Interactive Organizational ClosetDawn Mackanic

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About the Product

• Interactive product that stores items •Space Saver•Tablet like screen interface that allows you to type in what item you are putting in, or taking out•Works like a vending machine•Three different versions: Family sized, Beauty products, and Tool box

WHAT IS YOUR PROBLEM?• Can’t find anything• Kids are always

misplacing items• Waste time searching

for things• Waste $ re-buying

multiple things because they can’t be located

• Annoying/Stressful when you can’t find something that you need

• Cluttered Drawers and Closets

• Always running out of space

WE CAN DO THAT:• You will always be able to find

anything that you need regardless of who had it last

• NO more wasting time looking for things

• Save $ by knowing exactly what you have so that you never buy anything twice (think tape, scissors, pencil sharpeners)

• Eliminate stress by knowing exactly where everything is

• No more clutter, everything is completely organized

• Space saving, it stores everything compactly due to size.

Consumer Goals Brand Benefits

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Website

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Wireframe LOGO

Testimonial

Products Benefits Call to Action

PhotoDescription

Contact Information

Social Media Links

Home Products Benefits Buy Contact

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Website: Products Page

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Website: Benefits Page

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Mobile Version

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Social Media

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Facebook Page

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Twitter

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QR CODE

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QR Code

• Print Advertisements• Business Cards• Brochures,

posters and flyers• Postcards• Mailers• Conference

displays

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Search Engine Marketing

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Search Engine Advertising

July 22, 2012

Keyword selection-Google words

Ad Purchase and distributionGoogle AdsFacebook Ads

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Google Key Words

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KEYWORDS

• Organize Life• Organize Makeup• Organize Tools

http://www.googlekeywordtool.com/

Selected:

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FACEBOOK AD

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Do It Yourself TIPS for Search Engine Optimization

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Target Market

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Target Markets•Families-Mothers in particular for the Family Sized Product

•Young women-Beauty Products version

•Men-Tool Version

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Will use the online survey as one tool to organize potential and current customers and advertise accordingly

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Women ages 25 and up• “Mom”

groups• Parenting

sites

Young Women and teenage girls• Cosmetic

sites• Teen

magazines

Men• Home Depot• Tool websites• DIY websites

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Thank you!