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Page 1: Interaction Design Lecture 3 - uwedave.files.wordpress.comInteraction Design UWE | Digital Media. Source from “Designing Interactions” by Bill Moggridge. – Leo Buscaglia “Change

uwedave.wordpress.com

Interaction Design UWE | Digital Media

Page 2: Interaction Design Lecture 3 - uwedave.files.wordpress.comInteraction Design UWE | Digital Media. Source from “Designing Interactions” by Bill Moggridge. – Leo Buscaglia “Change

Source from “Designing Interactions” by Bill Moggridge.

Page 3: Interaction Design Lecture 3 - uwedave.files.wordpress.comInteraction Design UWE | Digital Media. Source from “Designing Interactions” by Bill Moggridge. – Leo Buscaglia “Change

– Leo Buscaglia

“Change is the end result of all true learning.”

Page 4: Interaction Design Lecture 3 - uwedave.files.wordpress.comInteraction Design UWE | Digital Media. Source from “Designing Interactions” by Bill Moggridge. – Leo Buscaglia “Change

Core Skills of Design Learning about Design - Part 1

Page 5: Interaction Design Lecture 3 - uwedave.files.wordpress.comInteraction Design UWE | Digital Media. Source from “Designing Interactions” by Bill Moggridge. – Leo Buscaglia “Change

– Richard Buchanan

“Design is the conception and planning of the artificial.”

Page 6: Interaction Design Lecture 3 - uwedave.files.wordpress.comInteraction Design UWE | Digital Media. Source from “Designing Interactions” by Bill Moggridge. – Leo Buscaglia “Change

Core skills of design1. To synthesise a solution from all of the relevant

constraints, understanding everything that will make a difference to the result.

2. To frame, or reframe, the problem and objective.

3. To create and envision alternatives.

4. To select from those alternatives, knowing intuitively how to choose the best approach.

5. To visualise and prototype the intended solution.

Page 7: Interaction Design Lecture 3 - uwedave.files.wordpress.comInteraction Design UWE | Digital Media. Source from “Designing Interactions” by Bill Moggridge. – Leo Buscaglia “Change

Pinball machine

❖ The five skills can be applied in the listed order, but the process is iterative rather than linear and does not necessarily follow a sequence.

❖ The process does not look like a linear system diagram, nor even a revolving wheel of iterations, but is more like playing with a pinball machine, where one bounces rapidly in unexpected directions.

Page 8: Interaction Design Lecture 3 - uwedave.files.wordpress.comInteraction Design UWE | Digital Media. Source from “Designing Interactions” by Bill Moggridge. – Leo Buscaglia “Change

Tacit Knowledge Learning about Design - Part 2

Page 9: Interaction Design Lecture 3 - uwedave.files.wordpress.comInteraction Design UWE | Digital Media. Source from “Designing Interactions” by Bill Moggridge. – Leo Buscaglia “Change

Tacit knowledge

❖ Design thinking harnesses tacit knowledge rather than the explicit knowledge of logically expressed thoughts.

❖ Designers operate at a level of complexity in the synthesis of constraints where it is more effective to learn by doing, allowing the subconscious mind to inform intuitions that guide actions.

Page 10: Interaction Design Lecture 3 - uwedave.files.wordpress.comInteraction Design UWE | Digital Media. Source from “Designing Interactions” by Bill Moggridge. – Leo Buscaglia “Change

The mind is like an iceberg❖ Perhaps the mind is like an iceberg, with

just a small proportion of the overall amount protruding above the water, into consciousness. If we operate above the water line, we only have a small volume to use, but if we allow ourselves to use the whole submerged mass, we have a lot more to work with.

❖ If a problem has a large number of constraints, the conscious mind starts to get confused, but the subconscious mind has a much larger capacity.

