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IBM Big Data & Analytics: Competitive Advantage in the New Era of Smart

Mychelle Mollot

Vice President WW Marketing

Business Analytics

© 2013 IBM Corporation

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Constantly adapts

to changing market

dynamics, buyer

demands and

disruptive technologies

Client-centric,

digitally savvy in its

use of cloud, mobile,

social and big data

platforms to transform

Embraces data in all

forms to apply

analytics, unlock

insight, and make

fact-based decisions

Creates value in new

ways by forging

deeper relationships

with clients and

between employees

Four Technologies Help Define the Smarter Enterprise

BIG DATA

ANALYTICS

SOCIAL BUSINESS

ENTERPRISE

MOBILITY

CLOUD COMPUTING

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What’s Changing?: Big Data & Analytics Is Expanding Quickly

Data is the world’s

newest resource

Decision-making

extends from few to many

As data value grows, current

systems won’t keep pace

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Why Act Now?

To outperform in your industry

To proactively manage security

and risk

To create IT agility to underpin

the business

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Examples of Outstanding Performance Driven by Big Data and Analytics

å

Just in time maintenance

One size fits all marketing

Traditional Approach Transformational Outcomes

Slow claims processing

Real-time, automated

weather prediction

Personalized, real-time

marketing offers

Predictive maintenance

& improved uptime

Real-time Risk

Analysis Monthly risk management

Manual weather forecasting

Intelligent & accelerated

fraud detection

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To Manage Risk and Create Agility: Embrace All Data ….Uncertainty of New Information is Growing Alongside its Complexity

Volume Variety Velocity Veracity

Data at Scale

Terabytes to petabytes of data

Data in Many Forms

Structured, unstructured, text, multimedia

Data in Motion

Analysis of streaming data to enable decisions within fractions of a second.

Data Uncertainty

Managing the reliability and predictability of inherently imprecise data types.

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By 2015, 80% of All Available Data Will Be Uncertain G

lob

al

Da

ta V

olu

me

in

Ex

ab

yte

s

Multiple sources: IDC, Cisco

100

90

80

70

60

50

40

30

20

10

Ag

gre

gate

Un

cert

ain

ty %

9000

8000

7000

6000

5000

4000

3000

2000

1000

0 2005 2010 2015

Sensors

Enterprise Data

VoIP

Social media

Internet of things

Video, Audio and Text

Rising Uncertainty = Declining Confidence

1 in 3 Make decisions on

untrustworthy data

1 in 2 Lack the information

that they need

60% Have too much data

We are here.

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IBM Big Data and Analytics: Helps You Outperform, Manage Risk and Create IT Agility

Broadest set of capabilities across big data and analytics

Pre-integrated components accelerate value

Pre-built industry and horizontal solutions

Integration and optimization with storage and infrastructure

Delivered in multiple forms: software, appliance, and cloud

World-class consulting and implementation drives innovation and value

The Whole is Greater Than the Sum of the Parts

CONSULTING and IMPLEMENTATION SERVICES

Performance

Management

Content

Analytics Decision

Management

Risk

Analytics

Business Intelligence and Predictive Analytics

ANALYTICS

Information Integration and Governance

BIG DATA PLATFORM

Content

Management

Data

Warehouse

Stream

Computing

Hadoop

System

Sales Marketing Finance Risk IT Operations HR

SOLUTIONS

Watson and Industry Solutions

SECURITY, SYSTEMS, STORAGE AND CLOUD

Scale

Management

Data

Optimization

Low Latency

Resources

Parallel

Processing

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Big Data and Analytics Solutions Across Industries

Insurance

360˚ View of Domain

or Subject

Catastrophe Modeling

Fraud & Abuse

Banking

Optimizing Offers and

Cross-sell

Customer Service and Call

Center Efficiency

Telco

Pro-active Call Center

Network Analytics

Location Based Services

Energy & Utilities

Smart Meter Analytics

Distribution Load

Forecasting/Scheduling

Condition Based

Maintenance

Media & Entertainment

Business process

transformation

Audience & Marketing

Optimization

Retail

Actionable Customer

Insight

Merchandise Optimization

Dynamic Pricing

Travel & Transport

Customer Analytics &

Loyalty Marketing

Predictive Maintenance

Analytics

Consumer Products

Shelf Availability

Promotional Spend

Optimization

Merchandising Compliance

Government

Civilian Services

Defense & Intelligence

Tax & Treasury Services

Healthcare

Measure & Act on

Population Health

Outcomes

Engage Consumers in their

Healthcare

Automotive

Advanced Condition

Monitoring

Data Warehouse

Optimization

Life Sciences

Increase visibility into drug

safety and effectiveness

Chemical & Petroleum

Operational Surveillance,

Analysis & Optimization

Data Warehouse

Consolidation, Integration &

Augmentation

Aerospace & Defense

Uniform Information

Access Platform

Data Warehouse

Optimization

Electronics

Customer/ Channel

Analytics

Advanced Condition

Monitoring

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Scientists

WellPoint Interactive Care Guide and Care Reviewer

Streamlines authorization of procedures and ensures adherence to care guidelines

IBM Watson Case Advisor – Beta Provides deep patient case insights and key details

