intermarkets solutions media kit

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We shape solutions. At Intermarkets, we define and deliver purpose-driven advertising solution. Our one-stop shop has streamlined the advertising process, maximixing your time and money with cohesive, cross-channel marketing plans. Intermarkets understands today's data-driven marketers and connects them with top publishers for win-win results.

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  • 1. DEFINE DEPLOY DISCOVERDELIVER WE SHAPE SOLUTIONS AT INTERMARKETS, WE DEFINE AND DELIVER PURPOSE-DRIVEN SOLUTIONS. OUR ONE-STOP SHOP HAS STREAMLINED THEADVERTISING PROCESS,MAXIMIZING YOUR TIME AND MONEYWITH COHESIVE, CROSS-CHANNEL MARKETING PLANS. INTERMARKETS UNDERSTANDS TODAYS DATA-DRIVEN MARKETERS AND AGENCIES, CONNECTING THEM WITH TOP PUBLISHERS FOR WIN-WIN RESULTS. SOLUTIONS@ INTERMARKETS.NET 703.242.7878 We pinpoint your target audience, choose creative platforms, and decide where to send your message across the web. We sit down with you one-on-one to walk through the reports, highlighting what went right, and what we can do even better next time. We home in on your objectives, goals, and key performance indicators in order to craft a killer strategy for success. We scour the analytics for insights, then take actionin real timeto optimize proactively throughout the campaign flight. TURNING REASON INTO REALITY. REALITYINTO RESULTS.
  • 2. DRIVEN BYDATA. POWERED BYPEOPLE.In todays demanding marketplace, marketers like you require solutions to face the many challenges that come your way. Marketers need more choices than evernot fewer! Thats where we come in. With Intermarkets, youll work with a person, not an interface, to achieve your goals. Were here to set you up for success with an always-on accounts team, a solutions-minded operations team, and the technology to take it all to the next level. Match big challenges with big ideas! We examine your goals, raw data, and success metrics before working with you to craft a custom-tailored, unified plan of action. DEFINE
  • 3. AUDIENCETARGETINGThe typical web user is served 1,707 banner ads per month1 how do you get their attention? Match your message to your market with audience targeting. By segmenting the market, you can make sure your message reaches the right people at the right time. Thats why 80% of advertisers and 90% of agencies and networks currently utilize targeting2 . 1 comScore, 2012 data 2 eXelate, 2013 3 Targeted ads are 2.7x more effective than non-targeted ads. (The Network Advertising Initiative, The Value of Behavioral Targeting, HOWARD BEALES, March 24, 2010) STANDARD ADVANCED PREMIUM Geography Age Gender Household income Site Category Device Frequency Dayparting Data setsCRM, email, etc. Data collection and modeling Audience extension Contextual IP address Multi-screen 80%OF ADVERTISERS 90%OF AGENCIES & NETWORKS Retargeting Online behaviors Purchase intent/interest Product owners Past data Personality traits (PYCO) Social media
  • 4. 1 Intermarkets Rising Star units perform astronomically wellmore than 6x better than our standard units (4.3%27.1%) In recent studies, IAB found that their Rising Star units performed nearly 3x better than standard units in universal interaction rate (3.9%9.6%). 2 Standard units averaged a CTR of 0.09%, while Rising Star units averaged 0.50% (MOAT Q2) 3 In-view rates of Rising Star and Cinema units on Intermarkets Portfolio during Q2 (MOAT) MAKE AN IMPACTWhile we support all standard IAB ad units, we also offer bigger, bolder ad units for those looking for next-level advertising results. A mix of IAB Display Rising Star Units and Intermarkets Exclusives, these deluxe ad units outperform standard units in categories like universal interaction rate, universal interaction time, and average reaction time. Supercharge your advertising with the next generation in digital display! 5XCLICKS2 OWN THE PAGE The Roadblock allows you to own the environment by showing your ads in every placement at the same time. STANDOUT, QUALITY EXPERIENCES Large, interactive canvasses turn advertising into a digital experience. 6XUNIVERSAL INTERACTION RATE1 88%IN-VIEW RATES3
  • 5. MOBILE IN THE MIXIn todays hyper-connected world, mobile advertising is crucial to your media mix. We can access millions of monthly viewers across our mobile-accessed sites and apps! Reach consumers on the second screen at critical points of decision-making. 1 PEW, 2013 | 2 PEW, 2013 | 3 IDC, 2013 | 4 Flurry, 2013 61%OF AMERICANS OWN A SMART PHONE1 2.5 HRsAVERAGE TIME DAILY ON SMARTPHONES AND TABLETS4 34%OF AMERICANS OWN A TABLET2 TABLETSSETTO OUTSELLPCs BYTHE YEAR 20153