Page 11: Interaction Design Lecture 3 - uwedave.files.wordpress.comInteraction Design UWE | Digital Media. Source from “Designing Interactions” by Bill Moggridge. – Leo Buscaglia “Change

Evaluation Criteria for a Student Project

Learning about Design - Part 3

Page 12: Interaction Design Lecture 3 - uwedave.files.wordpress.comInteraction Design UWE | Digital Media. Source from “Designing Interactions” by Bill Moggridge. – Leo Buscaglia “Change

Evaluation criteria

1. Creativity/innovation

2. Aesthetics/quality

3. Human factors/values

4. Performance/technology

5. Completeness/presentation

Page 13: Interaction Design Lecture 3 - uwedave.files.wordpress.comInteraction Design UWE | Digital Media. Source from “Designing Interactions” by Bill Moggridge. – Leo Buscaglia “Change

A Hierarchy of Complexity

Learning about Design - Part 4

Page 14: Interaction Design Lecture 3 - uwedave.files.wordpress.comInteraction Design UWE | Digital Media. Source from “Designing Interactions” by Bill Moggridge. – Leo Buscaglia “Change

A hierarchy of complexity

1. Anthropometrics

2. Physiology

3. Cognitive psychology

4. Sociology

5. Cultural anthropology

6. Ecology

Page 15: Interaction Design Lecture 3 - uwedave.files.wordpress.comInteraction Design UWE | Digital Media. Source from “Designing Interactions” by Bill Moggridge. – Leo Buscaglia “Change

1. Anthropometrics

The sizes of people, for the design of physical objects.

Page 16: Interaction Design Lecture 3 - uwedave.files.wordpress.comInteraction Design UWE | Digital Media. Source from “Designing Interactions” by Bill Moggridge. – Leo Buscaglia “Change

2. Physiology

The way the body works, for the design of physical man-machine systems.

Page 17: Interaction Design Lecture 3 - uwedave.files.wordpress.comInteraction Design UWE | Digital Media. Source from “Designing Interactions” by Bill Moggridge. – Leo Buscaglia “Change

3. Cognitive psychology

The way the mind works, for the design of human-computer interactions.

Page 18: Interaction Design Lecture 3 - uwedave.files.wordpress.comInteraction Design UWE | Digital Media. Source from “Designing Interactions” by Bill Moggridge. – Leo Buscaglia “Change

4. Sociology

The way people relate to each other, for the design of connected systems.

Page 19: Interaction Design Lecture 3 - uwedave.files.wordpress.comInteraction Design UWE | Digital Media. Source from “Designing Interactions” by Bill Moggridge. – Leo Buscaglia “Change

5. Cultural anthropology

The human condition, for global design.

Page 20: Interaction Design Lecture 3 - uwedave.files.wordpress.comInteraction Design UWE | Digital Media. Source from “Designing Interactions” by Bill Moggridge. – Leo Buscaglia “Change

6. Ecology

The interdependence of living things, for sustainable design.

Page 21: Interaction Design Lecture 3 - uwedave.files.wordpress.comInteraction Design UWE | Digital Media. Source from “Designing Interactions” by Bill Moggridge. – Leo Buscaglia “Change

51 Ways of Learning About People

Learning about People - Part 1

Page 22: Interaction Design Lecture 3 - uwedave.files.wordpress.comInteraction Design UWE | Digital Media. Source from “Designing Interactions” by Bill Moggridge. – Leo Buscaglia “Change

– Jane Fulton Suri

“It is essential to the success of interaction design that designers find a way to understand the

perceptions, circumstances, habits, needs, and desires of the ultimate users.”

Page 23: Interaction Design Lecture 3 - uwedave.files.wordpress.comInteraction Design UWE | Digital Media. Source from “Designing Interactions” by Bill Moggridge. – Leo Buscaglia “Change

IDEO methods cards❖ The idea of the methods cards is to make a large

number of different techniques accessible to a design team and to encourage a creative approach to the search for information and insights.

❖ The intention is to provide a flexible tool to sort, browse, search, spread out, or pin up.

❖ The cards are divided into four categories, ranging from the objective to more subjective — Learn, Look, Ask and Try.

Page 24: Interaction Design Lecture 3 - uwedave.files.wordpress.comInteraction Design UWE | Digital Media. Source from “Designing Interactions” by Bill Moggridge. – Leo Buscaglia “Change

Learn Learning about People - Part 2

Page 25: Interaction Design Lecture 3 - uwedave.files.wordpress.comInteraction Design UWE | Digital Media. Source from “Designing Interactions” by Bill Moggridge. – Leo Buscaglia “Change

Learn

Analyse the information you’ve collected to identify patterns and insights.