Cognitive Solutions for Healthcare: Watson

Assist with identification, investigation

and validation of new therapies

Accelerate Research

and Insights

IBM Watson Expert Advisor

Assist in identifying individualized

treatment options for patients

Improve Diagnosis

and Treatments

WellPoint Interactive Care Insights (for Oncology)

Clinicians

Enhance Coordination

of Care and Outcomes

Assist in post procedure

and on-going care

Patients

IBM Watson Care Advisor – TBD

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Big Data & Analytics Reference Architecture

Data in

Motion

Data in

Many Forms

Data at

Rest

Information

Ingestion

and

Operational

Information

Landing Area,

Analytics

Zone

and Archive

Exploration, Integrated

Warehouse, and

Mart Zones

Real-time

Analytics Decision-

Making

Business

Processes

Point of

Interaction

Information Governance, Security &

Business Continuity

Security, Systems, Storage and Cloud

Cognitive Computing

Real-time Analytics

& Decision Management

Planning & Forecasting

Predictive Analytics

& Content Analytics

Reporting, Analysis

& Dashboards

Data Discovery

& Visualization

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Infrastructure Matters to Support New Big Data & Analytics Architecture

Scalability Parallel

Processing

Low Latency Data

Optimization

Predictive Analytics Data Warehouse

Text Analytics

Hadoop Workloads

Optimization

Sensitivity Analysis

Cores SCM*

Storage Network

Optimal Infrastructure

An efficient and agile

infrastructure balances

the needs of different

analytics workloads

Core infrastructure

capabilities deliver

speed and confidence

* SCM-Storage Class Memory

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Delivering Workload Optimized Performance

System for Transactions System for Analytics

System for Operational Analytics

For apps like

Order Management

Database cluster services

optimized for transactional

throughput and scalability

For apps like

Sales Analysis

Data warehouse services optimized

for high-speed, peta-scale analytics

and simplicity

For apps like

Real-time

Fraud Detection

Operational data warehouse services

optimized to balance high performance

analytics and real-time operational

throughput

System for Hadoop

For apps like

Big Data

Exploration

Hadoop services optimized for

exploration of large volumes of data

with any type of structure; and as a

queryable archive to augment

traditional data warehousing

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A Year of Innovation for Big Data & Analytics

Find and protect sensitive data

80% faster monitoring

PERFORMANCE MANAGEMENT and BUSINESS INTELLIGENCE

AGILE GOVERNANCE FOR ALL DATA

Single point of security for traditional, NoSQL, and big data

Cognos TM1 with Mobile contribution

Integrated metrics and scorecarding

Deploy on Cloud, zLinux, on premise.

Native mobile on iOS and Android

INFRASTRUCTURE

Analytics on POWER 7-14x lower TCO

X-86 innovation – 40% better perf efficiency

System x – open analytics on Linux

IBM Flash Systems for low latency analytics.

Real-time compression to access all relevant data

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IBM Big Data & Analytics Momentum

Source: IBM. Note: All numbers used are cumulative. 3/31/2013

1100 Business Partners

1640 Business Partners

2215 Business Partners

9th Analytics Solution

Center Opens in Ohio

170 Big data

Clients 85

Info Agenda Engagements

730 Big Data Clients

860 Info Agenda

Engagements

1040 Big Data Clients

2,300 Info Agenda

Engagements

1550 Big Data Clients

30,000 GBS Information and

Analytics Engagements

3,810 Info Agenda

Engagements

10,000 40,000 101,000

2010 2011 2012 2013

40,000 AnalyticsZone.com

Members

Big Data University Enrollments

Big Data University Enrollments

Big Data University Enrollments

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IBM Is Helping Address the Analytics Skills Gap

New technologies designed for business users

IBM AnalyticsZone to download and experiment with software

Big Data University with robust curriculum

Big Data Stampede for accelerated value

Partnering with major universities globally

On-line resource centers & books written by IBM thought leaders