T H E U L T I M A T E

GUIDEBOOK

Content Map

OURMISSION

p.3

p.17

Vision

p.13 Values

p.7

Identity

What we do.

IdentityWho we are.

&

Whenever you find yourself on the side of themajority, it is time to pause and reflect. - Mark Twain

The districtbelieves in challenging the

status-quo by exploring interestsand pursuing passions regardlessof external pressures. This space

is meant to manifest our belief.

By curating engaging content fromdiverse mediums and perspectives,

we plant, nurture, and propagatethe seeds of creative

expression.

Ingressus esse creationis et diversitatis.

Our crew is a diverse and internationalteam of talented individuals who embody

our belief. They are the pioneers of ourjourney and their content is the preciousfruit that, when consumed, encourages

and guides passion-seekers to takeaction.

In different cultures around the world,this special fruit represents life and

death, as well as fertility and abundance.Its form is peculiar and unique. A mix ofreds and pinks, a spherical form, and acrown overhead. Could it be the king’s

fruit or the king of all fruits?

On the inside are small red jewels with ajuicy and sweet taste. Those red

diamonds represent our content, whatwe love, our treasure.

The dividing lines symbolize peace, theseeds represent who we are, and this

fruit represents the district.

a fruit

- The Pomegranate -

ValuesWhat we hold dear.

Bold & BrashBoldness and

brashness force youand your audience outof the comfort zone.

Only a select few realizethat life begins at the

end of your comfort zone.We believe in Defying Fear,Challenging the Status-Quo,

Being Raw, & Breaking Tradition.Strip away the finery and strike

people to their core!

Interested Self-Reflection

Looking inward canevince how you're truly feeling.

As represented by the inside of ourpomegranate, we are interested in

what is below the surface.Your true self.

We believe in learning from ourmistakes, challenging ourselves, and

creating unique perspectives.

Teach, Learn & Inspire

Everyone has somethingto teach, but everyone also has

something to learn. We believe in creating a cycle of

teaching and learning. If everyonecontributes to this virtuous circle we

can maintain a strong balance. Repeating this cycle is the best way

to proactively inspire others.

BurningPassionIt's been

referred to asinner fire, or a fire

in your belly. Somethingthat drives you. Something you

can't imagine living without.We believe in being driven by what

you love. Fueling a passion thatdisregards busyness and laziness. A desire that pushes you past your

own preconceived limitations.An unstoppable force.

BurningPassion

Teach,Learn, & Inspire

InterestedSelf-

Reflection

Our Values

Bold&

Brash

OURMISSION

The unexamined life is notworth living.

-Socrates

Challenge the status-quoby propagating inspirationthrough the exploration ofinterests and the pursuitof passions regardless of

external pressures.

To be yourself in a world that isconstantly trying to make yousomething else is the greatest

accomplishment.-Ralph Waldo Emerson

With the rise in pressure onyoung adults to follow a safe and

pre-determined career path,comes the downfall of creativity

and diversity.

We aim to challenge this byfostering and promoting these

qualities, while inspiringoursleves and others to lead alife of direction and purpose.

We believe in failing joyously, self-reflecting, and learning from thewaves of life that may leave you

stranded or thrash you about untilyou learn to surf them smoothly in

your desired direction.

Our international team of creatorsfrom all corners of the globe

manifest our beliefs.

Be InterestingBe Bold Be Brash

Vision

We strivefor a world in which

every explorer with aninternet connection andan inner fire burning

with passion, canlive doing what

they love.

Creators are fundamental to the adaptability and evolution

of human progress.

By creating a space for all those whoembody the pursuit of their passion

and the exploration of their interests,we wish to share, exhibit, and inspire

through their work.

Through this inspiration, we canpropagate creativity, diversity,

and action to all thosebold enough to pursue

what they love.

"Have the courage tofollow your heart and

intuition. They somehow alreadyknow what you truly

want to become. Everything elseis secondary."- Steve Jobs