graduated in 2010 from the U of A with a degree in Biology and continued some post graduate work at UCA in Conway before deciding to follow in her mom’s footsteps. Congratulations and good luck to Caitlin and to everyone starting or expanding their family within the Central District.

Northeast Dental District NewsBy MichAel ThOMPSOn, ddS

This year, the Arkansas Mission of Mercy came to the Northeast District and was held in the Convocation Center on the Arkansas State

University campus in Jonesboro. Approximately 175 dentists, 50 hygienists and numerous auxiliaries were on hand to treat the dental needs of more than 2,400 patients. It was also great that physicians, pharmacists, nurses and other allied health care providers were there to insure that any complicating medical situations were addressed. I worked in triage and in the first hour of the first day I evaluated several patients whose blood glucose levels were over 600 and undiagnosed! A special rec-ognition needs to go out to Drs. Thad Brown and Bill Panneck for working so dil-igently to make this ArMOM successful. Also, Dr. Terry Fiddler deserves a big “Thank You” for helping organize all the ArMOMs. This year’s ArMOM in Jonesboro would not have been possible without the support of all the sponsors, Governor Mike Beebe, Mayor Harold Perrin and the untold

Jordan, Hannah and River Cooper

36 Summer 2012, arkansas Dentistry

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number of volunteers. I know that more than 2,400 patients are grateful!

Dr. Joe Jones

One of our most eminent dentists in the Northeast District, Dr. Joe Jones, decid-ed to retire after 43 years of practicing den-tistry in Pocahontas. Dr. Jones graduated from the University of Tennessee in 1966, enlisted in the U.S. Army Dental Corp, and practiced for two years during the Vietnam War. He and his lovely wife, Pat have

helped to take care of many people and made many friends through the years. Joe has always been one of the most pleasant and easy going doctors I have had the honor to work with in dentistry. We all wish he and Pat a wonderful retirement.

Dr. Bill and Bonita Crabtree

In an effort to fulfill their “bucket list” of travels, Dr. Bill and Bonita Crabtree spent 11 days in Eastern Europe the last of March. Prague in the Czech Republic was the first stop with a day trip to Dresden, Germany, referred to as “Florence on the Elbe” due to its wealth of artistic treasures and architectural jewels. Other points of

interest were the Renaissance Zwinger Palace and Semper Opera House. Vienna, Austria was the favorite stop, especially for the culture and beauty. They visited sites such as the “big wheel” (immortalized in the film The Third Man), the Hofburg Palace, Parliament Buildings, the Magnificent Opera House (dating from mid-19th century) and St. Stephens Cathedral. The last evening, they enjoyed a concert of Viennese Classical music with dinner served afterwards in one of the pri-vate dining rooms. Budapest was the last stop and on the bus ride, they went through some former check points which served as a reminder of the communist rule that only ended in the 1990’s. Budapest is still building and recovering from the severe bombing they endured during the war. Touring their Parliament building, which is completely restored, was one of the highlights. An evening dinner cruise on the Danube River was a very special experi-ence. Bonita says this was the best trip ever,

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arkansas Dentistry, Summer 2012 37

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“Doc” reminded her that she says that each time they get home. I understand that Bill wanted to go to Germany and air out a Porsche or a Ferrari on the Autobahn but Bonita made sure that did not happen! There is always next time.

Beckett Armstrong

There is a new member to the Northeast Dental Family. Beckett Armstrong was born on January 15, 2012. His mom is none other than Dr. Erica Wood-Armstrong, who practices in Harrisburg. I am sure his older brother, Woodrow, will show him the ropes.

We would like to recognize a new Dentist to our area. Dr. Garrett Webb recently joined the practice of Dr. Bruce Taylor and Dr. Katy Wagner. He did his undergraduate

work at Harding University and received his dental degree from the University of Tennessee College of Dentistry this year. He is married to Dr. Taylor’s daughter, Amber, who is a hygienist in the practice. I know he will enjoy practicing in the Northeast dental community.

