interactive magazines
TRANSCRIPT
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Interactive Magazines
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SOCIAL MEDIA MARKETING & BUSINESS INTELLIGENCE
![Page 3: Interactive magazines](https://reader034.vdocuments.us/reader034/viewer/2022052508/5596216e1a28ab68708b45b5/html5/thumbnails/3.jpg)
Métricas Detalle
Cuantitativas - Second Level Network - CTR
- Followers de tus followers
Cualitativas - Amplification Rate - Applause Rate
- RTpM, Shares / Fans - Likes / post, +1 / post
Económicas - Ahorro por alcance - Costo adv – Costo sm
Objetivo: Dispersar información
http://www.slideshare.net/equevedo
Propagación
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Adquisición
Métricas Detalle
Cuantitativas - % Conversión - Interacción entre
canales
- Transacciones / Audiencia - Embudos multicanal
Cualitativas - Voice of Customer - Feedback
Económicas - Utilidad esperada - LTV – Costo de venta
Objetivo: Generar ventas
LTV (Lifetime Value) = Tiempo de vida + Transacciones + Margen
http://www.slideshare.net/equevedo
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Content Marketing Platform
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Ceros is an e-commerce marketing platform that helps retailers and brands increase revenues by inspiring their customers to buy products, engage and share content. It enables marketers to create beautiful, commerce-enabled content experiences in a catalog or magazine-like format on mobiles, tablets, the web and Facebook.
http://www.ceros.com/
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http://digitalcatalogue.bodenusa.com/1K4d76524e982be012.cde
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http://digitalcatalogue.bodenusa.com/1K4d76524e982be012.cde
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http://digitalcatalogue.bodenusa.com/1K4d76524e982be012.cde
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http://digitalcatalogue.bodenusa.com/1K4d76524e982be012.cde
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http://digitalcatalogue.bodenusa.com/1K4d76524e982be012.cde
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http://digitalcatalogue.bodenusa.com/1K4d76524e982be012.cde
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http://digitalcatalogue.bodenusa.com/1K4d76524e982be012.cde
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http://peugeot.ceros.com/e-motion/issue1-1/page/1
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http://peugeot.ceros.com/e-motion/issue1-1/page/1
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http://peugeot.ceros.com/e-motion/issue1-1/page/1
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http://peugeot.ceros.com/e-motion/issue1-1/page/1
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Inspire Product Discovery and Purchase Product search in ecommerce is well understood, both by retailers who know how to implement it, and consumers who know how to use it. But what happens when a visitor finds your brand, is in a mood to buy, but doesn’t know exactly what they want? What happens when they need to be inspired? Our Main Focus 1. Helping the most progressive retailers, brands, creative agencies, and digital publishers achieve the bottom-line results that come from creating a deeply immersive brand and shopping experience. 2. Helping consumers discover and seamlessly purchase products directly within a digital catalog, brochure or other rich media.
http://www.zmags.com/
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http://viewer.zmags.com/publication/7c473123#/7c473123/9
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http://viewer.zmags.com/publication/7c473123#/7c473123/9
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http://viewer.zmags.com/publication/7c473123#/7c473123/9
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http://viewer.zmags.com/publication/7c473123#/7c473123/9
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http://viewer.zmags.com/publication/7c473123#/7c473123/9
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http://viewer.zmags.com/publication/7c473123#/7c473123/9
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http://viewer.zmags.com/publication/7c473123#/7c473123/9
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Publitas.com's e-Publisher is a professional digital editions application, enabling professionals and business of all sizes to easily and quickly create, enrich, publish and deliver their digital editions to online and mobile devices such as smartphones and tablets. Cutting edge functionalities, including search engine optimization (SEO) of all digital edition content, social media sharing, delivery via RSS feeds and email, as well as optimization for mobile devices help to increase reach. In addition, features such as full e-commerce integration, rich media, DRM and reporting maximize conversion, helping to turn readers into buyers.
http://www.publitas.com/en/examples/
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Tablet Magazines
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iPad Statistics
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http://www.jeffbullas.com/2011/04/04/29-statistics-reveal-how-the-apples-ipad-is-changing-our-lives/
Tiempo de uso del iPad • El uso de computadoras de mesa disminuyó en un 35% entre
los usuarios de iPad desde que compraron el dispositivo. • El uso de laptops disminuyó en un 39% entre quienes
compraron un iPad. • 87% de usuarios lo utilizan todos los días de la semana. • 26% de media a una hora al día. • 32% de 1 a 2 horas al día. • 24% por más de 2 horas al día.
