interactive tv show - berlin - 2006 - what's the future of interactive tv?
DESCRIPTION
As Technical Alliances Director of BSkyB's Sky Interactive division, I was asked to speak of the problems and evolution of Interactive TV as we look forward from 2006.TRANSCRIPT
![Page 1: Interactive TV Show - Berlin - 2006 - What's the future of Interactive TV?](https://reader034.vdocuments.us/reader034/viewer/2022042816/5595d2481a28abf12b8b4628/html5/thumbnails/1.jpg)
![Page 2: Interactive TV Show - Berlin - 2006 - What's the future of Interactive TV?](https://reader034.vdocuments.us/reader034/viewer/2022042816/5595d2481a28abf12b8b4628/html5/thumbnails/2.jpg)
Evolving InteractivityThe effect of PVRs and IP Return Paths
![Page 3: Interactive TV Show - Berlin - 2006 - What's the future of Interactive TV?](https://reader034.vdocuments.us/reader034/viewer/2022042816/5595d2481a28abf12b8b4628/html5/thumbnails/3.jpg)
Evolving Interactivity Effects of PVRs and IP Return Paths
• Current Limitations!
• Changing Habits!
• The Agents of Change - PVR and IP!
• Industry Issues – What still needs to be fixed!
• Internet Entertainment – Friend or Foe?!
• Where do we end up?
![Page 4: Interactive TV Show - Berlin - 2006 - What's the future of Interactive TV?](https://reader034.vdocuments.us/reader034/viewer/2022042816/5595d2481a28abf12b8b4628/html5/thumbnails/4.jpg)
Current Limitations
• So lets look at the current limitations:!– Broadcast vs. Online!
– User Experience!
– Billing!
– Technology!
– The Business Model
![Page 5: Interactive TV Show - Berlin - 2006 - What's the future of Interactive TV?](https://reader034.vdocuments.us/reader034/viewer/2022042816/5595d2481a28abf12b8b4628/html5/thumbnails/5.jpg)
Current Limitations
• So lets look at the current limitations:!– Broadcast vs. Online!
– User Experience!
– Billing!
– Technology!
– The Business Model
![Page 6: Interactive TV Show - Berlin - 2006 - What's the future of Interactive TV?](https://reader034.vdocuments.us/reader034/viewer/2022042816/5595d2481a28abf12b8b4628/html5/thumbnails/6.jpg)
Current Limitations
• So lets look at the current limitations:!– Broadcast vs. Online!
– User Experience!
– Billing!
– Technology!
– The Business Model
![Page 7: Interactive TV Show - Berlin - 2006 - What's the future of Interactive TV?](https://reader034.vdocuments.us/reader034/viewer/2022042816/5595d2481a28abf12b8b4628/html5/thumbnails/7.jpg)
Current Limitations
• So lets look at the current limitations:!– Broadcast vs. Online!
– User Experience!
– Billing!
– Technology!
– The Business Model
![Page 8: Interactive TV Show - Berlin - 2006 - What's the future of Interactive TV?](https://reader034.vdocuments.us/reader034/viewer/2022042816/5595d2481a28abf12b8b4628/html5/thumbnails/8.jpg)
Current Limitations
• So lets look at the current limitations:!– Broadcast vs. Online!
– User Experience!
– Billing!
– Technology!
– The Business Model
![Page 9: Interactive TV Show - Berlin - 2006 - What's the future of Interactive TV?](https://reader034.vdocuments.us/reader034/viewer/2022042816/5595d2481a28abf12b8b4628/html5/thumbnails/9.jpg)
Current Limitation – Content Delivery"
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Current Limitation – Content Delivery"
• TODAY: Content Delivery Costs!– Broadcast Bandwidth!
• Costly and Limited in availability (but can be fast)!
– Online Bandwidth!• Costly, freely available, (but tends to be slow)
![Page 11: Interactive TV Show - Berlin - 2006 - What's the future of Interactive TV?](https://reader034.vdocuments.us/reader034/viewer/2022042816/5595d2481a28abf12b8b4628/html5/thumbnails/11.jpg)
Current Limitation – Content Delivery"
• TODAY: Content Delivery Costs!– Broadcast Bandwidth!
• Costly and Limited in availability (but can be fast)!
– Online Bandwidth!• Costly, freely available, (but tends to be slow)
• Broadcast Services!– Fast but shallow
![Page 12: Interactive TV Show - Berlin - 2006 - What's the future of Interactive TV?](https://reader034.vdocuments.us/reader034/viewer/2022042816/5595d2481a28abf12b8b4628/html5/thumbnails/12.jpg)
Current Limitation – Content Delivery"
• TODAY: Content Delivery Costs!– Broadcast Bandwidth!
• Costly and Limited in availability (but can be fast)!
– Online Bandwidth!• Costly, freely available, (but tends to be slow)
• Broadcast Services!– Fast but shallow
• Online Services!– Slow but deep
![Page 13: Interactive TV Show - Berlin - 2006 - What's the future of Interactive TV?](https://reader034.vdocuments.us/reader034/viewer/2022042816/5595d2481a28abf12b8b4628/html5/thumbnails/13.jpg)
Current Limitation – Content Delivery"
• TODAY: Content Delivery Costs!– Broadcast Bandwidth!
• Costly and Limited in availability (but can be fast)!
– Online Bandwidth!• Costly, freely available, (but tends to be slow)
• Broadcast Services!– Fast but shallow
• Online Services!– Slow but deep
• Tomorrow
![Page 14: Interactive TV Show - Berlin - 2006 - What's the future of Interactive TV?](https://reader034.vdocuments.us/reader034/viewer/2022042816/5595d2481a28abf12b8b4628/html5/thumbnails/14.jpg)
Current Limitation – Content Delivery"
• TODAY: Content Delivery Costs!– Broadcast Bandwidth!
• Costly and Limited in availability (but can be fast)!
– Online Bandwidth!• Costly, freely available, (but tends to be slow)
• Broadcast Services!– Fast but shallow
• Online Services!– Slow but deep
• Tomorrow– Fast and Deep
![Page 15: Interactive TV Show - Berlin - 2006 - What's the future of Interactive TV?](https://reader034.vdocuments.us/reader034/viewer/2022042816/5595d2481a28abf12b8b4628/html5/thumbnails/15.jpg)
Current Limitation – Content Delivery"
• TODAY: Content Delivery Costs!– Broadcast Bandwidth!
• Costly and Limited in availability (but can be fast)!
– Online Bandwidth!• Costly, freely available, (but tends to be slow)
• Broadcast Services!– Fast but shallow
• Online Services!– Slow but deep
• Tomorrow– Fast and Deep
– And
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Current Limitation – Content Delivery"
• TODAY: Content Delivery Costs!– Broadcast Bandwidth!
• Costly and Limited in availability (but can be fast)!
– Online Bandwidth!• Costly, freely available, (but tends to be slow)
• Broadcast Services!– Fast but shallow
• Online Services!– Slow but deep
• Tomorrow– Fast and Deep
– And
Free!