1. Flow Analysis

2. Cognitive Task Analysis

3. Historical Analysis

4. Affinity Diagrams

Page 26: Interaction Design Lecture 3 - uwedave.files.wordpress.comInteraction Design UWE | Digital Media. Source from “Designing Interactions” by Bill Moggridge. – Leo Buscaglia “Change

1. Flow Analysis

How Represent the flow of information or activity through all phases of a system or process.

Why This is useful for identifying bottlenecks and opportunities for functional alternatives.

Page 27: Interaction Design Lecture 3 - uwedave.files.wordpress.comInteraction Design UWE | Digital Media. Source from “Designing Interactions” by Bill Moggridge. – Leo Buscaglia “Change

1. Flow Analysis

Example Designing an online advice Website, flow analysis helped the team to gain a clearer sense of how to make it easy to find your way around the site.

Page 28: Interaction Design Lecture 3 - uwedave.files.wordpress.comInteraction Design UWE | Digital Media. Source from “Designing Interactions” by Bill Moggridge. – Leo Buscaglia “Change

2. Cognitive Task Analysis

How List and summarise all of a user’s sensory inputs, decision points, and actions.

Why This is good for understanding users’ perceptual, attentional, and informational needs and for identifying bottlenecks where errors may occur.

Page 29: Interaction Design Lecture 3 - uwedave.files.wordpress.comInteraction Design UWE | Digital Media. Source from “Designing Interactions” by Bill Moggridge. – Leo Buscaglia “Change

2. Cognitive Task Analysis

Example Logging the commands that would be involved in controlling a remotely operated camera helped the team establish priorities among them.

Page 30: Interaction Design Lecture 3 - uwedave.files.wordpress.comInteraction Design UWE | Digital Media. Source from “Designing Interactions” by Bill Moggridge. – Leo Buscaglia “Change

3. Historical Analysis

How Compare features of an industry, organisation, group, market segment or practice through various stages of development.

Why This method helps to identify trends and cycles of product use and customer behaviour and to project those patterns into the future.

Page 31: Interaction Design Lecture 3 - uwedave.files.wordpress.comInteraction Design UWE | Digital Media. Source from “Designing Interactions” by Bill Moggridge. – Leo Buscaglia “Change

3. Historical Analysis

Example A historical view of chair design helped to define a common language and reference points for the team members from the client and consultancy.

Page 32: Interaction Design Lecture 3 - uwedave.files.wordpress.comInteraction Design UWE | Digital Media. Source from “Designing Interactions” by Bill Moggridge. – Leo Buscaglia “Change

4. Affinity Diagrams

How Cluster design elements according to intuitive relationships, such as similarity, dependence, proximity, and so forth.

Why This method is a useful way to identify connections among issues and to reveal opportunities for innovation.

Page 33: Interaction Design Lecture 3 - uwedave.files.wordpress.comInteraction Design UWE | Digital Media. Source from “Designing Interactions” by Bill Moggridge. – Leo Buscaglia “Change

4. Affinity Diagrams

Example This affinity diagram shows what’s involved in transporting young children, and helps to identify the opportunities to improve the design of a stroller.

Page 34: Interaction Design Lecture 3 - uwedave.files.wordpress.comInteraction Design UWE | Digital Media. Source from “Designing Interactions” by Bill Moggridge. – Leo Buscaglia “Change

Look Learning about People - Part 3

Page 35: Interaction Design Lecture 3 - uwedave.files.wordpress.comInteraction Design UWE | Digital Media. Source from “Designing Interactions” by Bill Moggridge. – Leo Buscaglia “Change

Look

Observe people to discover what they really do — not what they say they do.

1. Fly On The Wall

2. A Day In The Life

3. Shadowing

4. Personal Inventory

Page 36: Interaction Design Lecture 3 - uwedave.files.wordpress.comInteraction Design UWE | Digital Media. Source from “Designing Interactions” by Bill Moggridge. – Leo Buscaglia “Change

1. Fly On The Wall

How Observe and record behaviour within its context, without interfering with people’s activities.

Why It is useful to see what people do in real contexts and time frames, rather than accept what they say they did after the fact.

Page 37: Interaction Design Lecture 3 - uwedave.files.wordpress.comInteraction Design UWE | Digital Media. Source from “Designing Interactions” by Bill Moggridge. – Leo Buscaglia “Change

1. Fly On The Wall

Example By spending time in the operating room, the designers were able to observe and understand the information that the surgical team needed.

