interface studio: electric car
DESCRIPTION
Revision of Electric Car presentationTRANSCRIPT
“ This mobilization of resources within a matter of , , months demonstrates that a country and indeed the world can restructure the economy quickly if it is
. — convinced of the need to do so Many people although — not yet the majority are already convinced of the need
. for a wholesale economic restructuring The purpose of , this book is to convince more people of this need
helping to tip the balance toward the forces of change .”and hope
- . , 2.0: Lester R Brown Plan B Rescuing a Planet Under Stress and a Civilization in Trouble
“ ? . ? .”Gas Gone Electric In Making electricity .COOL
Ashley Ahn Rebekah Meek Margaret Moser
Tactics
- Series of steps to enact change
Art
Activism
Political Change through LAW
Art
Silent Spring- , 1962Rachel Carson
' Omnivore s Dilemma- , 2006Michael Pollan
Bread and Puppet Theater- Cheap Art and Political Theater in Vermont
The Jungle- , 1906Upton Sinclair
Brokeback Mountain- , 2005Directed by Ang Lee
Native Son- , 1940Richard Wright
Activism
ACT UP- Aids Coalition to Unleash Power
An Inconvenient Truth- , 2006Al Gore
Greenpeace- Independent global campaigning organization
68Mai- , , 1968general shift in ideals Paris
Salt Satyagraha- - , 1930Sit ins
Results
- Change in legal frameworks
- Change in business practices
- Heightened social awareness , Saul Williams List of Demands
?Art and Electric Car
Spreading the Word
- Call Senators- Public Forums- “ ' ”Don t Drive Your Car- Campus Activist Network- PSA Campaign-Billboards- Gas Station Campaigns- / Targeted Ads Ad words- Start the conversation with existing dealerships- / Hash tags on Twitter Status updates on Facebook
Previous Government Programs
- The EU banning incandescent bulbs
- Public Utility Regulatory Policy Act
- Digital Cable
Government Transitional Program
- “ ” cash for gas guzzlers
- / - boost and or extend the Qualified Plug In Electric Drive Motor Vehicle Credit
- , Start with fleet vehicles then move into consumervehicles
- distance traveled is known
- will always return to the garage to be charged
Implementation
- – removal of gas subsidies reveal the truth about gas prices
- - , , require triple walled containment monitor wells and concrete
’ ( vaulting at service station owner s expense currently cleanup
)costs are borne by taxpayers
- collect a disposal fee upfront with vehicle purchase
- “ ” create an argument that states ignoring global warming is a futures human rightsissue
- creation of department in the EPA for research and development
- / declare gas cars global warming as a public health emergency
Changing Consumer Desire
- Marketing Strategies
- “ ” making the electric car cool todrive- campaigns that highlight costbenefits- “ ”make gas uncool- bandwagon strategy
- Physical Appeal- Making electric cars just as functional as gas- Attributes that surpass gasoline cars-” ”Futuristic and chic
Conclusion
- Series of steps to enact change
Art
Activism
Political Change through LAW
WORLDDOMINATION