interactive twitter workshop by mannix marketing #tvamp
DESCRIPTION
Interactive Twitter Workshop by Sara Mannix, CEO of Mannix Marketing, Inc. Big thanks to the Albany Colonie Chamber Women's Business Council and to our sponsors CAP COM and The Cystic Fibrosis Foundation!TRANSCRIPT
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Cystic Fibrosis Foundation of Northeastern New York
@CF_Foundation | www.cff.org/Chapters/neny
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#TVamp @saramannix @mannixmarketing
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THANK YOU!@MannixMarketing
@SaraMannix#tvamp
of Northeastern NY@cf_foundation
@TangibleDevel (Sujata)
and Paula Heller
@brandimilBrandi Miller
Thanks to the Mannix Marketing Twitter Team who helped me make this happen
@ChamberCEOMarkE
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@MannixMarketing@SaraMannix
#tvamp
This is interactive so TWEET
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Tweet to Win!
Tweet, RT, or TwitPic during this session & you may
win:
Win a Super Chick!
½ hour private Twitter Training with Rick or Amberly
Or a custom Twitter background and header!
@MannixMarketing@SaraMannix
#TVampSee the Light Blue, this is your Cue to be Interactive and Win a Prize!
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What is this symbol? Tweet your Answer!
# @MannixMarketing
@SaraMannix#tvamp
=
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What is this symbol? Tweet your Answer!
#@MannixMarketing
@SaraMannix#tvamp
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Terminology for Today Tweet your Answer!
What is a Tweet?What is a Retweet RT?What is a username or handle?What is a DM?
@MannixMarketing@SaraMannix
#tvamp
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Why Tweet on Twitter? 67% of Twitter Users are more likely to buy brands they
“follow”
35% of marketers have generated leads using Twitter
Twitter Users are more likely to Try and Buy New Products
83% of people who complained on Twitter loved the
companies response
B2B Marketers on Twitter Generate Twice as Many Leads
#tvamp@SaraMannix
Via @WebpresenceUK and Via @factbrowser
You have free time in transit, at soccer matches or in line at the grocery store and want to grow your business.
Tweet Your Answer!& use the hashtag #tvamp
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Why Tweet on Twitter?
Meet Grandma Joanshe wants to talk politics…Tweet your answer .. Is Grandma Joan a Democrat or Republican?
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Why Tweet on Twitter?
#tvamp
Meet Danielle, she follows bands, stays up-to-
date on concerts, connect with famous people
Who was the first Twitter User to reach 1 million followers? Tweet Your Answer! Use the hashtag #tvamp
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Why Tweet on Twitter for business?
Tweet your answers!
@MannixMarketing@SaraMannix
#tvamp
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Why Tweet on Twitter?
@MannixMarketing@SaraMannix
#tvamp
• Connect with customers & leads
• Keep an eye on competitors
• Stay on top of industry news & trends
• Great for SEO – Get Found on the Web
• Share content
• Promote events & news
• Pay it forward
• Top-of-mind awareness & Branding
@TangibleDevel (Sujata) and Paula Heller
@atproctors (Phillip Morris) and @ChamberCEOMarkE (Mark Eagan)
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Usernames: You vs. Your Company… Consider both
Your Company Brand•Builds the company’s brand awareness
•Promotes News and Products
•Specials, Deals Contests
•Monitor your Brand for Customer Service
•Can be monitored by multiple people
You are a brand•Promotes you as an individual representative of your company and
industry expert
•People engage more with people on Twitter and want to know the
person behind the brand
•Still represent your company but with your own personal flare
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Or a combo – when you ARE your brand
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User Names or Handles: How do you want to be remembered?
• Keep it short• Keep it real• Don’t be Generic• It should describe you• Memorable
SaraMannix
Why? You won’t remember my email, you won’t remember my phone but add an @firstlastname and you usually picked a winner.
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GOOD:
•Short & Sweet
•Keep it real
•It should describe you
Not as good:
•Joe_Dianno
•JoeDianno6588
•DogLover (generic)
Suggestions
@YourName
@BusinessName
@YourNameBusinessName
@SpecialtyYourName
Let’s go to your profile now… and look at your Username your Handle
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Completely Fill out your Profile and Write a great bio!
