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Interconnecting messages ICOM-MPR 9.-12.9.2012 Piia Laita

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Interconnecting messages

ICOM-MPR 9.-12.9.2012 Piia Laita

The communications toolbox

media contacts

Online channels and social media

Marketing communications and advertising

Cooperation and

mediapartners

Page 3: Interconnecting messages - ICOMnetwork.icom.museum/.../mpr/papers/2012-Laita.pdf · Piia Laita . The communications toolbox media contacts . Online channels and social media Marketing

Digital operating environment

Monitored Measured Optimised

Page 4: Interconnecting messages - ICOMnetwork.icom.museum/.../mpr/papers/2012-Laita.pdf · Piia Laita . The communications toolbox media contacts . Online channels and social media Marketing

Basic principles

Carefully chosen communication channels

Interconnecting messages

Kiasma’s online presence

Kia

sma.

fi Facebook.com/KiasmaMuseum

Kiasmail

@KiasmaMuseum

Kiasma blog

May Contain Contemporary Art blog

youtube.com/KiasmaMuseum

Online advertising, SEM SEO

Media partners

Mobile apps

Page 6: Interconnecting messages - ICOMnetwork.icom.museum/.../mpr/papers/2012-Laita.pdf · Piia Laita . The communications toolbox media contacts . Online channels and social media Marketing

CASE 1

Thank You for the Music • Theme: How music

moves us • Media partner • Advertising • Facebook application • KiasMail • Blogs • Twitter

Page 7: Interconnecting messages - ICOMnetwork.icom.museum/.../mpr/papers/2012-Laita.pdf · Piia Laita . The communications toolbox media contacts . Online channels and social media Marketing

Page 8: Interconnecting messages - ICOMnetwork.icom.museum/.../mpr/papers/2012-Laita.pdf · Piia Laita . The communications toolbox media contacts . Online channels and social media Marketing

CASE 2

• Marketing partners • ARS11.fi and

shareable content • ARS 11 blog • Twitter reacting on

media

Travel agency Finnmatkat • Travel brochures • Direct marketing • Travel fair • Facebook application

”Visit Africa for ten euro”

Page 10: Interconnecting messages - ICOMnetwork.icom.museum/.../mpr/papers/2012-Laita.pdf · Piia Laita . The communications toolbox media contacts . Online channels and social media Marketing

CASE 3

• Art acquisitions • Blog • Media release • Facebook • Twitter • Personal contacts

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