intentional web presence for educational technology professionals
TRANSCRIPT
Web Presence & Search Engine Optimization for Academics: Rethinking scholarship, impact, and knowledge dissemination in a Google World
Intentional Web Presence for educational technology professionalsPatrick R. [email protected] @ patricklowenthal.comMy Background
Assistant Professor Boise Stateeducatorresearcher designer developer2AbstractEducational technology professionals must be digitally literate. Part of this involves effectively managing ones web presence. In this presentation, I will argue that educational technology professionals need to practice what they preach about digital literacy by attending to their web presence. I will share strategies for crafting the components of a vibrant and dynamic professional web presence such as creating a personal website, engaging in social networking, contributing and sharing resources/artifacts, and attending to search engine optimization (SEO).AbstractEducational technology professionals must be digitally literate. Part of this involves effectively managing ones web presence. In this presentation, I will argue that educational technology professionals need to practice what they preach about digital literacy by attending to their web presence. I will share strategies for crafting the components of a vibrant and dynamic professional web presence such as creating a personal website, engaging in social networking, contributing and sharing resources/artifacts, and attending to search engine optimization (SEO).Application Process in Reality
Google Yourself!**incognito window
Google Yourself!**incognito window
Would you get an interview?BackgroundFoundations of Our FieldEducational TechnologyMediaInstructional Design
Literacy has always been a collection of cultural and communicative practices shared among members of particular groups.
As society and technology change, so does literacy the twenty-first century demands that a literate person possess a wide range of abilities and competencies, many literacies.
Digitally Literacy(read silently to let audience read then) But at least in my daughters school their conception of literacy isnt changing much11
Literacy has always been a collection of cultural and communicative practices shared among members of particular groups.
As society and technology change, so does literacy the twenty-first century demands that a literate person possess a wide range of abilities and competencies, many literacies.
Digitally Literacy(read silently to let audience read then) But at least in my daughters school their conception of literacy isnt changing much12What comes to mind?Hows Your Digital Footprint?
Google digital footprint
Strategiesweb sitenetworkshareSEOStrategiesweb sitenetworkshareSEOGet a personal website
Simple to Complex
Curb Appeal MattersStrategiesweb sitenetworkshareSEO
Engage with Social Networking21Strategiesweb sitenetworkshareSEO
Share Teaching Materials
Share Presentations Online
Create & Contribute for Others
Conduct & Share Scholarship
Create & Contribute for Others
Conduct & Share ScholarshipCreate Resources
Create & Contribute for Others
Conduct & Share ScholarshipCreate ResourcesContribute / Review / CritiqueStrategiesweb sitenetworkshareSEOComplete ALL Profiles
Create Alerts, Follow Others
Horton hears a tweet. EDUCAUSE Quarterly, 32(4).Tweeting the night away: Using Twitter to enhance social presence. Journal of Information Systems Education, 20(2), 129-136.vs.Cited by 305Cited by 55Carefully Name WorkPromote & Share Accomplishments
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Track / Adjust
Final ThoughtsFinal ThoughtsOne size doesnt fit allMore than broadcasting & self-promotionStart smallBe intentionalMust be sustainableRemain authenticEngage, participate, share, contribute
Final ThoughtsOne size doesnt fit allMore than broadcasting & self-promotionStart smallBe intentionalMust be sustainableRemain authenticEngage, participate, share, contribute
Final ThoughtsOne size doesnt fit allMore than broadcasting & self-promotionStart smallBe intentionalMust be sustainableRemain authenticEngage, participate, share, contribute
Final ThoughtsOne size doesnt fit allMore than broadcasting & self-promotionStart smallBe intentionalMust be sustainableRemain authenticEngage, participate, share, contribute
Final ThoughtsOne size doesnt fit allMore than broadcasting & self-promotionStart smallBe intentionalMust be sustainableRemain authenticEngage, participate, share, contribute
Final ThoughtsOne size doesnt fit allMore than broadcasting & self-promotionStart smallBe intentionalMust be sustainableRemain authenticEngage, participate, share, contribute
Final ThoughtsOne size doesnt fit allMore than broadcasting & self-promotionStart smallBe intentionalMust be sustainableRemain authenticEngage, participate, share, contribute
@Lets connectPatrick [email protected]