interact 2015, frédéric joseph - s4m
TRANSCRIPT
PARIS - NEW YORK - LONDON - SÃO PAULO - SINGAPORE
The Consumer Pathway
in a Mobility World
Interact, Berlin, 2015
Fred Joseph
Global COO and UK CEO, S4M
Fredjoseph_UKFR
BIDDING STRATEGY
OPTIMIZATION
Yanco
bidder
BRAND SAFETY
Algorithmic
instructions
3rd
party
bidder
AD EX
Conversion
Tracking
Private
deals
NATIVE SPECIALISTS VS STACK SOLUTIONS
3rd
party
bidder
EXPOSED
USER
CREATIVE
30
30
65
63
42
Internet search
Brand website
Comparison websites
Internet display ads
SOURCE: ZENITHOPTIMEDIA TOUCHPOINTS 2014
2003
+220%
83
78
75
72
72
71
57
56
47
47
45
42
38
38
36
35
Brand website
Comparison websites
Cons opinion site/ blogs
Internet search
Coupons on internet
Retailer websites
Blogger review/reco
Social network likes
Social network page/app
Internet apps/widgets
Internet brand video
Internet display ads
Mobile phone ads/ promo
Social network ads
Internet video ads
WITH RISE OF THE MOBILE OF EVERYTHING
THE AVERAGE TELCO JOURNEY NOW HAS 220%
MORE TOUCHPOINTS
2014
S4M : ONE PLATFORM,
COMPLETE CONTROL, SMARTER MOBILE MEDIA
Rich Media
Native Ad Verification
Browsing and Apps
Performance Algorithm
+
Advanced Retargeting
Full connectivity
DSP
1st Party / 3rd Party
a. the right message
b. the right user
c. the right sources
(Media Buying)
a. AdSpend Effectiveness
b. UI/UX Effectiveness
c. Retention Effectiveness
a. RTB optimization based
on conversion
performance
b. Dynamic creative
optimization
a. the targeted device
b. the targeted context
c. the right location