Our Summer District Dental Meeting will be held again at the Meadowbrook Country Club in West Memphis on Friday, August 24. Dr. Chuck Wood is heading up the activities. Tee times begin at 8:00 a.m. and lunch will start at 12:30 p.m. I know everyone will have a great time!

Northwest District NewsBy weS BOrengASSer, ddS

The Northwest district had a very busy winter and spring with the meet-ing being moved to March. President Dr. Mark Bailey put together a very suc-

cessful meeting that carried the largest attendance (approximately 250) in many years. The meeting was held in Fort Smith and had more than 30 vendors in atten-dance. Dr. Larry Emmott was the keynote speaker and his presentation on technology in the dental practice was impressive. It seems that changing the meeting time was a success so Dr. Mike Curry has decided to have it at the same time next year in Fayetteville. He has a great meeting in store with some excellent speakers so plan to attend.

Dr. Jim ellis with class of 2012 dental hygiene students from UAfS. Dr. Ellis is retired but still teaches at the hygiene school.

Lots of people showed up to hear Dr. emmott.

Dental assistants Grace, Jessica and Tracie from Drs. Kilpatrick and Borengasser’s office learned some good information in the hands-on temporary design course.

Nadine, Susan and peggy along with sponsorship from Green Dental Lab taught the assistants how to design and fabricate temporary restorations that work well and look great.

Dr. Mark Bailey and his wife Janet talk with Chris Young from Schein Dental. Schein provided the sponsorship for the speaker Dr. Larry Emmott.

Dr. Garrett Webb

38 Summer 2012, arkansas Dentistry

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More than 30 vendors attended the meeting to show support and display their products.

Dr. Brian Bishop and Dr. Charlie Hartsfield enjoying some discussion in the exhibit hall.

Dr. Lary George from Green Dental Lab is pictured with current razorback Quarterback Tyler Wilson and former razorback Center Jonathan Luigs at the banquet for the Northwest District Meeting. the district had a very good attendance in Jonesboro for the ArMoM as it was a big success again this year.

Dr. Steve Kilpatrick with his 30 lb. King Salmon caught on his fishing trip to Alaska

Dr. Mark Bailey with his daughter Jordan Bailey-Anglin

Drs. Mark Bailey, paul Winborn, Greg Simon (Conway), David Cole (Magnolia), Rebecca edwards (Walnut ridge)

Southeast Dental District By ruBy lee, ddS

Greetings from Southeast Arkansas! I have taken over the reporting duties from Dr. Stacy Swilling. She has done an out-standing job at this, and I hope I can live up to the standard she has set. Now let’s get down to business...

The SEDDS met on March 3, 2012 at the Monticello Country Club. A represen-tative from Legally Mine gave a presenta-tion on asset protection, tax reduction and lawsuit protection. Dr. Herman Hurd also

gave an update on the upcoming changes with Delta Dental. New officers were elect-ed. They are:

President Dr. Charles Taylor; President-elect Dr. Kara Morgan and Secretary/Treasurer Dr. Julie Bryant Branch.

Dr. George Morrisey of Pine Bluff who participated in a medical-dental mis-sion trip to Arenal, Yoro, Honduras on February, sent us this photo. Dr. Morrisey is pictured with Drs. Jorge Mejia and Miguel Manzanares and his dental team.

Also from Pine Bluff, Dr. Clifton Roaf is proud to report that his son William “Willie” Roaf will be inducted into the Pro Football Hall of Fame in Canton, Ohio this August along with six other inductees. Willie played nine seasons with the New Orleans Saints and four seasons with the Kansas City Chiefs as offensive tackle. Congratulations, Willie!

Dr. Marvin Loyd of Lake Village shares this proud moment. His grand-daughter, Dr. Susan Loyd McDonald just past her Arkansas boards after graduating from UMKC Dental School last month. Her husband, Jason, who is a registered nurse, is applying to nurse anesthetist school. Best of luck, you guys!

Dr. Kara Morgan is now sporting an engagement ring. The lucky fellow is Kelvan Brown of Fountain Hill, Arkansas. The wedding date is set for April 6, 2013.