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Current Limitations:Technology and the User Experience
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Current Limitations:Technology and the User Experience
• Today:User Experience
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Current Limitations:Technology and the User Experience
• Today:User Experience– Applications take time to load
![Page 20: Interactive TV Show - Berlin - 2006 - What's the future of Interactive TV?](https://reader034.vdocuments.us/reader034/viewer/2022042816/5595d2481a28abf12b8b4628/html5/thumbnails/20.jpg)
Current Limitations:Technology and the User Experience
• Today:User Experience– Applications take time to load
– A single application runs at once
![Page 21: Interactive TV Show - Berlin - 2006 - What's the future of Interactive TV?](https://reader034.vdocuments.us/reader034/viewer/2022042816/5595d2481a28abf12b8b4628/html5/thumbnails/21.jpg)
Current Limitations:Technology and the User Experience
• Today:User Experience– Applications take time to load
– A single application runs at once
– Animation is costly
![Page 22: Interactive TV Show - Berlin - 2006 - What's the future of Interactive TV?](https://reader034.vdocuments.us/reader034/viewer/2022042816/5595d2481a28abf12b8b4628/html5/thumbnails/22.jpg)
Current Limitations:Technology and the User Experience
• Today:User Experience– Applications take time to load
– A single application runs at once
– Animation is costly
– Video is limited
![Page 23: Interactive TV Show - Berlin - 2006 - What's the future of Interactive TV?](https://reader034.vdocuments.us/reader034/viewer/2022042816/5595d2481a28abf12b8b4628/html5/thumbnails/23.jpg)
Current Limitations:Technology and the User Experience
• Today:User Experience– Applications take time to load
– A single application runs at once
– Animation is costly
– Video is limited
– Interfaces are 2 dimensional
![Page 24: Interactive TV Show - Berlin - 2006 - What's the future of Interactive TV?](https://reader034.vdocuments.us/reader034/viewer/2022042816/5595d2481a28abf12b8b4628/html5/thumbnails/24.jpg)
Current Limitations:Technology and the User Experience
• Today:User Experience– Applications take time to load
– A single application runs at once
– Animation is costly
– Video is limited
– Interfaces are 2 dimensional
• Tomorrow:
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Current Limitations:Technology and the User Experience
• Today:User Experience– Applications take time to load
– A single application runs at once
– Animation is costly
– Video is limited
– Interfaces are 2 dimensional
• Tomorrow:– Applications can be “always
on”
![Page 26: Interactive TV Show - Berlin - 2006 - What's the future of Interactive TV?](https://reader034.vdocuments.us/reader034/viewer/2022042816/5595d2481a28abf12b8b4628/html5/thumbnails/26.jpg)
Current Limitations:Technology and the User Experience
• Today:User Experience– Applications take time to load
– A single application runs at once
– Animation is costly
– Video is limited
– Interfaces are 2 dimensional
• Tomorrow:– Applications can be “always
on”
– Multiple applications can run together
![Page 27: Interactive TV Show - Berlin - 2006 - What's the future of Interactive TV?](https://reader034.vdocuments.us/reader034/viewer/2022042816/5595d2481a28abf12b8b4628/html5/thumbnails/27.jpg)
Current Limitations:Technology and the User Experience
• Today:User Experience– Applications take time to load
– A single application runs at once
– Animation is costly
– Video is limited
– Interfaces are 2 dimensional
• Tomorrow:– Applications can be “always
on”
– Multiple applications can run together
– Interfaces will be animated
![Page 28: Interactive TV Show - Berlin - 2006 - What's the future of Interactive TV?](https://reader034.vdocuments.us/reader034/viewer/2022042816/5595d2481a28abf12b8b4628/html5/thumbnails/28.jpg)
Current Limitations:Technology and the User Experience
• Today:User Experience– Applications take time to load
– A single application runs at once
– Animation is costly
– Video is limited
– Interfaces are 2 dimensional
• Tomorrow:– Applications can be “always
on”
– Multiple applications can run together
– Interfaces will be animated
– Multiple video streams can be supported
![Page 29: Interactive TV Show - Berlin - 2006 - What's the future of Interactive TV?](https://reader034.vdocuments.us/reader034/viewer/2022042816/5595d2481a28abf12b8b4628/html5/thumbnails/29.jpg)
Current Limitations:Technology and the User Experience
• Today:User Experience– Applications take time to load
– A single application runs at once
– Animation is costly
– Video is limited
– Interfaces are 2 dimensional
• Tomorrow:– Applications can be “always
on”
– Multiple applications can run together
– Interfaces will be animated
– Multiple video streams can be supported
– 3 dimensional interfaces will be possible
![Page 30: Interactive TV Show - Berlin - 2006 - What's the future of Interactive TV?](https://reader034.vdocuments.us/reader034/viewer/2022042816/5595d2481a28abf12b8b4628/html5/thumbnails/30.jpg)
Current Limitations:Billing and Business Models
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Current Limitations:Billing and Business Models
• TodayCharging by subscription or via the Phone
![Page 32: Interactive TV Show - Berlin - 2006 - What's the future of Interactive TV?](https://reader034.vdocuments.us/reader034/viewer/2022042816/5595d2481a28abf12b8b4628/html5/thumbnails/32.jpg)
Current Limitations:Billing and Business Models
• TodayCharging by subscription or via the Phone– All customers pay the same
![Page 33: Interactive TV Show - Berlin - 2006 - What's the future of Interactive TV?](https://reader034.vdocuments.us/reader034/viewer/2022042816/5595d2481a28abf12b8b4628/html5/thumbnails/33.jpg)
Current Limitations:Billing and Business Models
• TodayCharging by subscription or via the Phone– All customers pay the same
– Great deal of “revenue erosion”
![Page 34: Interactive TV Show - Berlin - 2006 - What's the future of Interactive TV?](https://reader034.vdocuments.us/reader034/viewer/2022042816/5595d2481a28abf12b8b4628/html5/thumbnails/34.jpg)
Current Limitations:Billing and Business Models
• TodayCharging by subscription or via the Phone– All customers pay the same
– Great deal of “revenue erosion”
– Business models limited to:• Anti Churn
• Revenue by Response
![Page 35: Interactive TV Show - Berlin - 2006 - What's the future of Interactive TV?](https://reader034.vdocuments.us/reader034/viewer/2022042816/5595d2481a28abf12b8b4628/html5/thumbnails/35.jpg)
Current Limitations:Billing and Business Models
• TodayCharging by subscription or via the Phone– All customers pay the same
– Great deal of “revenue erosion”
– Business models limited to:• Anti Churn
• Revenue by Response
• No “Long Tail” Interactivity
![Page 36: Interactive TV Show - Berlin - 2006 - What's the future of Interactive TV?](https://reader034.vdocuments.us/reader034/viewer/2022042816/5595d2481a28abf12b8b4628/html5/thumbnails/36.jpg)
Current Limitations:Billing and Business Models
• TodayCharging by subscription or via the Phone– All customers pay the same
– Great deal of “revenue erosion”
– Business models limited to:• Anti Churn
• Revenue by Response
• No “Long Tail” Interactivity
• Limited empowerment
![Page 37: Interactive TV Show - Berlin - 2006 - What's the future of Interactive TV?](https://reader034.vdocuments.us/reader034/viewer/2022042816/5595d2481a28abf12b8b4628/html5/thumbnails/37.jpg)
Current Limitations:Billing and Business Models
• TodayCharging by subscription or via the Phone– All customers pay the same
– Great deal of “revenue erosion”
– Business models limited to:• Anti Churn
• Revenue by Response
• No “Long Tail” Interactivity
• Limited empowerment
• Tomorrow
![Page 38: Interactive TV Show - Berlin - 2006 - What's the future of Interactive TV?](https://reader034.vdocuments.us/reader034/viewer/2022042816/5595d2481a28abf12b8b4628/html5/thumbnails/38.jpg)
Current Limitations:Billing and Business Models
• TodayCharging by subscription or via the Phone– All customers pay the same
– Great deal of “revenue erosion”
– Business models limited to:• Anti Churn
• Revenue by Response
• No “Long Tail” Interactivity
• Limited empowerment
• Tomorrow– Microbilling
![Page 39: Interactive TV Show - Berlin - 2006 - What's the future of Interactive TV?](https://reader034.vdocuments.us/reader034/viewer/2022042816/5595d2481a28abf12b8b4628/html5/thumbnails/39.jpg)