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http://www.jeffbullas.com/2011/04/04/29-statistics-reveal-how-the-apples-ipad-is-changing-our-lives/
¿Dónde usan el iPad? • 69% respondieron usarlo en la habitación. • 42% en la cocina. • 20% de hombres no lo dejan ni para ir al baño.
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http://www.jeffbullas.com/2011/04/04/29-statistics-reveal-how-the-apples-ipad-is-changing-our-lives/
¿Qué hacen los usuarios de iPad con el dispositivo? • Acceder a la web – 75% • Enviar correos – 63% • Entretenimiento – 53% • Jugar – 48% • Redes sociales – 41% • Buscar productos y servicios – 29% • Leer libros – 25% • Escuchar música – 21% • Comprar – 19% • Leer revistas – 13% • Para trabajar – 13% • Ver TV – 11%
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http://www.jeffbullas.com/2011/04/04/29-statistics-reveal-how-the-apples-ipad-is-changing-our-lives/
Estadística de aplicaciones usadas en el iPad • 16% compraron una aplicación brandeada por una compañía • 84% de usuarios declararon estar interesados en aplicaciones
de sus marcas favoritas si este es libre y no implica suscribirse. • Las aplicaciones libres son el doble de populares que las
aplicaciones pagadas. • La compra de una aplicación está influida por la utilidad
percibida de la misma en un 64% de usuarios. • El contenido es muy importante para el 47% de usuarios que
compran una aplicación. • El precio ocupa el tercer lugar en importancia para quienes
consideran comprar una aplicación. • La recomendación de amigos es importante en un 27% • 15% afirma que la recomendación de expertos es muy
importante en su decisión de compra.
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http://www.apa.co.uk/news/ipad-trends-and-statistics
Las aplicaciones generan ingresos extras para desarrolladores y editores: • En promedio las apps para iPad cuestan $4.67 (Distmo). • 91% de usuarios descargaron una aplicación en 2010, de ellos
el 63% descargó una aplicación pagada (Distmo). • 41% de usuarios que descargaron una aplicación pagada
descargaron una revista (Nielsen). • 25% de usuarios de iPad accedieron al contenido regular de
una revista vs el 8% de usuarios de iPhone (Nielsen).
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http://www.apa.co.uk/news/ipad-trends-and-statistics
Según la investigación realizada por Nielsen los usuarios de iPad son más receptivos a los avisos que los usuarios conectados a otros dispositivos: • El 39% de los usuarios de iPad mostraron interés en los avisos
publicitarios vs. el 19% de usuarios de otros dispositivos (Nielsen)
• Los usuarios de iPad están más predispuestos a realizar una compra después de visualizar un aviso que los usuarios conectados a otros dispositivos (Nielsen).
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http://www.apa.co.uk/news/ipad-trends-and-statistics
iPad es la mejor plataforma para e-commerce: “El iPad es el primer dispositivo móvil en el que el comercio electrónico realmente se puede desarrollar” - Munjal Shal, Google Ebay reporta que los compradores que usan iPad gastan en promedio 50% más que los usuarios de PC.
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http://itunes.apple.com/us/app/sephora-app-for-ipad/id449000401?mt=8&ls=1
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http://itunes.apple.com/us/app/sephora-app-for-ipad/id449000401?mt=8&ls=1
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http://itunes.apple.com/us/app/sephora-app-for-ipad/id449000401?mt=8&ls=1
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http://itunes.apple.com/us/app/sephora-app-for-ipad/id449000401?mt=8&ls=1
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http://itunes.apple.com/us/app/sephora-app-for-ipad/id449000401?mt=8&ls=1
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• Acceso al contenido de la edición impresa de la revista. • Contenido exclusivo sólo para usuarios de la aplicación. • Archivo de ediciones anteriores. • Imágenes en alta resolución. • Imágenes en 3D. • Álbumes de fotos. • Información complementaria.
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http://itunes.apple.com/pe/app/wired-magazine/id373903654?mt=8
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http://itunes.apple.com/pe/app/wired-magazine/id373903654?mt=8
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http://itunes.apple.com/pe/app/wired-magazine/id373903654?mt=8
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http://itunes.apple.com/pe/app/wired-magazine/id373903654?mt=8
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http://itunes.apple.com/pe/app/wired-magazine/id373903654?mt=8
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• Acceso al contenido de la edición impresa de la revista. • Contenido exclusivo sólo para usuarios de la aplicación. • Archivo de ediciones anteriores. • Imágenes en alta resolución. • Imágenes en 3D. • Álbumes de fotos exclusivas. • Información complementaria. • Índice. • Scroll horizontal y vertical. • Video.
