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BRUCE BIXLER

New Features to Know About

LinkedIn:

An Intermediate How To Guide

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Do you know about “LinkedIn

Pulse”

Hover and click on the blue LinkedIn Pulse Link

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Do you know about “LinkedIn

Pulse”

Hover and click on the blue LinkedIn Pulse Link

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Do you know about LinkedIn’s “Pulse”

• Home page newsfeed• Can be changed hover over LinkedIn Pulse.• This will take you to “LinkedIn Pulse” homepage• You can select industries

A. Your News sourcesB. Your “influencers” news articlesC. All “influencers” on LinkedInD. All Channels

A. Over 32 Channels to choose fromB. Share your news with othersC. Over 40 news sources to choose from

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Did you know you can share News?

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Did you know you can share News?

Sharing updates with connections

Three selections

1. LinkedIn + Twitter

2. LinkedIn

3. Connections

4. Profiles that are updated at least ___(Times) a week are viewed ____ (Times) more often by recruiters

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LinkedIn UPDATES

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LinkedIn UPDATES

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LinkedIn Optimizations

What differentiates a LinkedIn profile from something like a resume is the opportunity to show your work by uploading files and adding links in your Experience and Summary sections.

Take full advantage of adding links, especially when describing the work you completed in your previous roles. This will show to employers the quality of work you did with other employers.

Your resumé is not going to attract your ideal clients.

Why? One good reason – they don’t care about you! They only care about what you may be able to help them with. This is why your profile must be client focused on LinkedIn.

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Install URL’s

SlideShareShare ppt presentations, and video CV’sYou can view all of your connections ppt

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Did you know about LinkedIn Headlines

• Your Headline should include your Unique Value Position using KEYWORDS, it is the most valuable piece of real estate on your LinkedIn profile.

• Your headline is the most heavily weighted keyword search area on your profile.

• Your Headline is the ONLY totally customizable section on your LinkedIn profile

• You headline shows up in ____actions you take on LinkedIn

• Your complete headline shows up on _______ search

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LinkedIn OptimizationsMake Your Headline ShineYour LinkedIn profile headline is prime real estate for two reasons.

First, it’s the first phrase people will see about you when they click on your profile, and those first impressions are important.

Second, it’s a keyword hot spot for anyone, recruiters especially, conducting searches on LinkedIn. If you are seeking full-time work should keep three things in mind when writing headlines:

• Use your headline to communicate your value to an employer.

• Include keywords and phrases relevant to you and what you seek. This will help you appear in the right kinds of search results.

• Target your desired industries. If you have a niche, make sure your headline communicates it clearly and specifically.

Putting it all together, here’s one example: “Client-winning marketing specialist with 10 years experience in the healthcare and medical device industries”

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Did you know about LinkedIn Current Position

• Current position is the second most heavily weighted keyword search area on your profile

• You must have a current title or you wont show up in search results

• Current title: (Your Specialty) at Additional Resources

• Current title: (Your Keyword) & Volunteer at Red Cross

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Did you know about Current Job Titles

Marketing Mgr & Group Owner at (Group Name)

Marketing Manager at Self Employed Marketer

Marketing Manager at Marketing Entrepreneur

Marketing Manager at Additional Resource

Marketing Manager at Marketing Consulting

Marketing Manager at Independent Contractor

Marketing Manager at Marketing Resource

Marketing Mgr &Volunteer at Holy Family

Marketing MGR & Network Facilitator at Harper College

Marketing MGR & Group Facilitator at Job Search Circle

Marketing MGR & Accountability Leader at St. Hubert’s

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LinkedIn Optimizations

Examples include:

• A presentation (PowerPoint, SlideShare or other) that won you a client

• PDFs of designs, logos, articles or other original work you created

• A link to a web article you wrote or one that mentions you and your work

• A graph or chart you presented that proved your effectiveness on a project

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LinkedIn SimplyHired

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LinkedIn SimplyHired

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LinkedIn Outlook Connector

Here’s what you can do today to start leveraging your professional network within Outlook:1. Download the latest version of the Outlook Social Connector from Microsoft (Outlook 2003,

2007, or 2010 is required)2. Once that is installed, download the LinkedIn Outlook Connector3. Restart your Outlook and follow the instructions to connect your LinkedIn account to

OutlookAs soon as LinkedIn and Outlook are connected, Outlook will start bringing in information about your LinkedIn network.  You should then start seeing profile photos and LinkedIn activity for any connection that e-mails you.

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LinkedIn Rapportive

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Did you know: Skills ENDORSEMENTScan be managed

• Skills & Expertise(Keywords)

• You can add and remove

• You can manage

• You can show or hide

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Did you know: Skills ENDORSEMENTScan be managed

• Skills (Keywords)

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Did you know: Join Groups

• Choose 45 groups where your target people or companies are

• Join the 5 largest HR

groups

Your Specialty – – 10 to 15 groups

HR – 5 to 10 Largest LinkedIn

Groups

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Did you Join 45 Groups?

• Join groups to connect with others in your industry

• Join groups to send messages

• Join groups to follow others who will not connect

• Join groups to SEARCH MEMBERS!

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Do you Member search groups?

Groups allow you to follow others in group

Groups allow visibility to millions of connections

Groups allow you to demonstrate your expertise

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LinkedIn Group members Last Name

Check the section “People Also Viewed”

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LinkedIn Group members Last Name

Copy Image URL Step one - copy image URL

Step two - Open Google browser for Images

Step 3 - Paste image URL into Google Image Search

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Did you know : follow Companies

THANK YOUContact Information

BruceBix49@gmail.com

http://www.linkedin.com/in/brucebixler49

@BruceBixler49

Bruce Bixler