BA (Hons.) GRAPHIC DESIGN LEVEL

06

Module Code OUGD301 Outcomes

Module Title DESIGN PRACTICE 3 Doc. Code OUGD301tut01

Name Jonny Packham

Date 05/10/10

Tutor

Fred Bates

Blog. J-packham0811.blogspot.co.uk

Dissertation

Title

(at the moment) To what extent does information communicated in design

affect the consumer mindset?

Dissertation

Tutor

Dan Robinson

Rationale (200 words)

Throughout the summer I decided to research into the following areas; Illustration, print and

editorial. I did this to help define who I am as a designer, and to start to define where I fit

within the design industry.

I found that I am an illustrator first and foremost, who is driven by print and interested in

editorial and publications for the creative and commercial industries.

I also found that I haven’t produced any work yet on the course which reflects these

interests, and shows off my skill sets.

I want to secure at least one placement throughout the course of this year, and stay

connected by pursuing live brief opportunities that are relevant to me and will help me and

my practise to build up a strong portfolio of work.

I am interested in producing work that responds to conceptual, content driven briefs. This is

because I will perform best in this situation.

Statement of Intent (200 words)

Illustration - Probably my strongest ability, will give me a strong portfolio.

Content driven work - intend to give my illustrative work weight by using editorial and

content.

Live briefs & networking - I intend to research into potential live briefs by networking

High end print & specialist print processes (this is my specialist area)

Good portfolio & placements - intend to do this using all of the above.

2.

Brief 1

(Title) Manchester book fair

The Manchester book fair is a great opportunity to showcase work, as I have invited along

potential placements to it, So it only makes sense to have some strong work on display.

Producing a publication to sell at the book fair is also a live brief and will look great in my

portfolio. I can also expand the publications content into a range of promotional products for

the publication itself.

3. Brief 2

(Title) Paper, Scissors, Stone Live brief

I have been asked to design and produce some interior illustration for the toilet walls in PSS,

this is a live brief and is a great opportunity to get some recognition as an illustrator. There

is also the opportunity to expand the illustration into a range of either self promotional

products, or products which I could potentially propose to PSS.

4. Brief 3

(Title) Publication

I want to explore type and layout in a little more depth than I have done Over the last two

years. I aim to produce a content driven publication to translate into high end print and

promotional materials, Another great portfolio piece and a good piece of informative design.

5. Brief 4

(Title) D&AD competition brief

It would be great to win a competition brief, and Ive set my sights on D&AD, maybe I’m

being ambitious but as I said before... I need to feel the fear... and do it anyway! I still do

need to pick a competition brief, I could end up picking a few briefs to develop in order to

select a strong piece to submit.

General Comments

The year has got off to a flying start, and I’m already very, very, very busy with the briefs as I

have started one, and another is in its initial research stages. I can’t wait to test myself this

year and get the most out of my final year as humanly possible.

TUTOR’S Signature

STUDENT’S Signature