  • 6. ENGAGE YOUR AUDIENCE WITH VIDEO 4XVIDEO IS 4X BETTER THAN TV AT DRIVING PURCHASE INTENT1 WHATYOUGETWITHINTERMARKETS More than 1 billion monthly video streams 60 billion rich media ad experiences Premium content on leading sites Pre-roll, in-banner, and social game inventory Site-level, page-level, and player-level brand protection LEVERAGE MORE THAN 5,000 CATEGORIZED SITES. TAP INTO BILLIONS OF DAILY EXPERIENCES. OVERLAY WITH DATA TO TARGETTHE RIGHTAUDIENCE. OPTIMIZE BASED ON ENGAGEMENT, VIEWS, AND CLICKS. MIX THE BRAND IMPACT AND SCALE OF TV WITH THE TARGETING AND MEASUREMENT OF DIGITAL. VIDEO MEASUREMENTS OF SUCCESS Clickthroughs Completions Conversions Digital gross rating point (GRP) 1 Nielsen
  • 7. BETHE CONTENTCommunicate in new, innovative ways! Reach readers through their favorite content and social networks for a more enjoyableand effectivead experience. Its audience-shaped advertising! NATIVE ADVERTISING Native ads, like the ones available on the Intermarkets Portfolio sites such as MrConservative.com, are content-based ads that integrate seamlessly with the content around them. 52% lift in Purchase Intent 42% higher Brand Response SPONSORED SOCIAL Sponsored influence is the distribution of advertiser content through the social networks of prominent social media influencers, such as our own Mr. Conservative: Facebook.com/ConservativeGroup 1.2 million likes 322,388 people talking about this Post sponsored videos, photos, links, stories, contests 520XRESPONSE RATE 1.2 MILLION LIKES
  • 8. SOPHISTICATED LEAD GENERATIONOrganically grow your email database with high-ROI web and mobile signup ads. Because you only pay for qualified signups, youll see a return on every single ad dollar. GROW ORGANICALLY Capture user information across a variety of data fields, including name, email, zip code, and more. Reach engaged users with clean, simple signup ads. TRANSFER DATA SECURELY Jumpstart your new relationships with secure data transfer to your email service platform (ESP). Our solution integrates with most ESPs so that you can quickly engage your new leads with that first, crucial touch. KEEP LISTS CLEAN Enjoy real-time email verification from our partners at StrikeIron, increasing message deliverability by 90%. Clean, actionable data improves lead engagement and saves you time, energy, and money. AT&T INCREASE ROI UP TO 140%
  • 9. EMAILSOLUTIONS INFLUENCE MILLIONS OF SMART, ENGAGED READERS SOMEWHERE THEY ALREADY GO EVERY DAYTHEIR INBOXES! WHYADVERTISE IN EMAIL NEWSLETTERS? Email is still the best, most cost-effective marketing tool for engaging audiences beyond the web. 77% of consumers prefer to receive direct marketing through email.1 Seven in ten people said they made use of a coupon or discount from a marketing email in the past week.2 For every dollar spent on email marketing, the average ROI is $44.25.3 TRUST. QUALITY. PRECISION. Utilize digital marketings largest canvas. Our impressively responsive lists reach more than 15 million captivated, opt-in subscribers. The Political Insider 500,000 MRC Action 560,000 Headline Politics 300,000 Worldview Weekend 170,000 CNSNews E-Brief 145,000 Michelle Malkin 85,000 MRC CyberAlert 110,000 The Ampersand (Smith & Wesson Forum) 60,000 Mr. Conservative 80,000 Fred Thompsons America 150,000 DIY Capitalism 500,000 Right Wing News 175,000 Political Outcast 523,000 Citizens United 200,000 On the Prowl (The American Spectator) 75,000 Right and Free 100,000 Conservative Intel 110,000 Godfather Politics 400,000 The Washington Times 750,000 Gingrich Productions 900,000 PREFERRED PARTNERS EMAIL PORTFOLIO 1 ExactTarget 2 Blue Kangaroo, 2012 3 Experian
  • 10. MEETTHE INTERMARKETS PORTFOLIO HIGH-VALUE READERS DEMAND HIGH-QUALITYDIGITALEXPERIENCES AWARD-WINNING SITES The Intermarkets Portfolio sites rank among the comScore Top 50 for news and information. Ace of Spades HQ was named the 2013 CPAC Blog of the Year. BRAND-NAME PUBLISHERS Ann CoulterAuthor of nine New York Times bestsellers and recurrent guest on Fox News and CNN Michelle MalkinBreitbart Award-winner, frequent Fox News contributor, and syndicated columnist CONSUMPTION-WORTHYCONTENT Mr. Conservative72% visitor retention INDUSTRY-TOPPING STATS Mr. ConservativeUniversal interaction rate over 25% (benchmark: 4%) Smith & Wesson Forum0.5% CTR (benchmark: 0.1%) 5TH FOR UNIQUE VISITORS 1ST FOR AVG VISITS PER VISITOR When compared to other news properties, the Intermarkets Portfolio rated fifth for unique visitors, and first for average visits per visitor, beating out The Huffington Post, The Wall Street Journal, Bloomberg, Politico, and more!
