internal attribute market place - ppt - paresh bhagwatkar
TRANSCRIPT
© Paresh Bhagwatkar, 2011May be used in whole or part with attribution and without permission
Internal Attribute Market
Place
Problem
Traditionally products were made for certain
industry, application, and/ or customer
There is a hidden potential for cross application of products
This translates into unrealized innovation assets and unrealized
revenue
Customers specify problems, application and requirement
Old Model - Marketing aligned by business
C1
Products/ Solutions BusinessesCustomers
C2
Mark
eting
Mark
eting
Mark
eting
Marketingaligned by business
Desired Marketing aligned by application industry
C1
Products/
Solutions
Businesses Customers
C2
Mark
eting
Mark
eting
Marketing Aligned by
industry/application
Single point of
contact by
customer or
customer-business
Ideal Situation – Attribute Market Place and
Marketing aligned by application industry
C1
Products/
Solutions
Businesses Customers
C2
Mark
eting
Marketi
ng/
Solutio
n
Partner
Marketing Aligned by
industry/application
Attribute/
Characteristic
Market Place
Products
Attributes Problems
ApplicationsProduc
t
Expert
Produc
t
Expert
Produc
t
Expert
R&
D
R&
D
R&
D
Problems
Applications
Attributes
Products
Attributes
Research Triggers
Summary of Attribute Marketplace
Marketing becomes solution partner
Customer states problem, application, and/ or requirement
Marketing/ Solution partners collaborate with customer to define required attributes
Marketing/ Solution partners take attributes, application, problem, and requirement to market place
Product experts identify which products fit which attributes and application
Product experts may define new need to researchers to come up with products that match attributes
Market place
• This would be an online community enabled repository of products
• Interactions would be enabled
• Massively search attributes of products to match required attributes or other way
Industry best suited for attribute market place concept is Chemical Industry
Contact
Paresh Bhagwatkar
• 973-495-9913
This document may be used without any permission, but, with attribution in whole or part, with or without
changes, and for any commercial or non-commercial purpose (under the creative commons “CC by 3.0” license)