That is all the news for now. Hope to Continues

arkansas Dentistry, Summer 2012 39

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have more to share with you next time!Please send your dental news to:

Ruby J. Lee, DDS144 South Main StreetEudora, AR 71640870-355-4414870-355-4415 (fax)[email protected]

Southwest District News

By wendell gArreTT, ddS

The SWDDS has been rather quiet since our last report. I do want to thank Dr. Fiddler for submitting the

article about Dr. Lester Sitzes, Jr. who passed away on March 24, 2012. The deadline for submitting information had passed, but Dr. Fiddler was able to provide the ASDA membership with an excellent article in the last edition or Arkansas Dentistry. Our thoughts and prayers remain with the Sitzes family.

Big news in El Dorado was the arrival of Dr. Ashley Plummer’s second child on April 27, 2012. Audrey Nicole Plummer came into our world at 7 lbs. 8 oz. and 18 inches long. She was wel-comed home by mom, dad and big sister,

Maggie, who is now two years old. El Dorado had four people selected to

the UT- Memphis 2012 Freshman Dental Class. John Scott, Will Wilson, Kenja Vora and Scott Zimmerabner. John Scott and Will Wilson are the sons of Drs. Steve Scott and Larkin Wilson, respectively. Also, Dillon Davis was selected to attend dental school in Florida for a total of five. Congratulations and best wishes to each!

Dr. Ryan Hanry and wife Stephanie attended the AAPD meet-

ing in San Diego. Ryan said, “Although the weather was nice and cool, his credit card was hot and smoking after leaving the convention exhibits floor.”

The SWDDS Annual Meeting was held in Hope, Ark., June 8-9, 2012.

The golf tournament was held Friday afternoon. Due to the heat, numer-ous liquid refreshments were required. It was rumored that “pars” were based on the number of cold ones per hole.

Seminar courses were pro-vided Saturday by Green and DIL Dental Laboratories as well as AvaDent Digital Dentures. Susan Larson provided updates on crown selection and “All on Fours” implant retained dentures. Lauren Hall, RDA and Loni Cranshaw, RDA discussed services provided by DIL as well as implant selection and maintenance. Dr. Paul Mullasseril, chairman of University of Oklahoma Prosthodontics Department, and Gerald Arsenault, territorial repre-sentative, provided the group information about AvaDent Digital Dentures. This procedure allows second visit delivery of dentures milled by a computer. Dr. Dwight Duckworth also speaks for the company. Dr. Lester Sitzes, III brought a book about the History of Arkansas Dentistry up to 1957 which he found it among his father’s books. The book was written in 1957 by Dr. Fred Dietrich’s father. Mr. Billy Tarpley said the ASDA has a copy.

2012-2013 SWDDS officers will be: President Dr. Ashley Plummer; Vice-President Dr. Trevor Coffee and Secretary/Treasurer Dr. Mitchell Glass.

We were thankful for our speak-ers and the vendors who participated in our meeting as well as our guests and members who attended.

Please remember to keep the members of our Armed Services in our thoughts and prayers. May GOD continue to bless America!

Please send SWDDS info to Dr. Wendell Garrett: [email protected]

Dr. George Morrisey and dental team

Continues

40 Summer 2012, arkansas Dentistry

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Flouridation • aSda annual SeSSion

award-Winning Journal of the arkansas State dental association Volume 83, number 3 • Fall/Winter 2011-2012

Dental aDvisory Committee • BuilDing patient trust

award-Winning Journal of the arkansas state Dental association

volume 84, number 1 • spring 2012

Arkansas Mission of Mercy Honorary Chairs,

the Honorable Jonesboro Mayor Harold and Susan Perrin

Go AheAd And StAreWe know we look good.

Contact Jennifer Matthews Kidd for advertising information:

501.907.6776 or [email protected]

Internal MarketIng • proper Coverage • 125th annual sessIon

award-Winning Journal of the arkansas state Dental association volume 84, number 2 • summer 2012

Dr. Miranda Childs-Bebee

Advertise today in Arkansas Dentistry. It’s the ONLY publication in Arkansas sure to provide you the biggest bang for your buck. All of our 3,000 readers who see your ad are either your current customers, your hot prospects or people who may refer you to potential customers.