  • 11. MEETOUR AUDIENCE! Highly engaged. Remarkably loyal. Seriously influential. Our high-value readers respond to compelling digital experiences by shopping, investing, reading, watching, and buying. Online Shoppers1 45% more likely to have spent $1,000 $2,500 online in the past six months Affluent Homeowners1 36% more likely to own a home worth over $1 million Savvy Investors1 107% more likely to have more than $1 million in investments Movie Buffs1 23% more likely to attend movies on opening weekend Car Enthusiasts1 25% more likely to buy a new car in the next six months Educated Consumers2 41% more likely to have a post-graduate degree 24 MILLION REASONS TO ADVERTISE WITH INTERMARKETS ANATOMYOF A PORTFOLIO READER1 68% male Average age: 3564 40% have income of $100K+ PROMINENTPROFILES3 1.8 million luxury car buyers 3 million families with children 1.8 million online book-buyers 5.6 million movie buffs 3.3 million homeowners 2.8 million savvy investors 1 Comparisons based on January 2012December 2013 comScore indexes, which measure the audience of the Intermarkets Portfolio sites against the internet audience as a whole. 2 Comparison based on September 6, 2013 Quantcast index, which measures the audience of the Intermarkets Portfolio sites against the internet audience as a whole. 3 Lotame 2013 4 Measured on a monthly basis 24 MILLION READERS4 3 BILLION EXPERIENCES4 SCALE REACH
  • 12. THE ICONIC DRUDGE REPORT Shaping the News Cycle Because of the sheer number of people who look at it and because of the attention it gets from the media, what appears on Drudge can, for a few minutes or an entire day, drive what appears elsewhere, making it, a force in the political news cycle for both the press and the campaigns. David Chalian, ABC News ABC NEWS Drives More News Traffic than Twitter or Facebook Two decades later, Drudge remains an influential driver of traffic to top news sites. The Drudge Reports influence cuts across both traditional organizations such as ABC News to more tabloid style outlets such as the New York Post. Whats more, Drudge Report drove more links than Facebook or Twitter on all the sites to which it drove traffic. The Pew Research Centers Project for Excellence in Journalism JOURNALISM.ORG Trusted News Source According to my analysis, the Drudge Report is approximately the most fair, balanced, and centrist news outlet in the United States. Tim Groseclose, UCLA political science professor and author of Left Turn On a scale of 0100, Groseclose ranked Drudge Report neutral when compared to other popular news media outlets. Washington Times 35.4 Fox News Special Report with Brit Hume 39.7 DrudgeReport.com 60.4 U.S. News & World Report 65.8 New York Times 73.7 Wall Street Journal 85.1 UCLA Political Affiliation of DrudgeReport.com Readers 60% 40% Center-Left Right
  • 13. TARGETING, SIMPLIFIEDPlace your online ads in front of a targeted audience, with behavioral, psychographic, and demographic profiles custom-tailored to your specifications. BRAND SAFETY Even with access to so many people and sites, you dont have to worrywe can exclude advertisements from any sites that you find competitive or offensive. TRANSPARENTPRICING With Intermarkets innovative pricing model, you see exactly where and what youre spending. Outside of our managed service fees, there are no markups or hidden feesyou pay what we pay, eliminating waste and boosting ROI. EXPANDED REACH With access to over 90% of online Americans, the Intermarkets Audience Targeting Platform (ATP) makes it easy to reach the thousands or millions of people who fit a custom profile based on your particular ad campaigns needs. FACEBOOK EXCHANGE Go where more than 1 billion users spend one out of every six minutesFacebook. Overlay first- and third-party data to target based on online and offline histories, delivering more relevant messages and launching more effective ad campaigns. 1,000s OF TARGETING CATEGORIES REACH THE RIGHTAUDIENCE. EVERYTIME. Age: 35-54 Household Income: $150,000 Location: Washington, D.C. Interests: Financial news, golf, luxury cars 1000s OF SITES REACH 200 MILLION ONLINE AMERICANS ATP