Page 38: Interaction Design Lecture 3 - uwedave.files.wordpress.comInteraction Design UWE | Digital Media. Source from “Designing Interactions” by Bill Moggridge. – Leo Buscaglia “Change

2. A Day In The Life

How Catalog the activities and contexts that users experience for an entire day.

Why This is a useful way to reveal unanticipated issues inherent in the routines and circumstances people experience daily.

Page 39: Interaction Design Lecture 3 - uwedave.files.wordpress.comInteraction Design UWE | Digital Media. Source from “Designing Interactions” by Bill Moggridge. – Leo Buscaglia “Change

2. A Day In The Life

Example For the design of a portable communication device, the design team followed people throughout the day, observing moments at which they would like to be able to access information.

Page 40: Interaction Design Lecture 3 - uwedave.files.wordpress.comInteraction Design UWE | Digital Media. Source from “Designing Interactions” by Bill Moggridge. – Leo Buscaglia “Change

3. Shadowing

How Tag along with people to observe and understand their day-to-day routines, interactions, and contexts.

Why This is a valuable way to reveal design opportunities and show how a product might affect or complement user’s behaviour.

Page 41: Interaction Design Lecture 3 - uwedave.files.wordpress.comInteraction Design UWE | Digital Media. Source from “Designing Interactions” by Bill Moggridge. – Leo Buscaglia “Change

3. Shadowing

Example The team accompanied truckers on their routes in order to understand how they might be affected by a device capable of detecting drowsiness.

Page 42: Interaction Design Lecture 3 - uwedave.files.wordpress.comInteraction Design UWE | Digital Media. Source from “Designing Interactions” by Bill Moggridge. – Leo Buscaglia “Change

4. Personal Inventory

How Document the things that people identify as important to them as a way of cataloging evidence of their lifestyles.

Why This method is useful for revealing people’s activities, perceptions, and values as well as patterns among them.

Page 43: Interaction Design Lecture 3 - uwedave.files.wordpress.comInteraction Design UWE | Digital Media. Source from “Designing Interactions” by Bill Moggridge. – Leo Buscaglia “Change

4. Personal Inventory

Example For a project to design a handheld electronic device, people were asked to show the contents of their purses and briefcases and explain how they use the objects that they carry around everyday.

Page 44: Interaction Design Lecture 3 - uwedave.files.wordpress.comInteraction Design UWE | Digital Media. Source from “Designing Interactions” by Bill Moggridge. – Leo Buscaglia “Change

Ask Learning about People - Part 4

Page 45: Interaction Design Lecture 3 - uwedave.files.wordpress.comInteraction Design UWE | Digital Media. Source from “Designing Interactions” by Bill Moggridge. – Leo Buscaglia “Change

Ask

Enlist people’s participation to elicit information relevant to your project.

1. Conceptual Landscape

2. Collage

3. Foreign Correspondents

4. Card Sort

Page 46: Interaction Design Lecture 3 - uwedave.files.wordpress.comInteraction Design UWE | Digital Media. Source from “Designing Interactions” by Bill Moggridge. – Leo Buscaglia “Change

1. Conceptual Landscape

How Ask people to diagram, sketch, or map the aspects of abstract social and behavioural constructs or phenomena.

Why This is a helpful way to understand people’s mental models of the issues related to the design problem.

Page 47: Interaction Design Lecture 3 - uwedave.files.wordpress.comInteraction Design UWE | Digital Media. Source from “Designing Interactions” by Bill Moggridge. – Leo Buscaglia “Change

1. Conceptual Landscape

Example Designing an online university, the team illustrated the different motivations, activities, and values that prompt people to go back to school.

Page 48: Interaction Design Lecture 3 - uwedave.files.wordpress.comInteraction Design UWE | Digital Media. Source from “Designing Interactions” by Bill Moggridge. – Leo Buscaglia “Change

2. Collage

How Ask participants to build a collage from a provided collection of images and to explain the significance of the images and arrangements they choose.

Why This illustrates participants’ understanding and perceptions of issues and helps them verbalise complex or unimagined themes.

