interested in learning more about the sweet baked goods

Source: DuPont Nutrition & Health / GFK consumer study, November 2016. Copyright © 2017 DuPont or its affiliates. All Rights Reserved. The DuPont Oval Logo is a registered trademark or trademark of E.I. du Pont de Nemours and Company or its affiliated companies. Interested in learning more about the sweet baked goods market in South Africa? Download the white paper. South African consumers enjoy... Taste and indulgence are the priorities – health is less important An indulgent treat / reward A between-meal stopgap Are often consumed as on multiple occasions throughout the day ‘Me-time’ occasions At home: watching TV or ‘milk and cookies time’ However ... Consumers are open to some healthier product variants Muffins made with vegetables Products with added whey protein Reduced sugar products to prevent hyperactivity in children Some life-stage events may trigger a move towards healthier alternatives Healthier options for people with lifestyle-related conditions Weekday At home: breakfast, lunch, supper, between meals Away: at work, on the go, at school Lower frequency Weekend At home: breakfast, stopgap snack Away: social events Special occasions Birthdays Weddings Baby showers Cookies/biscuits Cakes Muffins Croissants Small, individually wrapped cakes for daily consumption and fresh cakes for special occasions Consumed at breakfast or between meals, bought fresh from supermarkets or artisan bakeries Typical breakfast item at weekends, bought fresh from supermarkets or artisan bakeries Consumed several times a day by all family members, bought weekly or monthly Sweet baked goods... There’s a constant snacking culture Snack bars Donuts, brownies & waffles On-the-go, chewy snacks perceived as a healthier option, bought weekly or monthly Indulgent treats for special occasions, usually purchased fresh Taste and indulgence are particularly important to men Healthier eating is more important to women, especially those with families OPPORTUNITY Current healthier sweet baked goods do not completely satisfy a sugar craving or deliver enough indulgence Weekday Weekend Higher frequency Consumer purchases are driven by Appearance Ingredients Convenience Taste Sweet baked goods consumption in: s o u t h a f r i c a

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Page 1: Interested in learning more about the sweet baked goods

Source: DuPont Nutrition & Health / GFK consumer study, November 2016.

Interested in learning more about the sweet baked goods market in South Africa? Download the white paper.

South African consumers enjoy...

Taste and indulgence are the priorities – health is less important

An indulgent treat / rewardA between-meal stopgap

Are often consumed as

on multiple occasions throughout the day

‘Me-time’ occasionsAt home:watching TV or ‘milk and cookies time’

However ...Consumers are open to somehealthier product variantsMuffins made with vegetables

Products with added whey protein

Reduced sugar products to preventhyperactivity in children

Some life-stage events may trigger a movetowards healthier alternativesHealthier options for people withlifestyle-related conditions

WeekdayAt home:breakfast, lunch, supper, between meals

Away:at work, on the go, at school

Low

er fr

eque

ncy

WeekendAt home:breakfast, stopgap snack

Away:social events

Special occasionsBirthdays

Weddings

Baby showers

Cookies/biscuits Cakes Muffins Croissants

Small, individually wrapped cakes for daily consumption and fresh cakes for special

occasions

Consumed at breakfast or between meals, bought fresh from supermarkets or artisan

bakeries

Typical breakfast item at weekends, bought fresh from

supermarkets or artisan bakeries

Consumed several times a day by all family members, bought

weekly or monthly

Sweet baked goods...

There’s a constant snacking culture

Snack barsDonuts, brownies

& waffles

On-the-go, chewy snacks perceived as a healthier option, bought weekly or

monthly

Indulgent treats for special occasions, usually purchased

fresh

Taste and indulgence areparticularly important to men

Healthier eating is moreimportant to women,

especially those with families

OPPORTUNITYCurrent healthier sweet baked goods do not completely satisfy a sugar craving or deliver enough indulgence

Weekday

Weekend

Hig

her f

requ

ency

Consumerpurchases are

driven by

Appearance

Ingredients

Convenience

Taste

Sweet baked goods

consumption in:

south afric

http://www.danisco.com/food-beverages/bakery/growth-markets/in-love-with-sweet-bakes/

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