Current Limitations:Billing and Business Models
• TodayCharging by subscription or via the Phone– All customers pay the same
– Great deal of “revenue erosion”
– Business models limited to:• Anti Churn
• Revenue by Response
• No “Long Tail” Interactivity
• Limited empowerment
• Tomorrow– Microbilling
– Customer Segmentation
![Page 40: Interactive TV Show - Berlin - 2006 - What's the future of Interactive TV?](https://reader034.vdocuments.us/reader034/viewer/2022042816/5595d2481a28abf12b8b4628/html5/thumbnails/40.jpg)
Current Limitations:Billing and Business Models
• TodayCharging by subscription or via the Phone– All customers pay the same
– Great deal of “revenue erosion”
– Business models limited to:• Anti Churn
• Revenue by Response
• No “Long Tail” Interactivity
• Limited empowerment
• Tomorrow– Microbilling
– Customer Segmentation
– Direct Revenue relationships
![Page 41: Interactive TV Show - Berlin - 2006 - What's the future of Interactive TV?](https://reader034.vdocuments.us/reader034/viewer/2022042816/5595d2481a28abf12b8b4628/html5/thumbnails/41.jpg)
Current Limitations:Billing and Business Models
• TodayCharging by subscription or via the Phone– All customers pay the same
– Great deal of “revenue erosion”
– Business models limited to:• Anti Churn
• Revenue by Response
• No “Long Tail” Interactivity
• Limited empowerment
• Tomorrow– Microbilling
– Customer Segmentation
– Direct Revenue relationships
– New Business Models• Click Throughs
• Contextual Advertsing
![Page 42: Interactive TV Show - Berlin - 2006 - What's the future of Interactive TV?](https://reader034.vdocuments.us/reader034/viewer/2022042816/5595d2481a28abf12b8b4628/html5/thumbnails/42.jpg)
Current Limitations:Billing and Business Models
• TodayCharging by subscription or via the Phone– All customers pay the same
– Great deal of “revenue erosion”
– Business models limited to:• Anti Churn
• Revenue by Response
• No “Long Tail” Interactivity
• Limited empowerment
• Tomorrow– Microbilling
– Customer Segmentation
– Direct Revenue relationships
– New Business Models• Click Throughs
• Contextual Advertsing
– Unlimited “Long Tail”
![Page 43: Interactive TV Show - Berlin - 2006 - What's the future of Interactive TV?](https://reader034.vdocuments.us/reader034/viewer/2022042816/5595d2481a28abf12b8b4628/html5/thumbnails/43.jpg)
Current Limitations:Billing and Business Models
• TodayCharging by subscription or via the Phone– All customers pay the same
– Great deal of “revenue erosion”
– Business models limited to:• Anti Churn
• Revenue by Response
• No “Long Tail” Interactivity
• Limited empowerment
• Tomorrow– Microbilling
– Customer Segmentation
– Direct Revenue relationships
– New Business Models• Click Throughs
• Contextual Advertsing
– Unlimited “Long Tail”
– Empowerment• What u want when u want it
![Page 44: Interactive TV Show - Berlin - 2006 - What's the future of Interactive TV?](https://reader034.vdocuments.us/reader034/viewer/2022042816/5595d2481a28abf12b8b4628/html5/thumbnails/44.jpg)
Interactive Business Models - 101
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Interactive Business Models - 101
Responses = Revenue
£
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Interactive Business Models - 101
• Responses increase with:
Responses = Revenue
£
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Interactive Business Models - 101
• Responses increase with:– Richness of design
Responses = Revenue
£
![Page 48: Interactive TV Show - Berlin - 2006 - What's the future of Interactive TV?](https://reader034.vdocuments.us/reader034/viewer/2022042816/5595d2481a28abf12b8b4628/html5/thumbnails/48.jpg)
Interactive Business Models - 101
• Responses increase with:– Richness of design
– Audience association
Responses = Revenue
£
![Page 49: Interactive TV Show - Berlin - 2006 - What's the future of Interactive TV?](https://reader034.vdocuments.us/reader034/viewer/2022042816/5595d2481a28abf12b8b4628/html5/thumbnails/49.jpg)
Interactive Business Models - 101
• Responses increase with:– Richness of design
– Audience association
– Calls to Action
Responses = Revenue
£
![Page 50: Interactive TV Show - Berlin - 2006 - What's the future of Interactive TV?](https://reader034.vdocuments.us/reader034/viewer/2022042816/5595d2481a28abf12b8b4628/html5/thumbnails/50.jpg)
Interactive Business Models - 101
• Responses increase with:– Richness of design
– Audience association
– Calls to Action
– Improved usability
Responses = Revenue
£
![Page 51: Interactive TV Show - Berlin - 2006 - What's the future of Interactive TV?](https://reader034.vdocuments.us/reader034/viewer/2022042816/5595d2481a28abf12b8b4628/html5/thumbnails/51.jpg)
Interactive Business Models - 101
• Responses increase with:– Richness of design
– Audience association
– Calls to Action
– Improved usability
Responses = Revenue
£ £Cost of Content = Margin
![Page 52: Interactive TV Show - Berlin - 2006 - What's the future of Interactive TV?](https://reader034.vdocuments.us/reader034/viewer/2022042816/5595d2481a28abf12b8b4628/html5/thumbnails/52.jpg)
Interactive Business Models - 101
• Responses increase with:– Richness of design
– Audience association
– Calls to Action
– Improved usability
• Cost of Content decreases with:
Responses = Revenue
£ £Cost of Content = Margin
![Page 53: Interactive TV Show - Berlin - 2006 - What's the future of Interactive TV?](https://reader034.vdocuments.us/reader034/viewer/2022042816/5595d2481a28abf12b8b4628/html5/thumbnails/53.jpg)
Interactive Business Models - 101
• Responses increase with:– Richness of design
– Audience association
– Calls to Action
– Improved usability
• Cost of Content decreases with:– Re-skinned applications
Responses = Revenue
£ £Cost of Content = Margin
![Page 54: Interactive TV Show - Berlin - 2006 - What's the future of Interactive TV?](https://reader034.vdocuments.us/reader034/viewer/2022042816/5595d2481a28abf12b8b4628/html5/thumbnails/54.jpg)
Interactive Business Models - 101
• Responses increase with:– Richness of design
– Audience association
– Calls to Action
– Improved usability
• Cost of Content decreases with:– Re-skinned applications
– Templates
Responses = Revenue
£ £Cost of Content = Margin
![Page 55: Interactive TV Show - Berlin - 2006 - What's the future of Interactive TV?](https://reader034.vdocuments.us/reader034/viewer/2022042816/5595d2481a28abf12b8b4628/html5/thumbnails/55.jpg)
Interactive Business Models - 101
• Responses increase with:– Richness of design
– Audience association
– Calls to Action
– Improved usability
• Cost of Content decreases with:– Re-skinned applications
– Templates
– Re-use
Responses = Revenue
£ £Cost of Content = Margin
![Page 56: Interactive TV Show - Berlin - 2006 - What's the future of Interactive TV?](https://reader034.vdocuments.us/reader034/viewer/2022042816/5595d2481a28abf12b8b4628/html5/thumbnails/56.jpg)
Interactive Business Models - 101
• Responses increase with:– Richness of design
– Audience association
– Calls to Action
– Improved usability
• Cost of Content decreases with:– Re-skinned applications
– Templates
– Re-use
– Simpler Authoring technologies
Responses = Revenue
£ £Cost of Content = Margin
![Page 57: Interactive TV Show - Berlin - 2006 - What's the future of Interactive TV?](https://reader034.vdocuments.us/reader034/viewer/2022042816/5595d2481a28abf12b8b4628/html5/thumbnails/57.jpg)
Interactive Business Models - 101
• Responses increase with:– Richness of design
– Audience association
– Calls to Action
– Improved usability
• Cost of Content decreases with:– Re-skinned applications
– Templates
– Re-use
– Simpler Authoring technologies
– Cheaper delivery mechanisms
Responses = Revenue
£ £Cost of Content = Margin
![Page 58: Interactive TV Show - Berlin - 2006 - What's the future of Interactive TV?](https://reader034.vdocuments.us/reader034/viewer/2022042816/5595d2481a28abf12b8b4628/html5/thumbnails/58.jpg)
Tomorrow’s Interactive Business Models
![Page 59: Interactive TV Show - Berlin - 2006 - What's the future of Interactive TV?](https://reader034.vdocuments.us/reader034/viewer/2022042816/5595d2481a28abf12b8b4628/html5/thumbnails/59.jpg)
Tomorrow’s Interactive Business Models
• Revenue
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Tomorrow’s Interactive Business Models
• Revenue– Opportunities for Interactivity Increase
![Page 61: Interactive TV Show - Berlin - 2006 - What's the future of Interactive TV?](https://reader034.vdocuments.us/reader034/viewer/2022042816/5595d2481a28abf12b8b4628/html5/thumbnails/61.jpg)