Page 49: Interaction Design Lecture 3 - uwedave.files.wordpress.comInteraction Design UWE | Digital Media. Source from “Designing Interactions” by Bill Moggridge. – Leo Buscaglia “Change

2. Collage

Example Participants were asked to create a collage around the theme of sustainability to help the team understand how new technologies might be applied to better support people’s perceptions.

Page 50: Interaction Design Lecture 3 - uwedave.files.wordpress.comInteraction Design UWE | Digital Media. Source from “Designing Interactions” by Bill Moggridge. – Leo Buscaglia “Change

3. Foreign Correspondents

How Request input from coworkers and contacts in other countries and conduct a cross-cultural study to derive basic international design principles.

Why This is a good way to illustrate the varied cultural and environmental contexts in which the products are used.

Page 51: Interaction Design Lecture 3 - uwedave.files.wordpress.comInteraction Design UWE | Digital Media. Source from “Designing Interactions” by Bill Moggridge. – Leo Buscaglia “Change

3. Foreign Correspondents

Example A global survey about personal privacy helped to quickly compile images and anecdotes from the experiences of the correspondents.

Page 52: Interaction Design Lecture 3 - uwedave.files.wordpress.comInteraction Design UWE | Digital Media. Source from “Designing Interactions” by Bill Moggridge. – Leo Buscaglia “Change

4. Card Sort

How On separate cards, name possible features, functions, or design attributes. Ask people to organise the cards spatially, in ways that make sense to them.

Why Helps to expose people’s mental models of a device or system. Their organisation reveals expectations and priorities about the intended functions.

Page 53: Interaction Design Lecture 3 - uwedave.files.wordpress.comInteraction Design UWE | Digital Media. Source from “Designing Interactions” by Bill Moggridge. – Leo Buscaglia “Change

4. Card Sort

Example In a project to design a new digital phone service, a card-sorting exercise enabled potential users to influence the final menu structure and naming.

Page 54: Interaction Design Lecture 3 - uwedave.files.wordpress.comInteraction Design UWE | Digital Media. Source from “Designing Interactions” by Bill Moggridge. – Leo Buscaglia “Change

Try Learning about People - Part 5

Page 55: Interaction Design Lecture 3 - uwedave.files.wordpress.comInteraction Design UWE | Digital Media. Source from “Designing Interactions” by Bill Moggridge. – Leo Buscaglia “Change

Try

Create simulations and prototypes to help empathise with people and to evaluate proposed designs.

1. Empathy Tools

2. Scenarios

3. Next Year’s Headlines

4. Informance

Page 56: Interaction Design Lecture 3 - uwedave.files.wordpress.comInteraction Design UWE | Digital Media. Source from “Designing Interactions” by Bill Moggridge. – Leo Buscaglia “Change

1. Empathy Tools

How Use tools like clouded glasses and weighted gloves to experience processes as though you yourself have the abilities of different users.

Why This is an easy way to prompt an empathic understanding for users with disabilities or special conditions.

Page 57: Interaction Design Lecture 3 - uwedave.files.wordpress.comInteraction Design UWE | Digital Media. Source from “Designing Interactions” by Bill Moggridge. – Leo Buscaglia “Change

1. Empathy Tools

Example Designers wore gloves to help them evaluate the suitability of cords and buttons for a home health monitor designed for people with reduced dexterity and tactile sensation.

Page 58: Interaction Design Lecture 3 - uwedave.files.wordpress.comInteraction Design UWE | Digital Media. Source from “Designing Interactions” by Bill Moggridge. – Leo Buscaglia “Change

2. Scenarios

How Illustrate a character-rich storyline describing the context of use for a product or service.

Why This process helps to communicate and test the essence of a design idea within its probable context of use. It is especially useful for the evaluation of service concepts.

Page 59: Interaction Design Lecture 3 - uwedave.files.wordpress.comInteraction Design UWE | Digital Media. Source from “Designing Interactions” by Bill Moggridge. – Leo Buscaglia “Change

2. Scenarios

Example Designing a community Website, the team drew up scenarios to highlight the ways particular design ideas served different user needs.

Page 60: Interaction Design Lecture 3 - uwedave.files.wordpress.comInteraction Design UWE | Digital Media. Source from “Designing Interactions” by Bill Moggridge. – Leo Buscaglia “Change

3. Next Year’s Headlines

How Invite employees to project their company into the future, identifying how they want to develop and sustain customer relations.

