intention broadcasting (pragmatic web track) i-semantic conference september 2009 by zipipop
TRANSCRIPT
Social Media Agency
A model for Computer-mediated Intention Sharing and Coordinating
lunch on monday?
walk on sunday
?
beer today
poker on friday?
coffee on sunda
y?
bik
ing on tuesday?
pic
nic
on sunday?
tennis tonight
co
ncert o
n saturday?poker on saturday? football on thursda
y?
Silence is golden
Second-hand goods exchange
Julija Raulas
Freelance services, plumbers, baby-sitting, etc.
Sharing travel destinations
City A to City B, Sunday
who, when, where, how + rating
private driversCrowdsourced:
Intention:
Collated:
Car sharing
plumber, fix sink, Saturday
Info: cost, rating, availability
freelancers and skilled hobbyistsCrowdsourced:
Intention:
Collated:
Freelance work
A Google search of “red tricycle for sale in Helsinki” currently produces near useless results.
Not so smart
red tricycle, 50 euros, local area
second-hand
results come to you
storesCrowdsourced:
Intention:
Collated:
Let’s breakfast at ... on ... at ...
Search or add place
* Dottie’s - crave homemade breakfast?
Mama's on Washington Square
Rose's Café
Original Joe's
You are in San Francisco, USA Change
6 October
Intention Ads
Problem with intentions
Hard to automate
Plans need to flexible
Capturing of low-level spontaneous intentions
Intentions and the Pragmatic Web
“The coordinating of meaning, context and intention to facilitate communication and cooperation in achieving desired outcomes.”
Predictive Social Media AnalyticsThe mining and analysis of social media data for self-reflection, pattern extrapolation and future forecasting.
Jose Simoes Fraunhofer FOKUS
Exploring potential for advertising as a case-study
Jarno Koponene Media Lab Helsinki,
FutureSelf