interbrand's brand strength, by thinker
DESCRIPTION
ravi patel, ravi patel rims bangalore, brand, brand strength, 10 principles of strong brand, interbrand's brand strength.TRANSCRIPT
BEST GLOBAL BRANDS 2!1!
WWW.BESTGLOBALBRANDS.COM
Interbrand’sBrandStrength
“ The art of marketing is the art of brand building. If you are not a brand, you are a commodity. Then price is everything and the low-cost producer is the only winner.” – Philip kotler, kellogg
TODAYʼS BRANDS CANʼT HIDE ANYTHING FROM CONSUMERS
NOW CUSTOMERS CAN LET THE WORLD KNOW HOW THEY FEEL
IT IS A RISKY LANDSCAPE FOR TODAY'S BRANDS
1. MAKING A PROMISE
2. COMMUNICATING YOUR PROMISE
4. STRENGTHENING YOUR PROMISE
3. KEEPING YOUR PROMISE
Copyright © 2003, 2005, 2008, 2009 Idris Mootee 60-Minute Brand Strategist – Limited Edition
10 PRINCIPLES OF
STRONG BRANDS
1COMMITMENT
2PROTECTION
3CLARITY
4RESPONSIVENESS
5AUTHENTICITY
6RELEVANCE
7UNDERSTANDING
8CONSISTENCY
9PRESENCE
10DIFFERENTIATION
+ 2%7!,452 $m
! 2!!9 Rank 1
COCA!COLA+ 7%64,727 $m
# 2!!9 Rank 2
IBM+ 7%6!,895 $m
" 2!!9 Rank 3
MICROSOFT+ 36%43,557 $m
' 2!!9 Rank 7
GOOGLE- 1"%42,8!8 $m
& 2!!9 Rank 4
GE+ 4%33,578 $m
( 2!!9 Rank 6
MCDONALD’S
- 16%26,192 $m
!! 2!!9 Rank 8
TOYOTA
+ 9%14,881 $m
## 2!!9 Rank 24
ORACLE
+ 4%32,!15 $m
$ 2!!9 Rank 9
INTEL
- 15%29,495 $m
) 2!!9 Rank 5
NOKIA+ 1%28,731 $m
* 2!!9 Rank 1!
DISNEY+ 6%25,179 $m
!# 2!!9 Rank 12
MERCEDES!BENZ+ 5%23,219 $m
!' 2!!9 Rank 14
CISCO
+ 5%16,136 $m
#! 2!!9 Rank 21
H&M
- 4%12,753 $m
#$ 2!!9 Rank 25
NESCAFÉ
+ 4%21,86! $m
!( 2!!9 Rank 16
LOUIS VUITTON
- 7%13,944 $m
#' 2!!9 Rank 22
AMERICAN EXPRESS
+ 23%9,665 $m
"( 2!!9 Rank 43
AMAZON.COM
+ 5%19,961 $m
!) 2!!9 Rank 17
MARLBORO
+ 2%11,826 $m
"! 2!!9 Rank 31
UPS
+ 7%8,696 $m
'# 2!!9 Rank 42
PHILIPS
+ 4%13,7!6 $m
#& 2!!9 Rank 26
NIKE
+ 3%14,!61 $m
#" 2!!9 Rank 23
PEPSI
- 5%11,356 $m
"' 2!!9 Rank 29
SONY
+ 2%8,346 $m
'' 2!!9 Rank 41
GUCCI+ 3%7,981 $m
'& 2!!9 Rank 44
L’ORÉAL
+ 5%12,756 $m
#( 2!!9 Rank 27
SAP
+ 6%11,!41 $m
"& 2!!9 Rank 34
KELLOGG’S+ 1%9,372 $m
"$ 2!!9 Rank 38
GOLDMAN SACHS
+ 11%19,491 $m
!* 2!!9 Rank 19
SAMSUNG+ 4%18,5!6 $m
#% 2!!9 Rank 18
HONDA+ 37%21,143 $m
!$ 2!!9 Rank 2!
APPLE
+ 12%26,867 $m
!% 2!!9 Rank 11
HP
+ 1"%11,485 $m
"" 2!!9 Rank 33
CANON
+ 15%8,453 $m
'" 2!!9 Rank 46
EBAY
+ 1"%11,561 $m
"# 2!!9 Rank 32
HSBC
- 13%8,887 $m
'% 2!!9 Rank 36
CITI- 14%8,88! $m
'! 2!!9 Rank 35
DELL
+ 4%12,487 $m
#) 2!!9 Rank 28
IKEA
- 2%8,99! $m
") 2!!9 Rank 39
NINTENDO
+ 29%12,314 $m
#* 2!!9 Rank 37
J.P. MORGAN
+ 6%8,976 $m
"* 2!!9 Rank 4!