  • 14. THE EVOLUTION OF REPORTING AND OPTIMIZATION Conversion Rate Ratio of conversions (sale, lead, signup, etc.) to ad clicks In-View Time Average length of time an ad has been in-view In-View Rate Percent of impressions where at least 50% of an ad was in-view for at least one continuous second Exposure Time The sum of in-view time measured in hours Interaction Rate Percent of impressions where the user entered frame of ad and remained active for at least 0.5 seconds Interaction Time Average length of time the user interacted with the ad Hover Rate Percent of impressions resulting in a user hovering on the ad Attention Quality Ratio of users that converted from hovering to interacting Dwell Time Average length of time the user was on the page with the ad 1 Doubleclick, 2013 | 2 comScore, Starcom USA, 2009 | 3 comScore, Starcom USA, 2009 Fortunately, we now have much more sophisticated ways of measuring campaign performance! We can look at a campaigns view-through impact to determine how your ad units influence your audience to think, feel, and act differently than they would have otherwise. We then put these actionable insights to work, optimizing your campaign to drive more sales, signups, responses, and more. THEN... When online advertisers first dipped their toes in the murky waters of the internet, their focus was on the most tangible evidence of engagement: The Click. ...AND NOW Heat Mapping: See exactly where and how visitors are interacting with an ad. DID YOU KNOW? The average clickthrough rate is only 0.1%1 8% of internet users account for 85% of clicks2 84% of internet users dont click on ads3
  • 15. DATA MANAGEMENTWe pull from first-party, third-party, and CRM data to ensure the most accurate segmentation possible. Then, our sophisticated Data Management Platform (DMP) mixes and matches more than 15,000 data points to create custom-tailored targets. Finally, we deliver and optimize your campaign in real time with detailed reporting and actionable insights. DATA IS CRUCIALTO WHATINTERMARKETS DOESITS INFLUENCE CAN BE FELTACROSS ALLOUR SERVICES. SO WE MAKE COLLECTING, ORGANIZING, AND ANALYZING IT A TOP PRIORITY. 15,000 DATA POINTS ORGANIZE COLLECT OPTIMIZE DELIVER
  • 16. WHATDO YOU GET WHEN YOU WORK WITH INTERMARKETS? We wont lieborn online, weve got technology running through our veins. But when it comes to setting you up for success, its the people who make the difference. People who have your best interest at heart. People who can guide you on your path to success. And people who will see your campaign through from end to end, start to finish. Thats the Intermarkets Way. RESULTS. DEDICATED CLIENTSERVICES REPRESENTATIVE Im here to listen to your concerns and find you the solutions you seek. PERSONALSALES EXECUTIVE I make your ideas tangible with a custom-built plan just for you. HANDS-ON ACCOUNTMANAGER Im here to set up, manage, and monitor your campaign, from start to finish. EXPERTTRAFFICKING TEAM We optimize your campaigns performance by offering actionable insights, 24/7. SAVVYBUSINESS DEVELOPMENTSUPPORT We keep an eye out for complementary opportunities and ventures. INNOVATIVE MARKETING & CREATIVE SERVICES We can breathe new life into your message with creative ad design and more. MEETYOUR TEAM
  • 17. POWERFULTOOLS AND CAPABLE PARTNERS ADVERTISING ENGINES MARKETING & OPERATIONS ANALYTICS & OPTIMIZATION DATA MANAGEMENT
  • 18. ADVERTISER SOLUTIONS Faced with ever-increasing demands, todays marketers need to communicate in new and more effective ways. Thats where Intermarkets delivers. We work with advertisers and agencies to define their target audiences, deploy innovative solutions, discover actionable insights, and deliver desired results. PUBLISHER SOLUTIONS We work directly with publishers to make advertising simple. Our hands-on approach to website monetization is designed to allow publishers to focus on what they do bestcreate great content. By minimizing the time and cost of operations management, we help to maximize the value of their digital content across all screens and platforms. ABOUTUSWe understand the challenges todays marketers face in a constantly evolving digital landscape. Data-driven and people-powered, our solutions connect advertisers, agencies, and publishers with the most innovative and powerful tools in the media space. REACH YOUR RIGHTMARKET. EVERYDAY.