So, why wait? Advertise in Arkansas Dentistry today!

arkansas Dentistry, Summer 2012 41

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Drs. Miranda Childs-Bebee as well as David Cole and David Alford listen to Susan Larson, CDA.

Dr. Larkin Wilson smiles while Drs. Marty Baungardner, Tim Kauffman, e.O. Ballard, Fred Dietrich and Dan Cyphers concentrate.

Dr. Ryan Hanry registers attendees

Lauren Hall, rDA and Loni Cranshaw, rDA from DiL laboratories.

Dr. Don Warren and Susan Larson, CDA from Green Dental Laboratories

Mr. Gerald Arsenault from AvaDent

Dr. Robin Daniels, Mr. Billy Tarpley, Drs. edwina Hunter and Ryan Hanry AD

DENTAL PRACTICE TRANSITIONS

Take this Summer(and all future Summers) off!

ALL TIME HIGH.Take some time to talk to your PARAGON practice transition consultant and find out what the current market value is for your dental practice.

Consider selling it at its peak, maybe even before the nice weather starts. After all, how many summers do we get?

Many professionals believe that the value of your dental practice may be at an

Your local PARAGON consultant is Dave MueninghoffContact him at 866.898.1867 or [email protected]

Approved PACE Program ProviderFAGD/MAGD CreditApproval does not imply acceptance by a state or provincial board of dentistry or AGD endorsement4/1/2012 to 3/31/2016Provider ID# 302387

Sign up for our free newsletter at paragon.us.com

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assoCIate

NEwS

University of Arkansas Fort Smith Dental HygieneBy MiTzi eFurd, rdh, MS

The spring semester was a very busy one at UAFS. Students were involved in several community activities. Seniors trav-eled to the Watch

Clinic in Mena to place sealants on elemen-tary school students on February 9 and 16. Both classes did oral care presentations to local schools and nursing homes. As part of Community Dentistry and Dental Health Education senior students completed a rotation to the Community Dental Clinic under the guidance of Dr. James Burgess. All students attended the spring 2012 State Dental Meeting on April 20, 2012.

SADHA met monthly in the spring semester and enjoyed great speak-ers such as Dr. Michael Anders/SOS Tobacco Cessation from Little Rock and Andrea Johnson from Crest Oral B.

Table Clinics were very successful this year. All senior students presented their Table Clinic/Research on the UAFS campus on April 13 for the 5 Annual Undergraduate Research Symposium. Table Clinics were given as a CE Presentation to the local dental community on April 17 and presented at the Arkansas State Dental Meeting on April 20. UAFS students won first and second place. Mock Boards were held on April 10 and 24 to prepare the students for SRTA which was held on the UAFS Campus May 18 and 19, 2012. All seniors successfully passed SRTA and the

NBDHE continuing the 100% first time pass rate for UAFS. Juniors were excited to see “real patients” in the spring 2012 semester and both classes treated a diverse group of patients in the dental hygiene clinic. The UAFS Dental Hygiene clinic acquired an additional digital sensor and 15 new laptop computers. We continue to move forward with digital technol-ogy for the dental hygiene program.

Pinning was held on May 4 and the following awards were presented; Rebekah Hinkle received the Dr. J.P. Chancey Award for Academic Achievement; Kara Crone, received the Dr. R. L. Smith Award for Clinical Achievement and the Hu-Friedy Golden Scaler Award; Mandy Bobo and Taylor Mertin received the 2012 Portfolio Award; Brittany Bell received the Colgate Star Award; and Shasta Jordan received the ASDHA Career Award. The James A. Burgess Jr. Outstanding Table Clinic, chosen by the attendees to the April 17 Table Clinic CE, was presented to Leah Beckum, Rebekah Hinkle, and Terri West. Leah Beckum received the UAFS Academic Excellence Award.

Sixteen students will be cho-sen for the fall 2012 semester which will begin on August 20, 2012.