Tomorrow’s Interactive Business Models
• Revenue– Opportunities for Interactivity Increase
– Usability increases
![Page 62: Interactive TV Show - Berlin - 2006 - What's the future of Interactive TV?](https://reader034.vdocuments.us/reader034/viewer/2022042816/5595d2481a28abf12b8b4628/html5/thumbnails/62.jpg)
Tomorrow’s Interactive Business Models
• Revenue– Opportunities for Interactivity Increase
– Usability increases
– Calls to action become tuned, personalised and contextual
![Page 63: Interactive TV Show - Berlin - 2006 - What's the future of Interactive TV?](https://reader034.vdocuments.us/reader034/viewer/2022042816/5595d2481a28abf12b8b4628/html5/thumbnails/63.jpg)
Tomorrow’s Interactive Business Models
• Revenue– Opportunities for Interactivity Increase
– Usability increases
– Calls to action become tuned, personalised and contextual
– More content and more destinations
![Page 64: Interactive TV Show - Berlin - 2006 - What's the future of Interactive TV?](https://reader034.vdocuments.us/reader034/viewer/2022042816/5595d2481a28abf12b8b4628/html5/thumbnails/64.jpg)
Tomorrow’s Interactive Business Models
• Revenue– Opportunities for Interactivity Increase
– Usability increases
– Calls to action become tuned, personalised and contextual
– More content and more destinations
• Margin
![Page 65: Interactive TV Show - Berlin - 2006 - What's the future of Interactive TV?](https://reader034.vdocuments.us/reader034/viewer/2022042816/5595d2481a28abf12b8b4628/html5/thumbnails/65.jpg)
Tomorrow’s Interactive Business Models
• Revenue– Opportunities for Interactivity Increase
– Usability increases
– Calls to action become tuned, personalised and contextual
– More content and more destinations
• Margin– Content becomes free to deliver
![Page 66: Interactive TV Show - Berlin - 2006 - What's the future of Interactive TV?](https://reader034.vdocuments.us/reader034/viewer/2022042816/5595d2481a28abf12b8b4628/html5/thumbnails/66.jpg)
Tomorrow’s Interactive Business Models
• Revenue– Opportunities for Interactivity Increase
– Usability increases
– Calls to action become tuned, personalised and contextual
– More content and more destinations
• Margin– Content becomes free to deliver
– Content becomes free to acquire
![Page 67: Interactive TV Show - Berlin - 2006 - What's the future of Interactive TV?](https://reader034.vdocuments.us/reader034/viewer/2022042816/5595d2481a28abf12b8b4628/html5/thumbnails/67.jpg)
Tomorrow’s Interactive Business Models
• Revenue– Opportunities for Interactivity Increase
– Usability increases
– Calls to action become tuned, personalised and contextual
– More content and more destinations
• Margin– Content becomes free to deliver
– Content becomes free to acquire
• Interactivity becomes more profitable
![Page 68: Interactive TV Show - Berlin - 2006 - What's the future of Interactive TV?](https://reader034.vdocuments.us/reader034/viewer/2022042816/5595d2481a28abf12b8b4628/html5/thumbnails/68.jpg)
Tomorrow’s Interactive Business Models
• Revenue– Opportunities for Interactivity Increase
– Usability increases
– Calls to action become tuned, personalised and contextual
– More content and more destinations
• Margin– Content becomes free to deliver
– Content becomes free to acquire
• Interactivity becomes more profitable• New Models will emerge
![Page 69: Interactive TV Show - Berlin - 2006 - What's the future of Interactive TV?](https://reader034.vdocuments.us/reader034/viewer/2022042816/5595d2481a28abf12b8b4628/html5/thumbnails/69.jpg)
Changing Habits – Drive The Evolution
![Page 70: Interactive TV Show - Berlin - 2006 - What's the future of Interactive TV?](https://reader034.vdocuments.us/reader034/viewer/2022042816/5595d2481a28abf12b8b4628/html5/thumbnails/70.jpg)
Changing Habits - Empowerment
![Page 71: Interactive TV Show - Berlin - 2006 - What's the future of Interactive TV?](https://reader034.vdocuments.us/reader034/viewer/2022042816/5595d2481a28abf12b8b4628/html5/thumbnails/71.jpg)
Changing Habits - Empowerment• Today"
– PVRs are becoming the device of choice!– A large majority of TV is now watched
Time-Shifted.
![Page 72: Interactive TV Show - Berlin - 2006 - What's the future of Interactive TV?](https://reader034.vdocuments.us/reader034/viewer/2022042816/5595d2481a28abf12b8b4628/html5/thumbnails/72.jpg)
Changing Habits - Empowerment• Today"
– PVRs are becoming the device of choice!– A large majority of TV is now watched
Time-Shifted.
• Customers increasingly respond to empowerment!– Sky now has a grid of “favourites” in the
EPG!– Sky has a personal “Planner” of recorded
material
![Page 73: Interactive TV Show - Berlin - 2006 - What's the future of Interactive TV?](https://reader034.vdocuments.us/reader034/viewer/2022042816/5595d2481a28abf12b8b4628/html5/thumbnails/73.jpg)
Changing Habits - Empowerment• Today"
– PVRs are becoming the device of choice!– A large majority of TV is now watched
Time-Shifted.
• Customers increasingly respond to empowerment!– Sky now has a grid of “favourites” in the
EPG!– Sky has a personal “Planner” of recorded
material
• Other devices are following the trend:!– Personal Music Players!– Home media Distribution systems!– Niche Content delivered by Broadband TV
to PCs
![Page 74: Interactive TV Show - Berlin - 2006 - What's the future of Interactive TV?](https://reader034.vdocuments.us/reader034/viewer/2022042816/5595d2481a28abf12b8b4628/html5/thumbnails/74.jpg)
Changing Habits - Empowerment• Today"
– PVRs are becoming the device of choice!– A large majority of TV is now watched
Time-Shifted.
• Customers increasingly respond to empowerment!– Sky now has a grid of “favourites” in the
EPG!– Sky has a personal “Planner” of recorded
material
• Other devices are following the trend:!– Personal Music Players!– Home media Distribution systems!– Niche Content delivered by Broadband TV
to PCs
• The Future
![Page 75: Interactive TV Show - Berlin - 2006 - What's the future of Interactive TV?](https://reader034.vdocuments.us/reader034/viewer/2022042816/5595d2481a28abf12b8b4628/html5/thumbnails/75.jpg)
Changing Habits - Empowerment• Today"
– PVRs are becoming the device of choice!– A large majority of TV is now watched
Time-Shifted.
• Customers increasingly respond to empowerment!– Sky now has a grid of “favourites” in the
EPG!– Sky has a personal “Planner” of recorded
material
• Other devices are following the trend:!– Personal Music Players!– Home media Distribution systems!– Niche Content delivered by Broadband TV
to PCs
• The Future– PVR capability will be extended by
network storage over IP
![Page 76: Interactive TV Show - Berlin - 2006 - What's the future of Interactive TV?](https://reader034.vdocuments.us/reader034/viewer/2022042816/5595d2481a28abf12b8b4628/html5/thumbnails/76.jpg)
Changing Habits - Empowerment• Today"
– PVRs are becoming the device of choice!– A large majority of TV is now watched
Time-Shifted.
• Customers increasingly respond to empowerment!– Sky now has a grid of “favourites” in the
EPG!– Sky has a personal “Planner” of recorded
material
• Other devices are following the trend:!– Personal Music Players!– Home media Distribution systems!– Niche Content delivered by Broadband TV
to PCs
• The Future– PVR capability will be extended by
network storage over IP
– Vast Libraries of content will be available “on demand”
![Page 77: Interactive TV Show - Berlin - 2006 - What's the future of Interactive TV?](https://reader034.vdocuments.us/reader034/viewer/2022042816/5595d2481a28abf12b8b4628/html5/thumbnails/77.jpg)
Changing Habits - Empowerment• Today"
– PVRs are becoming the device of choice!– A large majority of TV is now watched
Time-Shifted.
• Customers increasingly respond to empowerment!– Sky now has a grid of “favourites” in the
EPG!– Sky has a personal “Planner” of recorded
material
• Other devices are following the trend:!– Personal Music Players!– Home media Distribution systems!– Niche Content delivered by Broadband TV
to PCs
• The Future– PVR capability will be extended by
network storage over IP
– Vast Libraries of content will be available “on demand”
• Online Programme search and recommendations will come
![Page 78: Interactive TV Show - Berlin - 2006 - What's the future of Interactive TV?](https://reader034.vdocuments.us/reader034/viewer/2022042816/5595d2481a28abf12b8b4628/html5/thumbnails/78.jpg)
Changing Habits - Empowerment• Today"
– PVRs are becoming the device of choice!– A large majority of TV is now watched
Time-Shifted.