People will decide to follow you based on this:
•Add where you live - this increases followers
•What do you love? Passion
•What do you do? Expertise Hints from Hubspot:
Official, Founder, Speaker, Expert, Guru, Author = More Followers
•What will you share here…
•Add a Great Photo (you’ll get more followers)
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Let’s explore the home page… Click on the HOME Button
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Click on @Connect
Check this!!!This is where you converse
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Click on “Me”
• This is YOUR profile page
• Suggestions on who to follow
• See what’s trending
• See photos you’ve added
• Manage your Lists
• Check out your Favorites
• Send Direct Messages
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How to @Reply vs. a Mention
Reply
Mention
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Twitter Tips & Best Practices• Know your Goals
• Build your Credibility
• Tweet Photos for Higher Engagement
• Use #Hashtags
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How to Twitpic
Take a Picture mention the person in the picture… and post for a prize #tvamp
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How to Write a Great Tweet
You have 140 characters but if you use 100, you’ll leave room for RT
•Please Retweet = 4x more Tweets*
•How to
•Balance RT with T
•Balance with Conversation
•Offer and ask for help
•Write a great headline
•Be useful
• Be unique
• Answer: what’s in it for me?
• Be clear not just clever
• Longer Tweets Get More Clicks*
• Tweet Later in the Day or Later in the Week*
• Use Social calls-to-action – they work*
*HubSpot
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How to Shorten a Link: Bit.ly
GRAND PRIZE: Go to Bit.ly type in:
www.cff.org/Chapters/neny/greatstrides/ and post something about this event with a shortened link to the event
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How to Delete a Tweet
Disclaimer: This will not delete
from your follower’s home feed if
they were signed on when it was
tweeted!
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How to Direct Message (DM)Two Equally Effective Ways to DM for private conversations.
or…
Disclaimer: If not done properly, you will tweet this message!
You can only dm someone who follows you
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How to Direct Message (DM)
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How to Unfollow
Copyright | LakeGeorge.com | 2009-2010
•Click on name of user you wish to unfollow.•Scroll over “Following” tab until it says “Unfollow” and click.
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How to Retweet•Hover over “Retweet” and click
•Confirm Retweet in pop-up
•Your Retweet will show on your Home feed
and your followers feeds
•Green Arrow in Corner also indicates a
Retweet
RT something and get a Super ChickAdd Hashtag #tvamp
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How to Retweet (better option)
If you’d like to add your own
thoughts…
•Highlight tweet and copy
•Paste in tweet window and add “RT”
before to indicate a Retweet
•Write what you’d like!
•You may need to modify the text in
order to fit additional text – in this
case use “MT” for Modified Tweet
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Twitter is more fun with Friends
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Promote your Twitter Link
• Add a Twitter Icon to Email Signature
• Add your @handle to marketing materials
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Twitter is more fun with Followers
Add yourself to a directory like
Sign Up to a Directory Twiends,
WeFollow, Twello and find
influencers with similar interests.
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Twitter is more fun with Followers
• Add a Twitter Widget to your
Website
• Add a Twitter Link to your Blog
• Add your Twitter Username to
your company “about us” page
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How to Get More Followers
• Follow people and businesses you already
know
• Follow NEW People and Businesses You’re
Interested in
• Engage Others through Re-tweets, Mentions
and Answering Questions
Follow & Engage
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How to Get More Followers• Share Interesting Links – the more content and links you share the higher your reach*
• Giveaway coupons and promotions
• Talk only about “ME” = less followers.
• Talk negatively = less followers*.
• Re-tweet and Converse
• Survey your Followers and ask them to Re-tweet
• Tell People They Should FOLLOW YOU.
• More Tweets = More followers – audience drops off at 22 tweets a day… difficult to overtweet*
*via Hubspot Twitter Science
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What are Favorites & How to Do It.
Copyright | LakeGeorge.com | 2009-2010
•Hover over “Favorite” and click
•Go to your “Favorites” feed under
“Me”
•Archives what you favorited for
later.
•Also let’s them know you liked it
but a RT is even better
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How to Create a List
•Select “Me”•Click “Lists”•Click “Create list”•Make them public or make them private
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How to Create a List
•Fill Out List name and Description (optional)•Set to Public or Private•Click “Save list”
•Search for people to add to your list including proper name, business name, brand, and @handle
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How to Create a List
•Click dropdown and select “Add or remove from lists”•Check the box next to your list name
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THANK YOU!@MannixMarketing
@SaraMannix#tvamp
Cool Tools and Places to Visit and Cool Info
•www.twitter.com/badges will send you to a place where you can add your twitter feed to your website
•http://www.twitbacks.com/ get backgrounds for your Twitter Account
•http://www.hootsuite.com for monitoring your account, scheduling posts
•Click to Tweet: http://clicktotweet.com/ Add your message & it generates a “click to tweet” link for your message.
•www.WeFollow.com Find people with similar interests
•Most Retweetable Words: you, twitter, please, retweet, post, blog, social, free, media, help, please retweet, great,
social media, 10, follow, how to, top, blog post, check out, new blog post *via HubSpot
•The Science of Twitter: www.slideshare.net/HubSpot/science-oftwitter2013
•Hubspot University: Twitter for Business (my favorite) http://bcove.me/quzlde97
Want to learn more about Internet Marketing? Blog.Mannixmarketing.com or call Mannix Marketing 518-743-9424