Graduates from the Class of 2012 are:Leah Beckum, St. Paul, ArkansasBrittany Bell, Greenwood, ArkansasMandy Bobo, Fayetteville, ArkansasStefanie Bounds, Fordyce, ArkansasKatherine Byars, Fort Smith, ArkansasJoy Calef, Joplin, MissouriKara Crone, Fayetteville, ArkansasKristen Ferguson, Jonesboro, Arkansas

Rebekah Hinkle, Fort Smith, ArkansasMisty Holmes, West Fork, ArkansasShasta Jordan, Tahlequah, OklahomaLeigh Komp, Subiaco, ArkansasTaylor Mertin, Paris, ArkansasJessica Ray, Wynn, ArkansasTerri West, Greenwood, Arkansas

Pulaski Technical College – Dental AssistingBy deAnnA dAViS

Our senior class graduates are now Registered Dental Assistants (RDA) and most have secured employ-ment. Our next class

of 26 students begins this fall with the benefits of new computerized software and digital radiographs. Pulaski Tech secured additional funds to obtain this new equipment in order to improve the students’ educational experience.

As a CODA accredited Dental Assisting Program, we try to create an environment where students may learn about a variety of materials, procedures, and processes before they transition into the clinical setting at the offices.

We appreciate feedback from our clinical sites and those dentists who hire our graduates. This enables us to review the curriculum and see if and when chang-es need to be made. Our goal is to graduate a well-qualified new dental assistant!

Thanks to all who take the time and effort to make this program a success.

Continues

arkansas Dentistry, Summer 2012 43

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University of Arkansas for Medical SciencesCOLLeGe OF HeALTH ReLATeD pROFeSSIONS

DepARTMeNT OF DeNTAL HYGIeNeBy SuSAn lOng, rdh, edd

On May 19, gradu-ates of the Department of Dental Hygiene at the University of Arkansas for Medical Sciences celebrated commencement at

Verizon Area with 35 of our graduates receiving a Bachelors of Science in Dental Hygiene and one graduate receiving an Associate of Science in Dental Hygiene. Prior to graduation, the Department presented awards to recognize student achievement. The award recipients and a listing of our 2012 graduates with their hometowns are listed below.

Spring semester was busy with a variety of community service opportuni-ties for faculty and students. February was Children’s Oral Health month during which our students participated in a school-based sealant project sponsored by Children International at UALR. Using mobile dental equipment set up in Little Rock elementary schools, our students and faculty and placed 855 sealants for 320 children. The Department also held a “free sealant day” in our dental hygiene clinics in January. At Little Rock, students placed 84 pit and fissure sealants for 30 school-aged children, and in Mountain Home, students placed 25 sealants for 7 children. In April, our junior class and faculty participated in the Arkansas Mission of Mercy (ArMOM) in Jonesboro. On May 4, faculty and students conducted oral health screening during Children International’s Family Fun Day, and we assisted the Arkansas Department of Health, Office of Oral Health with their “Spit Tobacco Prevention Night” at the Arkansas Traveler’s baseball game. In exchange for a baseball cap and oppor-tunity to win prizes, children will be asked to sign pledge cards indicating

their choice to not use smokeless tobacco products. Our students also have the opportunity to volunteer at several free medical/dental clinics. Students volun-teer at the Mountain Home Christian Clinic, and students in Little Rock can volunteer at the Harmony Health Clinic and the Shepherd’s Hope clinic.

On-line continuing education courses in the administration and monitoring of nitrous oxide and dental radiography are close to being completed and should be available this fall. The

department is also in the process of developing CE courses on the application of dental sealants and coronal polishing. The Department’s continuing education offerings can be found on our webpage at www.uams.edu/chrp/dentalhygiene or by calling 501-686-5734. In addition to our on-line courses, we offer a 5 CEU course (with lab) on the administration and monitoring of nitrous oxide/oxygen as well as a 32 CEU course in the adminis-tration of local anesthesia each spring. AD