• Customers increasingly respond to empowerment!– Sky now has a grid of “favourites” in the
EPG!– Sky has a personal “Planner” of recorded
material
• Other devices are following the trend:!– Personal Music Players!– Home media Distribution systems!– Niche Content delivered by Broadband TV
to PCs
• The Future– PVR capability will be extended by
network storage over IP
– Vast Libraries of content will be available “on demand”
• Online Programme search and recommendations will come
• Networks will begin to Exploit “The Long Tail” of media and Interactive Content
![Page 79: Interactive TV Show - Berlin - 2006 - What's the future of Interactive TV?](https://reader034.vdocuments.us/reader034/viewer/2022042816/5595d2481a28abf12b8b4628/html5/thumbnails/79.jpg)
Changing Habits - Empowerment• Today"
– PVRs are becoming the device of choice!– A large majority of TV is now watched
Time-Shifted.
• Customers increasingly respond to empowerment!– Sky now has a grid of “favourites” in the
EPG!– Sky has a personal “Planner” of recorded
material
• Other devices are following the trend:!– Personal Music Players!– Home media Distribution systems!– Niche Content delivered by Broadband TV
to PCs
• The Future– PVR capability will be extended by
network storage over IP
– Vast Libraries of content will be available “on demand”
• Online Programme search and recommendations will come
• Networks will begin to Exploit “The Long Tail” of media and Interactive Content
• Entertainment based content from the Internet will “interoperate” across multiple non-PC devices, using a common content format to build the front end.
![Page 80: Interactive TV Show - Berlin - 2006 - What's the future of Interactive TV?](https://reader034.vdocuments.us/reader034/viewer/2022042816/5595d2481a28abf12b8b4628/html5/thumbnails/80.jpg)
Changing Habits – Niche
![Page 81: Interactive TV Show - Berlin - 2006 - What's the future of Interactive TV?](https://reader034.vdocuments.us/reader034/viewer/2022042816/5595d2481a28abf12b8b4628/html5/thumbnails/81.jpg)
Changing Habits – Niche
• The Long Tail (Chris Anderson)
![Page 82: Interactive TV Show - Berlin - 2006 - What's the future of Interactive TV?](https://reader034.vdocuments.us/reader034/viewer/2022042816/5595d2481a28abf12b8b4628/html5/thumbnails/82.jpg)
Changing Habits – Niche
• The Long Tail (Chris Anderson)– Advances in technology drive costs to
almost zero
![Page 83: Interactive TV Show - Berlin - 2006 - What's the future of Interactive TV?](https://reader034.vdocuments.us/reader034/viewer/2022042816/5595d2481a28abf12b8b4628/html5/thumbnails/83.jpg)
Changing Habits – Niche
• The Long Tail (Chris Anderson)– Advances in technology drive costs to
almost zero– When the elements that make up your
business are essentially “free” you should adopt business models that use them differently from the “Economy of Scarcity”
![Page 84: Interactive TV Show - Berlin - 2006 - What's the future of Interactive TV?](https://reader034.vdocuments.us/reader034/viewer/2022042816/5595d2481a28abf12b8b4628/html5/thumbnails/84.jpg)
Changing Habits – Niche
• The Long Tail (Chris Anderson)– Advances in technology drive costs to
almost zero– When the elements that make up your
business are essentially “free” you should adopt business models that use them differently from the “Economy of Scarcity”
– You no longer worry about waste:
![Page 85: Interactive TV Show - Berlin - 2006 - What's the future of Interactive TV?](https://reader034.vdocuments.us/reader034/viewer/2022042816/5595d2481a28abf12b8b4628/html5/thumbnails/85.jpg)
Changing Habits – Niche
• The Long Tail (Chris Anderson)– Advances in technology drive costs to
almost zero– When the elements that make up your
business are essentially “free” you should adopt business models that use them differently from the “Economy of Scarcity”
– You no longer worry about waste:• You do it all, sell it all, store it all
![Page 86: Interactive TV Show - Berlin - 2006 - What's the future of Interactive TV?](https://reader034.vdocuments.us/reader034/viewer/2022042816/5595d2481a28abf12b8b4628/html5/thumbnails/86.jpg)
Changing Habits – Niche
• The Long Tail (Chris Anderson)– Advances in technology drive costs to
almost zero– When the elements that make up your
business are essentially “free” you should adopt business models that use them differently from the “Economy of Scarcity”
– You no longer worry about waste:• You do it all, sell it all, store it all• You do everything, and then throw away
what does not work.
![Page 87: Interactive TV Show - Berlin - 2006 - What's the future of Interactive TV?](https://reader034.vdocuments.us/reader034/viewer/2022042816/5595d2481a28abf12b8b4628/html5/thumbnails/87.jpg)
Changing Habits – Niche
• The Long Tail (Chris Anderson)– Advances in technology drive costs to
almost zero– When the elements that make up your
business are essentially “free” you should adopt business models that use them differently from the “Economy of Scarcity”
– You no longer worry about waste:• You do it all, sell it all, store it all• You do everything, and then throw away
what does not work.• The concepts of “Distribution” and
“Chokepoints” go away
![Page 88: Interactive TV Show - Berlin - 2006 - What's the future of Interactive TV?](https://reader034.vdocuments.us/reader034/viewer/2022042816/5595d2481a28abf12b8b4628/html5/thumbnails/88.jpg)
Changing Habits – Niche
• The Long Tail (Chris Anderson)– Advances in technology drive costs to
almost zero– When the elements that make up your
business are essentially “free” you should adopt business models that use them differently from the “Economy of Scarcity”
– You no longer worry about waste:• You do it all, sell it all, store it all• You do everything, and then throw away
what does not work.• The concepts of “Distribution” and
“Chokepoints” go away • New Audiences are created, new content is
formed, new models evolve
![Page 89: Interactive TV Show - Berlin - 2006 - What's the future of Interactive TV?](https://reader034.vdocuments.us/reader034/viewer/2022042816/5595d2481a28abf12b8b4628/html5/thumbnails/89.jpg)
Changing Habits – Niche
• The Long Tail (Chris Anderson)– Advances in technology drive costs to
almost zero– When the elements that make up your
business are essentially “free” you should adopt business models that use them differently from the “Economy of Scarcity”
– You no longer worry about waste:• You do it all, sell it all, store it all• You do everything, and then throw away
what does not work.• The concepts of “Distribution” and
“Chokepoints” go away • New Audiences are created, new content is
formed, new models evolve
![Page 90: Interactive TV Show - Berlin - 2006 - What's the future of Interactive TV?](https://reader034.vdocuments.us/reader034/viewer/2022042816/5595d2481a28abf12b8b4628/html5/thumbnails/90.jpg)
Changing Habits – Niche
• The Long Tail (Chris Anderson)– Advances in technology drive costs to
almost zero– When the elements that make up your
business are essentially “free” you should adopt business models that use them differently from the “Economy of Scarcity”
– You no longer worry about waste:• You do it all, sell it all, store it all• You do everything, and then throw away
what does not work.• The concepts of “Distribution” and
“Chokepoints” go away • New Audiences are created, new content is
formed, new models evolve
• The Future
![Page 91: Interactive TV Show - Berlin - 2006 - What's the future of Interactive TV?](https://reader034.vdocuments.us/reader034/viewer/2022042816/5595d2481a28abf12b8b4628/html5/thumbnails/91.jpg)
Changing Habits – Niche
• The Long Tail (Chris Anderson)– Advances in technology drive costs to
almost zero– When the elements that make up your
business are essentially “free” you should adopt business models that use them differently from the “Economy of Scarcity”
– You no longer worry about waste:• You do it all, sell it all, store it all• You do everything, and then throw away
what does not work.• The concepts of “Distribution” and
“Chokepoints” go away • New Audiences are created, new content is
formed, new models evolve
• The Future– Any and All interactive Services are
available
![Page 92: Interactive TV Show - Berlin - 2006 - What's the future of Interactive TV?](https://reader034.vdocuments.us/reader034/viewer/2022042816/5595d2481a28abf12b8b4628/html5/thumbnails/92.jpg)
Changing Habits – Niche
• The Long Tail (Chris Anderson)– Advances in technology drive costs to
almost zero– When the elements that make up your
business are essentially “free” you should adopt business models that use them differently from the “Economy of Scarcity”
– You no longer worry about waste:• You do it all, sell it all, store it all• You do everything, and then throw away
what does not work.• The concepts of “Distribution” and
“Chokepoints” go away • New Audiences are created, new content is
formed, new models evolve
• The Future– Any and All interactive Services are
available
– Network based and time-shifted content remains interactive
![Page 93: Interactive TV Show - Berlin - 2006 - What's the future of Interactive TV?](https://reader034.vdocuments.us/reader034/viewer/2022042816/5595d2481a28abf12b8b4628/html5/thumbnails/93.jpg)
Changing Habits – Niche
• The Long Tail (Chris Anderson)– Advances in technology drive costs to
almost zero– When the elements that make up your
business are essentially “free” you should adopt business models that use them differently from the “Economy of Scarcity”
– You no longer worry about waste:• You do it all, sell it all, store it all• You do everything, and then throw away
what does not work.• The concepts of “Distribution” and
“Chokepoints” go away • New Audiences are created, new content is
formed, new models evolve
• The Future– Any and All interactive Services are
available
– Network based and time-shifted content remains interactive
– Any Content is available and can be made Interactive
![Page 94: Interactive TV Show - Berlin - 2006 - What's the future of Interactive TV?](https://reader034.vdocuments.us/reader034/viewer/2022042816/5595d2481a28abf12b8b4628/html5/thumbnails/94.jpg)
Changing Habits – Niche
• The Long Tail (Chris Anderson)– Advances in technology drive costs to
almost zero– When the elements that make up your
business are essentially “free” you should adopt business models that use them differently from the “Economy of Scarcity”
– You no longer worry about waste:• You do it all, sell it all, store it all• You do everything, and then throw away
what does not work.• The concepts of “Distribution” and
“Chokepoints” go away • New Audiences are created, new content is
formed, new models evolve
• The Future– Any and All interactive Services are
available
– Network based and time-shifted content remains interactive
– Any Content is available and can be made Interactive
– Favourite Internet Services available “on demand”
![Page 95: Interactive TV Show - Berlin - 2006 - What's the future of Interactive TV?](https://reader034.vdocuments.us/reader034/viewer/2022042816/5595d2481a28abf12b8b4628/html5/thumbnails/95.jpg)
Changing Habits - Community
![Page 96: Interactive TV Show - Berlin - 2006 - What's the future of Interactive TV?](https://reader034.vdocuments.us/reader034/viewer/2022042816/5595d2481a28abf12b8b4628/html5/thumbnails/96.jpg)
Changing Habits - Community• Today:
Community DRIVES internet usage
![Page 97: Interactive TV Show - Berlin - 2006 - What's the future of Interactive TV?](https://reader034.vdocuments.us/reader034/viewer/2022042816/5595d2481a28abf12b8b4628/html5/thumbnails/97.jpg)
Changing Habits - Community• Today:
Community DRIVES internet usage• Sites!
