interdisciplinary and international study programs in digital media design and engineering

Martin Šperka, Alena Kovárová

Faculty of Informatics and Information Technologies Slovak University of Technology, Bratislava, Slovakia

Interdisciplinary and International Interdisciplinary and International Study Programs in Digital Media Study Programs in Digital Media

Design and EngineeringDesign and Engineering

Interdisciplinary and International Study Programs in Digital Media Design and Engineering Šperka, Kovárová: FIIT STU, Bratislava

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CONTENTCONTENT

• Motivation• Real Situation• Definitions of Digital Media Design• IT versus ART• Projects• Recommendation• 1. project - questionaries and evaluations• 2. project• Conclusions


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MOTIVATIONMOTIVATION

Developing new products containing digital media interfaces and systems:

1. Integrating interactive mediatext, image, animation, video, sound, virtual reality

such as computer network applications, interactive CD/DVD ROM, mobile devices, information kiosks and objects

2. Requires specific knowledge and skills• in electronic engineering• information technology• media design – user interface design


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REAL SITUATION 1/2REAL SITUATION 1/2

CompaniesThere are many companies where engineers and designers work together, but in many there are only engineers or designers.

The need to find a common language for communication and the knowledge of fundamentals in other field is very valuable.

EducationIn many countries exist schools providing a combined education in IT and art design. In Slovakia there exists no such educational institution.

GoalThe goal is to create comprehensive curriculum to overcome the gap between the world of media engineering and art design


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REAL SITUATION 2/2REAL SITUATION 2/2

The main ideaTo create such study program, which graduates would cover the lack of experts in our market area.

ProblemsExisting subjects should be modified to meet existing knowledge for both groups of students.

Traditional border between world of science and engineering on

one side and the art and design on the other.


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DEFINITIONS OF DEFINITIONS OF DIGITAL MEDIA DESIGNDIGITAL MEDIA DESIGN

Digital media belongs to a group together with multimedia, intermedia, cross-media, new media and

interactive media

Design is understood differently

is art emphasizing creativity and attraction has standardized rules, necessary to learn and respect

Same field – different groupseach group has own vocabulary => don’t understand each other


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IT versus ARTIT versus ART

focus:improve and invent new theories, techniques and technologies of digital media

education:+ functional principles

+ working with multimedia information

- aesthetics

focus: creativity and visual aesthetics

education: + multimedia creation

+ authoring tool

– principles of functionality


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PROJECTSPROJECTS

1. Interdisciplinary study program in design of interactive digital media

FA SUT + FIIT SUT (Slovakia)

2. Joint Degree in Media Development Engineering [JDMDE]

Denmark + Belgium + Finland + Poland + Slovakia + Spain

3. Artistic forms in communication designFA SUT (Slovakia)


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RECOMMENDATIONRECOMMENDATION

of EADIM = European Academy of Digital Media

30%legislative, business and media production management

knowledge and skills in multimedia technologies

media design and aesthetics

30%

30%


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1. project1. projectInterdisciplinary study program in design of interactive digital media


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QUESTIONNAIRES 1/2QUESTIONNAIRES 1/2

To answer these and other important questions, we prepared 3 types of special questionnaires. 1. Companies associated with software, hardware and digital media

development

2. Students of FIIT STU

3. Students of FA STU (Institute of Design)

Questionnaires should help devise a student profile and create a suitable curriculum of the current studying program


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QUESTIONNAIRES 2/2QUESTIONNAIRES 2/2

CompaniesTo find out what kinds of profession/knowledge they would

require from their employees provided that they would be graduates of Digital Media Design program.

Students FIIT STUTo find out in which of the FA existing courses these students

would be interested, if they had the chance to make the choice.

Students FA STUTo find out in which of the FIIT existing courses these students

would be interested, if they had the chance to make the choice.


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EVALUATION 1/2EVALUATION 1/2Students of FIIT STUStudents of FIIT STU

0,090,13

0,33 0,340,40 0,41

0,46 0,480,56 0,59 0,59 0,60

0,66 0,670,71 0,74

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%


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EVALUATION 2/2EVALUATION 2/2Students of FA STUStudents of FA STU

0,060,11 0,14 0,17

0,22 0,25 0,28 0,31 0,33 0,36 0,39

0,50 0,53 0,56

0,720,78

0,94

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

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2. project: JDMDE 2. project: JDMDE as bachelor degree levelas bachelor degree level

Joint Degree in Media Development Engineering• Belgium - Advanced network technologies

• Denmark - Interactive systems design

• Finland - 3D Visualization Techniques

• Poland - Management and Industrial Engineering

• Slovakia - Interactive systems

• Spain - Advanced Audiovisual Information Processing Systems & Techniques


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CONCLUSIONS CONCLUSIONS

The need for specialist in digital interactive media on the

labor marked is big.

=> New study programs and institutions, which cover

this field, are created.

Because this engineering and design area is interdisciplinary, it is useful to integrate existing resources as well as we did in projects.


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AcknowledgementsAcknowledgements

This work was partially supported by the Slovak Cultural Grant Agency (KEGA) under the contract No. 3/3206/05 - Study in Design of Interactive Digital Media and No. 3/3253/05 Artistic Forms in Communication Design.

We would like to thank Ľubomír Horník, associate professor at the FA STU, who helped us to collect data at the FA SUT.


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Thank you for your attention.Thank you for your attention.

Martin Šperka [email protected]

Alena Kovárová [email protected]

interdisciplinary and international study programs in digital media design and engineering

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