Graduate Home TownDaniela Azevedo Gama North Little RockStephanie Brown SheridanChristina Bryson ParagouldMary Beth Byerly FlippinDeidre Cotton ConwayBailey Dietrich White HallHaley Gartman RogersKristen Goodin BentonMary Dudley Hodges Forrest CityMegan Whitney Jameson Little RockJessie Jones Hot SpringsOlivia Lieblong AlexanderApril Loken Hot SpringsAmber Luther Mountain HomeBrynn McCollum North Little RockReagan McKinley HoratioChristy McSpadden ParagouldKelly Miller Midway

Graduate Home TownWhitney Moffitt SearcyCassie Morrison ParagouldMelody Motal Little RockHaley Owens AmityAmanda Pendley HoustonAshley Ratton Greers FerryTaihlor Roberson ConwayLeslie Robinson CamdenRobin Sherrill DumasKristin Snyder BentonvilleSavannah Stewart BatesvilleAmber Stubenfoll Bull ShoalsToshua Thomas MayflowerLindsey Tucker BrinkleyHeather Waller EmersonWhitney West BryantBrittany Wilson JonesboroJessica Wright Bismarck

2012 AWARD ReCIpIeNTS

Faculty Gold Key Award - Brittany WilsonSigma Phi Alpha Honor Graduates - Christina Bryson, Bailey Dietrich, Brittany WilsonAlice Marie Kelly Kuntz Scholarship - Heather DavisASDHA Scholarship - Kayla eveldDelta Dental Scholarship - Sandra WilcoxsonJames O. Wear, PHD Scholarship - Jessica WrightRonald H. Winters, PhD Scholarship - Whitney MoffittRichard D. Hardin Award for Excellence - Brittany WilsonArkansas Implant Study Group Award - Heather DavisHu-Friedy Golden Scaler Award - Whitney WestAmerican College of Dentists’ Award - Sandra WilcoxsonInternational College of Dentists’ Award - Deidre CottonPatterson Clinical Performance Award - Candice Woodmansee & Shelby FryeASDHA Career Award - Reagan McKinleyGriffey’s Professionalism Award - Jessica Wright Colgate STAR Award - Toshua ThomasJ.D. Jordan Award - Deidre Cotton

2012 uAMS DeNTAL HYGIeNe GRADuATeS

44 Summer 2012, arkansas Dentistry

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ObiTuAriES

J.P. Chancey, DDS

Dr. J.P. Chancey, 89, of Fort Smith died May 20, 2012, in Fort Smith. He was born March 6, 1923, in Ozark to Pitt and Floy Chancey. A graduate of the

University of Missouri, Kansas City, School of Dentistry in 1947, he served his profes-sion in Fort Smith for 53 years, retiring in August 2000. J.P. had an extraordinary love of dentistry and for his patients.

In his years in dentistry, he was very active in the Northwest District Dental Society, the Arkansas State Dental Association, being former president of both, and of the American Dental Association, where he was a 13-year mem-ber of its House of Delegates and served a four-year term on its board of trustees. He was a member of the original board of Delta Dental of Arkansas and served as president during its first four years. He was a fellow of the American College of Dentists and of the Pierre Fauchard Academy. J.P. was an active member of the alumni association, where he served on its board of trustees as its president during its centennial year in 1981. He was Alumnus of the Year in 1985 and received the Alumni Achievement Award from the University of Missouri, Kansas City, in 1987-88. Also, he received the Arkansas State Dental Association Distinguished Service Award in 1990. He proudly served in the U.S. Army Dental Corps on Okinawa during the Korean War.

As a devoted Christian, J.P. was a member of First United Methodist Church

in Fort Smith, a charter member of the Builders Sunday School Class and an active member of the Methodist Men’s Club Bible Study. He was a member of the Fort Smith Noon Exchange Club and Amrita Grotto and was a Scottish Rite Mason. J.P. was very grateful for his long life and cherished family.