– Messenger!– Skype!– MySpace!– YouTube!– Friends Reunited!– Linked-In
![Page 98: Interactive TV Show - Berlin - 2006 - What's the future of Interactive TV?](https://reader034.vdocuments.us/reader034/viewer/2022042816/5595d2481a28abf12b8b4628/html5/thumbnails/98.jpg)
Changing Habits - Community• Today:
Community DRIVES internet usage• Sites!
– Messenger!– Skype!– MySpace!– YouTube!– Friends Reunited!– Linked-In
• Services!– Recommendations!– Reviews!– Knowledge Sharing
![Page 99: Interactive TV Show - Berlin - 2006 - What's the future of Interactive TV?](https://reader034.vdocuments.us/reader034/viewer/2022042816/5595d2481a28abf12b8b4628/html5/thumbnails/99.jpg)
Changing Habits - Community• Today:
Community DRIVES internet usage• Sites!
– Messenger!– Skype!– MySpace!– YouTube!– Friends Reunited!– Linked-In
• Services!– Recommendations!– Reviews!– Knowledge Sharing
• Tomorrow:Community will DRIVE Entertainment
![Page 100: Interactive TV Show - Berlin - 2006 - What's the future of Interactive TV?](https://reader034.vdocuments.us/reader034/viewer/2022042816/5595d2481a28abf12b8b4628/html5/thumbnails/100.jpg)
Changing Habits - Community• Today:
Community DRIVES internet usage• Sites!
– Messenger!– Skype!– MySpace!– YouTube!– Friends Reunited!– Linked-In
• Services!– Recommendations!– Reviews!– Knowledge Sharing
• Tomorrow:Community will DRIVE Entertainment
• Examples of programming already occurring
![Page 101: Interactive TV Show - Berlin - 2006 - What's the future of Interactive TV?](https://reader034.vdocuments.us/reader034/viewer/2022042816/5595d2481a28abf12b8b4628/html5/thumbnails/101.jpg)
Changing Habits - Community• Today:
Community DRIVES internet usage• Sites!
– Messenger!– Skype!– MySpace!– YouTube!– Friends Reunited!– Linked-In
• Services!– Recommendations!– Reviews!– Knowledge Sharing
• Tomorrow:Community will DRIVE Entertainment
• Examples of programming already occurring
• Recommendations from your Community will drive your viewing Schedule
![Page 102: Interactive TV Show - Berlin - 2006 - What's the future of Interactive TV?](https://reader034.vdocuments.us/reader034/viewer/2022042816/5595d2481a28abf12b8b4628/html5/thumbnails/102.jpg)
Changing Habits - Community• Today:
Community DRIVES internet usage• Sites!
– Messenger!– Skype!– MySpace!– YouTube!– Friends Reunited!– Linked-In
• Services!– Recommendations!– Reviews!– Knowledge Sharing
• Tomorrow:Community will DRIVE Entertainment
• Examples of programming already occurring
• Recommendations from your Community will drive your viewing Schedule
• You will be part of Multiple Communities !– making you Unique
![Page 103: Interactive TV Show - Berlin - 2006 - What's the future of Interactive TV?](https://reader034.vdocuments.us/reader034/viewer/2022042816/5595d2481a28abf12b8b4628/html5/thumbnails/103.jpg)
Changing Habits - Community• Today:
Community DRIVES internet usage• Sites!
– Messenger!– Skype!– MySpace!– YouTube!– Friends Reunited!– Linked-In
• Services!– Recommendations!– Reviews!– Knowledge Sharing
• Tomorrow:Community will DRIVE Entertainment
• Examples of programming already occurring
• Recommendations from your Community will drive your viewing Schedule
• You will be part of Multiple Communities !– making you Unique
• There will be Niche and user generated content just for your communities
![Page 104: Interactive TV Show - Berlin - 2006 - What's the future of Interactive TV?](https://reader034.vdocuments.us/reader034/viewer/2022042816/5595d2481a28abf12b8b4628/html5/thumbnails/104.jpg)
Changing Habits - Community• Today:
Community DRIVES internet usage• Sites!
– Messenger!– Skype!– MySpace!– YouTube!– Friends Reunited!– Linked-In
• Services!– Recommendations!– Reviews!– Knowledge Sharing
• Tomorrow:Community will DRIVE Entertainment
• Examples of programming already occurring
• Recommendations from your Community will drive your viewing Schedule
• You will be part of Multiple Communities !– making you Unique
• There will be Niche and user generated content just for your communities
• The TV will be a communications and video messaging hub !– On the bridge of the enterprise – they use
the biggest screen they have!
