interiors - research problem

Upload: richa-gupta

Post on 17-Jul-2015

5 views

Category:

Documents


0 download

TRANSCRIPT

Study of Popularity of Modular Fixed Furniture in IndiaThe Furniture Market in India is expected to grow at a rate of 20% per annum. The consumption pattern has increased in India. People are buying modular furniture like the upholstery and the kitchen modulars and Modulars for offices too but the Modular fixed furniture is still not popular in India i.e. people are still not buying the non upholstery items like the cupboard, racks etc. The Research Problem is that What are the reasons why Modular fixed furniture still not popular in India. Background: The fast emerging concept of standard lifestyle, interior designing, sense of comfort and architecture has given Furniture Industry an essential ever growing platform and thus empowering the industry to be termed as great manufacturers and exporters of grand quality furniture in terms of art, style, technology and beauty. And of course, globalization and media are also strong factors to give rise to the industry. The strongest factor for this upraise is the huge investment done by the foreign manufacturers and the credit definitely goes to versatile range of products by the industry. The Indian wooden furniture industry is generating approximately a turnover of Rs 3,500 crore annually. The market of wooden furniture solely owns the share of nearly Rs 60 crore. The marked development of the industry has enhanced the leading foreign brands to budget in their confidence and money in Indian Furniture Industry. The world market now feels pleasure and confident to join hands with Indian Furniture brands, to name few are Godrej & Boyce Manufacturing Co. Ltd., Furniturewala, Zuari, Yantra, Renaissance, N R Jasani & Company, Furniture Concepts, Durian, Kian, Millenium Lifestyles, Truzo, PSL Modular Furniture, BP Ergo, Tangent, Featherlite and Haworth and much more to add to the growth of the industry. Importance:

Significance: Scope Limitation Time Period Geographical Area: The research is conducted on the fixed furniture buying patterns among the middle and lower middle class, so the research will focus more on tire1, tire2 and tire 3 cities in India. The area of coverage will include the following list TIRE -1 TIRE - 2 TIRE 3 Banglore Kochi Dehradun

Mumbai Delhi Kolkata

Patna Bhopal Indore Guntur Vadodara Raipur

Sangli Kozhikode Belgaum

Assumption Review of related literature Definition of the terms used Objectives Variables Hypothesis Research Design Chapter Scheme Budget 1. Importance If this survey is carried out the then the reasons why these non upholstery furniture is not used if you carry out the survey what benefits you and the society. 2. Significance It is important becauseit is possible because finding here are replicated 3. Scope & Limitation it can have many factors..what are u focusing among the 6 Ms of management. And what are the limitation 4. Time period specify the time period 5. Geographical Area what is applicable in rural area many not be applicable in the urban area.the intent of selecting that survey area 6. Assumptions No research can be carried out without assumptions. 7. Review of related literature: helps in identifying the research activities carried out till date and which are the untouched areas 8. Def. of the terms used define the terms used in the research proposal. 9. Objectives Reasons to carry out the research. MUST 10. Variables dependent and independent variables 11. Hypothesis a statement which may or may not be true your conclusion in case of extreme situation. 12. Research Design

a. Sampling b. Observation technique used for data collection c. Statistical Analysis of the data d. Operational Design 13. Chapter Scheme Presentation of your thesis 14. Budget in terms of time money and people. Why do we require RESEARCH PROPOSAL? - As a blue print Research Design (Research Methodology) RD Exploratory Overall Design Flexible 1 Sampling Non Probability( Different types / deliberate sampling or convenience sampling, quota sampling, cluster sampling and Area sampling, multi stage sampling, Random Sampling, systematic sampling , stratified random sampling) 2 Statistical No preplanned design for analysis 3 4 Observational Operational Unstructured Instruments No Fixed Decision

Descriptive Rigid Probability

preplanned design for analysis Structured Instruments Advanced Decision

Experimental Research Control Group Experimental Group