THOMSON REUTERS
+ 4%12,252 $m
"% 2!!9 Rank 3!
BUDWEISER
BEST GLOBAL BRANDS 2#1#The Definitive Ranking of the World‘s Most Valuable Brands
+ 2%23,298 $m
!" 2!!9 Rank 13
GILLETTE
+ 3%22,322 $m
!& 2!!9 Rank 15
BMW
+ 4%7,534 $m
'( 2!!9 Rank 48
HEINZ
- 24%3,281 $m
#' 2!!9 Rank 73
HARLEY!DAVIDSON
+ 6%6,892 $m
!% 2!!9 Rank 55
VOLKSWAGEN+ 3%6,719 $m
!! 2!!9 Rank 54
MTV
+ 2%5,495 $m
(* 2!!9 Rank 62
ADIDAS
+ 4%4,4!4 $m
$* 2!!9 Rank 74
PORSCHE
+ 3%5,!72 $m
(& 2!!9 Rank 67
AVON
+ 3%4,351 $m
$% 2!!9 Rank 75
PANASONIC
+ 9%5,461 $m
(% 2!!9 Rank 65
AUDI
+ 15%3,626 $m
'' 2!!9 Rank 95
ADOBE
+ 2%3,339 $m
#$ 2!!9 Rank 9!
STARBUCKS
+ 26%3,998 $m
'* 2!!9 Rank 94
VISA+ 24%4,!!3 $m
'" 2!!9 Rank 92
SHELL
NEW3,586 $m
#)
"M+ 1%3,562 $m
#" 2!!9 Rank 88
FERRARI
+ #%3,11! $m
")) 2!!9 Rank 98
BURBERRY+ 5%3,241 $m
## 2!!9 Rank 1!!
CAMPBELL’S
+ 32%6,762 $m
!& 2!!9 Rank 63
BLACKBERRY
+ 28%4,9!4 $m
($ 2!!9 Rank 81
ALLIANZ
- 13%3,812 $m
'( 2!!9 Rank 72
UBS
+ 1%3,961 $m
'& 2!!9 Rank 78
GAP
+ 8%4,155 $m
$! 2!!9 Rank 8!
J & J
+ 2%3,973 $m
'% 2!!9 Rank 79
PIZZA HUT
NEW4,218 $m
$&
BARCLAYS
NEW3,847 $m
'!
CORONA
NEW3,496 $m
#&
ZURICHNEW3,516 $m
#%
HEINEKENNEW3,557 $m
#*
JOHNNIE WALKER
+ 3%4,127 $m
$( 2!!9 Rank 76
TIFFANY & CO.
NEW4,846 $m
('
SANTANDER
+ 2%4,!52 $m
$$ 2!!9 Rank 77
CARTIER
+ 4%4,782 $m
(# 2!!9 Rank 7!
HERMÈS
+ 5%3,734 $m
'$ 2!!9 Rank 86
NIVEA
+ 5%3,4!3 $m
#( 2!!9 Rank 91
LANCÔME+ 4%3,443 $m
#! 2!!9 Rank 89
ARMANI
NEW4,!36 $m
$'
JACK DANIEL’S
+ 3%6,694 $m
!( 2!!9 Rank 53
AXA
+ 9%5,!33 $m
(! 2!!9 Rank 69
HYUNDAI
+ 4%6,548 $m
!$ 2!!9 Rank 58
NESTLÉ
- 3%4,958 $m
(( 2!!9 Rank 64
YAHOO!
+ 7%6,363 $m
!' 2!!9 Rank 6!
DANONE- 5%6,1!9 $m
!# 2!!9 Rank 56
XEROX
+ 1#%7,468 $m
&' 2!!9 Rank 5!
ZARA+ #%7,315 $m
&# 2!!9 Rank 47
SIEMENS+ 3%7,195 $m
!) 2!!9 Rank 49
FORD+ 6%6,919 $m
!" 2!!9 Rank 52
COLGATE
+ 2%5,844 $m
() 2!!9 Rank 61
KFCNEW5,777 $m
("
SPRITE
+ 3%4,536 $m
$" 2!!9 Rank 71
KLEENEX
- 2%3,624 $m
'# 2!!9 Rank 84
SMIRNOFF
NEW4,!1! $m
')
CREDIT SUISSE+ 7%4,!21 $m
$# 2!!9 Rank 82
MOËT & CHANDON
- 6%4,7!4 $m
$) 2!!9 Rank 66
CATERPILLAR
+ 8%6,911 $m
!* 2!!9 Rank 57
MORGAN STANLEY- 3%7,481 $m
&$ 2!!9 Rank 45
ACCENTURE
http://www.youtube.com/user/rpmann702
Text