![Page 105: Interactive TV Show - Berlin - 2006 - What's the future of Interactive TV?](https://reader034.vdocuments.us/reader034/viewer/2022042816/5595d2481a28abf12b8b4628/html5/thumbnails/105.jpg)
Changing Habits - Our “Wired” Lifestyle
Using a 1ft user interface Using a 3ft user interface Using a 10ft user interface
![Page 106: Interactive TV Show - Berlin - 2006 - What's the future of Interactive TV?](https://reader034.vdocuments.us/reader034/viewer/2022042816/5595d2481a28abf12b8b4628/html5/thumbnails/106.jpg)
Changing Habits - Our “Wired” Lifestyle• The Internet has already eroded
“Entertainment Time”
Using a 1ft user interface Using a 3ft user interface Using a 10ft user interface
![Page 107: Interactive TV Show - Berlin - 2006 - What's the future of Interactive TV?](https://reader034.vdocuments.us/reader034/viewer/2022042816/5595d2481a28abf12b8b4628/html5/thumbnails/107.jpg)
Changing Habits - Our “Wired” Lifestyle• The Internet has already eroded
“Entertainment Time”
• Most western people “depend” on the Internet
Using a 1ft user interface Using a 3ft user interface Using a 10ft user interface
![Page 108: Interactive TV Show - Berlin - 2006 - What's the future of Interactive TV?](https://reader034.vdocuments.us/reader034/viewer/2022042816/5595d2481a28abf12b8b4628/html5/thumbnails/108.jpg)
Changing Habits - Our “Wired” Lifestyle• The Internet has already eroded
“Entertainment Time”
• Most western people “depend” on the Internet
• “Life Style” services are demanded to be Ubiquitous!– Mobile eBay!– Hotmail Kiosks
Using a 1ft user interface Using a 3ft user interface Using a 10ft user interface
![Page 109: Interactive TV Show - Berlin - 2006 - What's the future of Interactive TV?](https://reader034.vdocuments.us/reader034/viewer/2022042816/5595d2481a28abf12b8b4628/html5/thumbnails/109.jpg)
Changing Habits - Our “Wired” Lifestyle• The Internet has already eroded
“Entertainment Time”
• Most western people “depend” on the Internet
• “Life Style” services are demanded to be Ubiquitous!– Mobile eBay!– Hotmail Kiosks
• The Internet is becoming a key entertainment source!– PCs and Mobiles are ideas devices for
Content Creation!– The TV is an ideal device for Content Consumption
Using a 1ft user interface Using a 3ft user interface Using a 10ft user interface
![Page 110: Interactive TV Show - Berlin - 2006 - What's the future of Interactive TV?](https://reader034.vdocuments.us/reader034/viewer/2022042816/5595d2481a28abf12b8b4628/html5/thumbnails/110.jpg)
Changing Habits - Our “Wired” Lifestyle• The Internet has already eroded
“Entertainment Time”
• Most western people “depend” on the Internet
• “Life Style” services are demanded to be Ubiquitous!– Mobile eBay!– Hotmail Kiosks
• The Internet is becoming a key entertainment source!– PCs and Mobiles are ideas devices for
Content Creation!– The TV is an ideal device for Content Consumption
• Its inevitable that these services will be made available via the TV
Using a 1ft user interface Using a 3ft user interface Using a 10ft user interface
![Page 111: Interactive TV Show - Berlin - 2006 - What's the future of Interactive TV?](https://reader034.vdocuments.us/reader034/viewer/2022042816/5595d2481a28abf12b8b4628/html5/thumbnails/111.jpg)
Changing Habits - Our “Wired” Lifestyle• The Internet has already eroded
“Entertainment Time”
• Most western people “depend” on the Internet
• “Life Style” services are demanded to be Ubiquitous!– Mobile eBay!– Hotmail Kiosks
• The Internet is becoming a key entertainment source!– PCs and Mobiles are ideas devices for
Content Creation!– The TV is an ideal device for Content Consumption
• Its inevitable that these services will be made available via the TV
• Mobile TV
Using a 1ft user interface Using a 3ft user interface Using a 10ft user interface
![Page 112: Interactive TV Show - Berlin - 2006 - What's the future of Interactive TV?](https://reader034.vdocuments.us/reader034/viewer/2022042816/5595d2481a28abf12b8b4628/html5/thumbnails/112.jpg)
Interactivity in a Broadband / PVR world
TV access!“wtv” sites
IP TV NETWORK
Your web content
www server
PC access “www” sites
wtv server THE INTERNET
GATEWAY
![Page 113: Interactive TV Show - Berlin - 2006 - What's the future of Interactive TV?](https://reader034.vdocuments.us/reader034/viewer/2022042816/5595d2481a28abf12b8b4628/html5/thumbnails/113.jpg)
Industry Issues – still to be solved
![Page 114: Interactive TV Show - Berlin - 2006 - What's the future of Interactive TV?](https://reader034.vdocuments.us/reader034/viewer/2022042816/5595d2481a28abf12b8b4628/html5/thumbnails/114.jpg)
Today:Web services and entertainment do not work on TV devices
Web Site!Operator #1
Web Site!Operator #2
Web Site !Operator #3
Web Site !Operator #4
Web Site !Operator #n
PC !Category!Devices
PC!Standard
TV category devices not part of mainstream e-business
TV Network 1 HTML 3.1
TV Network 2 Html 4.0
TV Network 3 OpenTV
TV Network 4 MHP
![Page 115: Interactive TV Show - Berlin - 2006 - What's the future of Interactive TV?](https://reader034.vdocuments.us/reader034/viewer/2022042816/5595d2481a28abf12b8b4628/html5/thumbnails/115.jpg)
Today:Web services and entertainment do not work on TV devices
Web Site!Operator #1
Web Site!Operator #2
Web Site !Operator #3
Web Site !Operator #4
Web Site !Operator #n
PC !Category!Devices
PC!Standard
TV category devices not part of mainstream e-business
No Good!
TV Network 1 HTML 3.1
TV Network 2 Html 4.0
TV Network 3 OpenTV
TV Network 4 MHP
![Page 116: Interactive TV Show - Berlin - 2006 - What's the future of Interactive TV?](https://reader034.vdocuments.us/reader034/viewer/2022042816/5595d2481a28abf12b8b4628/html5/thumbnails/116.jpg)
Device specific authoring?
Authoring the same service over again for each network…..
Web Site!Operator #1
Web Site!Operator #2
Web Site !Operator #3
Web Site !Operator #4
Web Site !Operator #n
TV Network 1 HTML 3.1
TV Network 2 Html 4.0
TV Network 3 OpenTV
TV Network 4 MHP
PC !Category!Devices
PC!Standard
![Page 117: Interactive TV Show - Berlin - 2006 - What's the future of Interactive TV?](https://reader034.vdocuments.us/reader034/viewer/2022042816/5595d2481a28abf12b8b4628/html5/thumbnails/117.jpg)
Device specific authoring?
Authoring the same service over again for each network…..
No Good!
Web Site!Operator #1
Web Site!Operator #2
Web Site !Operator #3
Web Site !Operator #4
Web Site !Operator #n
TV Network 1 HTML 3.1
TV Network 2 Html 4.0
TV Network 3 OpenTV
TV Network 4 MHP
PC !Category!Devices
PC!Standard
![Page 118: Interactive TV Show - Berlin - 2006 - What's the future of Interactive TV?](https://reader034.vdocuments.us/reader034/viewer/2022042816/5595d2481a28abf12b8b4628/html5/thumbnails/118.jpg)
Interoperability between Broadcast and Broadband and the Internet
PC !Category!Devices
PC!Standard
Web Site!Operator #1
Web Site!Operator #2
Web Site !Operator #3
Web Site !Operator #4
Web Site !Operator #n
TV Network 1 HTML 3.1
TV Network 2 Html 4.0
TV Network 3 OpenTV
TV Network 4 MHP
![Page 119: Interactive TV Show - Berlin - 2006 - What's the future of Interactive TV?](https://reader034.vdocuments.us/reader034/viewer/2022042816/5595d2481a28abf12b8b4628/html5/thumbnails/119.jpg)
Interoperability between Broadcast and Broadband and the Internet
PC !Category!Devices
Worldwide-TV Standard
PC!Standard
Web Site!Operator #1
Web Site!Operator #2
Web Site !Operator #3
Web Site !Operator #4
Web Site !Operator #n
TV Network 1 HTML 3.1
TV Network 2 Html 4.0
TV Network 3 OpenTV
TV Network 4 MHP
![Page 120: Interactive TV Show - Berlin - 2006 - What's the future of Interactive TV?](https://reader034.vdocuments.us/reader034/viewer/2022042816/5595d2481a28abf12b8b4628/html5/thumbnails/120.jpg)
Interoperability between Broadcast and Broadband and the Internet
PC !Category!Devices
Worldwide-TV Standard
PC!Standard
Web Site!Operator #1
Web Site!Operator #2
Web Site !Operator #3
Web Site !Operator #4
Web Site !Operator #n
TV Network 1 HTML 3.1
TV Network 2 Html 4.0
TV Network 3 OpenTV
TV Network 4 MHP
![Page 121: Interactive TV Show - Berlin - 2006 - What's the future of Interactive TV?](https://reader034.vdocuments.us/reader034/viewer/2022042816/5595d2481a28abf12b8b4628/html5/thumbnails/121.jpg)
Interoperability between Broadcast and Broadband and the Internet
PC !Category!Devices
Interoperability promises to unify “TV category devices” making themas populous as Internet connected PCs
C
Worldwide-TV Standard
PC!Standard
Web Site!Operator #1
Web Site!Operator #2
Web Site !Operator #3
Web Site !Operator #4
Web Site !Operator #n
TV Network 1 HTML 3.1
TV Network 2 Html 4.0
TV Network 3 OpenTV
TV Network 4 MHP
![Page 122: Interactive TV Show - Berlin - 2006 - What's the future of Interactive TV?](https://reader034.vdocuments.us/reader034/viewer/2022042816/5595d2481a28abf12b8b4628/html5/thumbnails/122.jpg)
Market Trends
Traditional Internet!Transactional and
Information Services
Traditional TV!Multi channel Entertainment
![Page 123: Interactive TV Show - Berlin - 2006 - What's the future of Interactive TV?](https://reader034.vdocuments.us/reader034/viewer/2022042816/5595d2481a28abf12b8b4628/html5/thumbnails/123.jpg)
Market Trends
Traditional Internet!Transactional and
Information Services
Traditional TV!Multi channel Entertainment
Today
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Market Trends
Traditional Internet!Transactional and
Information Services
Traditional TV!Multi channel Entertainment
PC style Internet sites do not work on TV
Today
![Page 125: Interactive TV Show - Berlin - 2006 - What's the future of Interactive TV?](https://reader034.vdocuments.us/reader034/viewer/2022042816/5595d2481a28abf12b8b4628/html5/thumbnails/125.jpg)
Market Trends
Traditional Internet!Transactional and
Information Services
Traditional TV!Multi channel Entertainment
Rapidly moving to “IP” TV!TV delivered over!Internet Protocols
![Page 126: Interactive TV Show - Berlin - 2006 - What's the future of Interactive TV?](https://reader034.vdocuments.us/reader034/viewer/2022042816/5595d2481a28abf12b8b4628/html5/thumbnails/126.jpg)
Market Trends
Traditional Internet!Transactional and
Information Services
Traditional TV!Multi channel Entertainment
Rapidly moving to
Multimedia Internet!Entertainment!