Why Based on customer-focused research, these predictions can help to define which design issues to pursue for development.

Page 61: Interaction Design Lecture 3 - uwedave.files.wordpress.comInteraction Design UWE | Digital Media. Source from “Designing Interactions” by Bill Moggridge. – Leo Buscaglia “Change

3. Next Year’s Headlines

Example While designing an Intranet site for information technologists, the team prompted the client to define and clarify their business targets for immediate and future launches.

Page 62: Interaction Design Lecture 3 - uwedave.files.wordpress.comInteraction Design UWE | Digital Media. Source from “Designing Interactions” by Bill Moggridge. – Leo Buscaglia “Change

4. Informance

How Act out an “informative performance” scenario by role-playing insights or behaviours that you have witnessed or researched.

Why This is a good way to communicate an insight and build a shared understanding of a concept and its implications.

Page 63: Interaction Design Lecture 3 - uwedave.files.wordpress.comInteraction Design UWE | Digital Media. Source from “Designing Interactions” by Bill Moggridge. – Leo Buscaglia “Change

4. Informance

Example A performance about a story of mobile communications shows the distress of a frustrated user.

Page 64: Interaction Design Lecture 3 - uwedave.files.wordpress.comInteraction Design UWE | Digital Media. Source from “Designing Interactions” by Bill Moggridge. – Leo Buscaglia “Change

Experience Prototyping

Prototypes - Part 1

Page 65: Interaction Design Lecture 3 - uwedave.files.wordpress.comInteraction Design UWE | Digital Media. Source from “Designing Interactions” by Bill Moggridge. – Leo Buscaglia “Change

– Slogan from Live Work

“You are what you use… not what you own.”

Page 66: Interaction Design Lecture 3 - uwedave.files.wordpress.comInteraction Design UWE | Digital Media. Source from “Designing Interactions” by Bill Moggridge. – Leo Buscaglia “Change

What is experience prototyping?

❖ To emphasise the experiential aspect and successfully relive or convey an experience with a product, space or system.

❖ An experience prototype is any kind of representation, in any medium, that is designed to understand, explore or communicate to engage with the product, space or system.

Page 67: Interaction Design Lecture 3 - uwedave.files.wordpress.comInteraction Design UWE | Digital Media. Source from “Designing Interactions” by Bill Moggridge. – Leo Buscaglia “Change

Categories of experience prototyping

1. Understanding existing user experiences and context

2. Exploring and evaluating design ideas

3. Communicating ideas

Page 68: Interaction Design Lecture 3 - uwedave.files.wordpress.comInteraction Design UWE | Digital Media. Source from “Designing Interactions” by Bill Moggridge. – Leo Buscaglia “Change

1. Understanding

To demonstrate context and to identify issues and design opportunities. One way to explore this is through direct experience of systems — the prototyping goal is to achieve a high fidelity simulation of something that exists, which can’t be experienced directly because it is unsafe, unavailable, too expensive, etc.

Page 69: Interaction Design Lecture 3 - uwedave.files.wordpress.comInteraction Design UWE | Digital Media. Source from “Designing Interactions” by Bill Moggridge. – Leo Buscaglia “Change

An example “H2Eye Spyfish”.

Page 70: Interaction Design Lecture 3 - uwedave.files.wordpress.comInteraction Design UWE | Digital Media. Source from “Designing Interactions” by Bill Moggridge. – Leo Buscaglia “Change

2. Exploring

Exploration of possible solutions and directing a more informed development of the user experience and the tangible components. The experience is already focused around specific artefacts, elements, or functions. Through experience prototypes of these artefacts and their interactive behaviour we are able to evaluate a variety of ideas.

Page 71: Interaction Design Lecture 3 - uwedave.files.wordpress.comInteraction Design UWE | Digital Media. Source from “Designing Interactions” by Bill Moggridge. – Leo Buscaglia “Change

An example “Children’s Picture Communicator”.

Page 72: Interaction Design Lecture 3 - uwedave.files.wordpress.comInteraction Design UWE | Digital Media. Source from “Designing Interactions” by Bill Moggridge. – Leo Buscaglia “Change

3. CommunicatingTo let a client, a design colleague, or a user understand the subjective value of a design idea by directly experiencing it. This is usually done with the intention of persuading the audience, for example, that an idea is compelling or that a chosen design direction is correct.