He was preceded in death by his parents and his sister, Wanda Strickland of Little Rock. He is survived by the love of his life, his wife of 63 years, Rebecca Ann (Becky) Wright Chancey; a daughter, Lucia Leigh Chancey of Alma; and a son, Joseph Wright (Joe) and his wife Laura of North Little Rock. He is also survived by a granddaughter, Heather Leigh Keller and husband Mike of El Reno, Okla. Other survivors are grandchildren, Alex, Samuel and Riley Morgan Chancey of North Little Rock; great-granddaughters, Tatum and Piper Keller of El Reno; a sister, Mary E. Lambert of Decatur, Texas; a brother-in-law, Morgan Wright Jr. and several nieces and nephews.

Funeral services were held at Roebuck Chapel with visitation fol-lowing at the Narthex of First United Methodist Church and a private burial at Roselawn Cemetery.

Robert Guinn Daniel, DDSDr. Robert

Guinn Daniel of Hot Springs passed away peacefully on June 16, 2012. He was born November 28, 1922 in Lonsdale, Arkansas to John William Daniel and Rachel

Cooper Daniel. Guinn was predeceased by his parents; son, Dr. Robert Daniel, Jr. and brothers Doyle Daniel, Dorman Daniel and Clint Daniel. He is survived by his wife of 58 years, Mary Beard Daniel; daughter, Beth Voorhees and son-in-law, Dr. Fred Voorhees of Austin, Texas; son, Dr. John Daniel, and daughter-in-law, Amy, of Little Rock and daughter Laura Khligh of Marietta, Georgia. He is sur-vived by his thirteen grandchildren and great granddaughter Elizabeth Meehan.

Following his service as a B24 bomb-er pilot in WWII, Daniel briefly attended Tennessee Tech University and graduated from Henderson State University where he was a multiple sports letterman. He was a graduate of Baylor College of Dentistry, a member of Omicron Kappa Upsilon Honor Society, president of JADA and a member of Delta Sigma Delta Fraternity. After practicing general dentistry for 15 years in Hot Springs, he completed a specialty residency in orthodontics at Baylor College of Dentistry, earning his Master of Science in Dentistry. Dr. Daniel practiced as a specialist in orthodontics in Hot Springs until his retirement.

Dr. Daniel has served as president of the Garland County Dental Society and the Baylor Orthodontic Alumni Association. He was a member of The American Association of Orthodontists and held various offices in the Arkansas Orthodontic Association. Dr. Daniel served on the Board of Directors of Hot Springs Chamber of Commerce, Quapaw Technical Institute, Arkansas Cattleman’s Association and the Salvation Army. He also served as a member of Garland County Cattleman’s Association and Commissioner of

arkansas Dentistry, Summer 2012 45

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Ouachita Area Boy Scouts. Dr. Daniel was a charter member and served on The Board of Directors of Hot Springs Baptist Church.

Dr. Daniel was an enthusiastic sportsman and loyal Razorback supporter. He was a co-organizer of the initial Hot Springs Quarterback Club, co-organizer of Hot Springs Razorback Club, and an invited member of Razorback Wild Hog Club. Besides anything Razorback, he loved to play golf and was an avid quail hunter. But, more than anything, he treasured his family. He was completely devoted to the love of his life, Mary. To his children and grandchildren, he was simply the greatest. He will be remem-bered for his wonderful sense of humor, his easy smile, and his contagious laugh.

A service celebrating Guinn’s life was held on June 21 at Hot Springs Baptist Church with Rev. Gerald Taylor officiating. Pall Bearers included Richard Daniel, Phil Higdon, Dr. Hal Koppel, Dr. Jim Eastburn, Curtis Ferguson, Jim Geurin, Jim Latture and Mike Lax.

James “Jimbo” Harris Flanagin Jr., DDSDr. James

Harris Flanagin Jr. of Conway passed away August 4, 2012. Born to Dr. James Harris Sr. and Marie Brock Flanagin on April 26, 1934,

he was 78 years old. A basketball player in high school,

he could not pass the Southside Bee Branch gymnasium on Highway 65 without remarking “that’s where I made All District”. He attended Arkansas State Teacher’s College in the 50’s, participating in many campus activi-ties, making many lifelong friends.

After amassing enough sci-ence credits, he applied for and was accepted to the dental college at the University of Tennessee in Memphis. He graduated in 1958 shortly after marrying the woman who became his wife of 54 years, Mary Louise Bush.

