interactive concepts nse social media report 2014
DESCRIPTION
Analyses of the social media status of companies listed on the Nairobi Securities ExchangeTRANSCRIPT
+
Social Media Report: 2014Japie Swanepoel: @japies
#NSESocial
+ What we analyzed:
+
face
book
twitt
er
Link
edIn
Googl
e+
YouT
ube
Blog
s0
10
20
30
40
50
60
70
%Column1Column2
The overall numbers:
+Compared to 2103:
1%
3%
3%
30%
1%
+ Facebook leaders
+ Facebook leaders
+Facebook leaders
+
+Facebook comments
Safaricom: CRM & advertising
Equity: member tips, SM tips, VPP, student accounts
Barclays: golf the focus for last 2 weeks
KQ: HK 7’s, mobile app, promotions
+Twitter leaders
+Twitter leaders
+Twitter comments
Customer support
Product promotions
PR
Corporate news / press office
Retweets
Lots of outdated tweets
Accounts with no personalized profile
+LinkedIn leaders
+LinkedIn leaders
+LinkedIn leaders
+LinkedIn comments
Badly optimised pages
Very few with company logos
Most have no updates
Others have very few / outdated updates
Banks: using it very much for careers.
New blogging platform not being utilized
+Google+ leaders
+Google+ leaders
+Others on Google+
+Google+ comments
Badly optimized pages
Very few with company logos
Banks seem to be absent
Outdated or no posts
+YouTube leaders
+YouTube leaders
+Others on YouTube
+YouTube comments
Video is very powerful
Companies underestimate the value
Lots of videos not in channels
Some channels very outdated
YouTube not linked from corporate web sites
+Blog comments
Very few companies embracing blogs
Could be to lack of understanding, resources or content plan.
Blogging very prevalent in KE.
Shows disconnect between brands and consumers.
+Conclusions
SM uptake has increased.
Still lots of scope both for those already there and those that still need to embrace it.
Strategy seems to be seriously lacking from many platforms.
Platform specific strategies required.
Content plans lacking
+
www.interactiveconcepts.co.ke
@japies