“Broadband TV”
“IP” TV!TV delivered over!Internet Protocols
Rapidly moving to
![Page 127: Interactive TV Show - Berlin - 2006 - What's the future of Interactive TV?](https://reader034.vdocuments.us/reader034/viewer/2022042816/5595d2481a28abf12b8b4628/html5/thumbnails/127.jpg)
Market Trends
Traditional Internet!Transactional and
Information Services
Traditional TV!Multi channel Entertainment
Rapidly moving to
Multimedia Internet!Entertainment!
“Broadband TV”
“IP” TV!TV delivered over!Internet Protocols
Rapidly moving to
Delivered using set-top boxesand home entertainment devices
![Page 128: Interactive TV Show - Berlin - 2006 - What's the future of Interactive TV?](https://reader034.vdocuments.us/reader034/viewer/2022042816/5595d2481a28abf12b8b4628/html5/thumbnails/128.jpg)
Market Trends
Traditional Internet!Transactional and
Information Services
Traditional TV!Multi channel Entertainment
Rapidly moving to
Multimedia Internet!Entertainment!
“Broadband TV”
“IP” TV!TV delivered over!Internet Protocols
Increasing requirement fora 10ft User experience
Rapidly moving to
Delivered using set-top boxesand home entertainment devices
![Page 129: Interactive TV Show - Berlin - 2006 - What's the future of Interactive TV?](https://reader034.vdocuments.us/reader034/viewer/2022042816/5595d2481a28abf12b8b4628/html5/thumbnails/129.jpg)
Market Trends
Traditional Internet!Transactional and
Information ServicesMultimedia Internet!
Entertainment!“Broadband TV”
“IP” TV!TV delivered over!Internet Protocols
Increasing requirement fora 10ft User experience
Interactive Opportunities
Bringing Internet
Content and Services
to the 10ft Interface
Delivered using set-top boxesand home entertainment devices
![Page 130: Interactive TV Show - Berlin - 2006 - What's the future of Interactive TV?](https://reader034.vdocuments.us/reader034/viewer/2022042816/5595d2481a28abf12b8b4628/html5/thumbnails/130.jpg)
Market Trends
Multimedia Internet!Entertainment!
“Broadband TV”
“IP” TV!TV delivered over!Internet Protocols
Delivered using set-top boxesand home entertainment devices
New Content
Friend or Foe? You Decide
![Page 131: Interactive TV Show - Berlin - 2006 - What's the future of Interactive TV?](https://reader034.vdocuments.us/reader034/viewer/2022042816/5595d2481a28abf12b8b4628/html5/thumbnails/131.jpg)
So where do we end up?
![Page 132: Interactive TV Show - Berlin - 2006 - What's the future of Interactive TV?](https://reader034.vdocuments.us/reader034/viewer/2022042816/5595d2481a28abf12b8b4628/html5/thumbnails/132.jpg)
So where do we end up?
• A Converged Broadcast and Broadband TV world
![Page 133: Interactive TV Show - Berlin - 2006 - What's the future of Interactive TV?](https://reader034.vdocuments.us/reader034/viewer/2022042816/5595d2481a28abf12b8b4628/html5/thumbnails/133.jpg)
So where do we end up?
• A Converged Broadcast and Broadband TV world
• Interoperability – the problem that MUST be now solved.
![Page 134: Interactive TV Show - Berlin - 2006 - What's the future of Interactive TV?](https://reader034.vdocuments.us/reader034/viewer/2022042816/5595d2481a28abf12b8b4628/html5/thumbnails/134.jpg)
So where do we end up?
• A Converged Broadcast and Broadband TV world
• Interoperability – the problem that MUST be now solved.
• Internet Business Models will now support TV entertainment!– Whether delivered over broadcast or broadband
![Page 135: Interactive TV Show - Berlin - 2006 - What's the future of Interactive TV?](https://reader034.vdocuments.us/reader034/viewer/2022042816/5595d2481a28abf12b8b4628/html5/thumbnails/135.jpg)
So where do we end up?
• A Converged Broadcast and Broadband TV world
• Interoperability – the problem that MUST be now solved.
• Internet Business Models will now support TV entertainment!– Whether delivered over broadcast or broadband
• Personal, Empowered and Local!– The TV takes on a new character
![Page 136: Interactive TV Show - Berlin - 2006 - What's the future of Interactive TV?](https://reader034.vdocuments.us/reader034/viewer/2022042816/5595d2481a28abf12b8b4628/html5/thumbnails/136.jpg)
So where do we end up?
• A Converged Broadcast and Broadband TV world
• Interoperability – the problem that MUST be now solved.
• Internet Business Models will now support TV entertainment!– Whether delivered over broadcast or broadband
• Personal, Empowered and Local!– The TV takes on a new character
• It will be your mechanism to share and consume all forms of entertainment
![Page 137: Interactive TV Show - Berlin - 2006 - What's the future of Interactive TV?](https://reader034.vdocuments.us/reader034/viewer/2022042816/5595d2481a28abf12b8b4628/html5/thumbnails/137.jpg)
So where do we end up?
• A Converged Broadcast and Broadband TV world
• Interoperability – the problem that MUST be now solved.
• Internet Business Models will now support TV entertainment!– Whether delivered over broadcast or broadband
• Personal, Empowered and Local!– The TV takes on a new character
• It will be your mechanism to share and consume all forms of entertainment
With the birth of IPTV and Broadband TV there will be a Tsunami of Content
![Page 138: Interactive TV Show - Berlin - 2006 - What's the future of Interactive TV?](https://reader034.vdocuments.us/reader034/viewer/2022042816/5595d2481a28abf12b8b4628/html5/thumbnails/138.jpg)
Can You Hear it?
Tsunami2.mp3
![Page 139: Interactive TV Show - Berlin - 2006 - What's the future of Interactive TV?](https://reader034.vdocuments.us/reader034/viewer/2022042816/5595d2481a28abf12b8b4628/html5/thumbnails/139.jpg)
Can You Hear it?
Tsunami2.mp3
![Page 140: Interactive TV Show - Berlin - 2006 - What's the future of Interactive TV?](https://reader034.vdocuments.us/reader034/viewer/2022042816/5595d2481a28abf12b8b4628/html5/thumbnails/140.jpg)
Thank You" Ian Valentine " +44 796 796 5298
![Page 141: Interactive TV Show - Berlin - 2006 - What's the future of Interactive TV?](https://reader034.vdocuments.us/reader034/viewer/2022042816/5595d2481a28abf12b8b4628/html5/thumbnails/141.jpg)
Thank You" Ian Valentine " +44 796 796 5298
Tsunami of Content courtesy of Colin Dixon
The Diffusion Group www.tdgresearch.com
The Long Tail!Courtesy of
Chris Anderson!www.thelongtail.com
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Discussion