He joined his father in the practice

of dentistry in downtown Conway, across from the courthouse, and continued there until earlier this year. Over his half-century career, he worked the first 20 years with his father, and just shy of the last 20 with his own sons who had become dentists themselves. Established in 1926, his clinic, Flanagin Dental Services, is now the oldest continuously run family dental practice in the state.

He was a faithful member of the Rotary Club, serving as district governor. He served on the boards of Conway Corporation, Conway Public School, Oak Grove Cemetery, as well as being a deacon of First Baptist Church. He remained a faithful fan of the UCA Bears throughout his life, and was an original member of the Purple Circle. A member of the Air National Guard in the 1960s, he was called to active duty during the Pueblo crisis. His Cessna and pilot’s license were handy as he flew back and forth from Mississippi to keep his practice afloat.

Preceded in death by his parents, and sister Kathryn Lee Kram, he is survived by his wife, and four children: Mary Catherine Mann; Linda Leigh Flanagin; Dr. James H. Flanagin III (Celeste) and Dr. Francis Flanagin (Meredith). He is also survived by nine grandchildren.

Visitation was held on Tuesday August 7, at Central Baptist Church. The funeral service was held on August 8 at the church, with Reverend Don Chandler officiating. Burial followed at Oak Grove Cemetery. Memorials may be made to the UCA Foundation, 201 Donaghey Ave., Conway, AR 72035. www.uca.edu

Owen J. Hudgins, DDS Dr. Owen J.

Hudgins, 98, of Jonesboro, passed away January 28, 2012, at St. Bernards Medical Center.

Born in the Halliday community

on November 18, 1913 to Dr. James J. and Ethel Clopton Hudgins, Dr. Hudgins was a 1930 graduate of Paragould High

School and earned a Bachelor degree from the then Arkansas State College in 1934. He was a 1938 graduate of the University of Tennessee College of Dentistry. Dr. Hudgins made the highest recorded score to date on the state dental board examina-tion upon his graduation. Dr. Hudgins taught dentistry at the University before establishing his office in Jonesboro where he practiced for 50 years, retiring in 1988.

Dr. Hudgins’ career was one of service to his fellow man and to the Lord. He was a long time member of the Main and Oak Church of Christ in Jonesboro and was a member of Southwest Church of Christ since its inception. He was a mem-ber of the Jonesboro Kiwanis Club since 1940, and for several years maintained perfect attendance. He was also a member of the Craighead County Historical Society.

At the time of his death, Dr. Hudgins was one of the oldest graduates of Arkansas State University and was a long time member of the ASU Alumni Association. He was an avid fisherman and enjoyed gardening. He was preceded in death by his wife, Gladys McPike Hudgins and by a sister, Wanda Lee Johnson.

Survivors include two daughters Rebecca Jean Urton of Rock Island, Ill. and Carolyn Booker Hudgins of Plano, Texas; one son and his wife, Dr. Stan and Kathy McPike of Jonesboro; five grandchildren and their spouses: Ellen Ruth Urton, Dr. James Ralph Urton, Derek and Whitney McPike, Adam and Dawn McPike and John and Aimee McPike; six great grand-children: Aiden, Ella, Presley, Conner Blair, Avery and Harper McPike and one nephew James C. Johnson of Batesville.

Funeral services were held in Emerson Memorial Chapel with Jimmy Adcox officiating with burial following in Jonesboro Memorial Park. Active pallbear-ers include Derek McPike, Adam McPike, John McPike, Dr. James Urton, Steve Clark, James Hunter and Rick Carter.

For lasting memorials, the fam-ily asks that consideration be given to the Paragould Childrens Home, 5515 Walcott Rd., Paragould, AR 72450. AD

46 Summer 2012, arkansas Dentistry

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strength to the core smooth to the end

From product to prep to placement, Green Dental Laboratory is your consultative source for restorative solutions. For information on all of our products and services, call 800.247.1365 or visit greendentallab.com.

Page 48: Internal MarketIng • proper Coverage • 125th annual sessIon

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