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http://itunes.apple.com/mx/app/vanity-fair-ipad-edition/id427270716?mt=8
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http://itunes.apple.com/mx/app/vanity-fair-ipad-edition/id427270716?mt=8
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http://itunes.apple.com/mx/app/vanity-fair-ipad-edition/id427270716?mt=8
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http://itunes.apple.com/mx/app/vanity-fair-ipad-edition/id427270716?mt=8
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http://www.youtube.com/watch?v=JVmWkM6uXDY&feature=related
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http://www.youtube.com/watch?v=JVmWkM6uXDY&feature=related
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http://www.youtube.com/watch?v=JVmWkM6uXDY&feature=related
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http://www.youtube.com/watch?v=JVmWkM6uXDY&feature=related
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http://www.youtube.com/watch?v=JVmWkM6uXDY&feature=related
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• Acceso al contenido de la edición impresa de la revista. • Contenido exclusivo sólo para usuarios de la aplicación. • Archivo de ediciones anteriores. • Imágenes en alta resolución. • Imágenes en 3D. • Álbumes de fotos. • Información complementaria. • Índice. • Video.
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http://www.youtube.com/watch?v=jryvXv9fKgY&feature=related
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http://www.youtube.com/watch?v=jryvXv9fKgY&feature=related
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http://www.youtube.com/watch?v=jryvXv9fKgY&feature=related
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http://www.youtube.com/watch?v=jryvXv9fKgY&feature=related
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• Catálogo de la Bienal. • Textos explicativos de las piezas en exhibición. • Índice temático. • Mapa de la exposición. • Videos. • Modelos en 3-D • Rutas. • Posibilidad de incluir notas.
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http://www.youtube.com/watch?v=V0Q9tX9TD9A&list=FL7hFOVFgj9waBFssMh-x1wg&index=6&feature=plpp_video
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http://www.youtube.com/watch?v=V0Q9tX9TD9A&list=FL7hFOVFgj9waBFssMh-x1wg&index=6&feature=plpp_video
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http://www.youtube.com/watch?v=V0Q9tX9TD9A&list=FL7hFOVFgj9waBFssMh-x1wg&index=6&feature=plpp_video
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http://www.youtube.com/watch?v=V0Q9tX9TD9A&list=FL7hFOVFgj9waBFssMh-x1wg&index=6&feature=plpp_video
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http://www.youtube.com/watch?v=V0Q9tX9TD9A&list=FL7hFOVFgj9waBFssMh-x1wg&index=6&feature=plpp_video
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http://www.youtube.com/watch?v=V0Q9tX9TD9A&list=FL7hFOVFgj9waBFssMh-x1wg&index=6&feature=plpp_video
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http://www.youtube.com/watch?v=V0Q9tX9TD9A&list=FL7hFOVFgj9waBFssMh-x1wg&index=6&feature=plpp_video
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http://www.youtube.com/watch?v=V0Q9tX9TD9A&list=FL7hFOVFgj9waBFssMh-x1wg&index=6&feature=plpp_video
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http://www.youtube.com/watch?v=V0Q9tX9TD9A&list=FL7hFOVFgj9waBFssMh-x1wg&index=6&feature=plpp_video
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http://www.net-a-porter.com/apps/ipad
• Acceso a la tienda virtual para adquirir el look completp que aparece en las fotos de la revista.
• Ver contenido exclusivo en video incluyendo desfiles y entrevistas con los principales diseñadores del mundo.
• Imágenes en alta definición. • Compartir sugerencias de compra con familia y amigos. • Feedback acerca de la experiencia de compra. • Leer, ver, comprar, en cualquier lugar.
