intermediary tecnology where next company and product presentation€¦ · the next frontier for...
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![Page 1: INTERMEDIARY TECNOLOGY WHERE NEXT Company and Product Presentation€¦ · The next frontier for Intermediary Technology is moving from “process automation” to proactive “retailing”](https://reader033.vdocuments.us/reader033/viewer/2022052720/5f09c50a7e708231d4286b69/html5/thumbnails/1.jpg)
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Company and Product Presentation
INTERMEDIARYTECNOLOGY
-WHERE NEXT
Roberto Da Re - CEO
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Internet Booking EnginesAccounting
Advanced Reporting
1980 1990 1995 2000 2005 2010 2015
CRM
Technology focus over the years
Aggregation & Integration
DOS to Win
IBM PS/2
???
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Automate the manual process
� Generic advertising
� Customer comes looking
� Search by Destination/Date
� Product sourced
� Product offered
� Product hopefully sold
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www.dolphind.com
Where next ?
Time to move beyond automation of manual processes
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Towards a new process
� Engage
� Get to know the customer
� Interact via any channel
� Personalise experience
� Source adequate product
� Personalise communication
� Differentiate from competitors
� Inspire
� Recommend the right products
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![Page 6: INTERMEDIARY TECNOLOGY WHERE NEXT Company and Product Presentation€¦ · The next frontier for Intermediary Technology is moving from “process automation” to proactive “retailing”](https://reader033.vdocuments.us/reader033/viewer/2022052720/5f09c50a7e708231d4286b69/html5/thumbnails/6.jpg)
www.dolphind.com
© Dolphin Dynamics Ltd.
![Page 7: INTERMEDIARY TECNOLOGY WHERE NEXT Company and Product Presentation€¦ · The next frontier for Intermediary Technology is moving from “process automation” to proactive “retailing”](https://reader033.vdocuments.us/reader033/viewer/2022052720/5f09c50a7e708231d4286b69/html5/thumbnails/7.jpg)
www.dolphind.com
![Page 8: INTERMEDIARY TECNOLOGY WHERE NEXT Company and Product Presentation€¦ · The next frontier for Intermediary Technology is moving from “process automation” to proactive “retailing”](https://reader033.vdocuments.us/reader033/viewer/2022052720/5f09c50a7e708231d4286b69/html5/thumbnails/8.jpg)
www.dolphind.com
![Page 9: INTERMEDIARY TECNOLOGY WHERE NEXT Company and Product Presentation€¦ · The next frontier for Intermediary Technology is moving from “process automation” to proactive “retailing”](https://reader033.vdocuments.us/reader033/viewer/2022052720/5f09c50a7e708231d4286b69/html5/thumbnails/9.jpg)
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Where are we in travel ?
� Suppliers are already working on it
� Frequent Flyer & CC programs
� Fare unbundling
� IATA’s NDC
� Hotel Rewards program
� But intermediaries are way behind
� Some large OTAs experimenting (Travelocity & Expedia agreement?)
� I never received an “Amazon like” email!
� Offline better than online
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New team members?
� The “Travel Editors” ?
� What might these people need to do?
� Catalogue product types
� Manage product locations
� Create engaging information
� Configure recommendation engine
� Monitor customer search logs
� Create marketing campaigns across multiple channels
- Monitor open rates and Click throughs
- Conversions / DDI results / etc..
© Dolphin Dynamics Ltd.
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Closing
� The next frontier for Intermediary Technology is moving from “process automation” to proactive “retailing”
� Requires considerable investment to do it on-line
� Requires a new mentality and employees with different skill sets
� Probably the only way to remain relevant in the distribution landscape
© Dolphin Dynamics Ltd.