Name:_________________________________________________________________________ Date:____________

One School Intermediate Test II Units 4-6

1 Circle the odd word

0 junk food vast sums persuasive message misleading

1 permit endorse let allow

2 manufacturer competitor community customer

3 extinction die out disappear devastate

4 handbill mail order contract endorsement

5 catchy logo witty eye-catching

6 retailer slang dialect accent

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2 Complete the text with one or two words in each gap.

Lets have a look at the two companies. At first, I thought Pauleta Inc. was 0as good as Kashubi Co. However, last week I received the report on Pauleta. Their director

1__________ told me before that

their profits were up by 5%. Thats a lot 2__________ than Kashubi, who made a profit of 1.5%. However, when I

3__________ at the report, I saw that this was not true. They have actually made a

loss of 5%. Thats a lot 4__________ profit ________ I had been told. As you know I 5__________ their director at 7 oclock and its unlikely that I 6__________ good news for him. Now, I think we 7__________ make an offer for Kashubi.

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3 Complete the text with the correct prepositions.

Youve really let yourself 0down_ this time! You cant expect to keep 1_____ with the other students if you spend all your time at parties. Youre falling 2_____ and if your results dont pick 3_____ soon they are going to fail you. You cant get 4_____ copying friends papers. Wake up Carl! If you dont catch

5_____ soon youll need to find something else to take 6_____. Like a job!

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4 Create first or second conditional sentences using if. Use the information provided.

0 Maybe the weather will be good tomorrow and then we can go to the beach.

If the weather is good tomorrow we will go to the beach.

1 I dont have any money. I want that car. ___________________________________________________________________________

2 I want to learn Spanish. I have to finish my French course first.

___________________________________________________________________________

3 I hope we finish on time and then we can meet Jason.

___________________________________________________________________________

4 The advert isnt catchy. We wont buy your product. ___________________________________________________________________________

5 The company doesnt make a profit. We cant invest in it. ___________________________________________________________________________

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5 Complete the text by putting the sentences (a-g) in the correct place.

a) In the 1970s and 80s people could become rich very fast if they owned a language school.

b) They dont just want a holiday in England, they want good English teaching. c) After all, they learnt English too and know the problems.

d) If you dont let your students have some choice then your school will eventually fail. e) They have to think as a business.

f) What happened and what can be done?

g) Students had thought the best way to learn English was to go to a school in England.

LANGUAGE AS BUSINESS

Where have the students gone?

For English speakers, English Language Teaching has been a very

successful business. For the last 35 years students from all over the world

have rushed to England to learn English. 0__a__. As well as London,

towns and cities, like Oxford, Cambridge, Brighton and Bournemouth,

made huge profits from mostly teenage and twenty-somethings coming to

England to study English.

Today more than 30% of the schools that were teaching English twenty

years ago have gone bankrupt and schools now have to learn good

business skills to try and survive.

1_____

Firstly, the market changed. In the 70s and 80s most students came from

countries with money such as Italy, Spain, Switzerland etc. Today most

students come from central and eastern Europe, Asia etc. They are not

necessarily poorer but they are looking for value for money. 2_____. Many

schools didnt take notice of this change.

Secondly, students wanted a different type of English. Fewer students want

cheap summer courses or just English for conversation. They want

Business English. They also want to choose different things to study with

English. 3_____.

Basically speaking, schools thought students would keep coming and

spending their money. They didnt. Schools now have to negotiate their futures with the students. Students dont want the set meal, they want to choose from the menu.

Finally, people dont see the need to go to England to learn English. 4______. Now, because language schools in the home countries have got

much better, students dont feel the need to go to the UK. Students also now realise that maybe they can learn better with their own bilingual

teachers from their country than with native speakers of English. 5_____.

Its not all bad news for schools in England. English language teaching will not become extinct. However, schools now have to learn to change. 6_____. They have to provide what the customer wants and they have to

remember that their competitors are not only in England. They are

everywhere.

/ 6

6 Listen to the dialogue and tick the things they decide to do to advertise the Raymond Jacquet

Classique range.

Track 2

Have a big budget

Have colourful long commercials

Keep the commercials short

Use only young people

Use film stars

Show people at work

Focus on their wrists

Use classical music

Use modern music

Use a young director

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TOTAL / 35

Final exercise:

Write a paragraph about the most famous sponsorship scenario you can remember.