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http://itunes.apple.com/gb/app/net-a-porter-magazine/id380535940?mt=8
![Page 114: Interactive magazines](https://reader034.vdocuments.us/reader034/viewer/2022052508/5596216e1a28ab68708b45b5/html5/thumbnails/114.jpg)
http://itunes.apple.com/gb/app/net-a-porter-magazine/id380535940?mt=8
![Page 115: Interactive magazines](https://reader034.vdocuments.us/reader034/viewer/2022052508/5596216e1a28ab68708b45b5/html5/thumbnails/115.jpg)
http://itunes.apple.com/gb/app/net-a-porter-magazine/id380535940?mt=8
![Page 116: Interactive magazines](https://reader034.vdocuments.us/reader034/viewer/2022052508/5596216e1a28ab68708b45b5/html5/thumbnails/116.jpg)
http://itunes.apple.com/gb/app/net-a-porter-magazine/id380535940?mt=8
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http://www.youtube.com/watch?v=V0Q9tX9TD9A&list=FL7hFOVFgj9waBFssMh-x1wg&index=6&feature=plpp_video
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http://www.youtube.com/watch?v=V0Q9tX9TD9A&list=FL7hFOVFgj9waBFssMh-x1wg&index=6&feature=plpp_video
![Page 119: Interactive magazines](https://reader034.vdocuments.us/reader034/viewer/2022052508/5596216e1a28ab68708b45b5/html5/thumbnails/119.jpg)
http://www.youtube.com/watch?v=V0Q9tX9TD9A&list=FL7hFOVFgj9waBFssMh-x1wg&index=6&feature=plpp_video
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http://www.youtube.com/watch?v=V0Q9tX9TD9A&list=FL7hFOVFgj9waBFssMh-x1wg&index=6&feature=plpp_video
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http://www.youtube.com/watch?v=V0Q9tX9TD9A&list=FL7hFOVFgj9waBFssMh-x1wg&index=6&feature=plpp_video
![Page 122: Interactive magazines](https://reader034.vdocuments.us/reader034/viewer/2022052508/5596216e1a28ab68708b45b5/html5/thumbnails/122.jpg)
http://www.youtube.com/watch?v=V0Q9tX9TD9A&list=FL7hFOVFgj9waBFssMh-x1wg&index=6&feature=plpp_video
![Page 123: Interactive magazines](https://reader034.vdocuments.us/reader034/viewer/2022052508/5596216e1a28ab68708b45b5/html5/thumbnails/123.jpg)
http://www.youtube.com/watch?v=V0Q9tX9TD9A&list=FL7hFOVFgj9waBFssMh-x1wg&index=6&feature=plpp_video
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http://itunes.apple.com/gb/app/audi-magazine/id379915828?mt=8
![Page 126: Interactive magazines](https://reader034.vdocuments.us/reader034/viewer/2022052508/5596216e1a28ab68708b45b5/html5/thumbnails/126.jpg)
http://itunes.apple.com/gb/app/audi-magazine/id379915828?mt=8
![Page 127: Interactive magazines](https://reader034.vdocuments.us/reader034/viewer/2022052508/5596216e1a28ab68708b45b5/html5/thumbnails/127.jpg)
http://itunes.apple.com/gb/app/audi-magazine/id379915828?mt=8
![Page 128: Interactive magazines](https://reader034.vdocuments.us/reader034/viewer/2022052508/5596216e1a28ab68708b45b5/html5/thumbnails/128.jpg)
http://itunes.apple.com/gb/app/audi-magazine/id379915828?mt=8
![Page 129: Interactive magazines](https://reader034.vdocuments.us/reader034/viewer/2022052508/5596216e1a28ab68708b45b5/html5/thumbnails/129.jpg)
http://itunes.apple.com/gb/app/audi-magazine/id379915828?mt=8
![Page 130: Interactive magazines](https://reader034.vdocuments.us/reader034/viewer/2022052508/5596216e1a28ab68708b45b5/html5/thumbnails/130.jpg)
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Conclusiones
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• Los iPad magazines se caracterizan por incorporar elementos multimedia: audio, video, texto, gráfica.
• Estas características le imprimen dinamismo al formato convencional de revista.
• El video cumple un papel fundamental en los iPad Magazines cumpliendo, por ejemplo, la función de tutorial que es posible seguir a través de una web cam como en la página de Sephora.
• La revista aprovecha las potencialidades de la animación en 3D para mostrar los productos desde todos sus ángulos.
• La aplicación permite hacer interactuar el contenido de la revista con la tienda virtual incentivando la compra.
• La naturaleza misma del iPad magazine permite disponer de índices organizados según diferentes criterios de búsqueda.
• Socializar la experiencia de compra con la red de contactos del usuario.
![Page 145: Interactive magazines](https://reader034.vdocuments.us/reader034/viewer/2022052508/5596216e1a28ab68708b45b5/html5/thumbnails/145.jpg)
Marzo 2012