Page 73: Interaction Design Lecture 3 - uwedave.files.wordpress.comInteraction Design UWE | Digital Media. Source from “Designing Interactions” by Bill Moggridge. – Leo Buscaglia “Change

An example “Kiss Communicator”.

Page 74: Interaction Design Lecture 3 - uwedave.files.wordpress.comInteraction Design UWE | Digital Media. Source from “Designing Interactions” by Bill Moggridge. – Leo Buscaglia “Change

Prototyping Techniques

Prototypes - Part 2

Page 75: Interaction Design Lecture 3 - uwedave.files.wordpress.comInteraction Design UWE | Digital Media. Source from “Designing Interactions” by Bill Moggridge. – Leo Buscaglia “Change

– Alan Kay

“Language is convincing. Seeing is believing. Touching is reality.”

Page 76: Interaction Design Lecture 3 - uwedave.files.wordpress.comInteraction Design UWE | Digital Media. Source from “Designing Interactions” by Bill Moggridge. – Leo Buscaglia “Change

Prototyping Techniques

1. Screen-based experiences

2. Interactive products

3. Designing Services

Page 77: Interaction Design Lecture 3 - uwedave.files.wordpress.comInteraction Design UWE | Digital Media. Source from “Designing Interactions” by Bill Moggridge. – Leo Buscaglia “Change

1. Screen-based experiences

The earliest to emerge was screen graphics, or pixel-based experiences, where the designer manipulates pixels to express software interactions. This is similar to the more recent skill needed to design for the Internet, as Web sites are also designed as screen graphics.

Page 78: Interaction Design Lecture 3 - uwedave.files.wordpress.comInteraction Design UWE | Digital Media. Source from “Designing Interactions” by Bill Moggridge. – Leo Buscaglia “Change

An example prototyping of screen-based experiences.

Page 79: Interaction Design Lecture 3 - uwedave.files.wordpress.comInteraction Design UWE | Digital Media. Source from “Designing Interactions” by Bill Moggridge. – Leo Buscaglia “Change

2. Interactive products

The physical object is integrated with the electronic hardware and software. If a screen is embedded, the designer must consider the relationship to physical controls and the overall form factor. If there is no screen, the design relies on ambient feedback, using light, sound, or movement.

Page 80: Interaction Design Lecture 3 - uwedave.files.wordpress.comInteraction Design UWE | Digital Media. Source from “Designing Interactions” by Bill Moggridge. – Leo Buscaglia “Change

An example prototyping of interactive products.

Page 81: Interaction Design Lecture 3 - uwedave.files.wordpress.comInteraction Design UWE | Digital Media. Source from “Designing Interactions” by Bill Moggridge. – Leo Buscaglia “Change

3. Designing Services

The design of services, where the interactivity occurs between a company and the broader relationship with the customer, blending time-based interactions with multiple channels — spaces, products, the Web, and so on. This blurs the boundaries between interaction design and organisational psychology.

Page 82: Interaction Design Lecture 3 - uwedave.files.wordpress.comInteraction Design UWE | Digital Media. Source from “Designing Interactions” by Bill Moggridge. – Leo Buscaglia “Change

An example prototyping of designing services.

Page 83: Interaction Design Lecture 3 - uwedave.files.wordpress.comInteraction Design UWE | Digital Media. Source from “Designing Interactions” by Bill Moggridge. – Leo Buscaglia “Change

Lecture Activity uwelecture.wordpress.com

Page 84: Interaction Design Lecture 3 - uwedave.files.wordpress.comInteraction Design UWE | Digital Media. Source from “Designing Interactions” by Bill Moggridge. – Leo Buscaglia “Change

– Theodore Roosevelt

“A man who has never gone to school may steal from a freight car; but if he has a university education, he may steal the whole railroad.”

Page 85: Interaction Design Lecture 3 - uwedave.files.wordpress.comInteraction Design UWE | Digital Media. Source from “Designing Interactions” by Bill Moggridge. – Leo Buscaglia “Change

Lecture Activity

❖ Use your existing mini project idea as an example.

❖ Base on the topic “Learning about People” to consider which method is suitable for your project.

❖ Write down your rationale why you select those methods.

❖ The content should be in point form with related headings.

❖ Post it to uwelecture.wordpress.com.